Join Murray Robinson and Shane Gibson in a conversation with Simon Wardley about Wardley maps. Wardely maps are a discussion tool that surfaces assumptions about competitive landscapes. Starting with the customer, we draw the value chain of components that we need to meet their goal and then identify what stage each component is in the evolutionary lifecycle. Is a component a custom build, a product or service or a commodity or utility. When there is a competitive market everything moves to become a high volume, low cost standardised commodity over time. Understanding this allows you to get ahead of the wave of market change and it allows you to identify enormous cost savings by using utility services like AWS instead of building your own data centre.
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