098-What do the people want?? This is one recurring question I hear and for good reason. It's important to know exactly what your buyers want because finding this out can lead to massive sales. This is the missing variable to a very important equation so you gotta listen to this one!. Grab a pen and paper and take notes on 8 ways to get inside your buyers' minds so that your phone will be cha-ching’ing all day long.