MRX Influencers
QuestionPro
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Hosted by Dan Fleetwood, President, Research & Insights at QuestionPro, the MRX Influencers podcast brings together the best and brightest minds from the global research and insights industry to talk about everything research and advancing research with a lot of fun, trivia, and insights.
Available episodes
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Apr 20, 2022
Changes in the research & insights industry with Mark Michelson
The research industry, like many other industries, has seen wholesome changes over the years. This is not just from 30 years ago, but the research & insights industry has seen a world of change even in the past five years. From data collection to analysis to speed of insights and tools used, this multi-billion dollar is constantly evolving. Are you continually evolving to stay ahead of the insights management curve? Join the conversation with us! On this week's show, Mark Michelson, CEO & Founder at CX Forums, comes on to chat with Dan about the changes, why these changes came about, and talk about where this industry is headed.
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Apr 13, 2022
Managing organizational culture & employee experience with Sanja Licina
Sanja Licina, President, Workforce, the latest addition to the QuestionPro Executive Team, joins us to talk about employee happiness, engagement, culture, and how to calculate the impact of work from home going into 2022 and beyond while collecting and making sense of data at scale. Some of the important topics covered include the best way to collect feedback and communicate best with peers and colleagues and collaboration methods for remote teams. Another significant component of the conversation is around equality and diversity, and inclusion with remote teams and even people going back into the workplace and how to manage empathy while being pragmatic about workforce culture. Sanja also talks about Workforce and the product roadmap going into 2022 to manage employee lifecycle and multiple effective ways to connect with employees.
Fun fact about Sanja, she’s the perfect case-study for QuestionPro since she used our platform for many years as a client and has now come to work with us. Another fun fact about her joining us is that she is based out of Buenos Aires, Argentina, since we are now entirely remote and work from anywhere (WFA).
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Apr 8, 2022
Pricing methodologies & analytics with Axel Kirstetter
Due to different pricing strategies, techniques, and models, pricing research and analytics is a critical component of consumer research that many researchers struggle with. How do you derive optimal price points, calculate elasticity and profitability, and what models and techniques should you use? Join Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite, as he comes on the show to talk about pricing methodologies, analytics, and more.
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Apr 6, 2022
What is programmatic sampling & its role in market research with Nader Kobeissi
On this week's show, Nader Kobeissi, Co-Founder & CEO of Research on Mobile, will talk about what is programmatic sampling and its pivotal role in the future of market research, especially mobile market research. Join us to know more about how this sampling method reduces intermediaries, increases the use of technology, increases the scope of the audience to be reached out to and the reduction in the time to insights.
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Mar 22, 2022
2022 brand opportunities & dominant consumer trends with Stephen Kraus & Jon Last
On 18th Jan 2022, three leading trend-watchers and insights experts, Stephen Kraus (Executive Director, Market Research Institute International), Jon Last (President, Sports & Leisure Research Group), and Dan, conducted a webinar titled "Consumer trends in 2022 & beyond: A global outlook!" On this week's show, they reunite to go over some updates and look at some more trends in the global consumer economy. The show will also tackle specific Q&As and evaluate granular trends for various demographics and industries.
You can also learn about changes in various categories and what transformative consumer trends you need to embrace to retain and bring in customers to stay above the curve.
You can watch a recap of the webinar and access the deck from the webinar "Consumer trends in 2022 & beyond: A global outlook!" to get an idea of why do marketers need to think of 'life + covid' rather than a 'post-covid' world, here: https://www.questionpro.com/webinar/consumer-trends-2022.html
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Feb 15, 2022
Paradigm shifts in research and story-telling beyond data with Laura Bright
With the amount of data collected in research studies, making inferences and converting data into actionable insights is essential. We kick off this week with our special guest, Laura Bright, Marketing Strategy & Market Research Consultant, who will talk about shifts in the MRX space and how to turn data into insights. Learn about trends in the market research industry and how to turn data into stories that work for researchers, decision-makers, and brands alike.
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Feb 11, 2022
Market research & marketing: Two peas in a pod! with Matt Seltzer
On this week's show, Matthew Seltzer, Owner of S2 Research, will be on to talk about how market research plays an essential role in marketing, marketing strategies and advertising. Learn the finer nuances of judging the efficacy of your marketing campaigns and how tying in market research helps to increase the effectiveness of how you reach out to your audience.
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Feb 8, 2022
Top market research trends in 2022 to keep an eye out for with Mark Rodricks
On this week's show, we will go over the top market research trends in 2022 to keep an eye out for with Mark Rodricks, Sr.Marketing Manager, Research Suite at QuestionPro. We will be speaking about insights and experience management trends in the MRX industry, such as knowledge management to DIY in-house research, from short surveys and instant responses to AI for insights collection. What trends are you seeing in the research and insights industry that have excited you for 2022 and beyond?
You can know more by reading about the Top 11 market research trends in 2021 to keep an eye out for what we spoke about: https://www.questionpro.com/blog/market-research-trends/ Join the conversation to see how the year panned out!
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Feb 4, 2022
Market research trends & shorter, smarter surveys with Joe Marks
This week's special episode with Joe Marks, Research Manager at FanDuel goes over some market research trends and the constant evolution of insights collection. This episode also tackles the newer methods of conducting smarter research by deploying shorter surveys tailored to reduce survey dropout, reduce bias, and collect faster insights that matter.
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Jan 28, 2022
10 tips to create & manage successful online communities with Mark Rodricks
This week, Dan will dive into the power of online communities and how you can create and use powerful, engaged community members to aid with longitudinal tracking and continuous discovery with the QuestionPro Community platform.
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Jan 21, 2022
What’s next for insights trends & a pivotal role at MRII with Stephen Kraus
This week's special guest, Stephen Kraus, CEO at Next Level Sciences and Executive Director at Market Research Institute International (MRII), will talk about market research, insights trends, and his new role at MRII. Not just that, Stephen is one of the most looked forward to guests on the show due to the exciting conversations, humor, and vital research nuggets - you don't want to miss this one.
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Jan 14, 2022
Market research in Canada with research veteran Sean Copeland
In this week's special episode, Sean Copeland, CEO of Goodfind Toys will be on the show to talk about his journey from research alumni to researcher pro to now business owner focusing on the niche market of toy collection, bringing together his keen eye from market trends and creative energy in his newest venture, Goodfind Toys, a burgeoning Canadian online toy, and collectable retailer.
Also, hear about QuestionPro’s newest office in Canada and how it continues to bring research pros the tools to accommodate the research needs of organizations around the globe.
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Dec 17, 2021
Leverage a budtenders panel for Cannabis research with Tim Cornelius
This week's guest, Tim Cornelius, Director of Operations at QuestionPro Audience, will talk about how to access the proprietary budtenders panel that QuestionPro has built. Learn how you can get easy and affordable access to opinions, insights, and trends from both budtenders and industry experts. From Cannabis production, compliance, services, or supply chain, industry-relevant data should be the cornerstone of your business. This episode will also throw light on how we can help you at every segment of your journey from retaining current customers to gathering fresh insights.
Interested in using QuestionPro for Cannabis research? https://www.questionpro.com/cannabis-industry/
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Dec 10, 2021
Increasing survey data quality & market research trends with Adam Dietrich
This week's special guest, Adam Dietrich, Vice President - Panel Insights, Paradigm Sample, and Co-host at The RIDE podcast, will talk about survey data quality and market research trends. Adam is very passionate about using technology and behavioral research methods for removing bots, inattentive respondents, speeders, and other threats to online survey data. He will also be talking about industry trends and the future of marketing research and give us a sneak peek into this research podcast. You don't want to miss this show!
Visit us at https://www.questionpro.com/ to know more about what we are up to when it comes to experience transformation and insights management with our powerful suite of survey software.
Unlock the full potential of our research survey software in your market research journey: https://www.questionpro.com/research-edition-survey-software/
Learn more about how we at QuestionPro are Advancing Research: https://www.questionpro.com/advancing-research/
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Nov 19, 2021
Digital empathy & predictive behavioral analytics with Jonathan Hawkins
This week's special guest, Jonathan Hawkins, Founder & CEO at Anthrolytics will be on to talk about how he is working with leading companies to bring Digital Empathy at scale to life through predictive behavioral analytics. Join the conversation to learn how Jonathan & Anthrolytics are setting the next level standards in Customer Experience Management.
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Nov 12, 2021
Accessing high-quality research sample and Samplecon rundown with Tim Cornelius
This week's guest, Tim Cornelius, Director of Operations at QuestionPro Audience, will talk about how to access high-quality respondents for your research and use a high-quality sample for quick turnaround and high ROI research insights. This episode will also throw light on the recently concluded Samplecon, the premier industry community dedicated to data, insights, and sampling.
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Oct 6, 2021
MRX Influencers: A Chat with Three MRX Software Founders
This week's special show titled "Creators United" brings together three stalwarts from the survey & market research space onto the show. Join the conversation this Friday with Vivek Bhaskaran, CEO of QuestionPro; Jeffrey Henning, Chief Research Officer at Researchscape International; and Jamin Brazil, Chairman of HubUX. They will talk about their journeys of creating platforms and tools to conduct survey research and aiding the market research and insights community and the future of the research industry.
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