035. Bringing the Awareness for Women in Sport with Sara Gross
Play • 31 min

Bringing the Awareness for Women in Sport with Sara Gross


Episode 35: Show Notes


We’ve come a long way from the days when women were barred from entering sports arenas, but the fact that today, girls drop out of sport at twice the rate of boys, and only 6% of exercise research is female specific, is proof that we haven’t come far enough. Today’s guest is on a mission to change that! After 14 years as a professional triathlete, Sara Gross channeled her competitive energy into the building of Feisty Media, a company which is cultivating an empowering culture for active women. Tune in today to hear Sara’s journey from academic to Ironwoman to business owner, and how she is giving female athletes access to invaluable knowledge, resources, and opportunities to help them thrive in their sports!  


Key Points From This Episode:


  • Sara shares what her diverse career path has looked like. 
  • The goal of Sara’s company, Feisty Media. 
  • How the sports industry treated women in the past.
  • Statistics which show how the pandemic has affected girls more negatively than boys with regard to sport.
  • The lack of opportunities and resources available for girls in sport.
  • Sara tells the Feisty Media founding story, and explains the various branches of work that they do.
  • Examples which highlight how women have been neglected in sports research and product development.
  • What you can expect from the upcoming Feisty Media summit. 
  • Sara’s journey as a professional triathlete. 
  • Exercise that Sara has been doing since she stopped competing in triathlons.
  • Examples of what Sara wishes she had known when she was a professional athlete.
  • Common issues experienced by female athletes, and how Sara is working to eradicate these. 
  • Exciting plans Sara has for the future of Feisty Media.




“Our goal [at Feisty Media] is to create an empowering culture for active women.” — @saragross [0:01:43]


“Girls drop out of sport at twice the rate of boys. There’s stats coming out of the pandemic that are showing that 25% of girls that were in sport before COVID are not likely to go back, whereas the stats for boys is only 10%.” — @saragross [0:03:59]


“We receive this messaging that we’re supposed to be smaller and eat less. Let’s just eat so that our bodies can live well, so that we can feel strong and good and do the things that we love. That’s what I want.” — @saragross [0:25:04]


Links Mentioned in Today’s Episode:


Sara Gross on LinkedIn

Sara Gross on Instagram

Sara Gross on Facebook

Feisty Media

Feisty Media on LinkedIn

Feisty Media on Instagram

Feisty Media on Twitter

Feisty Media on Facebook 

Feisty Media on YouTube

Feisty Women’s Performance Summit

Amelia Boone

Alison Desir

Lael Wilcox

Dr. Stacy Sims

Britt Anderson

Britt Anderson on Instagram

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