Building a Content Marketing Strategy: How to Convert Content into Revenue
Play • 32 min

Unlike most B2B SaaS companies, Later doesn’t rely on its sales team to drive revenue. In fact, it doesn’t even have a sales team. Instead, Later closes deals using a highly effective content strategy that aims to provide users with the right content through each step of the buyer journey. 

Later’s former editorial lead, Jill Warren, joins us to dive deep into how she and her team built a content marketing engine that attracts over 2 million sessions per month to the Later blog. Her secret? Connecting content strategy with social media savvy. 

Sneak peek:

 "You have to take that leap of faith, that if I invest in my community enough, build a brand personality and develop that element of loyalty and trust, the revenue will come […] It's hard to do but if you don't do it, then you're ultimately going to be running behind and eventually you'll get overtaken by people who are willing to innovate and take that risk." - Jill Warren

Key discussions covered in this episode include:

  • How to create revenue-generating content
  • Best practices for repurposing content across different social channels
  • How to build a loyal social community around your product
  • Why dedicating time to your freelance contributors is always worth it
  • Why you shouldn’t let your competitors keep you from getting creative on social media
  • How to create fresh content for each social channel
  • How B2B companies can learn from their B2C counterparts and focus on the human aspect of social media.

Don't have all the time in the world, but still want great insights? Check out our TLDR version on our blog.

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About Jill: Jill Warren was the former Editorial Manager of Content Marketing at Later, an all-in-one social media management and scheduling tool. She managed Later's content marketing hub, specialising in social media trends and growth tips for social media managers, creators and influencers, and small business owners. Connect with Jill here.

About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.

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