Emotion in the B2B World: How marketers can increase conversions using emotional targeting
Play • 43 min

Buckle up B2B marketers, this is a good one! Talia Wolf, Founder and Chief Optimizer of Getuplift, has spent many years convincing companies to invest in conversion optimization instead of solely focusing on traffic metrics.

As the brain behind the Emotional Targeting Framework, Talia helps companies maximize conversions by digging deeper into a customer’s psyche to identify how to meet them where they are.

Sneak peek:

"Emotional marketing is the key for companies that are just getting started. This emotional targeting isn't just saved for the Legos and the Adidas companies, they are for you. If you're just getting started out and you're in a saturated market and there are huge players in the field, you can actually stand out by simply making it about the customers, by being emotional and by focusing on them and making them the hero of the story. And that's exactly what will make you soar and scale." - Talia Wolf

Key discussions covered in this episode include:

  • The best tactics to successfully initiate your emotional marketing campaign
  • Psychological triggers and the importance of correctly using them to understand and connect with your customer needs
  • How to convey emotion through multimedia content and storytelling
  • Best A/B testing practices that drive conversions

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About Talia: As the founder Getuplift, Talia helps businesses understand their audience better, fix the leaks in their funnel & increase conversions with a customer-centric optimization process. Recently listed as one of the most influential experts in conversion optimization, Talia has trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love and many more. 

About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months

To read the transcript for this episode, click here.

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