Savage Marketer Podcast
Jeff J Hunter | Savage Marketer
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The Savage Marketer Podcast hosted by Jeff J Hunter brings together the world's best marketers to share THEIR most SAVAGE Marketing strategies.
You'll learn how they get attention, make massive sales, and build raving fans of customers.
This is a NO BS, NO FLUFF podcast that gets right down to actionable knowledge you can use to get results.
Available episodes
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Oldest first
Feb 15, 2021
From Bounced Checks to Private Jets with Hazel Ortega
*From Bounced Checks to Private Jets with Hazel Ortega*
Many people feel as if they're adrift in the world. They work hard, but they don't seem to get anywhere worthwhile.
A key reason that they feel this way is that they haven't spent enough time thinking about what they want from life, and haven't set themselves formal goals. After all, would you set out on a major journey with no real idea of your destination? Probably not!
*Segment Timestamps / Episode Highlights: *
[01:22] Hazel Ortega's startup
[06:52] Hazel Ortega's Transition
[11:21] Using Your Education To Get To The Next Level
[18:17] One Day Millionaire — Broke the Next Day
[20:10] The Psychotic Lifestyle VS. The Logical Driven Lifestyle
[22:30] The $200 to $70,000 Startup
[25:26] Creating A Vision, And Targeting Goals
[32:38] Taking Big Actions and Living Your Full Potential
*Value Bombs: *
* The only way to become a big fish is to be in big waters and to have big opportunities to work out. —_ Jeff J Hunter_
* When you start to see yourself successful, you build on that, and you grow. — _Hazel Ortega_
* When you have a big goal, you have to take big action..and big action has big results —_ Hazel Ortega_
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*Join the Conversation:*
Remember to also give a savage rating to our guests from previous podcast episodes.
*Savage Marketer Resources*
* Follow our guest Hazel Ortega on LinkedIN!
* Join our Community for updates.
* Check out more savage marketer podcasts Here!
Feb 8, 2021
100 Videos in 2 Hours + The Power of Referrals with Jon Dwoskin
The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring in very valuable warm leads.
In this episode, I sit down with a great friend and fellow Savage Marketer, Jon Dwoskin to discuss how to leverage your business relationships for your business,
Let’s talk about why referrals are so valuable in the first place.
*Segment Timestamps / Episode Highlights: *
[03:15] Jon’s take on being a Business Coach & a Content Creator
[04:19] The Secret Behind Having So Many Videos
[05:51] Jon’s Recording Methods
[10:29] Why You Should Let Go of Your Ego
[12:49] The Cathy Karabetsos Experience
[16:12] Work Consistency
[20:47] Appreciate Your Own Growth and Stop Comparing Yourself to Others
[23:06] Best Way to Grow Your Business
[29:30] Creating Incredible Offers and Quality Services
[39:10] Focus on the Growth of Employees. Do not Handcuff Them To Work Forever With You.
*Value Bombs: *
* Leave your ego at the door if you want your business to grow. — _Jon Dwoskin _
* If you can’t get leverage for your business, video is key. — _Jon Dwoskin _
* Every incredible business always has a recurring theme. It’s consistency. — _Jeff J Hunter_
*Subscribe: *
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*Join the Conversation:*
Remember to also give a savage rating to our guests from previous podcast episodes.
*Savage Marketer Resources*
* Follow our guest Jon Dwoskin on LinkedIN!
* Join our Community for updates.
Check out more savage marketer podcasts Here!
Dec 21, 2020
Marketing During the Pandemic: Winners & Losers
As we reach the end of the year and our 10th month into quarantine we see businesses who were thriving in January not get to see the end of December. Although we are witnessing these casualties simultaneously the birth of a new era in business and marketing are emerging, I’m talking about full on virtual companies. Gone are the days of interviewing, vetting, managing, and firing team members as we know it.
In this episode I am joined by my co-host and longtime friend, Pamela Sisson. We discuss the meteoric rise of sites like Zoom, how business meetings have shifted from golf to online video games, and of course ways to leverage your own business in this new online world. To ensure the success of your company here are a few key points consider:
● Positioning your business in a new way
● Turning social media into income sources
● Statement of value
*Segment Timestamps:*
[00:41] New talk show; TalkSavage.com
[02:44] Winners and loser of the pandemic
[03:53] The success of video conferencing
[11:05] The rise of video game
[14: 05] Video games are the new golf
[17:42] Leverage marketing strategies I your own business
[22:01] Positioning your business in a new way
[24:46] Advice for struggling businesses/brands
[27:54] Statement of value
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*Quotes:*
“Call of duty is where the deals are made. Video games are like the golf game of 2020 ” - Pamela
One of the best marketing positions: The "old way" vs "the new way" - Jeff
“Stop treating your audience like a paycheck and start treating them like a piggy bank” -Jeff
Follow the Host
● Website - http://savagemarketer.com/
● LinkedIn - https://linkedin.com/in/jeffjhunter
● Instagram - http://www.instagram.com/jeffjhunter
● Facebook - http://www.facebook.com/jhunter101
Follow the Guest
● Instagram - https://www.instagram.com/pamela.sisson/?hl=en
Join our community at: https://www.facebook.com/groups/savagemarketers
Dec 7, 2020
Savage Marketer Spotlight: Getting Attention Online with Pamela Sisson
Ever wondered why your content never gets the engagement you know it deserves? You are really creative, or an expert in your field but the folks you need to reach just aren't biting? This can be a blow to your pride, trust me I’ve posted viral videos with millions of views but also great content that received a few hundred.
In this episode, I sit down with a great friend and fellow Savage Marketer, Pamela Sisson to discuss how to get attention online. This segment is called the Savage Market Spotlight where we break down how we, ourselves, found a proven method to garner the right audience and engagement. Before you take a listen, here a few takeaways:
* Know the age of your demographic.
* Know what type of content is going to be relevant to that audience.
* Stay consistent!
Savage Marketer Spotlight: Getting Attention Online with Pamela Sisson
* ‘’So think about your 15-second video, you got to hook them in to see what happens at the end.” Jeff
* “Do you need to be everywhere online OR do you just need to be where your core audiences?” ~ Pamela
* “You don't even have to have good content! You just have to have stuff that draws people in and tells a good story.” Jeff
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Show Notes
Savage Marketer Spotlight: Getting Attention Online with Pamela Sisson
[01:04] New Segment: Savage Marketer Spotlight
[03:02] Going viral on Tiktok
[7:14] Break down of how to analyze a Tik Tok video
[12:13] How to keep people engaged through a full video
[14:26] How to keep folks interested in the duration of a video.
[17:23] Learning from underperforming content.
[20:11] Narrowing the common denominator of your audience.
[25:49] The need to be everywhere online.
[29:42] Know the difference between social media platform audiences.
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Episode mentioned:
Soundcloud
Follow the Host
Jeff J Hunter
* Website
* Linkedin
* Instagram
* Facebook
Follow the Guest
* Website
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Nov 16, 2020
How To Create A “Mini-Course” To Grow Your Business with Kenny Barnwell
Savages, this week we will discuss how to level up your business by creating mini-courses! I’ve invited Kenny Barnwell to the show to explain how he leveraged his expertise of Backstage Production, for artists like Seal and Amos Lee, to teaching others how to break into the business. We talk scarcity mindset, how to offer free value to intrigue people, how to use mini-course to build up your clientele and much much more. This episode really breaks down the foundation of creating these classes and anyone with relative expertise can create one. Jump into this Savage Session!
How To Create A “Mini-Course” To Grow Your Business with Kenny Barnwell
* “ A lot of people are experts. They're not relevant. A lot of people are relevant. They're not experts. You need to become a relevant expert because it's such an amazing tool for your brand!” Jeff
* “ You want them to have enough of a transformation to where they still have a need for guidance. But they go ‘dude, like that was awesome’!” Kenny
* “if you know who you're actually building these trainings for, then you're going to be ahead of the game in a tremendous way.” Kenny
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Show Notes
How To Create A “Mini-Course” To Grow Your Business with Kenny Barnwell
[03:45] Introducing Kenny to the Show.
[08:25] Pushing past a limited mindset
[12:12] Why the power of branding is so important.
[15:18] The two-step process of mapping to outline your course.
[19:34] How to determine how long the mini-course will be.
[24:17] How to get past the most challenging part of onboarding.
[29:56] Understanding the transformations that take place during the courses.
[34:13] Make sure the end of your course leads to a call to action.
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Follow the Host
Jeff J Hunter
* Website
* Linkedin
* Instagram
* Facebook
Follow the Guest
Kenny Barnwell
* Website
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Nov 2, 2020
Trump vs Biden: The Tale of Opposite Political Branding
Hold on to your britches savages, because today is the first and last episode in four years that you will have. It's a breakdown of the marketing campaigns and branding that's happening on both the Trump and the Biden campaigns. Since this episode is going to be airing the day before the election, this would be a solo episode for the masses!
Trump vs Biden: The Tale of Opposite Political Branding
* “When it comes to branding, think about those feelings of energy because perception is a reality for most people.” ~ Jeff
* “People are going to have to choose between these two ideals. Is America a rebel or is America looking for order?” ~ Jeff
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Show Notes
Trump vs Biden: The Tale of Opposite Political Branding
[02:13] Rally breakdown.
[05:45] The importance of branding perception.
[7:54] The branding decision America must make.
[9:13] Join the discussion about today’s episode in The Savage Marketer FB group.
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Follow the Host
Jeff J Hunter
* Website
* Linkedin
* Instagram
* Facebook
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Oct 26, 2020
How To Dominate The SERPs For Your Brand Name with Jason Barnard
Fellow Savages, I’m excited to introduce you to the brain of SERP, Jason Barnard! We discuss the importance of using search engine results to take ownership of your brand. He has studied, tracked, and analyzed Brand SERPS since 2013 and now he assists other entrepreneurs to establish their online business card through this digital ecosystem. Of course, I get greedy and get him to drop some serious knowledge that helps us take our marketing game up a few notches. There is plenty to learn during this episode, fire it up and take a listen!
How To Dominate The SERPs For Your Brand Name with Jason Barnard
* “The aim of every brand and every person is that they describe themselves in their own knowledge panel.” Jason
* “Buy your domain name. Give your entity a home. Google needs to understand who you are, what you do.” Jason
* “What you want to do is be intentional with your brand. Start developing it in such a way that Google says I know what you're looking for.” Jeff
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Show Notes
How To Dominate The SERPs For Your Brand Name with Jason Barnard
[01:48] What is a SERP?
[05:56] The use of knowledge panels in the context of entities.
[09:41]Using Google to differentiate you amongst those with similar names.
[16:43] Controlling your brand outside of Wikipedia.
[21:41] The importance of being intentional with your brand.
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Follow our Guests
Jason Barnard
* Linkedin
* Website
Follow the Host
Jeff J Hunter
* Website
* Linkedin
* Instagram
* Facebook
Resources mentioned:
https://go.jeffjhunter.com/brandserps
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Oct 19, 2020
The Entrepreneurial “Lie” Of Bad Habits (and what you should do instead) with Erin Pheil
Savages this week I have Erin Pheil, the founder of The MindFix Group, joining me on the podcast to discuss how we can train ourselves to change our habits and how it can result in leveling up our business and self-worth. Let’s be honest, we all have those shortcomings we can’t seem to shake despite the amazing advice we get from so many inspirational speakers. Well, Erin is the real deal! She has created a groundbreaking system that nips those subconscious traits in the bud. Her method has a 95% success rate. It’s basically foolproof! Dive in and give this episode a listen.
By the way, if you aren’t a member of the Savage Marketer Facebook Group you may want to join asap. Erin is offering to go live with one of our lucky members and treat them to a free session, giving the Savage Marketers Facebook Group a taste of her program. Don't miss your chance to snag this opportunity!
The Entrepreneurial “Lie” Of Bad Habits (and what you should do instead) with Erin Pheil
* “It's gonna be like an internal tug of war if you try to change your actions without addressing what's sitting underneath.” Erin
* “You have so much more power when you actually focus on and identify the root cause of why you're taking certain actions and why you're stuck with certain habits. ” Erin
* “What I want to leave people with, is that you don't have to add more to your life or do more to your business to get better. ” Jeffery
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Show Notes
The Entrepreneurial “Lie” Of Bad Habits (and what you should do instead) with Erin Pheil
[02:08] The realization you get from facing deeply rooted short comings that prevent achievements.
[05:25] Erin’s journey that led to MindFix.
[11:12] Erin’s thoughts on what wrong with changing bad habits.
[17:29] The hard way to change your actions, that everyone takes.
[23:52] The problems with imposter syndrome and the results from getting rid of those beliefs.
[30:26] The difference between MindFix and going to therapy.
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Follow our Guests
Erin Pheil
* Linkedin
* Website
Follow the Host
JeffJHunter
* Website
* Linkedin
* Instagram
* Facebook
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Oct 12, 2020
How To Get A Meeting With Anyone ft: Stu Heinecke
Fellow Savages, have you ever found yourself reaching out to folks who could help make your career or take your business to the next level and they never get back to you? Emails, phone calls, or networking circles just dont help you connect? Don't fret, this week’s conversation introduces you all to Stu Heinecke, he basically wrote the book on how to get a meeting with anyone. Look, we all know connections are an essential part of strategizing. I’ve said it myself, “It's not about who you know, it's about who knows you.” Let’s dig into this episode and get some savage strategies that will get your foot in the door.
Takeaways that will help you get a call back:
* Do your homework on the person you want to contact.
* Use humor or personal gifts to reach out to them.
* Warm-up to their assistants, they are the VP of access.
Stu’s mission is to help you get someone to go from “Who is this person?” to “Wow, who is this?!” He is named the “Father of Contact Marketing” by the American Marketing Association. He provides unfair advantages to help enterprise/SMB/startup sales teams get more C-level meetings with top accounts faster and more effectively.
How To Get 17 New Customers In Less Than 90 Days Using Other People’s Facebook Groups featuring Britney Crosson
*Value Bombs*
* “Nothing happens in business without connection. If you’re trying to sell something, if you can't get meetings you ain’t gonna sell.” Stu
* “If you want to reach someone important, remember their time is valuable. Email them 12 words or less.” Stu
* “You gotta do something to really stand out as a person who has something of value to share or else they’re not going take the time!“ ~ Stu
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Show Notes
How To Get A Meeting With Anyone ft: Stu Heinecke
[01:16] Why it’s important to get a meeting with anyone.
[04:47] How taking communication beyond social media deepens a connection.
[08:57] How to get a meeting that will change your life.
[14:01] How to get a call back using humor as a point of agreement.
[20:03] The importance of standing out as a person with something of value.
[23:34] What kind of campaign to use to get a 100% response rate.
[26:31] Rethink your approach to assistants to gain access to CEOs.
[32:24] How to get started using strategies from this week’s episode.
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Follow our Guests
Stu Heinecke
* Linkedin
* Website
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JeffJHunter
* Website
* Linkedin
* Instagram
* Facebook
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Oct 5, 2020
How To Get 17 New Customers In Less Than 90 Days Using Other People’s Facebook Groups featuring Britney Crosson
Savages, this week’s episode has an amazing Facebook hack! I’m joined by Britney Crosson, social media extraordinaire, who used this method to book 17 brand new clients in less than 90 days! This was all by accident, but this strategy has her taken her business to a whole new level. Here are a few takeaways that will set up your marketing foundation within these groups:
* Make sure you are apart of relevant groups on Facebook.
* Create or share posts in that group that are personable.
* Add value to the community by commenting and supporting engagement.
Britney Crosson is the found of Fun Love Media and the host of The Social Sunshine Podcast. Her background as a performer and actor has helped her develop into a speaker, writer, and content creator. She loves to deliver great messages and entertainment to an audience and is teaching other small business owners how to do the same.
How To Get 17 New Customers In Less Than 90 Days Using Other People’s Facebook Groups featuring Britney Crosson
*Value Bombs*
* “She didn't lead with the pitch, she led with some fun, entertaining content that was relatable to the audience.” Jeff
* “Find a Facebook group, with like minded individuals will help you start to add people to your network.” Britney
* “ You have to think about how you can first build connections with people before you lead to the opportunity.” Jeff
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How To Get 17 New Customers In Less Than 90 Days Using Other People’s Facebook Groups featuring Britney Crosson
[03:22] How to leverage other people’s Facebook groups to get 17 new customers in less than 90 days.
[05:28] How to add people from those same Facebook groups to your network.
[09:07] The business connections that follow when you pair engagement and relevant post.
[13:29] Generating $100,000 from one funny post shared in a Facebook group.
[15:51] How to make connections outside of sharing and creating posts.
[18:57] The profile secrets that keep you dialed in at all times.
[21:49] Stay relevant to your brand and business in a non-soliciting way.
[23:25] Understand that we are now one degree away from someone you know, knowing someone that needs your services.
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Follow our Guests
Britney Crosson
* Linkedin
* Website
Follow the Host
JeffJHunter
* Website
* Linkedin
* Instagram
* Facebook
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
*Resources mentioned:*
*The Social Sunshine Podcast*
Sep 28, 2020
How To Use Masterminds To Grow Your Business with Brad Hart
Savages, this week we are talking to the hardest working man in the game, Brad Hart. He is a genius at building masterminds and gives us the 411 on everything from the benefits to the mechanics on how to build a successful one. Don't know much about masterminds? Stay tuned! We take a deep dive this episode and everything will help take your savage marketing to the next level.
Here are a few takeaways from the episode:
* Mastermind is about connecting people who have problems with the people who can help them solve them.
* Collaboration over competition can take you a lot further when you are sharing resources.
* When helping others, don't take their success more seriously than them.
How To Use Masterminds To Grow Your Business with Brad Hart
*Value Bombs*
* “You can get 38 times better this year if you just focus on 1% per day.” Brad
* “There's so much value in just unplugging. Sometimes the best way to make progress on your business is to back away.” Jeff
*…
Sep 21, 2020
He Became A Top Affiliate With Paid Ads (And Got In Trouble) with Tom Polifka
Savages, if you haven’t already joined the Facebook group you need to! This week’s episode is going to have some visuals for the resources we discuss in the video that is posted in the group. I have Tom Polifka with me and we are talking about paid advertising.
Have you ever gotten into trouble for doing a job too well? Let me introduce you to someone who has, Tom Polifka, a great friend of mine, and an OG Savage Marketer. He is such a beast with things like affiliate marketing that he’s found himself in the heat with major companies like State Farm. This is a greedy show and I knew he’d share the wealth. Check this out here are some incredible takeaways from this episode within the first 10 minutes!
For your websites with affiliate ads:
* Make your offers strong and relatable to entice your target audience.
* Avoid mistakes like Amazon and make sure your speed is up par to evade massive sale drop-offs.
* Utilize algorithms on platforms like Facebook and Google to expa…
Sep 14, 2020
How Changing A Single Word In A Headline Increased Conversions by 37% with Peter King
Savages, I have Peter King here, an incredibly passionate human being, joining me on this week’s episode about profiting from conversions! While working for his father, he resurrected a failed product with great potential, with search engine optimization. This small tweak successfully increased sales from online to traditional channels that led to selling their company at its peak. But that’s not the core message of this week’s episode, Peter found out what he loved to do from that experience, and now his goal is to help others do the same!
Don't get too caught up in Peter’s backstory. He has some great advice to share from it, but this episode takes a turn that reaches deep into entrepreneurial longevity. Go on to listen to some of these savage takeaways.
* Make sure your marketing message connects to your audience’s awareness of your product.
* Copy is currency! Just make small tweaks to an optimized message for better results.
* Connect to your why so you are fulfi…
Aug 31, 2020
This “Shark Tank” Contestant Was Rejected Twice, Then Got A Deal Worth Millions FT. Chris Johnson
Ladies and Gents, we have a special guest this week that has been an amazing contestant and winner of the popular television show Shark Tank. He won a contract with Mark Cuban, Mr. Maverick himself, but then declined the offer and went on to make thousands more by leveraging savage marketing strategies. His name is Chris Johnson and he is here to teach us the benefits of perseverance and execution.
The savagery in this episode is unparalleled. Chris came into the game with no experience in retail yet because of his intuition and preparedness he is now in over 50,000 retail stores across the country! Prepare yourself for some of these takeaways:
* Never take no for an answer. Use innovation to find another way in.
* Study successes and mistakes of others to prepare you for what comes next.
* Know what you want out of the deal. If it’s not offered, have faith in your idea, stick to your guns and walk away.
This “Shark Tank” Contestant Was Rejected Twice, Then Got A Deal Wo…
Aug 24, 2020
They Denied His Job Application And 6 Months Later Bought His Company FT. Jake Neill
Savages, we all know how tough it can be as entrepreneurs when it comes to hustling between clients. This week I want to give you some strategies to put you in a more valuable position for retention and beyond! Get ready to be blown away because I have a guest that will undoubtedly inspire you to take your marketing game up a notch. Meet Jake Neill, a friend of mine that was denied a job application at a top-rated digital marketing agency yet six months later, positioned himself to become the same agency's partner. He went from asking for a job to the job, asking for him! That doesn't get any more savage. Check out these takeaways:
* Strategize your intellectual property so you can be acquired by a more prominent agency and get paid to do what you love.
* Build foot in the door offers to give your clients a quick revenue win, leading to full extensive projects eventually.
* Lead your pitches with your end results, not your product. This builds relationships and authority when wo…
Aug 17, 2020
How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May
Do you have a podcast that you are ready to monetize? Worried about the lack of a large following? Dont sweat it, this episode will give you the savage marketing strategies to do JUST THAT! Meet Nick May, an OG marketer. He is a guest to the show this week and the prime example of a small podcast making big moves! His interior design podcast, The Chaise Lounge, generated a few hundred thousand dollars back in 2014. In just a few years he is now making close to two million. He is a friend to the show and generous with advice to take your podcast to the next level. Here a few takeaways:
Takeaways:
* Do not start a podcast if you aren’t genuinely curious and dont like to talk to people.
* You need to stick to a consistent schedule by posting your podcast regularly.
* Your audience should be buyers so you can figure out marketing opportunities for referrals and affiliates.
* To build a connection between you and your audience, use the power of story and get personal.
* Take t…
Aug 10, 2020
How to Run an Event on Social Media The RIGHT Way Ft. Paul Sokol
Does your business thrive off of face to face engagement like social events but its been lacking since the pandemic? Corona has started to really strangle that involvement because folks dont know the awesome benefits of pivoting their events online and using social media to draw that participation. Well, you are here to learn something savage and I have Paul Sokol here to unload a wealth of social media event marketing on us. The very online strategies he’ll be teaching us can also be applied to offline events, so dont fret once life gets back to normal you can continue hosting successful functions!
Paul Sokol is the self-proclaimed Automation Jedi! Amongst many happy clients, he has worked with Shark Tank winners and designed automation funnels that turned six figures within nine days. As a thought leader in automated experience design, his passion is to achieve meaningful outcomes with humanized automation to maximize input effort. You dont want to miss out on listening to this gu…
Aug 3, 2020
3 Ways To Use A Book For Sales with Ellen Violette
Ever had an idea that you knew would make a great book, but you didn’t know how to sell it? Let me introduce Ellen Violette, she is an ebook coach and an author utilizing book sales to grow her list since before 2004. She has also trademarked the phrase “Books Open Doors” back when Amazon said ebooks were dead.
Ellen Violette’s passion has been to help creative visionaries increase their influence by creating and launching #1 bestselling books. In fact, she basically invented the savage marketing strategy that is the lead generation book! This week’s episode will definitely enlighten you on how to leverage a book as a marketing tool. Here a few things to take away from the conversation:
* Using your book to set yourself up as an authority in your field
* Understanding the marketing flexibility of Ebooks
* How book sales impact your list.
3 Ways To Use A Book For Sales with Ellen Violette
*Value Bombs*
*1. “You want to market to your long term clients because t…
Jul 27, 2020
Right Angle Selling: The Secret Selling Process ft. Wes Schaeffer
Savages, you are in for a treat! I am joined by a crowd favorite, my own personal mentor Wes Schaeffer!! He is a hit in the Facebook group and has helped groom me to be the Savage Marketer I am today! Wes is known as the Sales Whisperer. He provides tools, skills, and automation to help folks close more sales faster and overcome objections. During this conversation, he does just that by magnifying the importance of the right angle sales approach. Here a few take-a-ways:
* Become the byproduct of your service so you are the person customers come to for answers.
* Utilize the power of storytelling to foster customer engagement.
* Go beyond what your customer says they want and ask questions to find out what they actually need.
Value Bombs:
"Stop trying to close everybody."
"You can't do the same marketing as everyone else and expect a different result."
"The less you talk about yourself and the more you get them to talk, the faster the deal moves along."
Subscribe
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Jul 20, 2020
How To Become A Contributor To Entrepreneur.com (And Why)
Savages, this week marks a major milestone in my career. I’m officially a contributor to Entrepreneur.com! Seven years of consistently showing up have brought me here and I still have a lot more work to do but first let me share some tips with you. I will discuss the difference between being featured and being a contributor, the benefits it has for your reputation and why starting with small publications is the path to take to get there. This episode will be straight to the point but this know-how will definitely separate the savage from the average.
*Value Bombs:*
“One of the biggest ways of marketing yourself is by becoming a recognized expert”
“Everyone is seeking an audience. And that's why it's so important that you build one.”
“Remember, all you need to do is 1% more than everyone else, and you will show up 99% of the time, okay.”
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*Segment Timestamps/ Episode Highlights:*
[01:02] Celebrating career milestones
[0…
Jul 13, 2020
The 7-Figure Webinar Strategy For Consultants with Tom Poland
Are you one of those people who flop at webinar marketing? You try over and over and still fail to successfully hone in on your target audience or turn over potential clients? Today’s conversation will help you with that, I talk to a man who has written many great books on marketing and is a wiz at webinars! His name is Tom Poland. Hailing all the way from Australia, his expertise is so fine-tuned that when his instructions are followed to the T, it’s fail-safe. This is the Seven-Figure Webinar Strategy, buckle up for some marketing savagery!
Takeaways:
* How to use free consultations to lock in potential clients via undeniable webinars.
* Get your target audience ready to rock and roll with fail-proof funnel marketing.
* What you need to do to give your clients a vision that puts them in a beneficial position.
Value Bombs:
“The thing is if you don't get the cover, right, and you don't get the title, right, you're not going to sell anything.” Tom
“You have to give…
Jul 6, 2020
How to make $3,000 a month hijacking the news in 90 mins ft Damon Burton
We’ve had the pleasure of snagging another savage conversation today, gang! Forbes contributor and SEO author, Damon Burton has graced us with his presence. Ever wondered how you can stay ahead of the game, and on top of trends to keep your business relevant? Look no further, this episode is going to wow you. Damon Burton does just that by helping folks show up higher on Google without paying for ads.
Damon Burton knew he was onto something when he beat a billion-dollar company by outranking them on Google. He has built an international search engine marketing company that has seen the likes of NBA teams, Inc5000, and Shark Tank featured businesses. Here are some savage takeaways from this jaw-dropping conversation:
* Finding ways to be relevant by stealing traffic from popular topics.
* Research two market trends that will benefit your business.
*
* Become a subject matter expert on your platform to build your publicity and SEO.
Value Bombs:
“Start and don't stop. SEO…
Jun 29, 2020
The 4 Foundational Elements That Took 15k To $1 Million A Month Ft. Daran Herrman
* * Get pumped for another episode of savagery! This time we will discuss four strong lessons that shine a light on the grit that we all need to possess to get the results we want. In this case, Daran Herrman enlightens us on his journey to be able to take an eComm brand to a million dollars a month. He was an opportunist and landed a position that started him off as an intrapreneur. He pushed the envelope with innovative ideas, built up his staff, and now he makes over a million in sales per month. If you tune in here are a few tips to take away and apply to your own savage marketing blueprint:
* Utilize customer lists to reach audiences you haven’t explored.
* Leverage the power of affiliates and their audience.
* The key to retention is a strong customer support foundation.
Value Bombs:
“Focus on customer support is key because if you dont have that foundation in place you will get bad reviews. You’re going to get real problems and make people feel like you dont care…
Jun 22, 2020
How to get 1 Million Instagram Followers That Arent Fake Ft. Nick Quintero
Creating a strong following isn’t easy in a social media world where everyone calls themselves influencers. Without the right tools and fortitude, you can fall short in your niche market. Meet Nick Quintero, the founder of Meal Prep on Fleek. He has employed some savage strategies that started from an idea in 2015 that organically drew 100,000 followers within one year. He currently has several accounts, one of which almost has half a million followers. Grab a pen and paper because this episode will equip you with a plan of action to launch your social media presence. Here are a couple of the takeaways:
* Build relationships with your markets authorities to gain recognition
* Use the power of your niche community
Value Bombs:
“Have flexibility to change up the brand’s messaging and personality type” - Nick
“You dont test what works, you test your hypothesis to see what gets you to the number that you want. ” - Nick
“The best way to be recognized as an expert is b…
Jun 15, 2020
2 Critical Factors to Recruit The Best Talent featuring David Stephen Patterson
Alright Savages, this week’s episode is going to level up your recruitment game. You are about to learn some practical tips on how you can bring in the best talent for your business that will result in growth and scale in your company. We are joined by DSP aka David Stephen Patterson, the man with the plan. He is amazing at picking through the bunch to find those genuine hard workers. Through working-interviews, he hires challenge-driven people who go on to be extraordinary assets to companies. Stay tuned because we are going to talk about the following take-a-ways:
* Set proper expectations when you hire.
* Avoid miss hires by test driving your candidates.
* Working interviews
*Value Bombs:*
“Treat your recruitment like its a marketing function. So you have leads that you’ve nurtured over time. There are high-quality leads, low-quality leads, and medium-quality leads. Your talent force is much the same way.”
“What you lack in polish, you make up in passion”
“P…
Jun 8, 2020
The 7-Figure Affiliate Marketing Strategy Ft. Tim Croll
Savages, you are in for a real treat! Imagine adding seven figures to your business every month by having other people sell your stuff!! This episode features Tim Croll, the man who has done just that. He is a business strategist and has done really well in the e-commerce world. His presence was a must on the show because he shared something that was mind-blowing. Tim put together an affiliate marketing strategy for an e-commerce company that generated a seven-figure a month affiliate program!
Hold on tight because this conversation is going to have loads of advice for every type of savage marketer. Here are three important takeaways from this episode:
* Know your numbers so you can give away a portion of your profits to your affiliates and don't go broke.
* Make sure you have a good customer support system and quality product/service. People are putting their reputation on the line to recommend your goods.
* Have a strategy for connections because your services shouldn’t be…
Jun 1, 2020
The Most Crucial Element to Build a Successful Marketing Agency With Chris Ha
Sometimes you dont set out to create a new business within your niche, but once there is an underserved audience and you have the tools to provide...opportunity presents itself. This is what happend to Chris Ha, the Co-Leader of Keller Williams Realty of Elk Grove, Ca. At one point in his career, all he desired was to sell homes, but over time there was this growing need for realtors to establish themselves online and sadly the platforms Chris commissioned were lack-luster. During this episode, he explains his transition from one career to the next and the important component that gave him a leg up.
This conversation takes us from the beginning of his journey as a real estate agent to him co-leading this present 7 figure marketing agency focused on real estate. The old way of marketing was word of mouth but things have changed as the digital landscape has become the frontline of the new age of real estate. As Jeff picks his brain, you’ll get an earful of gems like:
* Learning how…
May 25, 2020
How a “lie” landed him a 25k deal with the US Marines with Andres Peguero
Never let inexperience stop your ingenuity! That’s exactly what Andres learned as he maneuvered his way to the top of the web development field.
During this conversation he is transparent about his naivete at the beginning of his career but because he was tapped into high-level thinking, he was able to bag some incredible opportunities despite his lack of experience. He clues the audience in on a few successful aspects of his career which included:
* How to take risks and figure out execution later.
* Why it’s worth working on your craft even when there isn’t a paying gig.
* How to build a great reputation and rapport in your industry.
*Value Bombs*
* “Become really good at googling things when you don’t know something”
* “If you want to work with the big guys, you need to organize like the big guys”
* Take advice, execute and report your progress.
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Andres is the founder of 3aces Studio. A multicultural pr…
May 18, 2020
How to Find a Mentor & Build Valuable Relationships with Greg Reid
Greg Reid is a best-selling author; he's been published in over 135 languages. He is also the founder of "The Secret Knock," one of the most exclusive events in the business world that brings together brilliant and successful entrepreneurs to share knowledge and life experiences.
He is known as the millionaire mentor, and today, we're going to be talking about some savages strategies that you do not want to miss.
*Value Bombs*
* 'When you do what you love, and love what you do, you'll have success, your whole life through'
* Acknowledge your strengths, and then outsource your weaknesses.
* Take advice, execute and report your progress.
*Subscribe*
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Filmmaker and Keynote Speaker Greg Reid is a #1 best-selling author, entrepreneur, and the CEO of several successful corporations, who has dedicated his life to helping others achieve the ultimate fulfillment of finding and living a life of purpose. In addition to that Greg is a single dad of a…
May 11, 2020
How Marisa Sergi got "RedHead Wine" into 2000 Retailers by 26 Years Old
Making yourself notice can be very challenging if you don’t have the right strategy to get through it. In this episode, we’ll get to know the journey of a young entrepreneur who made her way into creating a successful brand, but how did she do it? Stick around for this Savage Marketer Podcast to find out.
Marisa Sergi is the founder and CEO of Redhead brands. She started her brand at the age of 19 and today, she owns a winery that produces fantastic high-quality wine which sells in more than 200 stores nationwide. We’ll also be talking about the importance of offering a great product, how to set up your pricing, and how to pitch your brand to get notoriety.
Don’t miss the chance to learn these valuable lessons to become a real savage marketer up next.
*Value Bombs*
* If something looks great and it speaks to you, just go with it.”
* Be transparent, don’t sell something that won’t sell. Everything is based on trust”
* “If you have a product that markets itsel…
May 4, 2020
From 5K To 12 Million With Nathan Hirsch
How can you become an authority figure in your area? In this episode, Nathan Hirsch is going to break down his process of building brand authority, plus how he’ll be sharing a little bit about his background and how he managed to turn a $5000 investment into 12 million in revenue.
Nathan is a remote hiring expert, entrepreneur, and co-founder of the Outsource School. As a young entrepreneur, Nathan had to face many obstacles before building a successful career, and today, we are gathering forces to analyze those key factors that can help you put those business goals in motion. Some of these keys include:
* How to grow your audience
* Increasing your authority
* How you get access to other people
* How to automate your process
* How to leverage your podcast to build relationships
Stay tuned until the end of this episode, cause we will be sharing some really valuable content and more tips to become a true savage marketer up next.
*3 value bombs*
* When people reject yo…
Apr 27, 2020
ECOMM BRANDS: Storytelling To Sell Online
What makes your brand really stand out, even in difficult times? In this episode, I have the opportunity to share with my good friend, Ryan Mckenzie, about the challenges of working from home, the state of e-commerce in this truly exceptional times, and the importance of transparency in online retail businesses.
Ryan is the co-founder of Tru Earth, an eco-friendly brand with a mission and a purpose to reduce the amount of waste that we leave on the planet. Together, we’ll be touching some pretty important issues, such as:
* Transparency in e-commerce
* Brand advocacy
* Brand personality
Tune in for more insights on how to build a savage strategy for your online business and how to overcome the obstacles in times of COVID-19.
This is an exceptional episode for those who, like me, spent hours thinking on how to enter the podcasting world in the right way, adding valuable content into people’s lives. So tune in and don’t miss the chance to hear what this podcast guru has t…
Apr 20, 2020
5 Savage Tactics For Podcast Success With James Burtt + Downloadable PDF
What does it take to be on the list of the top 10 podcasts? Get your notes ready for this episode because today, we have James Burtt on the Savage Marketing podcast to share all his wisdom about podcast launching and many other insights on how to make it to the top 10 lists. Are you ready for this lesson?
James has been working on podcast creation for 13 years, he not only has the skills and expertise it takes to dominate the market, but he has also become an authority figure in helping others become successful. So, today we are going to touch base on the following aspects:
* The advantages of creating your podcast
* How to turn your podcast into a profitable business
* How to peach A-lister guests
This is an exceptional episode for those who, like me, spent hours thinking on how to enter the podcasting world in the right way, adding valuable content into people’s lives. So tune in and don’t miss the chance to hear what this podcast guru has to tell you.
3 value bombs…
Apr 13, 2020
How To Overcome Any Obstacle, Even When It Seems Impossible With Jeff Griffin
There is nothing more powerful than a person determined to go against the odds. In today's episode, I have the honor to talk with Jeff Griffin, author of the I'mPossible book, who has joined me for this, hopefully, a very impactful episode where we're just trying to pass some motivation towards these hard times. We are mainly focusing on:
* Erasing the word ‘Can't’
* How to get back up from a setback?
* What's the recipe for getting world-record results?
Jeff, besides being a Savage, is a true legend that forces himself to do impossible things every single day to achieve outstanding results in life. This is an extraordinary episode for the Savage Marketer podcast since it is our very first social distancing interview, and we hope to serve you with some useful advice to improve your life.
3 value bombs
* The best time to plant a tree is 10 years ago. Take action. Do it now.
* Too often, we spend too much time on the challenge, and not enough time on the solution.
* M…
Apr 6, 2020
$4 Million Email & SMS Marketing Campaign By A “Fake” Person Named Mandy
Paying attention to details can make the difference between a good marketing strategy and a savage level marketing strategy. Today, we are learning how to turn a death-slow business into a success with the three R’s:
* Reach
* Reactivate
* Recon
To explain each one of these steps and how to apply them into any campaign that you’re working on, we’ll have Connie Pak as our guest today.
3 value bombs
* The beauty of automated service is no longer having to chase the client
* Send out your force (team) to keep the lead warm
* Reactivate clients by having them reach out to you.
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Connie is a Marketing Strategist that specializes in helping business owners to reach their full potential and achieving their financial goals.
Show Notes
[01:01] - Introducing the incredible Connie Pack
[02:19] - Turning a medical office into a hot savage story
[03:30] - Applying the three R’s into the medical office’s strategy
[04:36] -…
Mar 30, 2020
How To Build A Business Partnership With Big Brands And Win Twice
In this episode, I have Scott Duffy, a personal mentor, Best selling author, top ten keynote speaker. He has also been the CEO of many companies. Scott shares his journey working with Richard Branson and how it all became about.
3 value bombs
* If you want to close a deal, don’t just sell, try to become an asset and a resource.
* Successful people did not get successful by themselves. They start by building a strong team.
* Successful people are smart enough to know they're getting lucky, and they give it all they've got.
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Scott started his career working for best-selling author and speaker, Tony Robbins, and went on to work for several small businesses that became big media brands like CBS Sports-line, NBC Internet, and FOXSports.com. Next, he founded Smart Charter, an online booking tool for private aviation, which was acquired by Richard Branson’s Virgin Group.
Show Notes
[05:04] - Investing in being ready is an essential…
Mar 23, 2020
How To Run Facebook Ads With Influencers With Dennis Yu
In this episode of Savage Marketer, you’ll get to hear from the Master of Facebook Ads and a mentor of mine, Dennis Yu. You’ll learn some of the most effective and incredibly ingenious hacks to target influencer’s audiences.
3 value bombs
* Put your Money where you get the highest return of investment
* Interview somebody who your audience sees as authority
* The most important thing is actually to provide value
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Dennis is known for being one the pioneers of Ads, spending over a billion dollars on them, achieving outstanding results, he’s done Ads for the Golden State Warriors and other amazing brands, has worked with masterminds like Gary V and Grant Cardone. Basically, nobody knows how to do savage marketing like this guy, so tune in and find out about his savage strategies up next.
Show Notes
[01:00] - The story of how Dennis Yu became the master of Facebook Ads?
[03:18] - Dennis Yu’s savage strategy to get incredi…
Mar 16, 2020
The 10 Commandments to Designing a Best Selling Book-Cover with Pamela Sisson
An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales.
*3 value bombs*
* Take note of what captures your attention but make something that’s completely different than everything else that’s out there.
* You don’t want to blend in. This is the time to stand out.
* Don’t leave things to chance. Discretion is a form of simplicity, and that’s power.
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Pamela Sisson is a creative director with more than twelve years of experience in graphic design, photography, branding and social media marketing for corporate firms, media personalities, influencers and small businesses.
*Show Notes*
[02:24] - A book cover is the single most valuable asset and the basis of when people decide if they want to buy a book.
[03:57] - Pamela explains why she chose to put an astronaut on the cover of her book.
[04:56] - The…
Mar 9, 2020
Shift Your Way To Success - with Kevin Phun
Your mindset affects every aspect of your life and is influential your success. This is especially true when you are a marketer. We’ve all heard “what you believe you can achieve '' and we find that statement very powerful for the clients we work with every day. Sit with me and Kevin Phun and let's talk about how he shifted his entire career to success.
*Shift Your Way To Success - with Kevin Phun*
*3 value bombs*
* Do whatever is necessary and over-deliver.
* Always take the extra mile to do something amazing.
* Don't be afraid to take risks. Without risk, there is no reward.
*Subscribe *
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Kevin is the managing partner of 3Aces Studio. He writes persuasive email sequences that generate sales out of thin air. Now you can pay more for customer acquisition and increase the lifetime value of your customers.
*Show Notes*
*Shift Your Way To Success - with Kevin Phun*
[02:06] Kevin decided that his future will not be determined by how man…
Mar 2, 2020
Bounce Back from Setbacks - with Tasha Cooney
Shooting content videos is part technique and part instinct. Depending on the type of content you're shooting, you may have to shoot on the fly "following the action" or everything may already be planned out in advance. Sit with me and Tasha Cooney, and let's talk about how she bounced back from her career's setbacks.
Bounce Back from Setbacks - with Tasha Cooney
*3 value bombs*
* You need to constantly improve your brand and build your authority online.
* It becomes a character strength when we form the habit of bounce backing back setbacks.
* You just have to stand-up, bounce back, and do better next week.
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*Show Notes*
*Bounce Back from Setbacks - with Tasha Cooney*
[2:22] Tasha talked about her professional background.
[3:26] Tasha's experiences working with a multimillion internet-networking company for over 10 years.
[5:57] She travelled around Ireland for a whole entire week, not thinking about having a back-up plan.…
Feb 24, 2020
Dream Big, Start Small - with Abigail Garland
*Dream Big, Start Small - with Abigail Garland*
A positive thought almost always makes a big difference. In this marvelous digital age, it's easier for us to assume the worst. Except kids. Like Abigail Garland who dominated the internet with her slime for a cause.
*3 value bombs*
* Don’t get obsessed with just your physical appearance.
* When you count your blessings, you’ll realize you’re actually doing just fine.
* Kindness will bring you peace.
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*Show Notes*
*Dream Big, Start Small - with Abigail Garland*
[1:53] Abigail decided to make slime because it was a big, hit thing at that time.
[2:44] Abigail started selling her slime creations to her friends. The beginning of her entrepreneurial journey.
[4:02] Since her business is growing, she asked her dad if she can use their garage as her "slime factory", and he agreed.
[5:20] She also attended slime conventions which enabled her to grow her network more and have more…
Feb 17, 2020
The Million Dollar Question for a Million Dollar Business - with Vanessa Shaw
Whether you are seeking more income, making a bigger impact, or enjoying greater freedom, Vanessa and her dedicated team of professionals at The Business Growth Academy can help turn your entrepreneurial dreams into reality.
*3 value bombs*
* Start by thinking BIG.
* Your life is a combination of the things you tolerate.
* The way to bring about change is to be proactive.
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Originally from the UK with most of her life lived in Europe, Vanessa has more than a decade of experience working with business leaders — ranging from startups to billion-dollar companies. Her client roster includes The World Economic Forum, KPMG, Oracle, The Global Fund, the European law firm Cameron McKenna, and Sandler Training, amongst others. She has also worked for the United Nations in Geneva, Switzerland and held senior leadership roles within the International Coach Federation. She lives in Scottsdale, Arizona with her husband Robert, their two child…
Feb 10, 2020
How to Buy Property with No Banks or Money Down - with Cory Calvin
Let's talk about all-things real estate with award-winning real estate savage Cory Calvin. It's everything you need to know about your home, from buying and selling to improving its value even the current state of the market.
*3 value bombs*
* There is no such thing as a problem property, it's about problem ‘ownership’.
* Here's the good news about thinking creatively: anybody can do it.
* Mind your own growth and you'll do just fine.
Subscribe
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Cory is focused on multi-family acquisitions and has been investing in real estate since 2012. His main career priority is to show others how to invest in multifamily real estate so they have an alternative means to make big cash flow.
*Show Notes*
*Level Up Your Real Estate Game*
[2:53] At the age of 32, Cory already have 61 properties under his name.
[4:30] Anyone can think creatively- which opens the door to creatively invest in the real estate industry.
[5:24] Take a different way every…
Feb 3, 2020
YouTube Marketing Secrets from a 7-Figure YouTube Channel - with Sean Cannell
Sean Cannell is a YouTuber, international speaker, and coach that helps entrepreneurs build their influence and income with online video.
Sean's YouTube channels has over 900,000 subscribers, his videos have been viewed over 43 million times and he has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes.
*Subscribe*
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*3 Value Bombs *
* Focus on the quality. Brick by brick, one step at a time.
* Do content based on your pillars of expertise, like cross-pollinating into niche that could reach a broader audience.
* You'll never know what is it in front of you. Always be prepared.
*Show Notes*
*YouTube Marketing Secrets from a 7-Figure YouTube Channel*
[02:02] What should you know about youtube? How is it beneficial to your marketing?
[3:42] Why you should leverage Youtube for you podcast channel.
[5:56] Strategic Search-based Content
* Content Distribution
* Weekly Value Content
[6:25] Sean…
Jan 27, 2020
How to Go Big Fast without the Risk - with Cindy and Kimanzi Constable
In this episode of the Savage Marketer PodCast:
Kimanzi Constable is a coach, speaker and consultant. An author of four books that have sold over 150,000 copies, he writes for the following publications; The Huffington Post, Entrepreneur, SUCCESS Magazine, AskMen, Mind Body Green, Fox News, The Good Men Project, Yahoo, NBC News, Time Magazine, Business Insider, Addicted 2 Success, CBS News, and over 60 blogs.
Complemented by his business and life partner Cindy Constable, a speaker, and a marketing strategist who supports public bodies in aligning valuable assets with their strategic goals, Cindy is the co-CEO of Results Global Impact Consulting Agency. A boutique digital marketing consulting firm whose main focus is on helping companies get results in the ever-changing Internet marketing landscape. Helping companies leverage the power of large publications and public speaking to grow your business.
Partners in crime, Cindy and Kimanzi is a savage duo.
Savage Marketer Key Discussion…
Jan 20, 2020
9 Brand Afflictions that Break Your Business - with Doug Harrison
_In this episode of the Savage Marketer PodCast:_
Doug Harrison was the founder of the Harrison Group, which he established in 1996, and where he served as CEO. The Harrison Group was a research and consulting company that became the leading resource for monitoring the hearts, minds, and spending of the wealthy and affluent populations around the world. The Survey of Affluence and Wealth has clients in the travel and hospitality, automotive, financial services, retail, professional services, and digital media industries receive branding, targeting, customer service training, and portfolio guidance from dedicated teams.
Doug helped formulate a groundbreaking study of ultra-wealth that has reshaped the way leading companies like Coca-Cola, Amazon, and Microsoft target critical audience.
Savage Marketer Key Discussion:
*Doug Harrison:* The big companies, the top affliction that I run into is what I characterize as the self-absorbed. And the self-absorbed are individuals that they've d…
Jan 10, 2020
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