Savages, you are in for a real treat! Imagine adding seven figures to your business every month by having other people sell your stuff!! This episode features Tim Croll, the man who has done just that. He is a business strategist and has done really well in the e-commerce world. His presence was a must on the show because he shared something that was mind-blowing. Tim put together an affiliate marketing strategy for an e-commerce company that generated a seven-figure a month affiliate program!
Hold on tight because this conversation is going to have loads of advice for every type of savage marketer. Here are three important takeaways from this episode:
“The word affiliate (marketing) scares people but… you are just paying a referral fee.” -Tim
“The key is your message. You have to not only have a message that's going to attract a customer, but you also have to be able to attract the affiliate. And those two messages are different.”-Tim
“If you have a referral program where people get paid to send business to you, they will send it.” -Jeff
“Money doesn't always motivate, so it's not always about how much you're paying your affiliates. It's about how well you know them, and how well you connect with them and build that trust.” -Tim
[01:20] Jeff Introduces Tim
[03:02] Being efficient when growing a company means hiring others to give you more time in the day.
[4:31] Understand that affiliate marketing is a referral program.
[6:53] To leverage an e-commerce store you need to know your numbers, have a strong customer service base, and understand how to get your product in front of your target audience.
[13:46] There are different affiliate levels that each need different types of management.
[19:05] Figure out what the average affiliate payout looks like to your company so you can scale.
[25:53] If you dont build trust with your affiliates, you dont have anything.
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