Creating a strong following isn’t easy in a social media world where everyone calls themselves influencers. Without the right tools and fortitude, you can fall short in your niche market. Meet Nick Quintero, the founder of Meal Prep on Fleek. He has employed some savage strategies that started from an idea in 2015 that organically drew 100,000 followers within one year. He currently has several accounts, one of which almost has half a million followers. Grab a pen and paper because this episode will equip you with a plan of action to launch your social media presence. Here are a couple of the takeaways:
“Have flexibility to change up the brand’s messaging and personality type” - Nick
“You dont test what works, you test your hypothesis to see what gets you to the number that you want. ” - Nick
“The best way to be recognized as an expert is by leveraging the authority of other experts” - Jeff
Segment Timestamps/ Episode Highlights:
[01:12] Introducing Nick
[04:33] Preparation meets opportunity is luck.
[7:03] How to use relationship-building principles to connect with writers and contributors in your niche.
[13:43] Evolve your brand so it can result in 100,000+ followers.
[18:43] Test content to see what the algorithms favor for each platform.
[21:08] The first steps to becoming an influencer include listening, replicating or commenting on niche authority’s content.
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