REPUTATION REVOLUTION: The Personal Brand Monetisation Show
Trevor Young
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How do you extract value from the profile and reputation you've built in the marketplace?
How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?
Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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*Follow Trevor on Twitter** and/or subscribe to the **Reputation Revolution newsletter*
Available episodes
Newest first
Oldest first
Nov 21, 2023
280: The business of speaking: An insider's guide with Carson White
*As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like.*
These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace.
But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You’ve honed your speaking chops for free - but you’re now starting to think: I could - and _should_ - get paid for all this work!
Well, if becoming a professional keynote presenter is something that’s been on your radar, stay tuned because my guest today is a true insider of the speaking business.
👇
His name is CARSON WHITE - he’s the founder of Leading Voice, a speaker management company that represents some of Australia’s most respected and experienced presenters, MC’s and facilitators - he’s been in the speaker management trenches for some 25 years and has seen it all when it comes to presenting from the stage.
*HERE IS WHAT'S COVERED IN THIS EPISODE:*
*1. **Introduction:*** Welcome to Reputation Revolution, a podcast focused on leveraging your professional reputation for greater influence and impact.
*2. **Guest Introduction:*** Meet Carson White, founder of Leading Voice - a speaker management company that represents Australia's top presenters.
*3. **Speaker Management Business Model:*** Learn about how Leading Voice - a speaker management company - differs from speaker bureaus by serving the needs of a small group of professional presenters (versus simply sourcing any speaker for any occasion, which is the domain of many bureaus).
*4. **Impact of Covid-19 on Speaking Industry**:* Explore how the pandemic has led to pro speakers diversifying their service offering due to the increased use of online training and events.
*5. **Transitioning into Professional Speaking:*** Gain insights from Carson's 25 years in the speaking business trenches about what makes an impactful speaker, and key factors needed for success in this competitive industry.
*6. **Types of Speakers***: Understand two main types of speakers: thought leaders who provoke insights and ideas, and entertainers who share captivating personal experiences or achievements often involving overcoming adversity.
*7. **Shift in Speaker Trends**:* Discuss evolving trends over time within the speaking industry – moving from adventure-centered narratives towards more content-rich presentations.
*8. **The Art of Stagecraft**:* Delve into why stagecraft is crucial for effective presentation skills, focusing less on slides and more on engaging delivery.
*9 .**Inspiring Speaker Story***: Hear about Tom O'Toole, a baker with an unconventional but highly successful approach to public speaking.
*10 .**Effective Speaking vs Building Business as Speaker***: Uncover why being good at public speaking doesn't necessarily equate to building a profitable business as a paid speaker – it requires strategic thinking around positioning oneself in the market along with strong marketing efforts.
*_If you're thinking about embarking on a speaking career that pays, this episode is a great place to start!_*
* Connect with Carson on Linkedin - https://www.linkedin.com/in/carsonpwhite/
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Nov 8, 2023
279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai
*Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely.*
This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual studio *Cristina Castro* and *Angela Tsai*, founders of _Grow Your Brand With Impact_, a UK-based consultancy that “helps marketing-fatigued consultants, coaches and business owners implement marketing that gets results”.
Many of Cristina and Angela's clients come from corporate backgrounds with 10-15 years of experience under their belts.
These established professional operators have deep domain expertise but often struggle to recognise the value they bring to the marketplace.
This, in turn, becomes challenging when said experts try to effectively present and market their unique offerings.
This is where Cristina and Angela come in - they help professional solopreneurs turn their products or service into "money magnets" that sell effortlessly.
*In this wide-ranging conversation, we touch on:*
***Back story*** - Christina and Angela share their journey from corporate backgrounds to running a successful consultancy business.
* **Common pain-points** * - Transitioning from corporate life to entrepreneurship and the challenges faced by experts in recognising their own value. Plus the identity shift involved when moving away from predefined roles in corporations to standing alone as an entrepreneur.
***Overcoming challenges*** - Strategies for effectively presenting unique offerings and selling oneself in today's market.
***The changing work landscape*** - Exploration of factors contributing to more people leaving traditional corporate jobs including Covid-19, remote working opportunities, changing career aspirations among millennials, and midlife self-evaluation trends.
***Understanding 'offer'*** - Discussion around misconceptions surrounding 'offer' in business context; how it goes beyond just sales pitches or discounts.
***Articulating unique value proposition:*** - Real-life examples illustrating difficulties businesses face while differentiating themselves from competitors; importance of clarity about one’s unique factors that set them apart.
***Defining offer essence*** - How understanding the essence of your offer can make selling easier and attract clients who resonate with your story; includes analogy using a favorite restaurant experience!
*If you want to design a product or service offer that hits the mark with your ideal client, this episode is a great place to start!*
FOR A DEEPER DIVE INTO THIS INTERVIEW WITH CRISTINA AND ANGELA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com
* Follow Angela on LinkedIn - https://www.linkedin.com/in/angelatsai1/
* Follow Cristina on LinkedIn - https://www.linkedin.com/in/cristina-castro-reyes/
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Oct 26, 2023
278: Automate your personal brand-based business with Alycia Edgar
*In this episode of Reputation Revolution, I sit down with profit strategist and business growth expert, **Alicia Edgar**.*
We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload.
_The following topics are covered in this interview:_
***Introduction to Guest**:* Learn about Alicia’s journey from being an accountant to a profit strategist who helps help six figure entrepreneurs leverage their business to fuel growth without requiring more of their time
***The Power of Automation***: Discover how automation reduces human oversight, streamlines processes, saves time, and increases profitability across various business aspects like marketing efforts or knowledge sharing.
***Profit Generation through Automation**:* Understand the concept of creating automatic income streams that ensure consistent revenue inflow (when implemented gradually).
***Examples & Key Areas for Automation***: Get insights on automating administrative tasks and marketing activities to save time and reduce costs without hiring more staff.
***Marketing Focus Points***: Explore key areas -- awareness through amplified content; visibility beyond algorithm restrictions; lead generation (which generates new prospects daily without attending networking events); and growth strategies requiring our constant attention (automated to function every day on a consistent basis).
***Effective Lead Generation Strategies**:* Learn about selling low-priced items initially to attract new customers and convert them into loyal ones by demonstrating value over time.
***Content Strategy & Marketing Automation Tips:*** Stay active across multiple platforms like blogs, podcasts etc., use paid advertising especially promoting content via Facebook Ads at minimal costs per day to ensure visibility among existing followers while attracting new ones as well.
*This episode is packed full of actionable insights and tips for anyone wanting to scale their business without relying on more of their time and attention.*
FOR A DEEPER DIVE INTO THIS INTERVIEW WITH ALYCIA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com
*CONNECT WITH ALYCIA:*
* Website - https://www.alyciaedgar.com/
* LinkedIn - https://www.linkedin.com/in/alyciaedgar/
* Instagram - https://www.instagram.com/alycia_edgar/
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Oct 12, 2023
277: Design your one-person service-based business with Ellen Donnelly, The Ask
*You've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field.*
Now, how are you going to capitalise on all your hard work? You don't want to work for anyone else, but nor do you want to run a large business and employ stacks of people.
_What's the answer?_
Establish and grow your own one-person service-based business!
The brilliant thing today is it's never been easier to start a business.
And here's the kicker: one-person enterprises need not remain tiny revenue-wise, with the owner/operator eking out a small income. Thanks to technology, support services ecosystems and removal of geographic barriers, many one-person service-based businesses can become wildly profitable despite not having an office and staff.
The key is to design such a business around yourself.
Or, as my guest for this episode likes to say:
"I believe that designing a one-person business around yourself is the answer to finding work that lights you up, lets you reach your earning potential and can be done entirely on your own terms."
*London-based Ellen Donnelly runs a coaching business called **The Ask**, which specialises in helping entrepreneurial professionals turn their expertise into a profitable one person business in five months.*
Ellen recently published a 5-step guide on this very topic (access your copy here) - it's designed to help you package up what you know into a marketable service that clients will pay you for, again and again.
In this episode, Ellen walks us through (and elaborates on) the five steps of her guide.
*_Some key talking points covered in this conversation include:_*
* Ellen shares her journey from headhunting tech talent in corporate London to running a thriving business coaching practice called 'The Ask.'
* Ellen unpacks what she calls 'Your Unique Contribution: this is the truest expression of the work you were put on this earth to do and is an underrated business- building strategy.
* Defining Uniqueness: Tips on how to define what sets you apart in terms of abilities, personality traits or life experiences which shapes how you conduct business differently than anyone else even within similar industries.
* Articulating uniqueness effectively: Challenges faced while articulating our inherent uniqueness into marketable packages due to overlooking obvious aspects about ourselves thinking they're too simple.
* Personal authenticity and audience resonance: Importance of identifying what resonates with your audience while staying true to yourself is emphasised upon.
* Overcoming comparison trap and indecision: Strategies shared on overcoming comparison with others and focusing on what suits them best when deciding the type of work they want to do based on their insights.
* Promotion platforms and niche selection : Discussion around numerous options available for marketing efforts such as podcasting or other platforms and challenges in niche selection.
_This is a deep-dive chat about designing a one-person service-based business around yourself. If this sounds like you, I'm confident you'll find the conversation relevant and illuminating!_
*CONNECT WITH ELLEN:*
* Newsletter
* Website
* LinkedIn
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Sep 26, 2023
276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise
*Welcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show! *
In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak, based on the south coast of England.
In this insightful discussion, Jackie shares her journey from being an art development officer and drama teacher to becoming a public speaking coach who helps business owners and professionals to get performance ready and excited about stepping in front of an audience to share their message.
Key points covered:
* Jackie's background in fashion design, acting, and working behind the scenes at the Royal Shakespeare Company.
* How teaching drama led her towards coaching adults which inspired her business, Power to Speak.
* The impact of Covid lockdown on Jackie's career path and how it prompted her transition into online platforms.
* The inception story behind Power To Speak, and how Jackie helps individuals confidently express themselves before their audience.
* Importance and challenges around articulating what you do when building a business around your expertise.
* The concept of impostor syndrome – why we undervalue our abilities and how understanding and valuing personal stories can be empowering.
We also delve deeper into Jackie's journey in establishing her business including positioning strategies used along the way, and why she opted to create the Power to Speak brand versus trading solely under her own name.
Jackie also unpacks her sources of revenue, and how she integrates her various programs and offerings under the Power to Speak banner.
If you're in the early stages of building a business around your knowledge and expertise - or you're thinking about doing so in the future, you'll love this interview with Jackie Goddard!
*CONNECT WITH JACKIE:*
* Instagram
* LinkedIn
* Facebook
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Sep 20, 2023
275: Reputation = revenue: The business of personal branding
*In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution.*
There's been a shift in focus on what topics we cover on the show.
You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'.
In the past - across 270+ episodes in fact - this podcast has zeroed in on topics associated with professional personal branding, with a view to helping credible individuals build visibility, influence and trust in the marketplace.
*The business side of personal branding*
However, from Season 8, we're going to be more purposeful about covering topics that focus solely on playing a bigger game and leveraging one’s personal brand assets for commercial gain.
In other words, the _business_ side of personal branding - capitalising on the profile and reputation we've built in the marketplace.
It’s a meaty topic, and we'll be looking at both sides of the ‘creator coin’, with a skew towards the 'reputation creator' and how they can build a high revenue business off the back of their professional personal brand.
But, we'll also be looking at independent content creators, and highlighting what we can learn from them, as they are at the cutting edge of content creation today.
Plus we'll dig deeper into the commercialisation aspect of personal branding, and how we can build a sustainable enterprise off the back of our profile and reputation.
My goal is to ‘build a bridge’ between the Reputation Economy and the Creator Economy - to explore where they meet and intersect, and unpack the commercial opportunities that come with that.
When it comes to topics we've previously covered on the show i.e.
* owned media (content creation in all its various forms),
* social media (including all the platforms),
* media and influencer relations (earned media),
* reputation management,
* community building,
* book publishing,
* networking and public speaking, etc
... I've established a new podcast - *BECOME YOUR OWN PR MACHINE* - to cover these.
_(Become Your Own PR Machine is available now from your podcast app of choice)_
So, my two podcasts are essentially bookends:
*Become Your Own PR Machine* - learn how to harness the power of PR, content and digital communications to build recognition, influence and credibility for your business, organisation or personal brand.
*Reputation Revolution* - learn how to leverage your reputation to take advantage of commercial opportunities so you can profit from your personal brand in a way that's strategic, sustainable ... and respectful.
I hope you enjoy either - or both shows!
Hit me up on Twitter (@trevoryoung) or Instagram (@theprwarrior) or LinkedIn (/trevoryoung) and let me know what you think of the changes! Thanks :) TY
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Sep 6, 2023
274: ENCORE EPISODE - How to productise your knowledge + scale your impact with Greg Burgoyne
In this special encore edition of the podcast, we're replaying a popular episode in which we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace.
I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process.
*Featured expert guest is **GREG BURGOYNE** from New Zealand.*
Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact.
_In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including:_
* Cohort-based courses, and the stages involved in launching and delivering them
* Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!)
* Delivering online training into enterprise-level organisations
* The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses _and_ training as well as community forums
Greg says it's important when starting out to begin small, validate your idea, then do it live: "don’t necessarily productise it straight away".
We cover self-sabotage, and people's aversion to the marketing and sales function involved in building a business around course creation.
QUOTABLE QUOTE: _“Who is going to thank you on the other side of stepping out of your comfort zone?”_
*Check out Greg's **website**, or connect with him on **LinkedIn**.*
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Aug 22, 2023
273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
*In this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based **Oscar Trimboli**.*
Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world.
Of note, Oscar is an author, host of the Apple award-winning podcast _Deep Listening_, and a sought-after keynote speaker.
In this conversation, Oscar tells his personal brand story, including how he left the corporate world and later evolved into the global listening expert he is today.
He shares in detail his content strategy across owned, earned and social media channels.
*Oscar touches on a range of topics. He explains:*
* how he came to the realisation he was an expert at listening.
* how when he started, there was one clear expert in the space globally, and that he had to educate the market on the importance of listening.
* that the content he produced in the first two years was “absolute rubbish” - he has been focusing on the positive aspects of listening ("It wasn’t getting any traction because I wasn’t talking to their problem, I was talking to my hypothetical solution”
* how podcast guest interviews result in real business benefits
*Oscar also unpacks how he generates his income.*
QUOTABLE QUOTE: _“Create content where they (the audience) are at, and break it down as simply as possible, and express that in multiple ways”_
Oscar's story is a good one. If you're wanting to build a sustainable business off the back of your personal brand, then this interview is highly recommended!
*_CONNECT WITH OSCAR:_*
* LinkedIn
* Twitter
(Details re Oscar's new book here)
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Jul 13, 2023
272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
*Welcome to the second (and final) part of the finale episode of season 7 of the _Reputation Revolution_ show.*
In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews.
Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand.
If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a really good flavour for what we cover here on the show.
If you're a regular listener, get ready to be reminded of some of the highlights of season 7. Maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again.
Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package:
I hope you enjoy it.
**** We'll be taking a short break, and then be back for Season 8 ****
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Jul 5, 2023
271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
*Welcome to Part 1 of the finale episode of season 7 of the _Reputation Revolution_ show.*
In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews.
Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand.
If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a really good flavour for what we cover here on the show.
If you're a regular listener, get ready to be reminded of some of the highlights of season 7. Maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again.
Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package:
I hope you enjoy it.
P.S. Stay tuned for Part 2 of this special finale episode next week!
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Jun 28, 2023
270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior
*In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'.*
Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations.
While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline.
_Why is this important?_
For starters, PR is incredibly misunderstood, not just in business generally, but also within the marketing and communications industry specifically.
Secondly, Trevor strongly believes that once you understand PR and how the discipline works, then (a) you're going to be able to put it to work for your brand and your business in a strategic way, and (b) you'll put yourself in the position to gain an edge over your competitors and others in the marketplace.
Critically, while certain skills are required to succ…
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Jun 21, 2023
269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward
*Lots going on in the world of podcasting! *Podcasts, as we know, can be a great owned media platform for entrepreneurs and thought leaders, but they take a bit of work.
How much work, and what are the challenges people in the podcasting trenches are facing currently?
_I decided to find out! _
In this episode, we get the lowdown from Bea Abalti, founder of Bear Forward Podcast Solutions, which helps small and medium business owners who want to start a podcast, or they already have one and want to grow their audience.
Specifically, I got Bea on the show because she has just finalised a survey of business owners who produce a podcast, and I wanted to chat through the findings with her to get a good picture as to what's happening out there in podcasting land!
So, we chat about the survey and the insights it revealed, plus we get into a broader discussion about podcasting generally, and some of the things to look out for if you're thinking of embarking on a podcast project now or in t…
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Jun 14, 2023
268: The who, what and how of building strategic relationships with Nina Thomas
*In this episode I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory.*
While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes it's the relationships side of what we do that can have the most impact.
Nina knows this all too well, having founded Harmonic Advisory in 2012 with a goal of helping businesses grow and successfully implement key projects by ensuring their leaders foster the right relationships.
Nina has worked with thousands of executives at the highest levels of some of Australia's and the world's leading companies, including PwC, GE, ANZ, Deloitte, and the Victorian Government.
With 25 years experience, she has seen first hand the impact strategic relationships and high value networks have in helping businesses grow, implement major projects and achieve successful business outcomes.
In this episode, Nina discusses the who,…
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Jun 7, 2023
267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview
*In the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand.*
In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including:
* How Adam went from no social media (LinkedIn) presence late last year to 22,000 followers seven months later
* The strategy Adam employed to fast-track his activity on social media (LinkedIn and Twitter)
* Why Adam has doubled down on video, and why he is upping his video game by launching a 'behind-the-scenes' docuseries.
If you run a business and are keen to create more in the way of personal brand influence and impact, you'll find this episode (and the previous one featuring Adam Robinson) motivating!
*LEARN MORE ABOUT TREVOR **HERE*
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May 31, 2023
266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com
*In today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media.*
And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (but making up ground quickly).
His name is Adam Robinson. He's the CEO and founder of a startup business called Retention.com.
Adam believes that building your personal brand as a founder is a simpler and smarter strategy than trying to grow your company’s profile right out of the gate.
In this interview, Adam reveals why he's doubling down on video content, and how he manages his social media activity day-to-day.
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May 24, 2023
265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor
*In this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward.*
The interviews are featured in the two previous episodes:
* Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris Ward
* Ep 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!
Brendan and I pick out the gold from each of these interviews - tips, insights and stories from Kris; we unpack the nuggets, delving deeper with our own perspectives.
I hope you enjoy this conversation!
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May 17, 2023
264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!
_"We're not here to blend in!" (Kris Ward)_
*In the last episode, I spoke with **Kris Ward**, the author of the book, _Win The Hour Win The Day,_ and host of the podcast of the same name.*
That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace.
In doing my research for that interview, I was impressed with how well Kris was building her own professional online presence (her face was _everywhere_!), so I decided to 'keep the tape running' and then delved with Kris into her story.
*That's what _this_ episode is all about: *Kris's story, from returning to her business after the passing of her husband, through to finding her voice on social media (becoming "bold faced"), growing her podcast (which has over 1000 5-star reviews), writing as book, as well as a behind-the-scenes peek behind her wildly-successful podcast guesting strategy.
Kris walks us through her struggle to sharpen…
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May 10, 2023
263: How to leverage your time & resources while building your personal brand - interview with Kris Ward
*Building a credible thought leader brand in the marketplace takes time and effort.*
So how can we make time work for us?
How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share them with the world?
How can we become more effective in our work so we can spend more time creating content, do public speaking and interact with our audience, on and offline?
Kris Ward has the answers!
Kris is the author of the book - _Win The Hour Win The Day_. She also has a podcast of the same name.
Kris has been interviewed by one of the original sharks from _Shark Tank_, Kevin Harrington, and ABC’s _The Secret Millionaire_ – James Malinchak. She has been featured on award-winning podcasts, radio and TV shows throughout the world.
It's a high energy chat ... let's get into it!
*Connect with Kris:*
* website
* Instagram
* LinkedIn
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May 3, 2023
262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution
Last week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast!
For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis.
IN THIS EPISODE, I get together with marketing strategist and podcast producer - Brendan Keogh - to recap my interview with Joanna.
Lots of insights and key takeaways discussed!
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Apr 26, 2023
261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
I'm really excited to bring you today's episode featuring *Joanna Penn* aka 'The Creative Penn'.
Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean _everything_!
For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis.
That she's managed to continually evolve both professionally and creatively is testament to her mindset and attitude, her commitment to lifelong learning, and her willingness to experiment in public and share the lessons along the way.
*Joanna is a genuine credible authority in her field. *
She's both a domain expert and bona fide thought leader.
She has built a loyal global audience via her podcast and YouTube channel; she's active on social media, as well as in-demand as a public speaker.…
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Apr 19, 2023
260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand
I've invited content strategist and podcast producer *Brendan Keogh* back on the show to help me recap a previous interview I recorded with PR expert *Rusty Shelton* (ep #259) on how to build thought leadership focused on impact, not ego.
I must admit, I get a bit fired up during this conversation:
"It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why wouldn't you want to influence that in a positive way? I don't understand why you _wouldn't_ want to do that if you are running a business, if you're a leader. And even if you're an employee who's on the rise, you know, and you've got aspirations and ambition ... that's when you want to be getting into these things, and, understanding how you can develop that reputation and build strategic visibility. It's not about being everywhere. It's being in the right channels, in front of the right audience, with the right message and story."
**********
*_Let's connect on Twitter (@trevoryoung)…
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Apr 12, 2023
259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur
*As a leader and a business owner, reputation is your lifeblood.*
Trust is _the_ social currency of today's digital-first world, and it's in short supply!
Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach.
But you need to be intentional about it!
As we talk about here often on the podcast, there are many variables involved in building a genuine thought leader brand in the marketplace.
Let's be clear: People don’t want to be sold something—they want to buy something.
And the best way to get someone to seek out the opportunity to buy from you is to position yourself as the unquestionable authority in your space—someone they would be lucky to have a chance to do business with.
*This is what PR agency owner **RUSTY SHELTON** calls the _authority advantage_! *
Rusty is a Senior Marketing Strategist at Forbes Boo…
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Apr 5, 2023
258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper
*When we think of creativity, what springs to mind?*
An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set?
Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a graphic designer ... or anyone else who works in a so-called creative industry.
Well, that would be a simplistic, one-dimensional view of creativity, but it's a common one, reinforced time and time again by the media.
I've worked alongside countless people over the journey who would consider themselves creative, but I didn't find them that inspiring, or indeed, that creative!
Conversely, some of the most creative people I've met have been entrepreneurs and business professionals who are naturally curious and who always seem to have a wellspring of interesting thoughts and ideas at the ready.
So in other words, you don't have to be working in a creative industry, to be a creative person!
Indeed, to be effective in bu…
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Mar 29, 2023
257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!
*Wow, what a fun interview with so much gold from holistic voice and public speaking coach, Sally Prosser. *
Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice.
Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's personal brand.
Sally has been on TikTok for a few years now and has amassed nearly 350,000 followers and 4.4M 'likes' of her videos.
But we broaden the conversation into using voice as an expression of oneself, and how to use it strategically across social media, and the 'virtual stage' generally.
As Sally says: "Nobody ever changed the world by staying quiet!"
*So, if you want to know more about TikTok and how it can work for your brand and your business - along with short-form video and voice more broadly - you'll get a lot of value from this episode!*
It's a very free-flowing and energetic chat. I hope you enjoy it.
Let's hear from Sally now!
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Mar 22, 2023
256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm
*I've invited content strategist and podcast producer Brendan Keogh back on to the show to help me recap a previous interview I recorded with LinkedIn expert, Richard van der Blom.*
My interview with Richard was all around 'unlocking the LinkedIn algorithm', as we delved into his recently-released, well-researched LINKEDIN ALGORITHM REPORT.
Richard shared so many insights and tips (in episode 254), so it was terrific to sit down with Brendan to dig deeper into topics raised in that interview.
We also riff on another previous episode (#255) all around building your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond.
_Lots and lots of LinkedIn gold folks - I hope you enjoy it!_
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Mar 15, 2023
255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
*In this episode, I chat with **Michelle B Griffin** and **Michelle J Raymond** (AKA #MichelleSquared) about their new book - _The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth._*
Michelle and Michelle met on LinkedIn through the power of commenting in December 2020.
Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
*This is a fun and informative chat!*
We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as:
* the importance of mindset when building your presence on LinkedIn
* how to start strong by getting your branding foundations right
* what both Michelles learne…
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Mar 8, 2023
254: Unlocking the LinkedIn algorithm with Richard van der Blom
If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.
No doubt you are already on the platform ... but are you using it well?
Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?
Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.
LinkedIn has undergone - and continues to undergo - significant change.
It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!
My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and i…
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Mar 1, 2023
253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)
*In this episode, I'm joined by a semi-regular guest of the show - **Mark Masters**, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.*
_[ Check out __episode 252__: The power of community with best-selling author, Mark Schaefer ] _
Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).
Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.
Mark also operates a consulting business - called We Are The Media - in tandem with YATM.
This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with…
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Feb 22, 2023
252: The power of community with best-selling author, Mark Schaefer
Let's face it ...
It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so.
Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many default digital marketing tactics no longer seem to work as well as they used to.
But there is a way through for those entrepreneurs who are willing to explore some new ideas while at the same time be respectful as to how they show up in the marketplace.
At the Reputation Revolution, we're all about building a sustainable base of communications for our professional personal brand which, for many of us, also adds considerable weight to the overall marketing of our businesses. In many cases, we ARE the business.
We look at strategic PR and communications and all that entails, including content creation for our owned media channels, we cove…
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Feb 15, 2023
251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson
*Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets.*
You've heard the terms, but what do they all mean? How do they relate to one another?
And, importantly, when it comes to building a professional personal brand - growing your profile and enhancing your reputation in the marketplace: _what role can Web3 and the Metaverse play in all of this?_
You'll want to tune into this episode because we have a genuine expert in the space to guide us through the Web3 jungle: his name is Mitch Jackson, he's an award-winning litigation lawyer from California who is renowned for being ahead of the pack when it comes to social media and digital marketing ... and now, Web3 and the metaverse.
Mitch also runs a consultancy called ManeuVR, which shows creators, entrepreneurs, and business owners how to leverage web3 and the metaverse to create unique brands, new opportunities, and drive additional lanes of revenue.
He has recently published…
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Feb 8, 2023
250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders
*In this opening episode for Season 7 - our 250th no less! - we have something special in store for you 👏*
To mark the occasion, I invited some past guests of the show to give us a brief answer to an open-ended question:
_"From a personal branding or professional marketing perspective, what's the one thing that's really working well for you currently?"_
Lots of interesting answers, including some timely reminders for us all! #Gold
It is indeed a bumper episode and a bit longer than usual as we feature 17 contributors all up (in no particular order):
* Mitch Jackson
* Nic Hayes
* Susanna Reay
* Adam Franklin
* Tristan White
* Jane Tabachnick
* Heath Evans
* Julian Mather
* Sarah Mitchell
* Mark Masters
* Michelle B. Griffin
* Alan & Emily Braithwaite
* Mark Schaefer
* Dr Jen Frahm
* John Espirian
* Myles Harris
* Michelle J. Raymond
Thank you folks for giving up your time to contribute to this episode, and thank _you_ dear listener for lending…
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Dec 31, 2022
249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode
*Welcome to the finale to season 6 of the _Reputation Revolution_ podcast.*
In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews.
Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand.
If this is the first episode you're listening to, lucky you, you'll get a really good flavour for what we cover here on the show.
If you're a regular listener, get ready to be reminded of some of the highlights of the season; maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again.
Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package:
I hope you enjoy it.
*Topics touched on include:*
* Personal brand vs bus…
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Dec 20, 2022
248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views
*One of the trends I've been highlighting for a while now is producing a 'destination' show instead of simply doing a podcast, or just a YouTube video. *
Add a bit of meat to it. Theme it. Make it multimedia so people can listen if they prefer that, or watch it on YouTube, or read about it if necessary. Cut it into snippets to share across social media. Give it a name, create a sub-branded media property, as I've been calling it for years now: turn it into a platform with editorial integrity!
It's a destination show for a couple of reasons: (a) people go looking for it, they subscribe to it, they opt-in - it's a regular thing in terms of their content consumption. And (b) with all the bite-sized snippets you're putting out there - micro videos, quote cards, photos and images, pithy lessons learned ... these act as digital breadcrumbs to draw people back to your show, it's the destination, as it were.
It's a doorway into your personal brand orbit. For some people, it's how they find…
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Dec 14, 2022
247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)
*In the previous episode (#246), **I spoke with lawyer Alex Martin** about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace.*
In _this_ episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found interesting, informative and relevant.
From pretty much a standing start (publishing the odd post on LinkedIn, but not with any purpose or direction), in 2022 Alex has:
* adhered to a strategic content plan
* regularly produced videos for LinkedIn and YouTube
* co-hosted 23 podcast episodes ('A Lawyer and Financial Advisor Walk into a Bar', alongside Dave Murdoch)
* appeared on national TV (Sky News)
* written articles for business publications
* been interviewed some 20 times on commercial radio about topical issues that showcased his legal expertise
In short, Alex has had a big year in terms of creating content, bein…
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Dec 7, 2022
246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
*This show is dedicated to people like today's guest: business owner and litigation expert, **Alex Martin**, from **Taurus Legal Management**.*
Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands!
He also published the occasional post on LinkedIn, but not with any purpose or direction.
*But Alex is an action-taker.* He knew he needed to raise his profile and position himself as an expert in his space if he was to build his professional reputation and that of his legal firm.
So Alex went back to basics, and started following a strategic plan.
Having a plan, he says, "makes a lot more sense and has a lot more impact".
*Today, Alex takes an integrated approach to content across owned, earned and media channels. *
On LinkedIn, he regularly publishes videos that address the common challenges and pain-points faced by his audience, owners of growing medium-sized businesses.
Plus he uses t…
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Nov 30, 2022
245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand)
*In the **previous episode** of the podcast, I chatted with world-renowned marketing blogger and best-selling author, Mark Schaefer.*
Mark discussed how he has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand.
In this episode, content coach Brendan Keogh and I dissect my conversation with Mark, riffing on key insights and takeaways that we found interesting, informative and relevant.
Our discussion will be of interest to anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour.
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Nov 22, 2022
244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]
*One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time.*
No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time.
The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want to establish themselves as go-to authorities in their field of endeavour.
But, many of the people I work with (and follow on social media, and interview here on the podcast) are curious, multifaceted individuals - they're thought leaders who often cross boundaries and cover different territories.
Yes, they're experts as well in certain areas, but they're also big picture thinkers who spark conversation and connect dots. They don't always have the answers, but they're not afraid to ask questions, explor…
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Nov 16, 2022
243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand)
*In *the last episode* of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts.*
In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is _earned_.
A massive opportunity for thought leaders and expert influencers today is to pitch themselves as a potential interview subject to niche podcasts. It's far less intimidating that trying to get up an interview on a major talkback radio station, that's for sure!
Podcasts are part of the growing micro-media trend, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about YouTube shows, live-streams, blogs and email newsletters, as well as podcasts.
*In this episode, content strategist Brendan Keogh and I pull out and discuss the key takeaways from my previous interview wi…
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Nov 9, 2022
242: Going small to make it BIG with earned media | Interview with Shelby Janner, Zilker Media
*How to leverage podcast guest appearances to build your professional personal brand *
In this week's show we zero in on _earned_ media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts.
Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned.
Whether you've built your personal brand so well that media outlets are coming to you, or you're putting in the time and effort to pitch your story to the media outlets: it's still earned.
You've earned the right for that media channel to quote you, to cover your story, to publish an interview with you.
And by media, we're talking about the whole gamut here baby: at the top end, you're looking at Tier 1 media outlets such as national and metro newspapers and magazines, commercial radio and TV.
Then there are what you'd call Tier 2 media - vertical magazine titles, mainstream blo…
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Nov 2, 2022
241: [RECAP] Trevor & Brendan dissect the Ben Cusack interview (digital media mindset)
*In** **the last episode** (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video.*
The theme for that episode was around 'experimentation', and taking risks on social media.
By ‘taking risks’, we're not talking about doing anything stupid on the socials (we're all trying to build professional reputations after all) but really, just letting loose a bit:: Showing more of our authentic selves. Trying new platforms. Experimenting with new technologies. Developing new skills.
There are a lot of good things that come with that too: in the case of Ben Cusack, it was all about gaining confidence in front of the camera.
I call it adopting a _digital media mindset_, and it's important for anyone wanting to build a thought leader brand to embrace this philosophy.
*In this episode, Brendan and I cut loose on all the key elements of my discussion with Ben, including:*
* Tackling TikTok
*…
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Oct 26, 2022
240: Developing a digital media mindset & experimenting with short-form video: Special guest - Ben Cusack
_What does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'._
*Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect.*
But sometimes, we over-think things. We get stuck inside our own heads when it comes to creating content and using social media to build our profile and our reputation.
If you’re a business owner or a professional expert with years in the trenches and runs on the board, there’s a good chance you might want to get things 100% perfect before publishing anything to social media.
It’s this pursuit of perfection: this over-thinking things around content creation, that might be holding you back and therefore, stunting your PR and personal branding efforts.
*Today’s episode theme is around 'experimentation', and taking risks on social media. BEWARE: It's a…
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Oct 19, 2022
239: [RECAP] Trevor & Brendan dissect the Bec Sands interview (personal branding opportunities)
*In** **the last episode** (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'.*
Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we discussed in that original interview.
In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Bec Sands interview, pulling out and discussing actionable insights that you can use!
*Some of the topics covered include:*
* getting out of your comfort zone
* dealing with limiting beliefs
* prioritising - and _doing_ - the work required
* establishing a lifestyle business that enables people to work effectively from anywhere
We also recap Bec's story of how she live-streamed every week on Instagram in order to help her overcome her reticence about appearing on camera.
-------------------------…
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Oct 12, 2022
238: Exploring the possibilities that come with today’s Reputation Economy, with personal brand coach, Bec Sands
*According to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset.*
We’re all about the individual, here on the Reputation Revolution. We’re talking about the power of the personal brand, folks, and how it’s now the biggest asset we have.
The way I look at it: why wouldn’t you want to put your best foot forward? Why wouldn’t you want to influence the perceptions that people have of you? Not in a slimy and fake way, but with authenticity, by adding value and serving others.
The possibilities for those individuals who understand the power of reputation, and are able to grow their brand in a genuine way: they’re endless.
But there are roadblocks many of us have. Some people have issues with clarity in how they want to show up in the world. Others have limiting beliefs that hold them back.
We can create a pathway for ourselves: we can t…
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Oct 5, 2022
237: [RECAP] Trevor & Brendan dissect the Joyce Ong interview (Liberated on LinkedIn) ]
*In** the last episode** (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media.*
That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story, and she reveals how she went about it in the chat.
In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Joyce Ong interview, pulling out and discussing actionable insights that you can use!
_Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY _> go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you’ll no doubt be interested in what’s on offer at Credible Authority Academy.
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Sep 28, 2022
236: Liberated on LinkedIn: How Joyce Ong uses transparency & fun to cut through the noise
*We hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic! *
How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional’ network, where showing up as your _real_ self can be difficult for many people.
Yet, we also know that dropping the veneer, getting out amongst it, taking people behind the scenes of your business or professional life - showing your personality and bringing your whole self to LinkedIn especially: this can work wonders in terms of building a profile and getting people to take notice of who you are, what you do and what you stand for: all hallmarks of professional personal branding.
*In this episode, we hear from **Joyce Ong** who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story!*
Joyce is co-founder of TAX NUGGETS ACADEMY, which produces bite-siz…
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Sep 21, 2022
235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge)
*In** the last episode** (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact.*
That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, consultants and advisors.
Even if you run a consulting firm or an agency, listen up folks :)
*In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Greg Burgoyne interview, pulling out and discussing actionable insights that you can use!*
Greg and I talked about:
* Cohort-based courses, and the stages involved in launching and delivering them
* Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!)
* Delivering online training into enterprise-level organisations
* The…
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Sep 14, 2022
234: Productise your knowledge + scale your impact with Greg Burgoyne, Course Creators Academy
*In this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace.*
I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process.
*My guest today is **GREG BURGOYNE** from New Zealand. *
Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact.
_In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including: _
* Cohort-based courses, and the stages involved in launching and delivering them
* Self-paced evergreen courses, with or without a community component, plus the…
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Sep 6, 2022
233: [RECAP] Trevor & Brendan dissect the Michelle J. Raymond interview (LinkedIn Company Pages)
*In **the last episode** (#232) I chatted with Michelle J. Raymond from Good Trading Co. about LinkedIn Company Pages, and whether they're effective for personal branding purposes.*
In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Michelle interview, pulling out and discussing actionable insights that you can use!
So much gold coming from my chat with Michelle. Topics we covered in the conversation (and largely further discussed with Brendan):
👍 Why it’s worth looking at Company Pages with “a fresh set of eyes”
👍 Why you should think of your LinkedIn Company Page as a "greatest hits album"
👍 Tips to grow your LinkedIn Company Page
👍 Producing LinkedIn Lives: personal profile, or Company Page?
*THIS EPISODE IS BROUGHT TO YOU BY **CREDIBLE AUTHORITY ACADEMY**:* It's your turn to profit from your ideas, your wisdom, and your experience.
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Aug 31, 2022
232: How to build your personal brand using LinkedIn Company Pages, with Michelle J. Raymond, Good Trading Co.
*If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. *
You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content on a regular/semi-regular basis.
If you’re running a business - even if you’re a solopreneur and the business is YOU! - LinkedIn becomes perhaps even more important, so you want to be able to get the most out of the platform.
If this sounds like you, keep reading (or just start listening to this episode!).
*So, you have your personal profile buttoned down, but have you thought about setting up a LinkedIn COMPANY PAGE (aka LinkedIn Page, and LinkedIn Business Page)?*
Wait … _whaaat_?
Like many of us, you’re no doubt busy enough without adding what is effectively another social channel!
Hear me out. It might sound counter-intuitive, creating a Company Page if you run a personal brand-based bu…
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Aug 24, 2022
231: [RECAP] Trevor & Brendan dissect the Sonja Nisson interview ('deep content')
*In **the last episode** (#230) I chatted with Sonja Nisson, from the School of Valuable Content, about unlocking & shaping your ideas through "deep content".*
In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Sonja interview, to go, ahem, deeper into the concept of 'deep content'.
Bottom line: _Ideas that matter. Caring about what you do: the content you publish, matters!_
If you're an aspiring thought leader wanting to explore ideas in public and build reputation for your thinking, then you'll really get a lot out of this conversation, plus the previous episode, my interview with Sonja.
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Aug 17, 2022
230: Unlocking & shaping your ideas through deep content, with Sonja Nisson, School of Valuable Content
*To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas.*
One way to do this is by producing 'deep content' that sparks conversation and attracts an audience.
Sonja Nisson is an independent brand strategist and content coach from Bristol in the UK.
In this episode, Sonja and I get philosophical about creating content that matters.
Sonja calls it 'deep content'.
Deep content positions you, unequivocally, as the expert in your field, she says.
* It shows your commitment to your specialist subject.
* Going above and beyond - not many people will do this, you have the edge.
* You learn so much by doing it.: your expertise deepens.
* It leads to other things. Never underestimate the serendipity factor of releasing deep content into the world, Sonja says.
Sonja touches on the power of intimacy and vulnerability in your writing, and shares the concept behind producing 'stock and flow' content.
Sonja and I also discuss the diff…
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Aug 10, 2022
229: [RECAP] Trevor & Brendan dissect the Ashley Faus interview (Expert vs thought leader: what’s the difference?)
In the last episode (#228) I chatted with *Ashley Faus* about the differences between subject matter experts and thought leaders, and why does it matter?
In this episode I sit down with content strategist and ghostwriter *Brendan Keogh* to recap the Ashley interview, to go deeper into the ‘expert vs thought leader’ debate, and pull out what we think are the important distinctions.
*Here are some of the sub-topics we riff on:*
* Why humility is a hallmark of a genuine thought leader (and what does this look like in action)
* Self-awareness: _what kind of impact do you want to have in the world?_
* Why it’s important to evolve as a professional (whether expert or thought leader)
* The commoditization of expertise, and why experts need to be strategic in how they differentiate themselves (because the ‘expert world’ is pretty crowded!) - from a personal branding perspective, this includes your personality, your values and principles, and your philosophy
* The merged…
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Aug 3, 2022
228: Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian
*We recently covered on the podcast the vexed question: _Personal brand versus business brand - which one should we focus on?_*
In this episode, we tackle an equally common question: _What’s the difference between subject matter experts and thought leaders?_
To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at Atlassian, Ashley Faus.
This is a subject dear to Ashley’s heart, and she has some strong views on it!
Ashley has developed a framework that she calls the _Four Pillars of Thought Leadership_ - you can check it out here.
She unpacks the framework and its four pillars:
* Credibility
* Profile
* Prolific
* Depth of Ideas
*Semantics, or not?*
While the whole ‘ expert vs thought leader’ debate might sound like semantics, both Ashley and I agree that understanding the key differences between the two really does matter.
*Talking points include:*
* Old school thought leader vs the ‘new’ thought leader
* How s…
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Jul 27, 2022
227: [RECAP] Trevor & Brendan dissect the Oscar Trimboli interview
*In the last episode, I chatted with Oscar Trimboli about his personal brand journey, and how he has built a sustainable international business off the back of his professional profile and reputation.*
In this episode, I get together with content strategist Brendan Keogh to dissect that interview, and unpack various key aspects of what Oscar shared (and he shared a _lot_ of gold!).
If you listened to Oscar's story and found what he had to say interesting, I think you'll find this particular episode informative as Brendan and I recount our top takeaways.
Oscar's story is a good one. If you're wanting to build a personal brand-based enterprise, episode #226 is required listening!
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*DID YOU KNOW I PUBLISH AN EMAIL NEWSLETTER, ALSO CALLED REPUTATION REVOLUTION? You can check it out (and subscribe) **here**!*
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Jul 20, 2022
226: How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
*Wow, this is one heck of an episode! *
If you listen to this podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage of the myriad opportunities that come with being an active participant in today's 'Reputation Economy'.
My guest today has done exactly this and is indeed an active participant in today's 'Reputation Economy'! He has, over time, built a global profile and reputation as one of the world's leading listening experts.
His name is Oscar Trimboli, he lives in Sydney, and this is his story.
Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world.
Of note, Oscar is an author, host of the Apple award-winning podcast _Deep Listening_, and a sought-after keynote speaker.
In this conversation, Oscar tells his p…
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Jul 13, 2022
225: How to use press releases to increase personal brand visibility & credibility - with Mickie Kennedy, eReleases
*If you want to 'crack' the media on a decent scale, you need leverage.*
Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation.
But it can be a tough gig. It needs to be approached strategically, and requires a fair bit of unrelenting 'grunt' work.
As a general rule, for entrepreneurs, experts and thought leaders - the best way to go is pitching your story idea to a specific (and relevant) journalist, editor or broadcast producer. Pitch, by pitch ... by pitch. Quality over quantity.
Having a publicist or media relations representative doing it on your behalf can help, but it costs money to do it properly, given the amount of man-hours required to do the job properly.
*But there is another method you can employ.*
Press releases.
To be more specific: _press release distribution at scale._
Now, coming from the PR world, the press release has its fair share of critics.…
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Jul 6, 2022
224: Grounding yourself in your story and your message with voice & acting coach, Jackie Goddard
*Jerry Seinfeld once quipped:*
_“According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.”_
We are always presenting ourselves, our story and our ideas, whether we’re speaking on-stage or at a meet-up, in boardroom meetings, in our video content, and podcast interviews.
But for many of us, it's not something we like doing, while others don't mind speaking in public, but they make a hash of it because they're not prepared, and they don't necessarily take their audience into consideration.
Let's cut to the chase: Building a thought leader brand often will require you to communicate your message from multiple platforms. Not only is it a powerful proposition, but it's also a privilege to be able to present to an audience, whether virtually, in-person on-stage, or via our content (webinars,…
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Jun 29, 2022
223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)
*Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads!*
When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid advertising.
Paid media takes many guises in the digital world.
To help us unpack what can be a somewhat complex area to many people, we've put together three experts in the virtual room to provide their take on what's happening currently in the world of digital marketing.
They are:
* *Melinda Samson, founder of **Click-Winning Content*
* *Kym Wallis, founder of the **Higher Ranking digital agency*
* *Myles Harris**, independent Facebook ads and social media advertising specialist.*
It's a full-throttle conversation, which takes in many aspects of the paid digital arena, including:…
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Jun 22, 2022
222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)
*THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF --*
*"Should you focus on building your personal brand, or business brand?"*
It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms.
However, I felt there was unfinished business.
I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject.
Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands,
But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue.
It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their p…
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Jun 15, 2022
221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh
*G'day folks, my name is Trevor, and welcome to Season 6 of the _Reputation Revolution_ show.*
In this episode we tackle the much-debated topic - _Business brand vs personal brand: Which one should you focus on?_
It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play.
But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king!
To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic.
They are:
* SAM OSBORN - _a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer love_
* BRENDAN KEOGH - _a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results_
*…
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Feb 2, 2022
220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?
*Today's episode features a solo riff by show host, Trevor Young aka The PR Warrior.*
Trevor outlines what he calls the _Credible Authority Method_, a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book.
Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he wants your feedback (you can email him at trevor.young@prwarrior.com).
All this and more!
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Jan 26, 2022
219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy
FROM THE VAULT: Previously published as episode 177 - _'Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial'_
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*In this encore episode of the podcast, we chat with Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial.*
Pat is known as the Small Business Tax Champion.
He uses video to share ideas, insights and value with his target audience, the small business community.
Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind delivering the occasional rant against multinational companies that don't pay their fair share of tax!
But most importantly, Pat's content is the real deal.
Yes, it's valuable content for the intended audience - small business owners - but it's how he presents it that really resonates. With Pat, what you see is what you get - he's a funny guy, and his personality really s…
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Jan 18, 2022
218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging
FROM THE VAULT: Previously published as episode 187 - _'The building blocks of thought leadership marketing with Andy Crestodina'_
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*In this encore episode of the podcast, we chat with Andy Crestodina, Co-Founder and Chief Marketing Officer_ _of **Orbit Media Studios **and a world-renowned digital marketing guru.*
Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.
Andy and host Trevor Young discuss:
* The building blocks of thought leadership marketing
* The differences between a content marketer and a thought leader
* Blogging as a powerful thought leadership marketing tool in 2021
* Andy's suggestions on optimising SEO for personal branding, including how to outrank negative media
* PLUS ... Andy unpacks the state of blogging, and lets us in on some of t…
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Jan 11, 2022
217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expert
*FROM THE VAULT: Previously published as episode 182 - _'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful'_*
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In this encore episode of the podcast, author of _Content DNA_, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
_{N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies}_
John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible.
This makes him the antithesis of many of the self-proclaimed 'thought leaders' we see out there on the web who are good at scoring airtime, but scratch beneath the surface and there's not a lot there.
In this wide-ranging chat with Trevor Young, John discusses:…
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Dec 21, 2021
216: A look back at season 5: Lots of personal branding stories, ideas and insights - what did you miss?
*In this special episode, Trevor Young dissects season 5 episode-by-episode.*
_Who were the expert guests featured, and what were the various topics and talking points discussed?_
It's a great (quick) way to see what you missed (if you did indeed miss some shows), and a reminder of some of the great conversations we had on the podcast.
Keep an ear out for season 6, coming your way soon!
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Dec 15, 2021
215: A deep dive into strategic content repurposing with Sally A. Curtis
*We talk often about content on this show. Indeed, in pretty much every episode, content is mentioned somewhere, and rightly so, because it's such a critical part of building a thought leader brand today.*
And 'content repurposing' also often gets regularly mentioned in dispatches, because it too plays a key role in personal branding.
But we haven't dedicated an entire episode to content repurposing ... _until now!_
*In this episode, Trevor Young and expert guest, Sally A. Curtis, go deep into all things content repurposing, covering:*
* What it is
* Why it is so important
* How to do it strategically
But it's not just a theoretical session! Trevor and Sally provide heaps of practical examples of what content repurposing looks like, when done well.
*Sally is a content repurposing specialist who works with speakers, authors, thought leaders, coaches, consultants and entrepreneurs.*
She also hosts the _Success Secrets Exposed _podcast and video show
Sally talks about her co…
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Dec 7, 2021
214: THE MINDSET EPISODE - Overcoming self-sabotage with Fiona Redding
*In this week's episode of Reputation Revolution, we zero in on the 'mindset' part of personal branding.*
The topic is a bit different from what we usually cover on the podcast, but it's critically important for entrepreneurs and thought leaders who are keen to fast-track their public profile and professional reputation.
If we can't get our mindset right and get on top of roadblocks and issues caused by self-sabotage - i.e. imposter syndrome etc - we can never _effectively_ put ourselves out there online and build a personal brand that is truly representative of our professional selves.
How can we create powerful, thought-provoking content if we're constantly second-guessing ourselves?
How can we provide useful tips and ideas on social media if we don't deem ourselves worth enough to do so?
*To unpack all of this is The Happiness Hunter, **Fiona Redding**, a mindset coach and motivational speaker who helps female founders upgrade their vision, mindset and wellbeing to create a pur…
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Nov 30, 2021
213: An insider’s guide to generating quality media coverage with Chenoa Parr
The past two episodes of the podcast have looked at earned media, with emphasis on generating editorial exposure in mainstream media and trade press.
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{ *_EP 211_*_- How to build a national media profile as the go-to expert in your space: Case study with Jake Moore; _*_EP 212_*_ - How owned media can lead to editorial exposure > Content Marketing for PR audiobook chapter_ }
In this episode, we stay with the earned media theme, but go deeper into the process of how to deal with journalists and producers in order to generate editorial exposure for our brand. Of course, what we're wanting to achieve through the media is to increase our reach, grow our influence and continue to strengthen our professional bona fides.
*Today's guest is **Chenoa Parr**, a seasoned PR and media relations specialist from Liverpool.*
Chenoa and host Trevor Young (aka 'The PR Warrior') dissect what it takes to grow a media profile. They cover a variety of topics and key points, including:
* The impor…
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Nov 23, 2021
212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)
This podcast episode is dedicated to a full chapter of Trevor Young's book - *Content Marketing for PR:* _How to build brand visibility, influence and trust in today's social age_
The chapter in question focuses on how owned media can lead to editorial exposure.
If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest.
*_Want to get your own FREE audio version of the _Content Marketing for PR_ book?_*
CLICK THIS LINK to gain immediate access to the full audiobook (all 29 chapters).
*HERE IS THE BOOK BLURB:*
Are you struggling to cut through the noise and convey your message to the marketplace?
Become your own media channel and tell your stories like a PR pro!
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful.
They resent being interrupted with meaningless ads, pitches and promotional messages. The…
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Nov 16, 2021
211: How to build a national media profile as the go-to expert in your space: Case study with Jake Moore, ESET UK
*What does it take to generate 400 items of media exposure in the space of two years?*
Well, that’s what Jake Moore has been able to do across 2020 and 2021.
And not just any media coverage: we’re talking tier 1 editorial exposure.
That is, coverage in the top media outlets such as BBC Radio, ITV News, CNBC, Sky News, Forbes, The Times, The Daily Mail, The Independent, Wired, Forbes and Al Jazeera. _And that’s just a small portion of what he’s been able to achieve!_
Jake is a cybersecurity specialist with ESET, a global software company that provides security solutions to businesses and consumers in more than 200 countries and territories.
In the space of a few short years, he’s stamped himself as a genuine go-to resource for all things cyber-security in the UK.
While earned media takes in speaking gigs at conferences and guest blogging and people saying nice things about you on social media - the guts of earned media is about getting mentioned in mainstream and trade p…
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Nov 9, 2021
210: Content Profits: How to package & monetise your podcast, blog or online video show - with Yann Ilunga
*Today's bumper episode unpacks what it takes for thought leaders to generate leads and sales from their owned media channel/s.*
In other words, how can they monetise the content they create on their podcast, blog, online video show, or email newsletter.
Taking centre stage alongside host Trevor Young is YANN ILUNGA, a lead generation and podcasting consultant, international speaker, and podcaster (with over 400 episodes published).
Yann and Trevor cover a range of topics to do with content marketing, with emphasis on podcasting and online video.
Plus Yann breaks down the system he uses to help his clients engage and convert prospective customers through the use of content.
*Other topics covered include:*
* content repurposing and the importance of formatting for different channels
* the rise of the Creator Economy (and what thought leaders can learn from independent content creators)
* the different ways to productise your services in order to scale
* the danger of tunne…
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Nov 2, 2021
209: Building a reputation through blogging and media relations with Belinda White, Founder of Fierce Girl Finance
*Belinda White is the founder of **Fierce Girl Finance**, a blog-based online platform that helps women take charge of their money.*
Belinda describes Fierce Girl Finance as a passion project. She's been at it for five years, and her persistence has paid off as she is now regarded as a genuine expert in the (crowded) area of personal finance education.
Belinda unpacks all this in this chat with the PR Warrior, Trevor Young.
*Specifically, she covers a range of topics including:*
* Building a platform around your passion
* Finding your voice through blogging
* The importance of having a vision and mission from the outset
* Capitalising on media opportunities that come with having an increased profile in the marketplace
* Doing your homework before pitching a story idea to journalists
* Juggling blogging with a full-time gig
Belinda also discusses how _not_ having a monetisation strategy frees her up to blog on topics she's interested in, versus having to satisfy adverti…
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Oct 26, 2021
208: How thought leaders can tap into the growing 'Creator Economy'
*The Creator Economy is a big deal. It’s big – HUUUGE! – and it’s getting bigger.*
What’s the relevance to thought leaders and professional experts?
Simple. It’s where all the content ‘heat’ is at the moment.
According to Mark Stenberg from Medialyte:
_"The creator economy consists of individuals with unique skill sets using platforms to monetize their craft.”_
Bona fide content creators (or ‘content entrepreneurs’, as Joe Pulizzi likes to call them) are busy building their media channel, growing an engaged audience (and considerable influence), and then creating products and services to serve that audience.
Many thought leaders and personal brand enterprises, however, tend to already have their business model in train. They are creating content and building an audience often as a way to attract people to their ideas and to build subject matter authority. The ultimate goal, of course, is to build profile and reputation that in turn helps generate more leads…
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Oct 19, 2021
207: Unleash your inner video star (using just your smartphone) with Julian Mather
*Today's episode is all about video, and how non-digital natives can get the most out of the medium using nothing more than a smartphone.*
Our expert guest Julian Mather has an incredibly varied background, having gone from being trained to shoot people with a rifle (army sniper) to shooting people with a camera.
Along the way, he became a Director of Photography at ABC-TV, as well as a professional magician, a period during which he established a successful Youtube channel generating 30 million video views and 140,000+ subscribers.
*Today, Julian helps busy 40-60yr olds build trust and authority using smartphone video.*
Julian's goal is to change how people think and feel about video, and he does it with unique content, storytelling, humour, practical tips ... and a bit of magic!
Julian encourages people to shrug off their insecurities when it comes to being in front of the camera.
He says:
"Anybody can learn this. So if you're out there listening to this and thinking, I just h…
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Oct 12, 2021
206: How to land a book deal from someone who's done it - interview with entrepreneur-turned-author, Ian Whitworth
This episode's guest is *Ian Whitworth*, a reformed branding and advertising creative director turned entrepreneur and co-founder of Scene Change, a national corporate AV company that once used a toothless gypsy lady to help set its strategy!
Ian studied as a vet, got expelled, and became a corporate AV technician. He claims he has been "exposed to radioactive megadoses of corporate motivator shtick", before realising they’re generally 99% showbiz and 1% business experience.
More importantly, for the purposes of today’s episode –
Ian is a blogger and published author, with a new book out now via Penguin Random House: UNDISRUPTABLE: Timeless Business Truths for Thriving in a World of Non-Stop Change.
_(High profile Australian entrepreneur Zoë Foster Blake described UNDISRUPTABLE as "witty, clever and extremely relevant in these godforsaken Zoom times.")_
*In this wide-ranging chat with host Trevor Young, Ian touches on:*
* How he snagged a book deal with a major publisher…
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Oct 5, 2021
205: Playing the long game with Mark Masters, You Are The Media
*In this first interview of Season 5 of the podcast, **Mark Masters** - the founder of **You Are The Media** (online learning community) and **We Are The Media** (marketing consultancy) - joins Trevor Young to discuss all things content, community and being in it for the long haul.*
Mark is a repeat guest - this is his third appearance on the show - providing Trevor with the opportunity to walk Mark through the progress he's made (and the lessons he's learned) over eight years of You Are The Media (YATM).
YATM essentially kicked off when Mark started producing his weekly newsletter, which he continues to publish to this day.
The newsletter paved the way for a book called _Content Revolution_, which built Mark's credibility not only in his home town in Dorset on the southern coast of England, but also internationally (leading to speaking gigs in the US and South America).
In 2016, Mark started running events under the YATM banner, a practice that continues today with a suite of lear…
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Oct 3, 2021
204: Season 5 opener - here's what to expect! 💥
*Welcome to season 5 of the REPUTATION REVOLUTION podcast. *
In this brief episode, Trevor Young aka The PR Warrior walks us through what to expect from forthcoming episodes of the podcast.
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Jul 4, 2021
203: Season 4 Finale - Lots of personal branding gold, what did you miss?
*Welcome to part one of this special episode - the finale to season 4 of the _Reputation Revolution_ podcast.*
Host Trevor Young takes a look back at the first half of episodes from season 4, including interview snippets from the likes of:
* Author and LinkedIn expert, John Espirian
* Leadership communications coach, Sarah Makris
* Business book coach, Kath Walters
* B2B influencer expert and social media pioneer, Gavin Heaton
* Launch strategist and design expert, Jenna Soard
* Digital marketing guru, Andy Crestodina
* Author and video storytelling expert, Jonathan Creek
* Leading podcast strategist, Kellie Riordan
* FOMO marketing pioneer, May King Tsang
* Thought leadership content expert, Lacy Boggs
*Keep an ear out for season 5!*
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Jun 27, 2021
202: Why leaders should stand up, stand out, and be social | Expert guest - Roger Christie, Propel Group
*The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. *
Indeed, there is no shortage of research to back this up.
We've discussed the case for 'social leadership' a number of times on the podcast, most recently with Damian Corbet, author of the book, _The Social CEO_.
In this episode, host Trevor Young chats with Roger Christie, the founder and managing director of Propel Group, an award-winning Australian social media consultancy that specialises in helping leaders and organisations harness the potential of social media for the business.
More specifically, the pair unpack purposeful digital branding for leaders: what's involved, and what can leaders do to build the capability in this space.
According to Roger: "The reason I talk about digital brand ... because I think that's where the biggest gaps are. I think people understand the need for that physical (brand) or in a traditional reputation work. Perhaps what they haven…
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Jun 20, 2021
201: Magnifying your message in today's multi-channel world with Jane Tabachnick
*Cutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today.*
Building and communicating with a growing audience often requires a strategic, multi-channel approach: one that's creative, authentic and consistent.
Today's guest is Jane Tabachnick, a content strategist, publicity mentor, publishing expert and Alexa flash briefing consultant.
Jane helps brands and experts magnify their message through various means, including digital content marketing, media publicity, book publishing, and via Alexa flash briefings.
All this sounds like an eclectic mix, but the reality is to be successful in your communications today, you've got to become good at channel planning and integration.
In this episode, Jane and show host, Trevor Young, delve into the myriad communications options available to entrepreneurs and leaders wanting to build personal brand visibility and influence.…
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Jun 13, 2021
200: From outsider to industry leader in 4 years - how Steve Vallas became a key player in Australia's emerging Blockchain sector
*🎉 Welcome to episode 200 of REPUTATION REVOLUTION, the podcast dedicated to helping entrepreneurs and leaders build _genuine_ personal brand influence ... in a respectful way 🎉*
The legendary actor Al Pacino once said: "You’re only as good as the chances you take."
It's a great quote, and one that characterises this week's guest - Steve Vallas, CEO of Blockchain Australia.
Steve originally came on the show back in October, 2018. That episode - titled _'Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a time'_ - has been, by a fair stretch too, our most popular show in terms of download numbers.
To commemorate the 200th episode, we thought we'd get Steve back on to see how the investment in time and effort he made in building professional trust and reputation in the industry has paid off.
(SPOILER ALERT: It _has_ paid off!)
*Part one of this episode is a replay of that original interview with Steve. It runs for 29 minutes, and it's…
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Jun 6, 2021
199: How to commercialise your expertise with online business strategist, Susanna Reay
*Building a high-profile reputation as a trusted expert and leader brings with it benefits such as commercial opportunities. *
But how do you make the most of these opportunities? This is precisely what our guest today, Susanna Reay, helps business owners, leaders and entrepreneurs do.
Susanna is a UK-based online business strategist, introvert coach, colour expert and artist. She combines formal design and business qualifications with over 25 years of experience working with small startups and solo entrepreneurs to help multi-passionate introverts sell their group programs, extract value from their voice and build their credibility online.
This conversation will be of interest to anyone who knows their stuff but struggles with getting their message right and getting it out to those who could benefit from hearing it. Some of the topics host Trevor Young and Susanna cover are:
* The popular ways go-to experts and thought leaders are generating revenue and creating new income strea…
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May 30, 2021
198: How to generate positive press coverage with veteran journalist & editor, Darren Slade
*Generating media exposure is a powerful way to boost your professional profile as well as enhance your credibility and authority in your profession or industry. *
But it ain't easy! Something this week's expert guest, Darren Slade knows only too well!
It takes a lot of work and smarts to generate positive editorial exposure - just banging out a written press release is not going to cut it anymore, despite what you might see in the movies!
Darren is the group business editor are the Bournemouth Echo, the Southern Daily Echo and the Dorset Echo. He focuses on stories about the business community and entrepreneurs in Dorset and Hampshire in the UK. He's been a journalist since 1990, so he knows a fair bit about this caper.
In this interview with host Trevor Young, Darren has plenty of gold to share from his wealth of experience, including:
* The best ways to get editorial exposure, including how, and when, to best reach journalists
* Getting your pitch right, up front
* When a…
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May 23, 2021
197: Creating change by building a movement with Jane Evans, from Uninvisibility
*If you've ever thought about, or been inspired by, the idea of building a movement to create change around a cause or issue you're passionate about, we have quite the story for you on this episode.*
Today's guest Jane Evans has had a stunning career in advertising. She gave Cate Blanchett her first job, created Australia's first craft beer and ran her own multi-million dollar agency with clients like Revlon and Maserati. Today, Jane is the founder of *Uninvisibility*, a global media initiative dedicated to "unleashing the power of midlife women".
The Uninvisibility mantra?
_"Midlife women still have half a life to live with zero f**ks left to give. We are no longer prepared to operate in a world where only female youth and beauty is celebrated. We’re here to show you what we’re made of."_
*In this energetic and motivating conversation, Jane and host Trevor Young cover a lot of ground, including:*
* Jane's personal story of discovering a need for a platform that helps midlif…
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May 16, 2021
196: How to build your reputation through writing with Sarah Mitchell
*Sarah Mitchell is a copywriter, a content marketing strategist - and on a mission to make the world better for readers everywhere! So who better to talk about building your reputation and authority through writing content for an online audience. *
Whether you are blogging on your own website or a platform such as Medium or LinkedIn, writing articles and opinion pieces for third-party news outlets., or writing ebooks, reports and whitepapers - these all fall under the category of “written content”.
As a founder at Typeset Content Sarah loves helping her clients convert their content initiatives into long-term business assets.
In this episode, she and host Trevor Young talk about:
* The true value of being able to get your point across concisely and with clarity
* Key findings from Typeset's recently-released State of Writing 2021 research report
* How individuals and businesses can get a better return on the investment that they're making in writing
* How to know when…
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May 9, 2021
195: How social media can make you a better leader with Damian Corbet
*'Social savvy' leaders are still pretty rare. The ones who _are_ doing social media are doing it well. If you want to join them, Damian Corbet can help! *
Damian founded the The Social C-Suite, to help leaders use this essential leadership tool to adapt, thrive and build trust as a leader and in their organisation.
He is also the author of book The Social CEO, which includes contributions from more than 30 writers including industry-recognised experts in social business and practicing ‘social CEOs’.
Damian joins Trevor Young for this episode of _Reputation Revolution_ to talk all about how leaders and senior executives can - and _should_ - embrace the social age,
They discuss some great examples of social leadership from Damian's book.
Other key points covered include:
* What social leadership is and why it's important
* How Damian's social media journey started, as the in house social expert for a multinational organisation with 30,000 employees
* The differences betw…
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May 2, 2021
194: Unpacking Stephen Waddington's thought leader journey
*Stephen Waddington** is a genuine thought leader in the PR and communications space. *
A highly experienced business advisor and trouble-shooter, he is the founder _and Managing Partner of _Wadds Inc., a UK-based professional advisory firm, working with agencies and communication teams.
Stephen has authored, co-authored or edited several books, and he is a visiting professor of PR and communications at Newcastle University,
In this episode, Stephen and host Trevor Young unpack Stephen's personal branding journey and the many elements that have contributed to him becoming a thought leader in his space.
*In this wide-ranging interview, Trevor and Stephen talk about:*
* How being involved in professional industry organisations contributed to the growth of Stephen's personal brand and his professional network
* Building credibility by consistently showing up and adding value over time
* Stephen's Manifesto for Better Business
* Contributing to a body of work as an editor, co-…
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Apr 25, 2021
193: How Mark Schaefer has evolved his personal brand over time (interview part 2)
This episode is part two of an interview between Trevor Young and world-renowned blogger, best-selling author and keynote speaker* *Mark Schaefer.
In part one, Trevor and Mark talked all about Mark's new book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so!
In part two, the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand.
This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. _Enjoy!_
*_Quotable Quote: 'It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place.' _*
CONNECT WITH MARK:
* Website
* Twitter
* LinkedIn
* Instagram
* YouTube
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Apr 18, 2021
192: How to build momentum for your ideas with best-selling author, Mark Schaefer
*At its essence, marketing today is about answering one question: “How can we be heard?” *
Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: _How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? _
He says following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
*Mark is a world-renowned blogger, best-selling author and keynote speaker . *
His long-running blog {grow} is regarded as one of the top marketing blogs in the world, plus he has written nine books, including his latest best-seller, _Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life__._
In this conversation with host Trevor Young, Mark talks at length about the premise behind his new book and the journey that led hi…
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Apr 11, 2021
191: Thought leadership marketing & doing the 'deep work', with Lacy Boggs
*Lacy Boggs is the founder and director of **The Content Direction Agency**, which provides content marketing strategy and writing services for personality driven businesses and brands.*
In this episode of Reputation Revolution, Lacy and host Trevor Young discuss the concept of thought leadership marketing, and why it's important for business leaders to make the time and space to do the deep work - to think things through - to actually tease out good ideas out and bring them to life in the real world.
In this conversation, Trevor and Lacy cover:
* the power of long-form content,
* how it can help business leaders become better known and more trusted in the marketplace
* how business leaders can use thought leadership marketing to influence the conversation within their industry
* Being strategic about what leaders can outsource vs the 'big ideas' that can only come through them if they want to be valued as a thought leader.
If you want to improve your leadership marketing a…
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Apr 4, 2021
190: How to use FOMO marketing to build your personal brand with May King Tsang
May King Tsang is the UK-based queen of FOMO marketing. She is a FOMO creator, a social media correspondent and a professional live tweeter.
May King's specialty is to bridge the gap between social media and PR by helping to sell out conferences, workshops, festivals, launches, speaking gigs and summits by creating excitement beyond the four walls.
She works for conference organisers, but also keynote speakers and thought leaders who need to generate extra buzz from their appearances.
*In this interview with Trevor Young you will discover:*
* What FOMO marketing is
* May King's personal branding journey - transitioning from tea influencer and a 'tea note speaker' to FOMO marketing expert
* All about converting 'lurkers' to 'buyers'
* How to create FOMO for your personal brand every time you the attend an event
* What you're creating every time you respond to a question or comment in the socials
* The value of having a social media correspondent on board for your next ev…
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Mar 28, 2021
189: Unleashing the power of audio content, with podcasting expert Kellie Riordan
*The last episode of Reputation Revolution was all about video - this week we're diving into everything audio with featured expert guest, **Kellie Riordan**, one of Australia's leading podcast strategists.*
Kellie is the founding producer of Australia’s most downloaded podcast, _Conversations; _as the creative lead of the Australian Broadcasting Corporation’s podcast team, she oversaw the creation of more than 30 of the country’s best-known shows.
Today, Kellie is the founder of Deadset Studios, a consultancy specialising in audio strategy, podcast production, and branded storytelling.
*Kelie joins Trevor Young for this conversation about podcasting strategy, and how great storytelling works in this intimate medium.*
Some of the topics discussed include:
* Kellie's experiences in the early days of podcasting
* The steps for a solid foundation you should take before starting a podcast
* The different formats podcasters are using
* 'Podcasting 3.0' - innovations for cr…
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Mar 21, 2021
188: How to build your personal brand using video storytelling with Jonathan Creek
*Episode 188 of Reputation Revolution is all about video, video, video, with expert guest **Jonathan Creek**.*
Jonathan is an award winning investigative journalist turned viral video expert, author of the recently released book Like, Comment, Share, Buy -_ The beginner's guide to marketing your business with video storytelling_ and founder of digital marketing agency Virable.
In this conversation, Jonathan and host Trevor Young explore:
* Which is better: long form or short form videos? (The answer might be different to what you think)
* The formula for creating shareable videos that people connect with
* The 'spread factor' - why videos go viral
* Jonathan's favourite storytelling framework
* Why corporate videos are boring (from someone who makes them!)
* Expert tips for creating video content that gets attention and creates connection.
This is a jam-packed conversation on how to use video more effectively to build your personal brand and develop a thought leadership…
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Mar 14, 2021
187: The building blocks of thought leadership marketing with Andy Crestodina
*Andy Crestodina, Co-Founder and Chief Marketing Officer_ _of **Orbit Media Studios **in Chicago, is a digital marketing guru.*
Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.
In this far-reaching conversation for Reputation Revolution, Andy chats with Trevor Young about:
* The building blocks of thought leadership marketing
* The differences between a content marketer and a thought leader
* Blogging as a powerful thought leadership marketing tool in 2021
* Andy's suggestions on optimising SEO for personal branding, including how to outrank negative media
* PLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey,
If you've ever thought about what thought leadership is, how to extend your personal brand reac…
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Mar 7, 2021
186: How to create and launch a course, membership or group coaching program in under 60 days with Jenna Soard
*Jenna Soard** is a launch strategist, a brand and design expert ,and a course creation 'circus master'.*
Jenna is the founder of You Can Launch, a five-part system that teaches creatives, consultants, coaches, and aspiring course creators how to launch their very first course, membership or group coaching program, and sell it with Facebook and Instagram Ads.
In this interview with Trevor Young for Reputation Revolution, Trevor and Jenna talk about:
* Jenna's journey from senior graphic designer at Nike to full-time course creation and branding expert
* The essential questions to ask when considering whether it's time to launch an online course
* How to create a win/win environment where your ideal client is telling you exactly what they need throughout the course creation process
* How to avoid course creation analysis paralysis
* Busting the myths that hold people back from creating an online course, program or membership
Quotable quote from Jenna: "... if somebody is n…
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Feb 28, 2021
185: The business of influence with Gavin Heaton, InfluencerActive
Gavin Heaton is an Australian digital pioneer who was making a splash on the global social media scene way back in 2007 as publisher of the ground-breaking collaborative marketing book - _Age of Conversation._
Known as 'Servant of Chaos', Gavin is the founder of the new B2B influencer marketplace, Influencer Active.
In this episode of Reputation Revolution, Gavin chats with Trevor Young about all things personal brand influence.
They discuss:
* What is means to be a genuine business-to-business (B2B) influencer
* How a small, engaged audience can be more influential than a large, unengaged one
* Determining how an influencer can best benefit your business, and what type of influencer
* Content: Curation or Creation?
* Playing to your strengths as a B2B influencer
* Actions you can take if you want to be a genuine B2B influencer
CONNECT WITH GAVIN:
Twitter
LinkedIn
Influencer Active
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Feb 21, 2021
184 Cement your authority: From brain to book in 90 days with Kath Walters
*Kath Walters is one of Australia's most experienced business writers and journalists.*
Having built a career writing for publications like Australia's pre-eminent and influential magazine Business Review Weekly, Kath left traditional media 8 years ago to head down the content marketing path.
She is now the author of two books, and is a 'book coach' - helping her thought leader clients write and release a book in 90 days.
In this episode, Kath and host Trevor Young explore the steps of this journey.
The topics Kath and Trevor touch on in this conversation include:
* Why writing a book is a powerful content marketing tool
* The 5 steps of Kath's brain to book process
* Getting started, and maintaining momentum
* Some great success stories about what clients have been able to achieve and attract as a result of getting their ideas on the page and out into the world.
Whether you've just started thinking about writing a book to support your brand or you've been thinking about…
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Feb 14, 2021
183 How to increase your professional value with Sarah Makris, leadership communications coach
*Sarah Makris** is an Australian leadership communications coach. *
Having built up an impressive track record in the corporate sector, Sarah now helps senior executives and entrepreneurs build their public profile, develop their online presence and fast-track their career and business.
In this episode, Sarah and host Trevor Young discuss the importance of having a professional personal brand today, and why it's important to know where do you want to go: _What is your goal?_
Then, the question is: _Where are you today?_ Set a benchmark: How are you perceived in the marketplace?
*Sarah and Trevor cover a range of topics during the course of the conversation, including: *
* The two reasons why leaders and professionals don't create and publish original content
* Pointless posting ("pointless posting is just posting anything for the sake of it," says Sarah).
* Adding value through content curation ... but have a point of view!
* Utility vs leadership content
* Finding your…
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Feb 7, 2021
182 From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful
In this week's episode, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
_{ N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies }_
John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible.
This makes him the antithesis of many of the self-proclaimed 'thought leaders' we see out there on the web who are good at scoring airtime, but scratch beneath the surface and there's not a lot there.
*In this wide-ranging chat with Trevor Young, John discusses:*
* why he chose to build his personal brand in the first place
* his book _Content DNA_, and why he wrote it
* the concept of creating personal brand building blocks, and how they helped him establish a unique tone of voice…
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Jan 31, 2021
181 Building a credible thought leader brand: why clarity, content, consistency & community matter
*Welcome to the podcast's season 4 opener in which the PR Warrior, Trevor Young, outlines the importance of clarity, content, consistency and community when building a credible thought leader brand.*
This episode is designed to set the scene for the year ahead.
Trevor places emphasis on the power of consistency when it comes to building a strong professional personal brand: consistency of the message you convey, consistency of the quality of the content you produce, consistency in the way you show up, and consistency in your tone of voice.
Consistency builds trust, he says.
Trevor also stresses the importance of being professionally curious.
Look at other thought leaders - not just those in your particular professional domain either - and check them out in detail: follow them on LinkedIn or Twitter, check out their articles, subscribe to their newsletter, listen to their podcasts, watch their videos, buy their book if they have one.
Digest your findings: Does their story and mess…
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Dec 20, 2020
180 FROM THE VAULT: Building a unique, multi-faceted personal brand | CASE STUDY - Matt Desmier, Wise Old Uncle
*FROM THE VAULT: Previously published as episode 137 - _The curious world of Matt Desmier: assets, people and networks._*
This is an expansive and informative chat between Trevor Young and marketing strategist (among other things!), Matt Desmier, founder of Wise Old Uncle Ltd.
If you're a multi-faceted professional who often grapples with personal brand direction and messaging, not to mention the myriad work opportunities that come your way (what to accept, and what to knock back) - _you will get heaps of value and inspiration from this episode!_
_SHOW NOTES:_
*Matt Desmier describes himself as a "branding chap", "competent conference and event speaker", "connector of dots" and "consummate networker". *
Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he learned how to be curious.
It was this curiosity that has informed every aspect of Matt's professional career ever since. He's been an innovation advisor, a…
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Dec 13, 2020
179 FROM THE VAULT: How to find your unique voice | CASE STUDY - Anne Miles, Suits&Sneakers
*FROM THE VAULT: Previously published as episode 121 - _The importance of having a strong voice with Anne Miles_*
Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates.
Anne is the founder of International Creative Services (now Suits&Sneakers), a global collective of pre-approved marketing and advertising talent, based out of Australia.
Anne regularly publishes thought-provoking articles on a range of topics relevant to her industry, including ageism, gender equality, diversity and anonymous blogging, as well as issues associated with outdated business models used by ad agencies.
Anne is not being controversial for controversy's sake, but rather, she is guided by her personal philosophy and values.
"When I started to feel ... things weren't right, I put my hand up and said it."
It's this a stance that has made the Australian marketing industry sit up and take notice of Anne.
*LinkedIn a…
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Dec 6, 2020
178: Creating a support team for your personal brand | PLUS The Social Revolution's Tino Ho discusses CEOs & social media
*In this, the final episode for 2020, Trevor Young aka the PR Warrior explains how he works with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume.*
Plus he explains the importance of creating a team to support your personal branding efforts, particularly around content and social media.
*Leaders & social media*
In part 2 of the episode, Trevor chats with Tino Ho, the chief commercial officer at thesocialrevolution.co, formerly known as Binary M, about the importance of entrepreneurs and business leaders being active on social media.
Trevor puts it to Tino: _Why aren't there more CEOs on social media, and what are the reasons for this, does he think?_
Tino and Trevor unpack the benefits of leaders participating on social channels, while Tino also shares some findings from research his firm has undertaken into the subject.
Big show folks, thanks for tuning in!
*_CONNECT WITH TINO:_*
* LinkedIn
* The So…
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Nov 29, 2020
177: Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial
*This week's episode is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial.*
Pat is the Small Business Tax Champion.
He uses video to share value with his target audience, the small business community.
Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind delivering the occasional rant against multinational companies that don't pay their fair share of tax!
But most importantly, Pat's content is the real deal.
Yes, it's valuable content for the intended audience - small business owners - but it's how he presents it that really resonates. With Pat, what you see is what you get - he's a funny guy, and his personality really shines through in his videos. This is very welcome, given a lot of the subject matter is on the dry side!
In this this interview, Pat breaks down how he produces his videos, including the production schedule he adheres to…
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Nov 22, 2020
176: Building an influential personal brand | CASE STUDY - Jen Bishop, Interiors Addict
*In this episode of the podcast, Trevor Young speaks with Jen Bishop, founder, publisher and owner of online publication, Interiors Addict. *
Jen left her career as a journalist and editor to work full-time on her blog. While she had no design qualifications, she was passionate about all things décor and homewares, plus an ability to write and bring other people’s stories to life.
Eight years later, Interiors Addict attracts 150,000 monthly readers, and Jen is a recognised influencer and brand ambassador.
Some of the key points you don’t want to miss from this episode:
* A very inspiring story of how a personal hobby blog grew into a successful brand and business
* Jen's advice on what she would do differently if she was starting a blog today
* How true influence is earned
* Building credibility and becoming a sought-after brand ambassador
* It's okay to be choosy about who you work with if it means protecting your brand and keeping it real for your audience
* Jen…
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Nov 15, 2020
175: SPECIAL EPISODE - Revisiting the 'Personal Branding Universe' | Takeaways & highlights from season 3
*We kicked off season 3 of Reputation Revolution back in May with a look at the PERSONAL BRANDING UNIVERSE - a canvas on which I connect the various dots involved in building a credible and sustainable professional personal brand.*
These dots, or elements, flow from what I refer to as the four pillars of personal branding for professional people. They are:
(1) ESTABLISH your voice
(2) ENHANCE the credibility of your voice
(3) EXTEND the reach of your voice
(4) EXTRACT value from your voice.
*Here on the Reputation Revolution, each episode builds on at least one pillar.*
For example, in episodes 150 and 174, I chat with *Mark Masters *and* Eli Trier* respectively about the power of building one's community of like-minded people.
Creating video content, including video live streaming, is all about enhancing the the credibility of your voice. In short, if you want to build a credible profile and trusted reputation in the marketplace, video should definitely be on your content crea…
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Nov 8, 2020
174: How to leverage connection and community to build your business with expert guest, Eli Trier
In this episode, Trevor Young speaks with expert guest Eli Trier of Eli Trier Communities about how to build a sustainable business through community and connection.
Eli Trier is a quiet revolutionary and introvert who teaches other entrepreneurs how to use collaborative community to grow their businesses.
There are many powerful ideas you''ll take away from this thoughtful conversation, including:
* The importance of connection, community and personal touch in building a business
* Eli's concept of a 'Community Project Model' (and why it's the antithesis of many of today's online marketing tactics)
* Shining a light on members of your community (and letting them tell their story)
* How to use email marketing to kickstart conversations
* 'Rehumanising' business relationships and investing in transparency, kindness and connection
* How facilitating community projects can help you reach important business goals and build your audience.
If community and connection are impo…
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Nov 1, 2020
173: Building thought leadership through live streaming with Ian Anderson Gray
*In this episode of Reputation Revolution, Trevor Young talks to live streaming guru Ian Anderson Gray, founder of the Confident Live Marketing Academy and host of the Confident Live Marketing podcast. *
Ian helps entrepreneurs level up their impact, authority and profits by using live video confidently.
Some of the many need-to-knows covered in this lively conversation are: .
* Why thought leaders and entrepreneurs should get into live streaming
* Using live video to overcome the 'curse' of perfectionism
* How continuing to show up live and getting over his fear has changed Ian's life
* Some super simple tips to overcome barriers to getting started
* Ian's favourite 'multi-streaming' tools and microphones
* What to do before and after you go live, for optimal engagement
If you've been putting off using live video as part of your business and engagement strategy, this episode will definitely inspire and motivate you to get going!
CONNECT WITH IAN:
CONFIDENT LIVE MARKE…
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Oct 25, 2020
172: The power of authentic visibility with Julia May & Sarah Anderson
In this episode, Trevor Young digs deep with Julia May & Sarah Anderson from VISIBILITY CO.
Visibility Co helps businesses, individuals, entrepreneurs, executive teams, impact-focused organisations and movement makers combine self-aware and visionary leadership with authentic, strategic communications.
This conversation delves into the whole notion of personal brand visibility, but with a deeper philosophical skew.
Just some of what this episode covers:
* Visibility Co's three pillars of visibility
* Their formula for strategic influence
* How high value visibility is often not about being on the 'main stage' or having a high profile in all the usual places
* Choosing your own authentic pathway.
CONNECT WITH JULIA OR SARAH:
Website
Julia May LinkedIn
Sarah Anderson LinkedIn
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Oct 18, 2020
171: Build your personal brand through hustle and heart with Brook McCarthy
On this episode of REPUTATION REVOLUTION, Trevor Young talks to digital marketing trainer and business coach, Brook McCarthy.
Brook and Trevor dive into a range of topics, including how she generates business, why a blog is important, word-of-mouth and relationships, being brave, and focusing on a niche.
If you're a thought leader who wants to build a business around your personal brand, you'll get a lot from this episode!
Just some of the highlights:
* Brook’s take on how businesses grow at the speed of relationships
* The power of Google for generating business
* Making boldness your business strategy
* Having a niche - _with flexibility_
CONNECT WITH BROOK:
Website
Facebook
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Oct 11, 2020
170: Putting the 'social' into social media with Mitch Jackson aka The Streaming Lawyer
*Mitch Jackson is a California trial lawyer - aka The Streaming lawyer - who puts the social into social media. *
He's on a multitude of channels, including TikTok; 'in-the-moment' live-streaming is his jam!
The bits not to be missed in this episode:
* The importance of personal relationships in building a presence on social media
* Creative and efficient ways to create content that resonates when you're a busy professional
* How a sixty-three year old lawyer uses TikTok, and what's involved in doing the 'digital dance'
* Putting customer/client needs first
* Walking the line between being social while remaining professional
* Understanding that what you're doing on social is just the beginning
"Digital platforms will come and go, but good relationships will last forever," says Mitch.
If you're a business professional who is keen to embrace social media but haven't as yet committed fully to the digital world, you'll get a lot out of this interview!
GET MITCH'S BOOK
*…
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Oct 4, 2020
169: Building an online presence with humanity & authenticity with Emily & Alan Braithwaite, founders of Yellow Tuxedo
In this episode of Reputation Revolution, Trevor Young talks to Alan and Emily Braithwaite, founders of several UK-based businesses, including online visibility agency Yellow Tuxedo,
Alan and Emily help individuals and businesses stand out from the crowd, but they do it in a way that's genuine and human, ... and it works.
*This conversation covers a broad range of topics including:*
* The five principles Yellow Tuxedo works with to help their clients stand out
* What being professional means in 2020, and how it has changed
* The importance of businesses building a PR legacy that lasts
* The story of why everything Yellow Tuxedo is, well, yellow
* Why Alan and Emily believe macro content is king
* How their '100 days straight' vlog was born out of the need for structure during lockdown
* The podcast that was named in a top ten list of podcasts to listen to in its niche
If you want to feel inspired about the value of showing up consistently, get loads of ideas about how…
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Sep 27, 2020
168: Sharpening your message with ‘Velvet Machete’ Amber Hurdle
This week's guest is AMBER HURDLE - marketing speaker and author of the book The Bombshell Business Woman.
Amber is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out.
She sharpens personal brands using her ‘velvet machete’ strategy - cutting to the chase and wrapping their marketing message in a way that feels good to the intended audience.
This chat with Trevor Young will walk you through:
* Amber's Velvet Machete brand strategy
* The importance of tailoring your message for each audience you're talking to
* Amber's journey from creating her 'Bombshell Business Bootcamp' to becoming a podcaster and author
* Adapting your business, messaging and content when the landscape changes unexpectedly
If you want to know a bit more about you, you can complete Amber's free Predictive Index assessment HERE
CONNECT WITH AMBER:
* Webs…
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Sep 20, 2020
167: Building a personal brand within a corporate environment with Yishan Chan
*In this episode of Reputation Revolution, Trevor Young talks to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment.*
Yishan currently works in Change and Communications for one of the big 4 banks in Australia, and was recently named a finalist in the Rising Star category of the Women in Banking and Finance Awards 2020.
She also hosts a podcast called *Build Your Talent Stack**,* where she shares stories about creative ways to learn, network and own your career.
Yishan and Trevor cover a range of topics, including:
* Yishan's brand beginnings as an early influencer
* How she balances her internet presence to align her personal brand with her corporate career
* Standing out for what you stand for, not for the last thing you did
* How she collaborates with her organisation when creating content
*If you operate within the four walls of a corporation but are still interested in personal branding, you will find this e…
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Sep 13, 2020
166: Don’t just stand out. STOMP out! Developing a 'statement piece’ personal brand with Hillary Weiss
*Hillary Weiss is a New York-based creative director & messaging strategist who helps her clients develop big ideas that stomp off the screen. *
In this high-energy chat with Trevor Young, Hillary introduces a concept she calls the ’statement piece’ brand - an antidote to the “sea of sameness on the internet”.
Hillary works with business leaders and creative entrepreneurs to develop their unique statement piece - "that idea, that concept, that point of view that makes leaders and experts radically different to their perfect people and does the talking for them”.
In this interview, Hillary:
* stresses the importance of having a clear message and a point of view
* explains that good branding is getting you in front of those people who need your message and are going to resonate with it
* unpacks her brand and how she has managed to come up with an idea that she can share verbally, visually and viscerally
Fonts, colours, conversations and experiences all crack a menti…
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Sep 6, 2020
165: How to bring your best ideas into the world by writing a book | Expert Guest - Kelly Irving
*In this episode of REPUTATION REVOLUTION, we hear from book coach and editor, **Kelly Irving**, who helps business experts and thought leaders write and publish books.*
Kelly has a very pragmatic view when it comes to experts writing books.
In this chat with host Trevor Young, she unpacks the REAL reasons why an expert (entrepreneur/thought leader) should write a book, and outlines a realistic path towards preparing for your book should you decide to write one.
*Kelly explains the 4 types of writers:*
* The deep thinker
* The storyteller
* The entrepreneur
* The mastermind
_(Which one are you?)_
*Kelly also touches on:*
* how to know when you're ready to write a book
* writing a book is a thinking process: it's about learning to communicate who you are and what you do
* how are you going to use the book in your business?
* building a body of work that becomes a book
* writing a book starts with blogging, publishing articles, sharing content ... working up to w…
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Aug 30, 2020
164: The state of podcast interviews - what podcasters & podcast guests need to know | Expert guest - Tom Schwab, Interview Valet
*This episode of _Reputation Revolution_ focuses on podcasting, and features a discussion on **THE STATE OF PODCAST INTERVIEWS 2020** research report that was presented at the recent Podfest Global Summit.*
Special guest is Tom Schwab, founder of pioneering podcast interview marketing agency, Interview Valet, that conducted the research.
Tom and host Trevor Young dissect the research, highlighting what the findings mean for individuals wanting to secure podcast interviews as part of their personal brand marketing activity.
The discussion covers a range of ideas, insights and topics, including:
* the most common platforms to conduct podcast interviews - which ones are most popular, and what are the trends?
* the most common days for podcast interviews, and the time it takes from invitation to recording to publishing of the interview
* how podcasters prefer to record their interviews, and how flexible are they when it comes to fitting in with guests' schedules
* what percenta…
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Aug 23, 2020
163: Commercialising your personal brand: sideline businesses, sub-branded ventures and product ecosystems | With Dr Jen Frahm & Kate Ware
*A week ago, **Dr Jen Frahm**, a Melbourne-based global expert in change and organisational transformation, posted the following tweet:*
@jenfrahm - _Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of biz? I have Dr Jen Frahm, Agile Change Leadership Institute, Busting Silos & about to add another - curious who manages the brand side well? Does visual coherence matter?_
Jen's tweet resonated with Trevor Young, the host and publisher of _Reputation Revolution_.
As someone who writes about, and works closely with, professionals who have built businesses off the back of their personal brand, Trevor has seen first-hand the dilemmas that come with commercialising one's reputation, for example:
* Personal brand vs business brand - which should receive more priority?
* Should I be developing a series of products as sub-brands, or not?
* And what about building bona fide sideline businesses instead of products - will this detract fro…
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Aug 16, 2020
162: From cop on the beat to recognised global thought leader with cyber safety expert, Susan McLean
*This week's episode focuses on the story of 'cyber cop', **Susan McLean**.*
Susan is a world-recognised leader in the area of cybersafety and young people.
She was the first Victoria Police Officer appointed to a position involving cyber safety; she has dozens of certifications, and has spoken at over 1,000 schools all around Australia.
*Thought leader journey*
In this wide-ranging podcast chat with Trevor Young, Susan discusses her journey from police officer to thought leader, touching on a range of topics including:
* the importance of standing your ground on issues you believe in
* building a profile through the media
* working with journalists and producers
* how to use Twitter to expand one's influence
* the differences between Twitter and Facebook
* working with partners to reach a broader audience.
Susan also unpacks the commercial side of her personal brand, explaining the various strands, or arms, of her business.
Plus she tells the story of being caught u…
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Aug 9, 2020
161: LinkedIn marketing in 20 minutes a day | Expert guest - Adam Franklin, Bluewire Media
*This week's episode of _Reputation Revolution_ takes a deep dive into LinkedIn and how thought leaders and professional experts can leverage the platform to build their profile and generate more leads for their business. *
Our featured expert guest is author, social media speaker and LinkedIn marketing coach, Adam Franklin.
Adam, who's CEO of Bluewire Media, helps consultants win new clients and grow their pipeline on LinkedIn.
In his discussion with show host Trevor Young , Adam walks us through the same process he takes his clients through in order to generate meaningful business leads using the social media platform in just 20 minutes a day.
*Adam and Trevor cover the following topics:*
* General update on LinkedIn: what's working today on the platform (and what's not) - social interaction, organic reach, video views, new features such as documents and live-streaming
* Why Adam has decided to double-down on LinkedIn
* How to identify people to connect with using the plat…
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Aug 2, 2020
160: | Unleash your rockstar personal brand | Expert guest - Jonathan George, the Human Hitmaker
_"And now with social media being so huge, you've got to show up authentically. You've got to know who you are and just be real with people. And it doesn't matter if you're a college student, if you're a millennial who's hitting the workforce. If you are a CEO, your personal brand, you have the power and the control of how people are going to digest you, how they're going to take you in. You have that power."_ - Jonathan George.
*As CEO of JG Entertainment, Jonathan George has spent the past 20 years creating rockstar brands for celebrities, entrepreneurs, and influencers with over 150 million online followers. *
Known as “The Human Hitmaker”, Jonathan's strength is to identify and extract people’s greatest untapped assets and brand it into rockstar status for their highest potential of authority, impact, and success.
*In this conversation with Trevor Young, Jonathan touches on a range of topics and ideas, including:*
* his origin story, going from the depths of "I'm not go…
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Jul 26, 2020
159: Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist
*Lauren Kress** aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space.*
This is a broad-ranging conversation that touches on topics such as:
* self-confidence and the various roadblocks involved in putting oneself "out there"
* understanding what you want to be known for
* the importance of publishing original content that does justice to your personal brand
* why LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also)
* leaving the employ of a well-known brand (but continuing to make that business part of your personal brand identity)
* batch-production of content: getting knowledge and expertise out of your head to share with the marketplace
* utility content vs leadership content
* which media formats should you concentrate on?
* getting some early wins on the marketing board and building from there
*L…
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Jul 19, 2020
158: What's stopping you from writing a book? | Expert guest - Bec Evans, writing productivity geek & co-founder of Prolifiko
*Bec Evans** is a self-confessed writing productivity geek. *
As a co-founder of Prolifiko, Bec and her husband Chris help writers become more productive so they can focus on finishing the book they've started.
Prolifiko provides 1-on-1 productivity coaching for writers as well as online coaching courses and plans for groups and individuals.
Now, we know that writing a book can do wonders for leaders, academics and professional experts in terms of boosting their authority in the marketplace. And with all the various self-publishing tools, services and online marketplaces available to authors, there has never been a better time to publish a book.
But getting one written and 'out the door' can still be challenging, especially for busy professionals. Sometimes, the biggest enemy facing the author is the author themself!
*In this chat with Trevor Young, Bec covers the various internal and external roadblocks authors often encounter when writing their book.*
These can include:
* pr…
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Jul 12, 2020
157: Building an audacious empire around your personal brand and expertise | Interview with Leanne Woff
You're on a mission – to do things differently, to make an impact, to reach further and be brilliant in the process. You're determined, there are few who can keep up with you as you make leaps and bounds.
Welcome to world of Leanne Woff, founder of Audacious Empires, a company that provides "badass business management for empire builders".
In this broad-ranging conversation, Leanne and host Trevor Young dig into multiple topics associated with building a personal brand-based business, including:
* engaging with people on social media
* repurposing content for maximum results
* extracting the value from your public voice - managing and marketing your speaker brand; online courses and coaching programs; mastermind groups and paid membership communities.
*CONNECT WITH LEANNE:*
* Website
* Instagram
* Facebook
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Jul 5, 2020
156: How to generate media interest using Twitter | Interview with Dr Emma Beckett
On this week's episode of the Reputation Revolution podcast, host Trevor Young chats with Dr Emma Beckett, a food and nutrition scientist with the University of Newcastle, who uses social media effectively to generate interest in, and discussion around, all things nutrition.
Emma's mission is to empower people to make their own decisions around food and nutrition, whether those be healthier decisions or happier decisions.
Interestingly, a key outcome of her social efforts, particularly on Twitter, is interest from mainstream media, resulting in editorial coverage, including interviews on radio and national television.
Emma says: "... sometimes it comes from ... I do a little rant on Twitter and a producer will send me a message saying instead of a Twitter rant, that could be a nice little piece on my show."
We discuss how Emma injects her personality into her micro-content, blending nutrition tips with food-inspired dresses and earrings to reinforce her message.
Emma's catch-cry?…
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Jun 28, 2020
155: What's your truth? The role values play in building a successful personal brand | Expert guest - Suzy Jacobs, Founder of Activator Academy
*This week's guest on REPUTATION REVOLUTION is **Suzy Jacobs**, founder of **Activator Academy** is an online learning hub for entrepreneurs and leaders who need to cut through the chaos and make BOLD decisions with clarity and confidence. *
When you begin your personal brand journey, it’s important to get the foundations right. Your values form a core part of those foundations.
Suzy’s message is an important one, let’s hear it now.
*_CONNECT WITH SUZY:_*
* Website
* Activator Academy
* Twitter
* LinkedIn
*Welcome to Reputation Revolution. *
This is the podcast where we help individuals like you to establish your voice in the marketplace, enhance the credibility of that voice, extend the reach of your story and your message and, finally, extract value from your efforts in building a meaningful personal brand that's both recognised and respected. Now, on with the show.
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Jun 21, 2020
154: Using video to build thought leadership *** PLUS *** Tips from smartphone video evangelist, Julian Mather
*Thank you for joining us here on Reputation Revolution, the podcast that’s all about growing your sphere of influence and creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons. *
During the course of the last two episodes, we looked at the need for emerging thought leaders to put themselves out there - to stand up, have an opinion, establish our voice - and the need to create content to reinforce and amplify that voice.
We looked at live streaming and public speaking; in this episode, we focus on producing video using the smartphone.
Video is a powerful tool in enhancing the credibility of your voice and extending the reach of your story and your message.
In short, if you want to build a credible profile and trusted reputation in the marketplace, video should definitely be on your content creation radar.
*Host Trevor Young, aka 'The PR Warrior', walks us through the types of videos that can help build thought lead…
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Jun 14, 2020
153: You are the vehicle for the message | Overcoming public speaking nerves with Yvonne Adele
*In the previous episode of REPUTATION REVOLUTION, we focused on the importance of content and the role it played in building a personal brand of substance and meaning.*
In this episode, we extend that theme, with emphasis on public speaking.
According to Psychology Today - our fear of standing up in front of a group and talking is so great that we fear it more than death, at least according to some surveys.
Yowzer!
But public speaking also provides professional experts and aspiring thought leaders with a tremendous opportunity to build personal brand visibility, influence and trust.
Indeed, if you're any good at it, speaking can become a solid source of revenue.
In short, public speaking is an important cog in a business leader's reputation marketing arsenal. Many of us might not like getting up on stage to present to an audience, but there is no doubt it's a powerful medium to grow your influence and create more impact for your personal brand.
*In this episode, host Trevor You…
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Jun 7, 2020
152: Getting over ourselves, taking a chance & learning something new PLUS in the live-streaming trenches with entrepreneur, Tristan White
*Welcome to Reputation Revolution, a podcast that’s all about growing your sphere of influence & creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons.*
In this episode, host Trevor Young - AKA 'The PR Warrior' - focuses on the importance of content and the role it plays in building a personal brand of substance and meaning.
Specifically, if you want to build a personal brand that’s known, liked and trusted - that’s front of mind with your target audience and talked about in a positive way in the marketplace or community in which you operate - if you want more recognition, influence and impact in your professional life - you need to try new things, as well as put yourself out there by publishing original content.
*In the live-streaming trenches with Tristan White*
After setting the scene, Trevor is joined by TRISTAN WHITE, a successful entrepreneur who runs one of Australia’s largest physiotherapy practices, T…
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May 31, 2020
151: What do you stand for? PLUS Steve Sammartino - leading futurist, author & speaker
Building something of substance off the back of your personal brand – a body of work, a flourishing business, or kickstarting a movement of sorts – takes serious effort.
Yes, creating original content and publishing it on the web is crucial.
Yes, being on social networks and connecting with like-minded people from your city, your country, and around the world – that’s important too.
But most of all – _the_ most critical thing – is to stand for something.
What do you stand for?
*** PLUS ***
*Steve Sammartino** is in the _Reputation Revolution_ house.*
Steve is a leading futurist, best-selling author, media commentator and keynote speaker, having presented to over 200,000 people around the globe.
His background is very eclectic. Some of his projects have earned over 20 million video plays on YouTube. He has sent a Lego space shuttle into the stratosphere and helped create a Lego car that runs on air. As you do!
In this chat with host Trevor Young, Steve explains the…
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May 24, 2020
150: Building a thriving community of like-minded folks with Mark Masters, founder of You Are The Media
*Mark Masters** runs **You Are The Media** (YATM), a thriving marketing and media training and learning community based on the south coast of England.*
YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include a monthly lunch club event, a blog and podcast combo, an active Facebook Group, plus an annual conference and associated workshops.
A constant theme of YATM has been a philosophy Mark has developed around what he calls an 'owned media mindset'.
According to Mark, everything he stands for is to help businesses take ownership of the spaces that are theirs. Once a business has complete control, they can build an audience and then monetise, he says.
In this episode, Mark and host Trevor Young explore the theme of community, and what it takes to build one over time.
Mark walks us through the YATM story, breaking down lessons learned along the way, finishing up with a few tips on how people can build a community around their personal bra…
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May 17, 2020
149: Season 3 Launch | The Personal Branding Universe
*We're back from a hiatus! *
Seasoned PR and communications practitioner - author, speaker and social broadcaster - Trevor Young aka 'The PR Warrior' - walks us through his Personal Branding Universe.
These are the elements that flow from the four pillars of personal branding for professional people:
(1) ESTABLISH your voice
(2) ENHANCE the credibility of your voice
(3) EXTEND the reach of your voice
(4) EXTRACT value from your voice.
Connecting the many dots of building a sustainable personal brand - welcome, to the Reputation Revolution - 2020 style!
*_If you want to grow your INFLUENCE and create more IMPACT in the marketplace, this is the podcast for you!_*
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May 14, 2019
148 The Authentic Leader (Bumper Episode)
*Bumper episode time folks!*
As we draw closer to the 150th episode of the Reputation Revolution podcast, we thought we'd take this opportunity to dig into the vaults and bring to you some fantastic guests from our first one hundred shows.
This episode comes in three parts:
PART 1 - Unleashing the power of purpose
PART 2 - Capitalising on the myriad opportunities to build and connect with an audience
PART 3 - Hand-picked tips from global experts
I told you, bumper, right?
So we've dusted off some professional experts and thought leaders just for you, including:
* Richard Sauerman
* Lucy Whittington
* Karen Gunton
* Lisa Petrilli
* Darren Rowse
* Donna Papacosta
* David M. Hobson
* Simon Mossman
* Loren Bartley
* Joe Pulizzi
* Ann Handley
* Joanna Penn
Richard, Lucy, Karen and Lisa share their thoughts, ideas and stories around authenticity in personal branding and the importance of thought leaders being aligned to their purpose.
Darren, Donna, David, S…
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Apr 21, 2019
147 Being seen and being heard as a thought leader with Mitchell Levy
*We are in the most dramatic human transformation the world has ever seen.*
We are currently transitioning from the industrial age to the social age, where technology is getting more advanced by the day, both augmenting and, in some cases, replacing humans.
According to global credibility expert MITCHELL LEVY, this shift can either boost you and your business or cause you to disappear.
What will it take for you to succeed?
What can you do to be _seen_ and be _heard_?
Being recognized as an expert or a thought leader is a key factor for success, Mitchell says.
The Internet has given everyone a microphone, and there's a lot of noise out there. With so many choices, you need to be recognised as someone who can help others with their pain points.
Mitchell says you do this through thought leadership.
Thought leaders are recognised experts in their field. No matter which industry you’re in, if you’re a thought leader, others will look to you to solve their problem, he says.
*In…
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Apr 14, 2019
146: Writing your first business book with Jaqui Lane
*Share your knowledge, increase your impact and influence by writing and publishing your own business book!*
Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts.
In this 'from the vault' episode, Trevor Young chats with Jaqui Lane, who is a corporate storyteller, business historian, biographer and experienced book coach.
Jaqui runs the _Book Adviser,_ an 8-step, 12 month program for planning, writing, publishing and selling your business book for non-executive directors, business owners and consultants.
*Asking questions*
Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions.
Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask _before _you start putting words on paper.…
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Apr 7, 2019
145 Evolving your story and message with Tristan White
*Tristan White’s story started like many others.*
He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White.
In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture.
Tristan’s obsession with creating an inspiring place to work for himself and others has resulted in more than a decade of learning, testing and refining.
*Engaged community*
Today, as well as helming the 150-employee The Physio Co business, Tristan is a speaker and an author who is steadily building an engaged community via his blog, podcast, weekly newsletter and social media.
In this interview with Trevor Young, Tristan discusses how has evolved his story and message since publishing a book two years ago, and how surveying his audience uncovered some interesting insights that have changed the way he thinks abou…
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Mar 31, 2019
144 Jeremy Krause on using video to build personal brand recognition and authority
*Jeremy Krause drops into the _Reputation Revolution_ virtual studio from Visual Domain, one of Australia's fastest-growing video production companies, to chat all things video marketing.*
With video expected to form 98 per cent of all global internet traffic by 2020 - and Facebook predicting that 96 per cent of its feed will be video by the same year - the message is clear: neglect video at your peril.
In this episode, Jeremy discusses how professional experts and thought leaders can leverage the power of video to build recognition and authority for their personal brand.
*Jeremy's chat with host Trevor Young covers such things as: *
* why video needs to entertain, educate and engage
* when do you need a 'signature' video for your personal brand
* cutting through with video that's raw and authentic
* using video to build a personal brand story
* leveraging the power of video for social media
* save time and money by producing short videos in batches
* tips for better…
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Mar 24, 2019
143: Social media for thought leaders with Kate Ware
*When she's not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, **Kate Ware** helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online.*
In this wide-ranging chat on all things social media, Kate and host Trevor Young cover such points as:
* The best social channels for thought leaders
* Why Twitter is complementary to LinkedIn
* The rise of private online communities
* Robust discussions a sign you're on the right social media path
* How Twitter has cleaned up its act & is now more user-friendly
* How to effectively use Twitter lists
* Why LinkedIn is the most exciting platform for thought leaders
* Maximising LinkedIn for all of its features
* Why direct messaging is the most powerful function of LinkedIn
* The power of micro-stories & raw 'in the now' video on LinkedIn
* The opportunity that comes with responding to comments on social medi…
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Mar 17, 2019
142 Taming imposter syndrome with Trisha Lewis, communication coach
As a communication coach, Trisha Lewis helps her clients remove barriers to success and unleash their full potential.
Part of her role is to help people manage their 'inner critic' and overcome what's known as 'Impostor Syndrome'
Trisha describes Impostor syndrome as an irrational and pervasive feeling of self-doubt. A sense that you are getting away with it - you are a fraud and you will be found out soon! Putting success down to luck rather than your skills. Comparing yourself to others and having a sense that everyone else has got it together - and they will realise that you haven't.
*Imposter Syndrome is very common amongst professional experts, emerging thought leaders, speakers, authors and entrepreneurs.*
Indeed, it's a major barrier that often stops smart and passionate people from publishing their own content, sharing their stories and ideas in public, getting up on stage and speaking, and positioning themselves as a go-to informational resource on a particular topic.
As…
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Mar 10, 2019
141 Achieving a return on your intellect with Ronan Leonard
*Ronan Leonard works with professional experts and thought leaders to get the most out of their ideas and intellectual property.*
More specifically, through his business Eccountability, he helps people create global online virtual mastermind groups.
Part of Ronan's process is to people how to find their niche 'white space', drawing out and amplifying their hidden genius, and then packaging it up so they can automate the process and achieve a predictable income.
*In this chat with Trevor Young, Ronan provides his definition of a thought leader.*
"It's not enough to be a subject matter expert," he says.
Ronan also unpacks masterminds, a concept that has its genesis in Napoleon Hill's 1937 classic book, _Think and Grow Rich_.
A mastermind group is designed to help people overcome challenges with help from the collective expertise and skill-sets of others. A group might meet monthly, weekly, or even daily to receive support, provide advice, share resources, and tackle problems togeth…
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Mar 3, 2019
140 The thought leader advantage with Trevor Young
*‘Thought leadership’ can be quite a nebulous concept, says Trevor Young aka The PR Warrior: consultant, author, speaker and host of REPUTATION REVOLUTION.*
In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community.
Trevor says that to become a thought leader today, you don’t need to rely on the gatekeepers e.g. the media, or book publishers:
"You can become your own media channel, and you can publish your own books and distribute them globally," he says
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Feb 24, 2019
139: Commercialising your personal brand with Mary Henderson
*Mary Henderson is a personal branding specialist based in Melbourne, Australia.*
She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem.
In this wide-ranging chat with Trevor Young, Mary
* Building a personal brand that can be commercialised
* Content is not IP; it needs to be turned into a methodology
* The importance of mastering one craft to position ourselves as an authority in that particular space
* Why you need to understand your 'end-goal'
* Having an agile mindset is "absolutely critical"
* Content is king, "but volume content is a whole new level"
*Mary's LinkedIn video strategy*
Mary also unpacks her LinkedIn content strategy, which is really starting to pay dividends for her profile and her business.
Video is her go-to media format, and she breaks them down into themed series
She started with daily videos: "The engagement has b…
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Feb 17, 2019
138 From employee to entrepreneur with Steve Glaveski
*Technology is enabling more and more thought leaders to turn their knowledge, expertise, ideas and insights into bona fide businesses. *
Often times they're making the jump from the corporate cubicle into full-blown entrepreneurship. And it can be scary!
In this episode, Trevor Young chats with Steve Glaveski who is the author of the newly-released book, _Employee to Entrepreneur_, and host of the long-running podcast, _Future Squared_.
*In this wide-ranging chat, Steve chats about:*
* the importance of playing 'offence'
* avoid 'analysis paralysis' by experimenting quickly
* persistence and patience will trump everything: not taking 'no' for an answer
* the importance of getting 1% better every day
* productivity, and why we're 5 times more effective when we're 'in flow' (optimal state aka 'deep work')
* the process of writing his new book _Employee to Entrepreneur_ (50,000 words in 10 days!)
* what it takes to get an article published in Harvard Business Review (af…
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Feb 10, 2019
137 The curious world of Matt Desmier: assets, people and networks
Matt Desmier describes himself as a "branding chap", "competent conference and event speaker", "connector of dots" and "consummate networker".
Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he learned how to be curious.
It was this curiosity that has informed every aspect of Matt's professional career ever since. He's been an innovation advisor, a design management consultant and a branding strategist. He's run incubation centres, European-funded programmes and workshops, led big teams, small teams and no teams; he's staged big events, small conferences and parties.
But at the heart of everything, Matt's a marketer who sees the world a little differently.
He and his team have worked with a range of impressive organisations, including the UK’s largest crowdfunding platform, the UK’s most respected insurance company and a global leader in mapping technology, helping them discover their voice, grow their aud…
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Dec 16, 2018
136 Belief, connection and leadership with Heath Evans, altMBA coach
*Heath Evans is Marketing and Communications Manager at the Melbourne Accelerator Program (MAP) at University of Melbourne.*
He's also a coach at Seth Godin's altMBA, and co-founder of one of Australia's leading providers of personalised sports trading cards, Future Talent.
With a background in PR, marketing and entrepreneurship across sectors such as nonprofit and elite sport, Heath has built up a truckload of experience for someone who is still young and in the early stages of their professional life.
*Seth Godin's altMBA*
In this episode, Heath tells how he was selected as one of 100 people worldwide to participate in the 13th in-take of altMBA (altmba.com), a 4-week online workshop designed by Seth Godin for managers, leaders and high-performing individuals who want to level up, lead, and become effective agents of change.
At the completion of the course, Heath was awarded the _Abernathy Award_ for his cohort.
The altMBA awards are given to one student in each cohort, someone…
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Dec 9, 2018
135 Recapping all things social media + blogging, online video and podcasting
In this, the second last episode for the year, host of the _Reputation Revolution_ podcast, Trevor Young, sweeps across the key social media channels - Facebook, Twitter, Linkedin etc - plus looks at the state of blogging, online video and podcasting.
If you're a professional expert or leader looking to gain an edge in the reputation-building stakes in 2019, this episode is for you!
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Dec 1, 2018
134 How Helen Blunden stays professionally relevant through digital experimentation
*Helen Blunden is a modern learning practitioner with over 24 years experience in the corporate world.*
She helps professionals build their digital skills, capabilities and networks so they stay up to date in their field, industry or profession especially when the world and our workplaces are changing around us.
Helen says her "unique super power" is that she practises what she preaches when it comes to social media for networked learning.
A self-confessed introvert, Helen explains how she experiments with social media and digital tools as a way of staying professionally relevant, even though putting herself out there on the web gives her the "heeby jeebies".
*In this conversation with Trevor Young, Helen touches on a variety of topics, including:*
* the early days of blogging and Twitter
* Snapchat, vlogging and learning through experimentation
* showing and sharing the process of your work, and the opportunities that come from that, including exposure to new thinking and c…
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Nov 25, 2018
133 How to boost your expert profile in the media with Nic Hayes
*Nic Hayes** runs **Media Stable**, a company that connects thought leaders with traditional media outlets wanting experts to comment on topical issues.*
Given his company represents 450 professional experts, Nic is well placed to see both sides of the media exposure coin: (a) what does the media want in an expert commentator, and (b) what can experts do to make themselves a more appealing interview subject for journalists and broadcast media hosts.
*Add value*
In this wide-ranging chat with Trevor Young, Nic explains how journalists, editors and producers are constantly on the lookout for expert talent, thought leaders who can add value to the stories they're pulling together for their audience.
He says understanding the media outlet you're pitching too is crucial, so too is having a strong news hook that will grab the journalist or producer straight away.
*Other tips from Nic:*
* Make yourself available! Professional experts are very busy people but they still make the effort…
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Nov 18, 2018
132 Mastering your message with speaking and media trainer, Kim Skubris
*Kim Skubris** has been a broadcast news journalist, mostly with the Seven Network in Australia, for 25 years.*
During that time, she has reported on some of the country’s biggest stories, including Schapelle Corby and Daniel Morcombe, and covered numerous natural disasters locally and internationally.
Today, in addition to being a journalist, Kim is a speaker, MC, media and keynote trainer who helps business executives and thought leaders master their message and build connection with their audience.
Kim believes everyone has a story to tell, but too many people are silenced by self-doubt and naysayers.
"My mission is to lead with the heart in everything I do and bring value to the person, group, organisation or audience I am lucky enough to work with," she says.
*In this interview with Trevor Young, Kim discusses:*
* the importance of simplifying your story without distorting the facts
* why mastering your message is about getting to the heart of what drives you - it's no…
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Nov 11, 2018
131 Tips & ideas from experts on blogging, podcasting, Facebook, LinkedIn and media relations #FromTheVault
This week on _Reputation Revolution_ we dig into the vault to bring you an information-packed compilation of previous guests addressing topics such as blogging, podcasting, Facebook, LinkedIn and media relations.
Today, we have numerous communication channels at our disposal. Which ones should we be using, and why?
Darren Rowse, Donna Papacosta, David M. Hobson, Simon Mossman and Loren Bartley provide their expert advice for aspiring thought leaders.
*If you'd like to check out these expert guests further, here are the links to the full episodes:*
062 Kickstarting your blog with Problogger Darren Rowse
078 Podcasting for thought leadership with Donna Papacosta
090 The media comes calling ... now what? Interview with Simon Mossman
055 Growing your professional influence using LinkedIn with David M. Hobson
043 Using Facebook to build your personal brand with Loren Bartley
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Nov 4, 2018
130 Future-proofing your personal brand with Scarlett Vespa
*Your brand is your strength, says Sydney-based 'Human Brand Futurist’, Scarlett Vespa.*
Scarlett, or 'Mrs V' as she's known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves.
Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future.
Finding your brand is finding the essence of who you are that gives you your strength and protection, she says.
*In this wide-ranging chat with Trevor Young, Scarlett discusses:*
* The importance of laying the foundations of your personal brand: you can't step forward until you have clarity around the essence of who you are and what you stand for.
* How the obstacles that hold us back can in fact be a "cherished gift, in fact it's something where our gold is most of the time laid".
* Trust and values is all the currency that there is in the future.
* How AI and automation will replace many jobs in the future.
* Future-proofing your career by…
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Oct 28, 2018
129 Looking at content marketing through a PR lens with Trevor Young
*Reputation Revolution host **Trevor Young** swaps seats with Brendan Keogh to chat all things content marketing from a PR perspective.*
Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work.
Trevor talks about the importance of building out the VITAL pillars of your brand.
*VITAL stands for:*
VISIBILITY - raising awareness of your brand, cause or issue by establishing and maintaining an active, respectful and visible presence in the marketplace or community in which you operate
INFLUENCE - creating behavioural change by motivating people to take a specific course of action, individually or en masse
TRUST - building reputation by growing the bonds of trust between your entity and its ‘publics’ (the people who matter most to the success of your business, cause or issue)
ADVOCACY - growing and nurturing a solid base of champions, enthusiasts and allies of y…
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Oct 21, 2018
128 Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a time
*Steve Vallas**, the founder of **Honey Digital**, is quietly but surely making his mark in the Blockchain technology space.*
A qualified lawyer with a background in business strategy and digital marketing, Steve is developing a reputation as the Blockchain go-to guy in Australia.
He has done this through relentless self-education, as well as proactively building connections and facilitating conversations with like-minded people interested in the space.
In the wide-ranging chat with Trevor Young, Steve discusses how he's gone from being unknown in the Blockchain sector in Australia, to someone with a growing profile and reputation.
Along the way, he has:
* staged Blockchain APAC 2018, the biggest event of its kind for enterprise in Australia (taking it from idea to fully-blown conference with 45 speakers, in just 10 weeks)
* been invited by Austrade to attend a major international Blockchain event in Shanghai
* appeared on Australia's new _Your Money_ TV channel
We talk a l…
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Oct 14, 2018
127 How to win at Facebook advertising with Myles Harris
*Myles Harris is my go-to-guy for everything Facebook advertising.*
He's a data geek who loves nothing more than digging into the back-end of Facebook's advertising platform to uncover what's working and what's not with his clients' ads, and then optimising to get a desired result.
In this episode, Myles and I dig in deep on Facebook, a bit around organic content, but mainly we focus on the paid side of the medium.
And let's face it, if you're running a business, there's a good chance at some stage you'll need to use Facebook to amplify your content and/or promote a particular call to action to a hyper-targeted audience, whether that's to buy your book or training program (or any other product you sell), engage your professional services, register for your webinar or event, or subscribe to your podcast, blog or video series.
Facebook is a bit of a beast at the best of times, but hopefully after listening to Myles, you'll get excited at the incredible opportunities provided by Faceb…
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Oct 7, 2018
126 How to use podcast interview marketing to build your brand and business, with Tom Schwab
*Tom Schwab** is the author of the book _Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy._ He is also the founder and CEO of **Interview Valet**, a pioneer of what Tom calls 'podcast interview marketing'.*
In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening.
Tom has a refreshingly unique approach.
He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing.
Tom says: "Marketing at its core is starting a conversation with someone who could be an ideal customer. Today there is no better way to do this than on podcasts. The easiest way is being a guest."
Tom helps thought leaders, coaches, authors, speakers, consultants and emerging personal brands get featured on leading podcasts their ideal prospects are already listening to.
His 'Interview Valet' system then helps them…
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Sep 30, 2018
125 Building a sustainable business around your thought leader brand with Tarran Deane
*Tarran Deane is National President of Professional Speakers Australia. She is a Ducati-riding speaker, trainer, executive coach and consultant who helps leaders to lead more effectively.*
Once she left the corporate world, Tarran's goal was simply to become a speaker, but she soon morphed into an "entrepreneur with a message".
"I knew I had to build my business first to release me to then go out and be the face of the business."
Tarran recommends staying open to opportunities - your market and industry will tell you what they need: "then it's up to us to test and measure".
She says speaking is delivering the what and the why, and the longer-form work - your intellectual property at a deeper level, for example consulting or coaching, is delivering the how and the when.
Tarran and _Reputation Revolution_ host, Trevor Young, chat about how thought leaders are now their own media company, and why it's important to stay current, to let go of things in order to to be ready for what's c…
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Sep 23, 2018
124 Get back an hour in every day with Les 'Timelord' Watson
*Building one's visibility and influence in today's reputation economy takes time and effort.*
As if we're not busy enough with day-to-day demands of our job, we need to factor in creating content, interacting with people on social media, preparing for and delivering speeches et al.
In short, the demands on our time have never been higher!
In this episode, productivity and time management expert, Les Watson, from Get More Time, discusses ways in which overloaded business professionals and thought leaders can get more done in their day.
As Les says: "An hour every day might not sound like much, but if you add it up, that’s seven hours a week. That’s an extra 365 hours up your sleeve every year. Imagine what you could do with that!"
Les has written a new book called _Get Back An Hour In Every Day_. It's published in an A to Z format and can be used as a quick resource when faced with a specific time–related problem.
LINKS:
* More about the book
* Les on LinkedIn
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Sep 16, 2018
123 LinkedIn marketing for thought leaders with Lucy Bingle
*Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing Expert.*
She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business.
In this interview with Trevor Young, Lucy walks us through what's required to succeed in using LinkedIn to market your brand and your business.
First up, it's important to position yourself correctly - make sure your LinkedIn profile is best-in-class, Lucy says.
Secondly, start strategically building out your network: Connect with people you know - your colleagues and other people you work with - and move out from there to include peers, alumni etc .
Professionals often neglect to connect with their clients, Lucy says. This is a lost opportunity: Make sure you're connected to those people.
Then ask yourself: Who do you want to influence and communicate with? Use LinkedIn's robust search tool to identify these people, and then invite them to connect.
Lucy advises…
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Sep 9, 2018
122 Building a micro-media platform in the bush with Vanessa Wiltshire, Spark Rural
Vanessa Wiltshire is the founder and Director of Spark Rural, a regional communications and community engagement agency that services government and business.
In 2016, Vanessa walked away from corporate life in the city and moved to Heathcote in country Victoria. The following year, after witnessing a rural road fatality, she started to think more about life and her place in the world.
*Treechange advocate*
Today, Vanessa is a passionate treechange advocate. She writes, speaks, consults and facilitates workshops, all with a focus on using storytelling to help strengthen businesses and communities in regional and rural areas of Victoria, Australia.
Meanwhile, Vanessa continues to build her micro-media platform.
At the heart of this is an email newsletter dispatched weekly to a growing audience hungry for information about business and lifestyle opportunities in the country.
*Tree Changer Magazine*
She is also writing a book, and is preparing to publish Tree Changer Magazine: "a f…
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Sep 2, 2018
121 The importance of having a strong voice with Anne Miles
*Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates.*
Anne is the founder of International Creative Services, an Australian production house for marketing and advertising.
She regularly publishes thought-provoking articles on a range of topics relevant to her industry, including ageism, gender equality, diversity and anonymous blogging, as well as issues associated with outdated business models used by ad agencies.
Anne is not being controversial for controversy's sake, but rather, she is guided by her personal philosophy and values.
"When I started to feel ... things weren't right, I put my hand up and said it."
It's this a stance that has made the Australian marketing industry sit up and take notice of Anne.
*LinkedIn articles*
Anne has built a solid body of content, the bulk of which has been a series of articles on her LinkedIn page.
One such article, titled 'The Ad Agency Model…
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Aug 26, 2018
120 Owning a space that is yours with Mark Masters, You Are The Media
Mark Masters owns a UK-based content marketing agency, has published a book, produces a podcast, delivers a popular weekly e-newsletter, speaks at major industry conferences, runs regular networking and educational events, and now has a solid conference to his name featuring key players from the global content marketing scene.
_How has he done this?_
By laying a solid foundation from which he has built genuine influence and loyalty.
Mark is big on ownership, trust and community. He helps people take ownership of media spaces to grow their audience.
When you have one word you stand for, he says, it becomes easier for others to associate with you.
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Aug 19, 2018
119 Building global influence with Adam Jacoby, Founder of MiVote
Several years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote.
As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage.
In this open and frank interview with Trevor Young, Adam explains how MiVote uses online and offline communications tactics to build visibility and influence across the globe, and how he manages his personal brand on social media versus the brand that is MiVote.
While Adam has spoken at Davos and met with heads of state, it wasn't all that long ago that MiVote kicked off publicly in humble surroundings - a coffee morning event at a well-known South Melbourne cafe that attracted just five people.
Tune in to find out how Adam and the team have managed to come so far in such a short space of time?
Check out MiVote here - http://mivote.org.au…
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Aug 16, 2018
118 Podcast relaunch with Trevor Young aka 'The PR Warrior'
'The PR Warrior' Trevor Young is back with the first new episode in * cough, cough * two years!
In this brief episode, Trevor explains why he took a 'gap year' from the podcast, and updates us on what to expect in coming episodes, including details of the guests appearing on the next three shows.
New intro, new podcast cover - same ol' Trevor! It's as if he never went away :)
Lots of great guest interviews coming up - stay tuned!
PUBLISHED BY DIGITAL CITIZEN.
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Aug 11, 2016
117 How to fast-track your book with Ultimate 48-hour Author, Natasa Denman
*Natasa Denman is known as the 'Ultimate 48-Hour Author'.*
After publishing her fifth book early in 2015, she now mentors entrepreneurs, business owners and professional experts to become published authors and authorities in their field of endeavour.
Natasa, who studied psychology before moving into the optical industry, has developed the 'Ultimate 48 Hour Author Blueprint', which helps busy professionals to get their book completed within just 48 hours; her program is popular with aspiring thought leaders who are looking to influence their market and explode their credibility and public standing.
In this episode of _Reputation Revolution_, Natasa discusses why it's important for aspiring thought leaders to have a book under their belt; why book writing is not about perfection but progress, and why she gets her students to sell their book before 'putting pen to paper'.
She also provides examples of professional experts-turned-authors she has helped through her '48-Hour' program.
A…
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Aug 5, 2016
116 Educating your market profitably with Sarah Cordiner
As a qualified professional in education and curriculum design, Sarah Cordiner's passion is helping individuals and businesses to create their own engaging, transformational and profitable training courses.
Sarah is a best-selling author, qualified trainer, professional speaker and respected consultant in ‘edupreneurship’, workforce development, curriculum development, instructional design, education and training, online learning and virtual reality education.
*In this episode of _Reputation Revolution_, Sarah discusses how the online education revolution that is upon us provides massive opportunities for professional experts and aspiring thought leaders, *
Sarah explains how she built her personal brand through public speaking, and how 'Brand Sarah' now operates alongside her four-year-old education services business, Main Training.
Sarah shares how her business came crashing down several years back when the Australian Government unexpectedly pulled funding from vocational tra…
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Jul 29, 2016
115 The lowdown on Snapchat with digital storyteller, Suzanne Nguyen
Suzanne Nguyen - aka 'String Story' - is a curious geek of the future. Her schtick is 'connecting dots'; she's a digital storyteller, interactive broadcaster, technology educator and emerging thought leader around video-live streaming and Snapchat in particular.
Suzanne first made a name for herself using the video live-streaming app Meerkat, where she built a following of 40,000; Meerkat has since ditched the live-streaming model, but Suzanne was quick to realise the potential of Snapchat and has since grown her presence considerably on that platform.
*Suzanne describes Snapchat as "an interactive TV in your pocket".*
In this episode of _Reputation Revolution_, Suzanne explains how Snapchat works and why it's such a powerful medium for professional experts; she also provides tips and tactics on how to more effectively build your personal presence on the platform.
However, while Snapchat dominates the conversation, Suzanne - who consults to brands and runs workshops - also discusse…
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Jul 21, 2016
114 Growing your visibility and influence with Tim Hughes, Digital Leadership Associates
Tim Hughes is a recognised global pioneer and innovator in the social selling space; he is a speaker, blogger, and author of the book 'Social Selling: Techniques to Influence Buyers and Changemakers'.
Tim is also a perfect example of how a professional expert should use Twitter to build connections, relationships, marketplace visibility and influence. With a following of 154,000 on Twitter and close to 7000 on LinkedIn, he is a huge advocate for the power of social media to build personal brand awareness and reputation.
Tim has been listed in the top 50 UK marketing and advertising Klout influencers on social media, ranked first on Onalytca's Social Selling Top 100 Influencers and Brands 2016 list, and is one of the Forbes Top 100 Social Sellers.
In this episode, Tim discusses how to use social media to build one's profile and professional reputation. He chats about the importance of generating social proof for your personal brand, being known for one thing, and why authors need to…
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Jul 14, 2016
113 Building a movement of like-minded people with Andrew O'Brien
*Andrew O'Brien is a sought-after speaker, author, facilitator, executive adviser and consultant.*
In 2008, Andrew and his wife Sue became known as the “Couple on the Run” when, side by side, they ran eight marathons in eight countries in eight weeks together. They live by the philosophy that by harnessing the principles of exercising with a partner and applying this to other areas of our everyday lives, we can achieve more.
Andrew and Sue's IP is a canny mix of health and fitness, together with teamwork and organisational leadership; this has allowed them to stand out on a world stage and build a movement of like-minded people who are advocates of their philosophy and way they go about things.
Through 'Partnerunning', Andrew and Sue are committed to helping people build "great relationships for success in the long run"; they do this through writing (they have one book out and other on the way), a podcast that at its peak attracted some 35,000 downloads a month globally, media i…
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Jul 7, 2016
112 Beginning your thought leader journey with the CXpert, Ben Motteram
Ben Motteram aka the 'CXpert' has over 20 years' experience focussing on the acquisition and retention of customers in highly competitive industries; he helps businesses consistently deliver a level of service that surpasses expectations.
In this chat with Trevor Young, Ben explains how he has spent the past couple of years building a strategic professional platform that in turn has led to industry recognition and business opportunities.
Ben discusses how he named his business based on the availability of a Twitter handle (@CXpert) and how his blog has become a shopfront for his consulting business. He also discusses why Twitter and LinkedIn are important avenues for business development.
Later in the interview Ben reveals his involvement with a prominent Australian rules fantasy football website that attracts between 3000 and 4000 hits per day!
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Jun 24, 2016
111 Becoming a social media influencer in a tough industry with Wes Pinkston
How do you go about building your personal brand influence in one of the toughest markets (LA) of one of the toughest professional industries (real estate) going?
How do you break through, get noticed and, importantly, how can you elevate yourself to the position of influencer in an industry that has a more than its fair share of experts (real or self-proclaimed).
The answer is social media.
Wes Pinkston is an entrepreneur focusing on building and executing digital strategies. Most recently he was the co-creator of “The Broke Agent" blog which quickly became one of the top websites in the industry with over 100,000 unique visitors per month.
Wes is a leading social media and digital marketing consultant for real estate agents and brokers. He was recently named a Swanepoel Top 20 Social Media Influencer in Real Estate and is an Inman News Contributor and Ambassador.
*In this chat with the PR Warrior Trevor Young, Wes explains how he uses social media to build influence in LA real…
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Jun 16, 2016
110 Reach > Act > Convert > Engage: Digital marketing with Beth Powell
Over the past ten years, Beth Powell has become the go-to person for clear explanations about how to use digital marketing to grow businesses.
Beth started out with an online business 16 years ago and through trial and error learnt how to market that business online. It's still going strong. She regularly travels around the country speaking to large groups and running workshops about digital marketing. Beth has helped thousands of business owners and marketers to take charge of their online marketing challenges.
In this episode of _Reputation Revolution_, Beth walks us through her R.A.C.E. digital marketing formula: *R*each > *A*ct > *C*onvert > *E*ngage - and touches on a range of topics including SEO, landing pages, content and Facebook advertising.
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Jun 9, 2016
109 Email marketing for thought leaders with Michelle Falzon, founder of We Are Content
Michelle Falzon is the founder of We Are Content, a specialty content marketing consultancy that delivers strategic, content-centric digital conversion funnels for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries.
Michelle’s marketing campaigns and strategies have involved the sending of well in excess of 100 million emails and the production of more than 100 digital marketing funnels, attracting more than 50,000 people to live events and tens of thousands more into webinars, ebook signups and online courses, generating more than $40 million in revenue, for a variety of industries from IT, finance and property through to personal development, management consulting, hospitality and more.
*In this episode of _Reputation Revolution_, Michelle debunks the myth that email is passé; indeed, she provides a compelling argument why email should form the centrepiece of a thought le…
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Jun 2, 2016
108 An introduction to virtual summits with Nicole Holland
Nicole Holland is the founder of the Business Building Rockstar Summit, which introduces service-based entrepreneurs to powerful marketing strategies and actionable steps that can help them get their message out in a BIG way.
Nicole, who is also a podcaster, introduces the concept of the virtual summit and explains her philosophy of providing value and developing relationships when organising one, and why it is important to have a long-term plan if you're going to go down this path.
Make your summit about the audience, Nicole says.
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May 25, 2016
107 Building omnipresence in the marketplace (Part 3 - PROPULSION)
Trevor Young aka The PR Warrior discusses the 'propulsion' phase of how professional experts and aspiring thought leaders can fast-track their presence in the marketplace.
Following on from last week's program execution session (episode 106) and the planning episode before it (105), Trevor walks us through a number of activities that can be undertaken to put a rocket under your personal brand, including paid media, book publishing and public speaking.
As well he iterates the importance of tracking the progress of your marketing efforts to see what's working and what's not, so you can fine-tune things as you go.
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May 18, 2016
106 Building omnipresence in the marketplace Part 2 (PROGRAM)
Trevor Young aka The PR Warrior discusses the program execution aspect of how professional experts and aspiring thought leaders can build omnipresence for their personal brand in the marketplace using a combination of owned, earned and social media.
Following on from last week's planning session (episode 105), Trevor walks us through the importance of developing a pipeline of content, using a quarterly editorial calendar as a guide.
He talks about building a presence on social media through active personal participation; the focus on building relationships with key journalists and bloggers; the need to plug into our 'clusters of influence'; and the importance of always having a finger on the pulse of your thought leadership marketing activities, and why monitoring, reviewing and evaluating progress is critical for the long-term improvement and success of your _Omnipresence_ program.
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May 12, 2016
105 Building omnipresence in the marketplace for your thought leader brand (Part 1 - PLANNING)
Trevor Young aka The PR Warrior discusses the planning aspect for how professional experts and aspiring thought leaders can build omnipresence in the marketplace.
In this intensive session, Trevor outlines the core planning elements, including understanding your purpose; the need to probe for deeper insights; positioning your personal brand and what that entails; who are the people you're trying to reach and communicate with; the package of content that will set you on your way; what your communications platform will look like; the process to make things happen, including the tools and resources required; and finally, what performance measures are you going to put in to place to evaluate your progress over the journey.
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Apr 20, 2016
104 How to capture people's attention with author and humourist, Jordana Borensztajn
Jordana Borensztajn is a keynote speaker, social media trainer, creative content consultant, humourist and author of the new book, Capture My Attention: How to Stand Out Online with Creative Content_._
In this episode, Jordana chats about the importance of using creativity to differentiate your personal brand in the marketplace, and why taking a creative risk is critical if you want to cut through the noise and capture people's attention with your story and your message.
Jordana outlines her cornerstones of creativity - imagination, passion, persistence and courage - and provides a number of examples of top creative thought leaders who are thinking and doing things differently, and resonating with an audience as a result.
Connect with Jordana on Twitter @JordanaOz, or visit her website www.jordanab.com.au.
Jordana's book 'Capture My Attention' is your complete guide to creating online content that will attract attention and make you stand out from your competitors. You can find det…
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Apr 13, 2016
103 How to grow a super-engaged audience on Facebook with Kerri Sackville
Author and blogger Kerri Sackville has built a loyal and engaged following on social media, particularly Facebook.
While many individuals ('personal brands') despair over the ever-diminishing organic reach of their Facebook Brand Pages, Kerri's Facebook updates consistently generate considerable engagement (likes, comments, shares etc), while her quirky short videos attract up to 5000 views (not bad considering her Facebook page has under 5000 'likes').
In this chat with Trevor Young, Kerri discusses the importance of genuinely loving your audience, having a strong opinion, showing your personality on social media, and why being true to yourself when it comes to creating content is critical in building a loyal audience.
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Apr 6, 2016
102 Authenticity and the power of opinion with creative director, Stanley Johnson
Stanley Johnson is a well-respected advertising creative director who blogs and tweets under the handle 'BrandDNA'.
A former weights and measures inspector who derives inspiration from pop culture and music in particular, Stanley manages to keep himself relevant in an ever-evolving industry through blogging and social media.
In this wide-ranging chat with Trevor Young, Stanley discusses curiosity, creativity and ideas, the importance of having (and wielding) an opinion, and why adding something uniquely yours to the content you share online will help differentiate your personal brand in the marketplace.
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Mar 29, 2016
101 Preparing to write your first business book with Jaqui Lane
Jaqui Lane aka 'The Book Adviser' is a corporate storyteller, business historian, biographer and book coach who helps businesses and individual consultants capture, publish and sell their stories or IP as a printed book or across digital and social platforms.
Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions.
Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask _before_ you start putting words on paper.
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Mar 23, 2016
100c The authentic thought leader: Hand-picked tips from global experts
In this final part of our 100th episode, we hear from Content Marketing Institute's Joe Pulizzi, Ann Handley from Marketing Profs, and The Creative Penn's Joanna Penn.
Joe talks about the importance of focus, consistency and the power of "going all in".
Ann discusses the benefits of giving away your knowledge, and the importance of video in your content creation efforts.
Joanna chats about finding your voice, leaving digital breadcrumbs online, and the importance of having a book if you're a public speaker.
*Don't forget to check out the other parts to this episode:*
PART 1 - The authentic thought leader: Unleashing the power of purpose
PART 2 - The authentic thought leader: Capitalising on the myriad opportunities to build and connect with an audience
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Mar 17, 2016
100b The authentic thought leader: Capitalising on the myriad opportunities to build and connect with an audience
We're still celebrating the 100th episode of Reputation Revolution.
In this 'sub-episode' (part B), we delve into our podcasting vault to unearth experts across blogging, podcasting, Facebook, LinkedIn and media relations.
We now have numerous communication channels at our disposal. Darren Rowse, Donna Papacosta, David M. Hobson, Simon Mossman and Loren Bartley provide their expert advice for aspiring thought leaders.
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Mar 14, 2016
100a The authentic thought leader: Unleashing the power of purpose
In part one of Reputation Revolution's 100th episode, host Trevor Young delves into the vaults to bring us four previous guests who inspired us with their thoughts, ideas and stories around authenticity in personal branding and the importance of thought leaders being aligned to their purpose.
This episode features comments from past guests Richard Sauerman, Karen Gunton, Lucy Whittington and Lisa Petrilli.
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Mar 10, 2016
099 - TLT - Create real-time content with these mobile apps
One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app.
In this Thought Leader Thursday riff, Trevor Young explains the lay of the land when it comes to video live-streaming via mobile device and the opportunities it provides from a personal branding perspective.
Trevor discusses the various apps currently available, including Periscope, MeVee, Blab and Facebook Live, as well as a new social audio platform called Anchor, which is starting to generate some buzz in digital circles.
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Mar 7, 2016
098 Storytelling for thought leaders with Shawn Callahan
Shawn Callahan is one of the world’s leading business storytelling consultants and the founder of the consultancy, Anecdote. He works around the globe helping leaders find and tell stories so their message is clear and memorable. Shawn is also the author of the new book, _Putting Stories to Work._
In this chat with Trevor Young, Shawn explains how stories are seven times more memorable than facts alone, and provides tips as to how aspiring thought leaders can use storytelling to influence, engage and inspire their audience.
Shawn also discusses how blogging has been a key driver in building his professional profile (and business), and how he undertook the challenge of writing and publishing his own book.
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Mar 3, 2016
097 TLT - Planning your content themes with the PR Warrior, Trevor Young
It's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you want to be part of? What do you want to be known for? Lots of Venn diagrams (okay, you have to use your imagination!), lots of food for thought ... plenty to get you thinking about!
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Mar 2, 2016
096 How Dr Jen Frahm positions her personal brand in a crowded corporate marketplace
Organisational change management consultant and coach, Dr Jen Frahm, has been steadily building her profile in what is a crowded professional arena.
In this chat with Trevor Young, Dr Jen explains the important role purpose, flow and energy play in her professional life, and shares how she uses blogging to validate her ideas publicly, and LinkedIn Groups to connect with prospective clients and like-minded change management practitioners from around the world.
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Feb 25, 2016
095 - TLT - The one advantage of blogging (that only bloggers are aware of)
It's Thought Leader Thursday - in this episode, the PR Warrior Trevor Young explains the importance of blogging for professional subject matter experts wanting to raise their profile and grow their influence and reputation in the marketplace.
There are a number of advantages blogging provides, he says, including one side benefit in particular that gets scant attention (and it's pretty important!).
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Feb 23, 2016
094 Overcoming 'Imposter Syndrome' with leading business author and speaker, Andrew Griffiths
Andrew Griffiths is one of Australia's leading business book authors and speakers and has been at the top of his game for many years. Yet for a lot of that time he felt like an imposter. Even though he was nailing it in print and on-stage, his personal demons were never far away.
In this enlightening episode of Reputation Revolution, Trevor Young chats to Andrew about an article on 'imposter syndrome' he wrote for Inc.com (here's the link - http://bit.ly/AGimposter); Andrew tells his 'imposter' story and outlines some of the strategies he used to overcome it.
You'll benefit from this chat if you're an aspiring thought leader - a business professional with a growing profile who's out and about speaking, writing, doing media, running workshops etc - but you're still carrying the burden of nagging doubt, a persistent fear that one day you might be exposed as a 'fraud' (even though the reality is far from that scenario!).
As Andrew writes in his Inc.com article: "We bluff our way throug…
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Feb 18, 2016
093 - TLT - Five ways to boost your professional profile in the marketplace
It's Thought Leader Thursday at Reputation Revolution! The PR Warrior Trevor Young riffs on five ways in which aspiring thought leaders can put a rocket under their personal brand, including blogging, Twitter, LinkedIn and public speaking.
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Feb 17, 2016
092 The power of relationships in business: Unpacking Darrel Griffin's LinkedIn Manifesto
Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business.
Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016.
The interview takes a philosophical turn when Trevor and Darrel dive into the broader topic of how best to do business in today's digital age, with Darrel articulating a strong argument for providing value and building productive relationships.
He says most people come to him with the question: "How do I create leads with LinkedIn?". He counters with idea people should instead be asking themselves: "How do I provide value to my connections?"
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Feb 9, 2016
091 TLT - The awesome role thought leaders play in our community
It's Thought Leader Thursday! Reputation Revolution host Trevor Young - aka The PR Warrior - bristles at some of the criticism 'thought leadership' attracts in the marketplace.
While he understands why many people don't like the term thought leader, equally he wants us to embrace the concept of thought leadership and all it stands for, saying the world needs more bona fide thought leaders to stand up, stand out and share their ideas with the broader populace.
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Feb 9, 2016
090 The media comes calling ... now what? Interview with Simon Mossman
Simon Mossman is a business growth adviser with specialist skills in corporate communications, media and public relations. Following a long and varied career as a journalist, videographer, photographer, today Simon - through his business Mossman Media - advises and trains business owners, senior executives and solo professionals on how to deal effectively with the 'gatekeepers' of traditional media.
In this wide-ranging conversation with Trevor Young, Simon provides nonstop advice on how aspiring thought leaders can leverage traditional media to increase the reach for their message, story and ideas.
If you're becoming recognised as an expert in your field and the media come calling, what do you do then?
If you're at the beginning of your journey with minimal public profile but are thinking about pitching the media directly with an idea for a news story, what is the best way to go about doing that?
These are just some of the questions and issues Simon addresses in this episode.
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Feb 2, 2016
089 WE'RE BACK: Kickstarting or re-energising your thought leader journey
After a brief hiatus over the Christmas break to recharge the podcasting batteries, Trevor Young is back in the host's chair, ready for another big year of Reputation Revolution.
In this episode, Trevor kicks off with the basics: What does your thought leader journey look like? What are you trying to achieve? What impact do you want to make on the world?
He also discusses what 2016 looks like in terms of the topics and issues that will be covered on Reputation Revolution in the coming year.
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Dec 19, 2015
088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.com
Karen Gunton is an 'unstucktor' - she helps people get unstuck, to find the magic in their work, to help them both uncover their soul purpose and fulfil that purpose via their business.
In this episode of Reputation Revolution, Karen chats to Trevor Young about how she uses the 'lighthouse' as a metaphor for her philosophy and principles, and how she manages to weave it throughout her narrative.
Don't just build a business, build a lighthouse, she says; be you, stand tall, shine bright.
Karen talks about rediscovering your purpose, about getting 'unstuck' when hit with underlying fear and doubt, and about honouring who you are.
"Let yourself be weird," Karen says. "If you're not polarising, then you're probably being quite boring and bland and then the right people won't connect (with you) at all."
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Dec 17, 2015
087 - TLT- Plans, scams & doing what works for you and your principles
In this Thought Leader Thursday mini-episode of REPUTATION REVOLUTION, host Trevor Young discusses discusses why it's important to stick to your principles when it comes to promotional tactics such as email marketing.
Trevor provides the example of one recent email campaign that left him cold; rather than build a relationship or take him that extra step down the sales funnel, the email marketer lost Trevor's respect and his business.
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Dec 14, 2015
086 Joining the personal branding dots with Clarissa Rayward, the Happy Family Lawyer
Clarissa Rayward is 'The Happy Family Lawyer', a blogger, educator, speaker, author and director of the Brisbane Family Law Centre. She is passionate about relationships, people and family and uses her industry knowledge and skill to change the way Australian families experience divorce and separation.
In this episode of REPUTATION REVOLUTION, Clarissa discusses her journey from running a performance arts centre in Ireland to becoming a high-profile specialist family lawyer.
She covers how blogging and social connection has not only helped attract the right kinds of clients to her law practice but also made her a happier person - "the soft stuff that just makes business easier".
Clarissa explains how she took on one social platform at a time, starting with Facebook before moving on to Twitter and Instagram; how she finds Twitter useful for professional connections; why authenticity is critical in personal branding ("I prefer to share who I am as a person."); and how traditional medi…
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Dec 10, 2015
085 TLT - Building out your 'Clusters of Influence'
In this Thought Leader Thursday mini-episode of Reputation Revolution, Trevor Young discusses why aspiring thought leaders need to devote time and head space to building out their 'clusters on influence' - those groups of people who are influential in their own right, who are connected, who might be media channels in their own right, who drive the conversation around issues and topics near and dear to your professional heart.
Get to know who these people are, and set about connecting with them - over time, build a rapport with them; but, the key is to be genuine about it. This is not 'what's in it for you' territory, this is about becoming a valuable part of other people's networks and eco-systems.
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Dec 8, 2015
084 Becoming your own PR machine with Jocelyn Hunter, founder of Bench PR
Jocelyn Hunter is managing director of Melbourne-based Bench PR; has over 16 years' PR experience spanning big brands to small start-ups in the UK and Australia. In 2012 she was listed as one of the the top ten female technology entrepreneurs in Australia and is a mentor for the Public Relations Institute of Australia (PRIA).
In this episode of Reputation Revolution, Jocelyn chats with Trevor Young about what's required to cut through and get noticed by the media, print journalists in particular.
She says aspiring thought leaders need to be informed if they're going to talk to the press and highlights the importance of having a strong opinion about the topic or issue you wish to be known for.
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Dec 2, 2015
083 TLT - How to ramp up your presence on LinkedIn
LinkedIn is a critical social platform for aspiring thought leaders.
Does your LinkedIn profile do the 'professional you' justice? Does your activity on the platform accurately tell your story and build your personal brand?
In this Thought leader Thursday episode of Reputation Revolution, Trevor Young discusses the importance of getting your LinkedIn house in order; why it's important to be active on the platform on a day-to-day basis, and why publishing articles on LinkedIn Pulse can build recognition for your personal brand.
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Dec 1, 2015
082 From blog to book with Mark Masters, founder of The ID Group
Mark Masters is the owner of UK content marketing agency, The ID Group; he's an avid blogger and podcaster, and more recently, author of the book 'The Content Revolution'.
In this episode, Mark chats to Trevor Young about how creating content for his business led to his book publishing deal; he discusses the power of leaving 'digital breadcrumbs', and how interviewing high profile experts in the global content marketing space raised not only his profile but also influence in the industry.
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Nov 25, 2015
081 Do you need to create a website for your personal brand?
In this short Thought Leader Thursday episode, Trevor Young discusses whether aspiring thought leaders need their own personal website (with a domain containing their name) or can they get by using their existing business website.
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Nov 24, 2015
080 Positioning yourself as a thought leader in your industry or profession
‘Thought leadership’ can be quite a nebulous concept, says Trevor Young, author, speaker and host of REPUTATION REVOLUTION.
In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community.
Trevor says that to become a thought leader today, you don’t need to rely on the gatekeepers e.g. the media, or book publishers: "You can become your own media channel, and you can publish your own books and distribute them globally," he says.
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Nov 13, 2015
079 Building an army of advocates for your personal brand with Adam Franklin
Adam Franklin is co-author of the book Web Marketing That Works; he's a podcaster, blogger and public speaker, and runs a digital marketing agency called Bluewire Media.
In this chat with Trevor Young, Adam provides an insight into how he goes about building relationships with key influencers in the digital marketing space, and discusses the power of sharing your knowledge through premium content giveaways.
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Nov 1, 2015
078 Podcasting for thought leadership with Donna Papacosta
Donna Papacosta is a writer, speaker, podcaster and consultant; she runs the Toronto-based social media and content agency, Trafalgar Communications.
Donna is also co-author of the book The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, along with Steve "@PodcastSteve" Lubetkin.
In this episode of Reputation Revolution, Donna chats about her new book and the role podcasting plays in the content marketing mix; she also discusses how subject matter experts can use audio to build their visibility and thought leadership in the marketplace.
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Oct 22, 2015
077 How to grow your personal influence through podcasting with Ronsley Vaz, Bond Appetit
Ronsley Vaz's podcast, Bond Appetit, has generated 1.2 million downloads in 15 months. He built momentum quickly for the podcast, publishing three episodes a week for the first 12 months.
The podcast is still going strong today, having helped position Ronsley and his personal chef services business of the same name. But there is a side project taking up a bit of Ronsley's time currently - it's called 'We Are Podcast', and it's Australia's first podcasting summit, to be held on the Gold Coast on November 7-8, 2015.
Ronsley's vision is to unite people over food and ideas. He's big on the power of human connection to create movements around an idea, and sees podcasting as a fantastic way to build your personal platform and influence.
In this wide-ranging chat with Trevor Young, Ronsley discusses how he continues to move sideways, not upwards; how reputation precedes the conversation you have with people, the importance of the leaving a meaningful digital imprint on the plant, and the m…
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Oct 15, 2015
076 Anatomy of a podcast startup with Jo Saunders, co-host of Social Truth
Jo Saunders runs Wildfire Social Marketing in Perth, Western Australia.
She has just embarked on a new podcast with friend Ming Johanson called Social Truth, where they share the truth about social media and digital marketing tools and strategy for small business.
In this episode, Jo discusses how the idea to create Social Truth came about, and takes us through what was involved in getting it up and running. If you're interested in starting your own podcast, this episode will be of interest to you!
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Oct 10, 2015
075 How Jon Manning is carving out an international niche as a services pricing expert
Jon Manning is one of Australia's leading pricing experts - he is the founder of Pricing Prophets, a web-based service where you can find an expert with experience in your industry to talk to about your toughest pricing challenges.
In this episode of Reputation Revolution, Jon discusses the key role LinkedIn has played in raising his profile, and how the increased visibility of his personal brand has helped him expand his workshop and speaking activities into China and Southeast Asia.
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Oct 1, 2015
074 Becoming the Google of your niche with Ryan Rhoten
Ryan Rhoten is a personal brand reputation management coach, speaker and coach who helps people leverage their personal brands by understanding the importance of online reputation management. He is the host of The Brand New You Podcast which provides listeners with actionable tips and tactics to help them align who they are, with what they do.
In this episode of Reputation Revolution, Ryan discusses the five steps involved in becoming the Google of your niche, including owning your own domain name, starting a blog, creating and curating content, and engaging with your online community.
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Sep 24, 2015
073 Telling meaningful stories with Christoph Trappe, The Authentic Storytelling Project
Former journalist turned digital branding strategist, Christoph Trappe, runs The Authentic Storytelling Project which encourages truth and realism in content marketing and communications.
Christoph has spoken at conferences around the globe, is a member of the Internet Marketing Association's International Executive Council and has been a nonprofit executive and career storyteller. He's a Top 100 content marketing influencer and top healthcare social media influencer.
In this chat with Trevor Young, Christoph explains what authentic storytelling means and why it's so powerful to have a unique viewpoint and be able to tell meaningful stories. The discussion takes in blogging, Twitter, Periscope and Blab, public speaking and Content Marketing World.
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Sep 17, 2015
072 Building influence through social connection with Dionne Lew, The Social Executive
Dionne Lew is the first return guest on the Reputation Revolution! Dionne is an author, speaker and high-level consultant specialising in social media strategy for the C Suite.
In this episode Dionne discusses how she uses social media to grow her professional network on a global scale. She shares how long she spends researching and writing articles for her blog, the amount of time she invests participating in social media, and why she chooses to guest post on other people's blogs.
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Sep 10, 2015
071 Building habits and saving time with your social media efforts
Participation on social media channels is important if you're wanting to grow your professional profile and reputation. But is can be daunting sometimes, especially from a time perspective.
Trevor Young has been active on social channels since 2007 and today advises business professionals on how to strategically build their personal brand using social media and online publishing platforms. In this episode of Reputation Revolution, Trevor discusses the importance of making social media a habit, part of your day-to-day activities, and how to use tools to leverage your time more effectively.
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Aug 28, 2015
070 Blogging smarter with Will Blunt, Blogger Sidekick
Will Blunt is a blogger, researcher and entrepreneur. He is the founder of Blogger Sidekick, which helps marketers, virtual entrepreneurs and small businesses get more traffic, leads and revenue by taking the stress and guesswork out of blogging.
In this conversation with Trevor Young, Will discusses the power of publishing 'epic' evergreen blog content that gets noticed, shared and drives traffic back to your website.
He explains why it's important to create unique images for blog posts, plus reveals his three-step process for promoting and amplifying epic blog articles.
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Aug 19, 2015
069 Why your network sucks with speaker and author, David J.P. Fisher
David J.P. Fisher helps professionals and business owners communicate and network like rockstars! He is the author of several books, including 'Networking in the 21st Century: Why Your Network Sucks and What to Do About It"'.
In this interview with Trevor Young, David discusses the importance of understanding the basics of professional networking: How do you want to be perceived, who are the people you need to reach out to (and how do you go about doing it), and how are you going to deliver value.
David chats about the power of light touches' in the relationship-building process, and why being consistent across everything you do is critical if you want to build trust with your network.
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Aug 14, 2015
068 Boost your personal brand using these inbound marketing strategies with Mike Morgan.
In the previous episode of Reputation Revolution (ep 67) our interview guest, global thought leader Darren Woolley, was effusive in his praise for Mike Morgan, a founder and director of New Zealand based SEO consultancy, High Profile Enterprises.
So we decided to get Mike on the show to explain the role he has played in not just building Darren's professional personal brand on a global basis, but how it led to a doubling of revenue for Darren's consulting business, TrinityP3.
In this episode Mike discusses why search engine optimisation, social media and content marketing are important for personal brand-based businesses, and why giving away your knowledge - your 'secret sauce' - is such an effective strategy.
Mike explains why it's important to create content for humans first, (search engine) robots second, the role Google+ plays in the SEO process, and why long-form blog articles tend to be shared with more frequency than their short, pithy counterparts.
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Aug 7, 2015
067 Dissecting what it takes to become a global thought leader with Darren Woolley, TrinityP3
Darren Woolley is the founder of global consulting practice TrinityP3. He has also stamped his authority in the arena of marketing management, an industry niche he helped develop over the past decade.
Darren does everything right when it comes to personal branding. He blogs, tweets, publishes books, speaks, builds relationships with journalists and influencers AND he has a point of view (and isn't afraid to express it).
If you want to know what it takes to become a genuine thought leader in your industry, you won't want to miss this interview with Darren Woolley! He lays out his blueprint, and throws in some tasty stories and insightful advice as well.
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Jul 30, 2015
066 How Caroline Childerley is building her personal brand as 'The Gin Queen'
Caroline Childerley describes herself as "three parts woman, one part gin". It's an apt description - she's following her passion and turning her love of all things gin into a personal brand-based media property called The Gin Queen.
In this interview with Trevor Young, Caroline discusses how she is going about building her reputation as a go-to informational resource for all things gin. She chats about the importance of taking online relationships offline, the role content and social media play in building credibility in a niche, the importance of listening to your audience and creating content around their needs, and why it's critical to shine the spotlight on other people's stories.
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Jul 23, 2015
065 The power of owned and earned media in building your personal brand
We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and interests and thus resonate more deeply on an emotional level.
The savvy personal brand-based businesses that ‘get’ this shift in consumer behaviour – that not only understand the mood of the marketplace but can keep up with it from an executional perspective – are the ones that increasingly will win hearts and minds of the people.
In this episode of REPUTATION REVOLUTION, the PR Warrior Trevor Young riffs on the concept of owned and earned media and how it can be leveraged to build your 'professional' personal brand.
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Jul 16, 2015
064 Transforming your career (and personal brand) with Michelle Gallaher, The Social Science
Michelle Gallaher is the Creative Director of The Social Science, a social media advisory firm that specialises in the highly-regulated field of biotechnology and medical science.
In this episode of The Reputation Revolution, Michelle chats to Trevor Young about how she made the switch from life sciences to social media (ultimately building a business that sits at the intersection of both); she discusses the importance of the elements of niche, language and network, and lets us in on how she approaches the content curation process.
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Jul 8, 2015
063 From functioning to flourishing with Michelle McQuaid
Michelle McQuaid is a best-selling author, workplace wellbeing teacher and playful change activator.
In this chat with Trevor Young, Michelle discusses her journey from a senior corporate marketing role to what she's doing now - helping people discover their strengths, move beyond their fears, and finally discover what it truly takes to flourish with confidence.
Michelle discusses the importance of elevating your personal brand credentials, and why she decided to grow her business more slowly and deliberately because it was more authentic (and true to herself) to do so.
Other topics include tapping into the power of earned media (the story behind how Michelle got to become a contributor to Huffington Post is a ripper!), rapid prototyping, and the importance of creating pieces of IP and then 'sweating that asset'.
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Jul 1, 2015
062 Kickstarting your blog with Problogger Darren Rowse
Darren Rowse has been blogging for over 10 years; his two blogs - Digital Photography School and Problogger - collectively attract some five million unique readers a month, so you could say Darren knows a thing or two about this blogging caper. Oh, and he also publishes books, produces a podcast, runs conferences and events and is a speaker and author.
In this chat with Trevor Young, Darren discusses the power of blogging with heart and purpose, and how to use a blog effectively to tell the story of your business and get more people to know, like and trust you as an individual and a brand.
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Jun 24, 2015
061 Igniting your content online with Mark Schaefer
Mark Schaefer is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He is also the author of five best-selling books, including Social Media Explained, The Tao of Twitter and Return on Influence.
Mark's clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.
In a world where people are quick to label themselves experts and gurus, Mark is a bona fide thought leader, always willing to provide well-considered perspectives as well as lead debate on trends and issues associated with social media and marketing in today's ever-evolving digital world.
In this chat with Trevor Young, Mark details his own personal brand journey from classically-trainered B2B marketer to one of the world's most respected voices on social media; he a…
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Jun 18, 2015
060 The social media 'triple threat' for aspiring thought leaders with Trevor Young
The PR Warrior Trevor Young kicks off episode 60 by recapping the lessons learned from the first six months of the Reputation Revolution podcast.
That out of the way, Trevor then riffs on what he calls the social media 'triple threat' - the three online platforms aspiring thought leaders should focus on to build their professional personal brand.
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Jun 10, 2015
059 How to 'find your thing' and get famous for it with Lucy Whittington
Lucy Whittington is a UK-based author and 'Manager of Business Celebrities'; she helps people 'find their thing' and get famous for it.
In this interview with Trevor Young, Lucy skewers the personal branding concepts of 'unique selling propositions' and 'finding your niche', preferring that people instead focus on finding their 'thing' - what they're brilliant at - that innate talent that sets them apart from everyone else. And for many people, this is not as easy as it sounds!
Lucy also walks us through her five-stage process of becoming a business celebrity: Find your thing, have a 'fame name', interesting stories sell, nothing is impossible and get in your spotlight.
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Jun 2, 2015
058 Developing a unique personal brand narrative with leadership expert, Lisa Petrilli
Lisa Petrilli is passionate about visionary leadership and true empowerment; she is an experienced corporate executive having run a $750 million business within a Fortune 1000 company, and named a Top 20 CMO by Forbes for social influence.
In this interview with Trevor Young, Lisa discusses how she weaves several themes into her personal branding narrative - visionary leadership, self-empowerment and introvertism - and how doing that differentiates her from other experts and thought leaders operating in a similar professional space.
Lisa also chats about the power of using Twitter strategically (and authentically); the professional benefits associated with of hosting a regular hashtagged Twitter chat (Lisa was a co-founder of the original #LeadershipChat on Twitter); and the intellectual clarity that comes with regular blogging.
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May 27, 2015
057 The art of business ghostwriting with Derek Lewis
Business ghostwriter Derek Lewis has worked with thought leaders from five continents, spanning leadership, technology, and economics. His clients work with the International Monetary Fund, SAP, DaimlerChrysler, Walmart, Microsoft, Disney, and the Red Cross.
Derek is also the author of 'The Business Book Bible', the authoritative source on how to write business books.
In this interview with Trevor Young, Derek explains how he helps turn business experts into authors, and outlines his 5-step process for effectively producing a successful business thought leadership book.
"It's a wonderful time to be an author," Derek says.
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May 20, 2015
056 The power of community with sex educator Kate McCombs, MPH
Kate McCombs is a sex and relationships educator, blogger, speaker and workshop facilitator whose mission is to help people lead happier, sexier and more connected lives.
Kate is the founder of _Sex Geekdom_, a community for folks like her who delight in having meaningful conversations about sexuality. There are Sex Geekdom hubs hosting meet ups in cities all over the world.
In this interview with Trevor Young, Kate discusses the personal branding side-benefits that come with building a grassroots community, and the role blogging and social media play in growing profile, influence and authority.
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May 14, 2015
055 Growing your professional influence using LinkedIn with David M. Hobson
David M. Hobson is a trainer and speaker on how to use LinkedIn for business development, joint ventures and building trust in your personal brand.
In this rapid-fire interview with Trevor Young, David says a big mistake many professionals make is that they undervalue the power of the LinkedIn platform; discusses the need to grow your network in order to maximise the 'amplkification effect', and shares active, passive ands automated strategies for getting the most out of LinkedIn.
Other topics covered include tactics for increasing engagement on LinkedIn, and whether or not you should pay money to become a premium member of the network.
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May 6, 2015
054 Why generosity is the 'new black' in personal branding
Trevor Young goes solo in this episode of REPUTATION REVOLUTION, riffing on a topic dear to his heart, and that is the importance of generosity in building one's personal brand.
Trevor believes building one's professional authority in a particular industry or niche area requires a generous heart - give freely your knowledge and expertise through blogging, podcasting, social media and public speaking; share your ideas and stories with the broader world; shine the spotlight on others in your industry, including competitors - all without the expectation of getting anything in return.
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Apr 29, 2015
053 Victoria Rose on why you're never too old for personal branding
Victoria Rose is a leadership speaker and trainer who specialises in self-empowerment and resilience.
Seven years ago at the age of 58, Victoria started her own business and today she continues to build her personal brand through blogging, social media, speaking and book publishing.
In this interview with Trevor Young, Victoria discusses the power of legacy, on moving from 'now to wow' (there are five steps), staking out your niche, creating content from one's experiences, and the importance of being clear on what you value in life.
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Apr 22, 2015
052 Creating 'sticky content' with writer, trainer and mentor, Kath Walters
Two years ago Kath Walters was neck-deep in her career as a highly-regarded business journalist; today, she has taken her journalistic skills and transitioned into a new venture focusing on content marketing strategy and training.
In this interview with Trevor Young, Kath chats about how she made the leap from journalism to content marketing, the importance of undertaking pratical training and the power of capturing your own IP.
Kath also provides tips on how to create what she calls 'sticky content', and how to create impactful and relevant headlines that are "simple, direct and urgent".
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Apr 15, 2015
051 Showcasing your professional expertise for the media with Bec Derrington, SourceBottle.com
Bec Derrington is the founder of SourceBottle.com, a free and easy-to-use platforms that connects bloggers and journalists with knowledgeable sources - specialists, subject matter experts and thought leaders.
Given she has literally helped thousands of storytellers (from the media) connect with informational experts, the people who tell the stories, Bec is well placed to see what works and what doesn't when it comes to matching journalists and broadcast producers with informational experts.
In this interview with Trevor Young, Bec discusses the power of earning third-party endorsement from the media, the advantage of building a digital footprint and why it's important for subject matter experts to have an opinion which they stick by.
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Apr 8, 2015
050 How Joe Pulizzi built a dominant global thought leadership positioning using content marketing
What does it take to become known as _the_ thought leader in a particular niche or business category, globally, and do it in under eight years?
How can you build a global platform for your personal brand and leverage that into a flourishing business that employs 28 staff and continues to grow year-on-year?
Well, Joe Pulizzi has done just that. Joe is the perfect modern-day example of how to build a trusted personal brand on a global basis. As the founder of Content Marketing Institute, he has probably done more than anyone else on the planet to educate the marketplace on the fast-growing discipline known as 'content marketing'.
In this candid interview with Trevor Young, Joe explains how he got going in content marketing, the importance of going 'all in' on a content niche (including on social channels such as Twitter) and why the three keys to building a personal brand are having a blog, a book and speaking in public.
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Apr 1, 2015
049 How best-selling author Mandy Johnson uses social media to grow her professional influence on a global scale
Twelve months ago, Mandy Johnson - aka 'The Accidental HR Revolutionary' - was a self-confessed "social media dinosaur". Today, however, Mandy's a convert to social media and is active on both Twitter and LinkedIn; indeed, her presence on both platforms is having a positive impact on her personal brand-based business.
In this discussion with the PR Warrior Trevor Young, Mandy outlines her approach to Twitter, including how she participates in hashtag conversations and the importance of using the medium to build relationships on a global scale. Mandy talks about the power of blogging and why expressing ideas that you're passionate about is a surefire way to attract an audience on social channels.
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Mar 25, 2015
048 The thought leader journey with Servant of Chaos, Gavin Heaton
Gavin Heaton aka blogger 'Servant of Chaos' is a thought leader in the area of digital marketing and business innovation; he's a speaker, strategist, startup advisor and pioneer of Australia's blogging and social media scene.
In this interview with Trevor Young, Gavin explains his approach to blogging, and how he uses Twitter and LinkedIn to build his profile and influence; he also discusses how he crowdsourced content for his popular three-book series called 'The Age of Conversation'.
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Mar 17, 2015
047 Maintaining a consistent authentic personal brand with Candice DeVille
Leading vintage lifestyle blogger and self-confessed "multidisciplinary artist and entrepreneur", Candice DeVille, has consistently maintained an authentic personal brand over many years and across online media platforms (not to mention offline as well).
In this interview with Trevor Young, Candice discusses the importance of projecting a consistent image across multiple channels if you're going to be publishing content and using social media to build your brand and your business.
She also explains the power of personally being authentic and true to yourself, and chats about the various social mediums she uses to build and maintain her community of fans, followers and supporters of her brand.
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Mar 9, 2015
046 Gaining clarity and purpose with Oscar Trimboli
Oscar Trimboli is a Sydney-based leadership coach, mentor and speaker; over the past seven years he has coached, mentored and advised people in a wide range of roles from founders, CEO, CFO, COO, CMO, CTO and a variety of other leadership roles in financial services, technology, professional services, education and not-for-profits.
In this chat with Trevor Young, Oscar discusses the power of 'pause', of creating space for yourself; he talks of personal mission statements, and explains the importance of examining your purpose not just with a 'microscope' (details) but a telescope (broader horizons).
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Mar 4, 2015
045 Podcasting success tips with Suzi Dafnis, founder of the Australian Businesswomen's Network
Podcasting has been getting a bit of positive press of late as the public catches on to the advantages of listening to audio-on-demand.
Entrepreneur Suzi Dafnis has been podcasting since 2010 and regularly produces two shows - herBusiness and Social Media for Small Business - under the banner of her business, the Australian Businesswomen's Network.
In this chat with Trevor Young, Suzi discusses why podcasting is a powerful way to get your message across and demonstrate your knowledge and expertise. She also provides tips and strategies for those thinking of starting a podcast as part of their content marketing program.
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Feb 27, 2015
044 How to use Twitter to grow your professional profile and influence
Twitter continues to play a key role in building the reputations of many thought leaders and high profile subject matter experts.
Trevor Young aka 'The PR Warrior' explains why Twitter works best when it's part of a daily habit and why it's important to show up and interact with people in real-time. He discusses ideas for sharing content on Twitter and how best to utilise scheduling tools such as Buffer.
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Feb 18, 2015
043 Using Facebook to build your personal brand with Loren Bartley
Facebook has undergone a lot of changes in recent times, but is it still a useful channel for business professionals wanting to grow and communicate with their audience?
In this episode Impactiv8's Loren Bartley discusses not just the changes to Facebook but looks at the ways in which aspiring thought leaders and subject matter experts can leverage the platform to build their personal brand and their business.
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Feb 11, 2015
042 Content marketing for business professionals and aspiring thought leaders
Creating and publishing original content is critical if you're a business professional looking to build your personal profile, influence and authority.
The PR Warrior Trevor Young discusses his PR-influenced philosophy when it comes to content marketing, and outlines the stepping stones required in becoming your own 'media channel'.
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Feb 3, 2015
041 How to build a strong personal brand in a conservative professional industry with Charles Badenach
Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media.
Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a perso