Growth Marketing Stories
Nov 3, 2021
Wins & Losses: The Report That Went Viral
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This report got us so many customers and leads.
I'm sharing these reports here:
More episodes from Growth Marketing Stories
Apr 30, 2023
The Power of an Irresistible Offer: How One Company Cut Cost per Acquisition in Half
This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half.
If you like this episode then:
* Connect with Toby Winch
* And check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/
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Dec 16, 2022
What's Working in Paid Social in 2022 & Beyond by Dara Denny
This is the behind-the-scenes story of my mastermind call that I am sharing with you.
If you are interested in my mastermind group, DM me on Twitter for more.
Timestamps:
1:42 - Dara's story about how she got into paid social marketing
6:08 - Who inspires Dara to look up to?
8:34 - What Dara has changed her mind about Facebook Ads?
13:24 - How do you fight the low ROAS?
14:40 - What if the CTR is above 1% but conversions are still low
17:29 - How do you fight attribution on Apple store post IOS14?
19:33 - Key scaling lessons
22:33 - UGC vs IGC content
27:48 - Is retargeting still relevant in 2022 and beyond?
30:52 - What are your Black Friday lessons
*Links*
Dara is pretty active on Twitter: https://twitter.com/DenneyDara
And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney
Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6
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Nov 19, 2022
How an 8-Figure D2C Brand Runs Paid Social Marketing
Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker.
This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form
In this episode, we discussed the following:
* Education on paid social
* Ad account structure
* Creative testing process
* The new meta guidelines
* TikTok vs Meta ads
*Links:*
Check out Cody's content and profile to learn more:
* Twitter
* Down to Chat Podcast
* Cody's newsletter
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