How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles
Play • 56 min

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.

2:29 - How growth marketing & chess are very similar

5:58 - The whacky path to growth marketing but with the right mindset

9:33 - Key mental model learned with paid ads

17:25 - Generalist vs specialist debate

21:54 - Growth experiments with Trends newsletter

27:27 - How to be ahead with influencer marketing

32:53 - Copywriting mental model from Sam Parr

33:35 - Product-Led Growth experiment at Trends

41:21 - Side hustle mental models and lessons (how to do it right)

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