This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins.
We discussed:
1:35 - Why and How Match Moved from Sales-Led to Product Led Growth
5:44 - What were the key changes made for the Product-Led Growth model
8:00 - What metrics they started following?
10:51 - How did they deal with the free-loaders who never subscribe?
13:26 - Did they take advantage of the referral and vitality?
15:26 - What resources would Giovanni recommend for Product-Led Growth?
16:01 - My thoughts on Product-Led Growth and Why Userpilot is not 100% still not a freemium product.
Links:
Connect with Giovanni Hobbins and pick his brain on LinkedIn
Articles that helped me with Product-Led Growth:
Understanding Viral Growth in SaaS
My take on Product-Led Growth:
How to Run Sales in the Era of Product-Led Growth