How to Go From Sales-led to Product-led Growth
Play • 23 min

This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins.

We discussed:

1:35 - Why and How Match Moved from Sales-Led to Product Led Growth

5:44 - What were the key changes made for the Product-Led Growth model

8:00 - What metrics they started following?

10:51 - How did they deal with the free-loaders who never subscribe?

13:26 - Did they take advantage of the referral and vitality?

15:26 - What resources would Giovanni recommend for Product-Led Growth?

16:01 - My thoughts on Product-Led Growth and Why Userpilot is not 100% still not a freemium product.


Connect with Giovanni Hobbins and pick his brain on LinkedIn

Follow Product-Led Institute

Articles that helped me with Product-Led Growth:

Understanding Viral Growth in SaaS

The Three Rules of Freemium

My take on Product-Led Growth:

How to Run Sales in the Era of Product-Led Growth

The Pillars of Product-Led Customer Success

The Marketer’s Guide to Product-led Growth Marketing

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