How To Grow a Startup When You're Creating a Category and Building a Brand
Play • 50 min

In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons.

We've discussed:

2:18 - How Peep moved from a software engineer to a leading CRO in the world.

04:05 - How did he land into making an e-learning platform from consulting?

05:52 - How Wynter's concept came into being?

11:16 - Why rebrand from Copytesting to Wynter.com? When does it really make sense?

23:59 - What's his playbook for brand building and category creation for Wynter?

32:37 - How should a not-so-popular and zero-email list founders think about growing his startup? Not everyone is Peep Laja.

39:49 - Who does he follow and admire?

42:40 - What he has recently changed his mind about?

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