How Message-Market Fit Lifted 300% Conversion Rate for Heights
Play • 23 min

In this episode, Daphne broke down her process how she increased her company's conversion rate.

Below are some timestamps:

00:59 - A bit about Daphne's growth background

03:22 - The heights story of increasing 300% conversion rate

12:03 - How they drilled down 16 to 3 key value props

13:38 - How churned customers helped

15:35 - How founders were a key persona and why they should not have ignored it.

19:22 - 3 key mental models from this story

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