In this episode, Daphne broke down her process how she increased her company's conversion rate.
Below are some timestamps:
00:59 - A bit about Daphne's growth background
03:22 - The heights story of increasing 300% conversion rate
12:03 - How they drilled down 16 to 3 key value props
13:38 - How churned customers helped
15:35 - How founders were a key persona and why they should not have ignored it.
19:22 - 3 key mental models from this story
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