How Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On)
Play • 35 min

In this episode, we cover an inspiring story of Truebill and its growth levers.

We discussed:

3:07 - The Truebill original story

5:25 - How did he think about differentiation?

7:13 - How Truebilll was on a death bed? How did he pull it off?

12:17 - What's the framework to grow a B2C business?

19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for Truebill?

23:17 - Why did not referral marketing work for Truebill?

27:19 - Favorite growth marketer?

28:10 - What's the worst piece of advice you ever got?

29:51 - What have you recently changed your mind about?

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