How to Launch Co-Marketing Initiatives That Radically Stand-Out
Play • 31 min

In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results.

We talked about:

3:59 - Casey's background

5:00 - Why SaaS marketers should be doing more of such initiatives?

7:16 - Why this initiative worked?

9:58 - The story behind co-marketing initiatives

14:33 - What should you consider in a good partner?

18:05 - How success looks like when this is over?

19:21 - Why didn't you go with a webinar series?

22:51 - How would you convince a skeptical CEO listening to this podcast about such initiatives?

Key links

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