Simo Ahava: All data is corrupt. What to do about it?
Play • 5 wks 1 day 5 hr 27 min

In this week’s episode of Growth Interviews, we invite you to join our conversation with Simo Ahava, partner and Senior Data Advocate at 8-bit-sheep, helping with strategy, transformation, enterprise innovation, tech, user experience and metrics.

Simo Ahava has also been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014, to improve the entire “life cycle” of data collection, processing, and reporting. Most often, he writes on his blog about web analytics, but also about digital marketing, more specifically SEO, web development and working with the Google Cloud Platform.

He believes in the power of data and technology. He is also a strong advocate for altruistic knowledge sharing.

The best takeaways:

  • The most probable misuse of data in marketing
  • What is fixable and not in the misuse of corrupt data
  • Should web tracking be blocked?
  • Anomaly detection - the next best thing in machine learning

Podcast Notes: Simo Ahava: All data is corrupt. What to do about it?

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