eCom@One with Richard Hill
eCom@One
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Unfiltered conversations with eCommerce owners, industry experts and more...
Our podcast is raw, honest and damn right insightful, as we chat to some of the best minds in eCommerce.
*Welcome to the eCom@One Podcast.*
Hello there,
So, you are a passionate eCommerce enthusiast just like us?
Richard Hill, our CEO, interviews guests from a wide range of eCommerce related industries. On this weekly podcast, we interview store owners, marketers and those on the frontline of online retailing.
Listen to their career stories, their tips for success and the challenges that they have faced in eCommerce. Each episode will have its own personal spin from, motivation, leadership to strategy.
Don’t get FOMO. Subscribe now!
Available episodes
Newest first
Oldest first
6 days ago
E167: Theo Roberts - Mastering Customer Retention With A Data-Driven CVO Strategy
In this episode, Theo Roberts, Account Manager here at eComOne, shares how every eCommerce brand can leverage online tactics to retain their customers for years to come. From working with Sony Music Entertainment to scaling seven and eight figure brands, Theo knows a thing or two about customer value optimisation (CVO).
Throughout this discussion, Theo sheds light on the importance of nurturing existing customers and optimising customer value in the competitive world of eCommerce.
They delve into strategies for customer retention, the potential of AI technology in revolutionising automation and CVO strategies and the significance of tailored messaging to enhance the shopping experience.
Listen to this episode as they explore takeaways from Theo's journey and his insights into CVO, email marketing, and the integration of SEO to drive traffic and improve digital marketing. Stay tuned for valuable insights and practical strategies to elevate your eCommerce game.
*Topics Covered*
3:37 - Working with the stars. From working in a media agency to becoming a teacher to working for eComOne
07:48 - CVO, email, and customer data in context of implementing tactics
12:02 - Segment customers for targeted marketing based on their purchase history
14:13 - Increasing customer lifetime value
21:56 - Using overlays for targeted messages based on customer reviews - positive and negative
23:14 - Summarising the text: Discussing successful email marketing campaigns and the importance of a human element and emotional appeal in reaching customers
27:37 - The importance of investing in deep customer segmentation and nurturing existing customers through marketing automation with Klaviyo
32:52 - The impact of personalised messaging and added value in purchasing decisions
36:24 - Using AI for business growth, open with clients, invest in tech and AI, and convince others to adopt AI
38:20 - Analysing open rates; targeting engaged audiences for campaign success.
40:24 - Flows and automations to scale your email efforts
44:03 - Emphasise emotional connection with customers through product benefits
45:00 - Book recommendation
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Nov 26, 2023
E166: Thea Chippendale - Boosting Sales With Effective Digital PR Campaigns: Insider Tips And Insights
In this episode, Thea Chippendale shares her untraditional career journey and how going viral has led her to becoming a Digital PR Freelancer. During her time at Rise at Seven and MediaVision, Thea has worked on global brand accounts, from the likes of Misguided, New Look and PrettyLittleThing to Moss Bros, MyProtein and SpaSeekers. She has learned a thing or two about what works for effective Digital PR.
Listen to this episode to find out how you can leverage creative PR, thought leadership, product PR and reactive PR to create campaigns that achieve your marketing KPIs. Struggling to get heard in the journalist inbox? Don’t worry. Thea shares her insider tips to help you form relationships and deliver a personalised approach with journalists to get your story covered.
There’s no better way to learn Digital PR than through a real life campaign. So, Thea steps through her favourite project with an enterprise personalised jewellery client. She shares exactly what she did and how she changed her approach mid way through the project.
It’s time to focus on the future. Is TikTok or Google the leading search engine? Find out how human behaviour is changing and what that means for your business.
Tools, insights, actionable tips and expertise. This podcast episode is one with real value to help you utilise the power and influence of Digital PR as part of your eCommerce strategy. Listen now!
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Nov 19, 2023
E165: Sam Jackson - Globalisation and International Expansion: Key Considerations and Strategies for Success
In this episode, Sam Jackson joins Richard to take a deep dive into the capabilities of one of the biggest eCommerce platforms in the world, BigCommerce. As the Associate Partner Growth Manager at this tech software, Sam has years of experience and insights in the world of eCommerce that he shares on this podcast.
Listen to find out the importance of global expansion and ways you can navigate this change to minimise the risks and reap the rewards. Sam also shares how to know when it’s right to replatform, the challenges and how to choose the right platform for your growth plans.
It’s time to stop burning money with your Google Shopping Ads and use a data management tool, such as Feedonomics, to utilise custom labels and optimisations to improve your return. Sam shares insights into optimising your UX, utilising the efficiency of AI and the exciting developments in BigCommerce’s roadmap.
Get ready for an episode full of insight from a human with a passion for the world of eCommerce, who works at a tech business that services thousands of eCommerce brands to scale their business. Tips, expertise and advice. Enjoy listening to the eCom@One With Richard Hill Podcast.
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Nov 12, 2023
E164: Benjamin Gorman - Will AI Take Your Job? The Impact of AI on Content Writing and Copy Editing in eCommerce
Benjamin Gorman, Content Writer and Copy Editor, is a seasoned professional with an impressive background in research and creative writing. He works with major brands around the globe, including Purple Mattress and Hotels.com, helping them refine their communications to boost engagement and drive conversions.
In this episode, Ben shares valuable insights into the world of content creation in eCommerce. He emphasises the utmost importance of quality content, effective marketing research and the impact of AI on digital marketing.
He discusses the need for human creativity to elevate content beyond what AI can produce. Listen to this episode to find out whether AI will take our jobs, the future landscape of content creation and the role of technology in shaping eCommerce.
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Nov 5, 2023
E163: Erika Varangouli - Securing Budget for eCommerce SEO, Erika from SEM Rush Shares How
In this episode, Erika Varangouli, Head of SEO Branding at SEM Rush, joins Richard Hill on the eCom@One podcast to discuss building a brand with eCommerce SEO. Erika has over 15 years of writing and editing experience, from working at a media business to agencies, she is now responsible for growing the legacy of one the biggest SEO tools out there.
Listen to this podcast episode to learn the right approach to your SEO strategy and AI. Erika shares her expertise on three key areas every eCommerce company must consider for success. She also discusses how to win the budget for SEO when money and resources are tight. Hint, it’s all about proving concepts through bite-size projects.
Working at one of the most used SEO tools in the industry, Erika has an untold advantage that she shares with Richard. So tune in to find out how to get the most out of this revolutionary tool to skyrocket your online sales.
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Oct 15, 2023
E162: Jamie-Lee Watts - Turning TikTok Lives Into Sales: Unleashing the Power of TikTok Shop
Jamie-Lee Watts is the Co-Founder of JamieLeeCosmetics, an eCommerce beauty brand that leverages the influence of social media to grow her business. She has taken the TikTok world by storm, using live sessions to not only showcase her passion for cosmetics but also to sell a significant amount of products.
In this episode, Jamie-Lee dives deep into her journey of launching a brand on TikTok and the process of running a live show every day. Plus, she shares some invaluable tips for implementing the TikTok shop into your own brand.
From personal anecdotes to the power of authenticity, this episode is filled with inspiration and practical advice for all eCommerce creators. So, if you are interested in making TikTok a profitable channel for you, sit back, relax and listen to this podcast episode.
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Oct 8, 2023
E161: Skye Tunks - The User-First Approach in SEO: Strategies and Frameworks That Drive Profit For Your eCommerce Store
Skye Tunks is the Senior Growth Manager here at eComOne. Her main focus is helping eCommerce businesses thrive online from SEO. She excels in crafting effective growth strategies for clients and ensuring that the entire team is aligned with the plan.
With a strong emphasis on data-driven decision marketing, Skye leverages various strategies to drive client growth and achieve measurable results from their organic marketing.
In this podcast, Skye divulges our proven SEO strategies, going into detail about our CATalyst framework, a tactic that has increased the quantity and quality of traffic for many clients, therefore increasing their revenue.
Find out how the economic uncertainty in the eCommerce industry has been impacted post-covid. Tune in to this episode for actionable insights, tools and trends that you can use to shape your strategy for profit in 2024.
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Oct 1, 2023
E160: Mike Shields - From Vanity to Validity: Evaluating the Impact of Digital PR and Storytelling in eCommerce
In this episode, Mike Shields joins Carrianne Dukes on the eCom@One Podcast, where they dive deep into the world of measuring the impact of Digital PR campaigns and the power of storytelling.
Mike is the Head of Digital PR here at eComOne. With a wealth of experience working on PR campaigns for leading eCommerce and B2B brands inhouse and on the agency side, it was a no-brainer to get him on the podcast to share his insights, trends and knowledge from years of real world experience in the trenches.
He shares valuable insights on the essential metrics to track, such as domain authority and audience engagement, as well as the importance of looking beyond vanity measurements. They discuss the role of AI in content creation and why human understanding is still crucial in crafting unique and relevant stories.
He also reveals strategies for making an impact in the crowded PR landscape, including newsjacking and the power of big campaigns.
You don’t want to miss this podcast if you want to build your brand and generate results with this digital marketing strategy.
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Sep 17, 2023
E159: Caitlin Dell'Orfano - Maximising Performance and ROAS: How Feedonomics Transforms Your Google Shopping Ads
In this episode, we delve deeper into the world of Google Shopping, data feeds and optimisation with our fabulous guest, Caitlin Dell'Orfano, Senior Agency Program Manager at Feedonomics From working in the email marketing space to B2B, feeds and BigCommerce, she has a wealth of real world experience and knowledge on this topic.
Caitlin discusses the benefits of Google Shopping Ads, sharing tips, insights, expertise and tactics along the way to help you reduce your costs and improve the profitability of your Ads with valuable tips you can go implement straight away.
Find out how to use this feed management tool for data manipulation and cleansing for a high quality data set. Discover how Feedonomics is adapting to the B2B landscape and tackling challenges faced by manufacturers and distributors in the industry.
Listen to this podcast right now to make more money from your Google Shopping Ads.
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Sep 10, 2023
E158: Rowan Payne - Augmented Reality, Virtual Reality, Targeting, Creative and the Future of Meta and TikTok Advertising
Rowan Payne, Account Manager here at eComOne, takes us on a deep dive into the world of Meta and TikTok Advertising. He has worked for agencies since leaving University and has helped six and seven-figure companies in all industries scale their business with hyper-creative Ad campaigns.
In this podcast, Rowan shares insights on the importance of collecting data in a privacy compliant manner and turning it into actionable information that moves the needle in the right direction. He delves into the realm of contextual and behavioural Advertising, giving us valuable tips and examples of how targeting users' preferences and contextual history can enhance your marketing efforts.
Rowan discusses the use of augmented and virtual reality in Advertising and the challenges of jumping into newer platforms like TikTok. Black Friday is right around the corner, do you have your tactics in place yet? This podcast will help you with that too. Oh, and find out the biggest risk in Social Advertising.
It’s time to be innovative, proactive and inquisitive with your Ad campaigns. You need to really understand the psychology of your audience to drive results with this channel. So get ready to dive deep into the world of privacy, content, AI and budget allocation with Ads.
Let's kick off this episode of eCom@One with Richard Hill and our guest, Rowan Payne!
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Sep 3, 2023
E157: David Meakin - Revolutionising Online Merchandising: Social Commerce, Live Shopping and Luxury Fashion with SHOPLINE
David Meakin, Head of Partnerships and Solutions Engineering at SHOPLINE, discusses live streaming and selling through social media in the world of eCommerce. With his expertise in both partnerships and engineering, David offers invaluable insights on how to succeed with this latest online tactic.
Before he dives into live streaming, David takes a moment to introduce us to SHOPLINE, a Singaporean-based eCommerce platform dominating the Asian market and now looking to establish a strong presence in Europe and the UK.
With a diverse background that includes working with eCommerce giants like BigCommerce and Attraqt, David brings a wealth of knowledge to the table. He shares his journey to SHOPLINE and highlights why luxury brands use their platform.
Not only does David discuss the complex world of fashion, with customisation and merchandising strategies, but he also touches on the challenges of handling in and out of stock products and the impact on marketing campaigns. He gives us a…
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Aug 27, 2023
E156: Paul Rafelson - Licensing and Trademarks: Safeguarding Your eCommerce Business' Value and Integrity
Paul Rafelson is the Partner and Founder at Rafelson Law PLLC, the Entrepreneur's Law Firm. They were born out of the idea that today's leading entrepreneurs deserve legal talent once reserved for large corporations.
Their attorneys are dedicated to using their experience and education to help your business succeed in today's global eCommerce driven economy.
In this episode, Paul dives into the crucial topic of intellectual property and legal issues that eCommerce sellers encounter in the ever-evolving world of online business.
He shares his expertise on trademarks, copyrights, and patents, shedding light on the importance of proper licensing for images used in a business and the potential impact on selling a business without owning trademarks.
Join us as we explore the intricacies of legal compliance, trademark enforcement, and the fascinating world of e-commerce. Let's jump right in!
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Aug 20, 2023
E155: Matt Remuzzi - Strategies for Increasing Profit Margins and Sustaining Business Growth
This week’s podcast guest is Matt Remuzzi, Owner of CapForge, an eCommerce specialist full service bookkeeping company. He is not only an experienced entrepreneur but also an expert in accounting, as he helps business owners navigate their financial needs and focus on profit.
In this episode, Matt dives into the topic of profitability and its crucial role in the success of any business. He shares his insights on maintaining profit margins, strategies for cost-cutting and the importance of staying ahead of the game.
We also learn about his personal experiences in eCommerce, the biggest challenge he has faced and how he overcame it. He discusses how consumer behaviour is being impacted during the recession, why this is and how to thrive in uncertain times.
So grab your headphones and get ready to dive into this enlightening conversation on building a profitable business with Matt Remuzzi on eCom@One with Richard Hill.
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Aug 13, 2023
E154: Lucia Dello - Simplifying Data Analysis With Clean And Easy To Understand Dashboards
Lucia Dello is the Company Director at Dello Insights, a software company that allows you to develop completely customised data dashboards. She shares her insights on how using dashboards can simplify and consolidate complex data structures, making it easier for businesses to analyse their performance and make informed decisions.
Find out how her software takes away the complexity of data analysis by providing a standardised dashboard tailored to each business's needs. Lucia dives into the importance of measuring and tracking customer acquisition and retention separately, as well as the impact of returns on business revenue.
She also discusses various strategies for managing dead stock, the challenges of advertising attribution, and the importance of using data dashboards to plan and strategise before big events like Black Friday. She also sheds light on the current state of the UK retail market, providing valuable insights for businesses looking to navigate the ever-changing landsca…
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Aug 6, 2023
E153: Juliette Lopes - Nurturing Customer Relationships: How to Build Trust Online and In-Store
Juliette Lopes is the Sales and Marketing Manager at Tracey Neuls, a premium shoes and accessories brand established in 2000. With boutiques in London's Marylebone and King's Cross, Tracey Neuls is a pioneer of the original and has a more timeless approach to design.
Juliette is an expert in online and in-store customer interactions, emphasing the importance of building relationships with customers to instill trust. She discusses the power of customer feedback in shaping social media content and how to maximise organic reach on these channels.
She also delves deep into the world of influencer marketing, SEO and product optimisation. Listen to this podcast to hear Tracey Neuls’ journey in an ever-evolving and unpredictable landscape.
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Jul 30, 2023
E152: Dave Fink - From Digital Frustration to Offline Innovation: Exploring the Power of Direct Mail in Marketing
Dave Fink is the CEO and Co-Founder of Postie, a marketing technology that has transformed Direct Mail by enabling it to perform like a digital channel. He has extensive background in digital marketing and has worked with platforms like Facebook and Google.
In this podcast, Dave shares his insights on the evolving world of marketing, from the frustrations marketers faced with algorithm changes and rising Ad rates to the need for innovation in offline channels like direct mail.
He also discusses the power of personalised packaging, the challenges and benefits of direct mail campaigns and the changing economic environment for marketers. Join us as they dive into the importance of differentiation, customer communication and measurement in this ever-changing landscape.
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Jul 9, 2023
E151: Elif Köse - Empowering Women in Business: Strategies for Confidence and Success
Elif Köse is a Transformational Confidence Coach and Creative Director at The Leader Within You. She works with ambitious entrepreneurs to help them gain clarity and confidence and has dedicated her life for women empowerment through all her business endeavours.
Elif began her journey as a fashion designer in the UK, helping women find self-confidence through the power of fashion.
In this episode, Elif discusses the challenges that women face in business, how to navigate a male-dominated industry and three things businesses can do to empower their women and team. She shares strategies to instil confidence and emphasises the importance of recognising and celebrating one's own worth and capabilities.
She also explores how societal expectations can limit women's aspirations and the power of thoughts and the mind. Plus, Elif delves into the importance of inner confidence, self-belief and the transformative power of finding one's true passion.
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Jun 25, 2023
E150: Jacques Van Der Wilt - Maximising ROI with Data Feed Optimisation and Analytics
Jacques van der Wilt is the General Manager Feed Marketing and previous CEO and Founder of DataFeedWatch, a data feed marketing solution software company. They enable merchants and agencies to optimise their data feeds and campaign results for Google and 1,000+ other shopping channels in more than 50 countries, maximising their ROI*. *
In this podcast, Jacques chats the journey of DataFeedWatch and his surprising exit as CEO. He dives deep into the world of data feed optimisation and its impact for online retailers. Jacques discusses the importance of optimising titles in feeds, the benefits of automating Text Ad campaigns and the need to prioritise profit over turnover.
He also explores the future of feed technology, including the deeper integration of advertising channels and the use of AI to optimise data feeds. Listen in as Jacques shares how feed tech can give your business a competitive edge in the coming years.
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Jun 18, 2023
E149: Israa Alrawi - Compete And Win By Optimising Your Email Marketing Strategy
Israa Alrawi is an Ecom Lifecycle and Growth Marketing Manager at The Winbox. After scaling her eCommerce business, she found her passion in the world of email marketing. She has now driven £50+million in revenue and increased customer retention by 30% during her time at the agency!
In this podcast, Israa chats about email deliverability and winning the inbox, her pivotable career moment, how she became profitable from day 1 with her eCommerce store and three best practices when it comes to email marketing.
Find out where people are going wrong with their email strategy by listening to this episode. Don’t let your emails go to spam!
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Jun 11, 2023
E148: Richard Harris - How AI is Transforming the eCommerce Industry
Richard Harris is the CEO and Founder of Black Crow AI, a software that helps companies of all sizes improve profitability with the power of machine-learned prediction. They empower eCommerce brand growth by unlocking the hidden value in the customer data they already own.
Richard discusses the impact of machine learning and AI on the eCommerce industry. They delve into the various ways AI is being utilised and the concept of "unleveling the playing field." The discussion includes the importance of customer acquisition and data quality, as well as the potential downsides and benefits of automating creative tasks like copywriting and photography.
He emphasises the value of 1st party data and the impact of recent privacy laws and policies. They also touch on the hype around AI and the importance of using it in a unique and smart way to gain an advantage. This episode is a must-listen for anyone interested in the future of eCommerce and its integration with machine learning and AI.
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Jun 4, 2023
E147: Lazarina Stoy - Staying Ahead of SEO Trends with Data Science and Automation
Lazarina Stoy is a SEO and Data Science Consultant. As a self-confessed analytics geek, she spends her days analysing to find new ways to make things more efficient.
Lazarina shares her insights on how to use data science to improve SEO strategies for eCommerce sites. She emphasises the importance of understanding user intent and various data analytics tools such as, Search Console and Google Analytics.
Find out the common SEO mistakes that cost businesses time and money, how to stay ahead of the constant updates and advancements and her predictions for the future of SEO. Of course, we couldn’t do an SEO and data podcast without mentioning AI. Lazarina touches on the history of AI and how the current hype could lead to an “AI winter”.
Tune in to this episode to learn more about incorporating data science into eCommerce and SEO strategy to gain a competitive advantage.
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May 28, 2023
E146: Tom Richardson - Winning with Relationships: The Importance of Supplier and Manufacturer Connections
Tom Richardson is the Director of C&J Supplies, a family-owned business that has been operating for 32+ years. Realising the potential of eCommerce 15 years ago, Tom expanded the business and created Locks Direct, a sister company aimed towards selling padlocks online.
At the time, it was a niche marketplace, but with the changing times, the company saw it as a logical step to go online and expand their reach. Today, C&J Supplies and Locks Direct are well-established names, known for reliability and quality in the world of online padlock sales.
In this podcast, Tom talks candidly about business. He shares how strong supplier relationships are key to his eCommerce success and how to build trust in a competitive market. Find out the celebrity show that stocked Tom’s products and how that came to be.
Don’t miss this episode if you are a retailer in a niche marketplace who wants to scale. From years of ups and downs, Tom knows a thing or two about navigating challenging times, so tu…
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May 21, 2023
E145: Damien Roux and Christopher Bradley - Measuring the Success of Gamification in eCommerce
Damien Roux is the CEO of Drimify, a gamification platform for eCommerce retailers who want to add a level of fun and interaction to the online experience. Christopher Bradley is a Product Specialist at Drimify, he applies game mechanics to make difficult tasks more engaging. Their mission is to help retailers harness the power of gamification to tell brand and product stories to encourage people to buy products!
In this episode. Damien and Chris chat about all things gamification and eCommerce. Find out how one of their clients achieved a 92% increase in average order value through a discovery quiz campaign and how a 30% discount enticed customers to buy 2 or 3 items instead of just one!
Listen as Damien and Chris discuss the common mistakes that retailers make with gamification, strategies for success, your must needed tech stack and tools. Don’t lose out on wasted revenue, incorporate this tactic into your eCommerce strategy.
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Apr 23, 2023
E144: Leyla Okhai - Steps And Practices Your Business Can Do To Create A Positive Workplace and Prioritise Diversity And Inclusion
Leyla Okahi is the CEO and director at Diverse Minds, delivering, developing and managing diversity, inclusion and equality. With over 18 years of experience Leyla works to create positive work places and create opportunities for employee growth whilst prioritising equality.
In this episode, Leyla talks about key steps and practices you can cooperate into your business to create an inclusive, diverse and positive workplace, she also explains why this is so important to her and breaks down ways you can challenge a work-life balance. Leyla also talks steps that companies can take to deal with toxic behaviours and attitudes and why all of this is so important in our world today
Tune into this episode to learn about the importance of equality and inclusion and how prioritising this in your business which will be beneficial to productivity and creating a positive workplace.
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Apr 16, 2023
E143: James Ewens - How Furniturebox Stands Out in a Competitive Market Whilst Maintaining Relevance and Scalability
James Ewens is the Head of eCommerce at a rapidly growing furniture brand, Furniturebox. He manages all things eCom and has a passion for SEO, growth and furniture.
In this episode, James talks about key techniques and strategies you can utilise to stand out from other competitors, giving advice from his 14 years in eCommerce. He also discusses the biggest challenges whilst growing a business and how you can handle it all whilst staying positive and sustainable.
Tune into this episode to discover superb techniques to boost your business through a crowded marketplace and learn how you can tackle big first time business mishaps such as shipping, supplier issues and so much more.
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Apr 10, 2023
E142: Lucy Jeffrey - How Bare Kind is a Sustainability First Business and Why You Should Be Too
Lucy Jeffrey is the CEO and Founder of Bare Kind, a sustainable socks business. They are saving animals by donating 10% of all profits to animal foundations. Lucy has a passionate heart and a strive for change. She is a London based self made business woman scaling her business from £0 to £500K in a short period of time, whilst saving animals across the globe.
In this episode, Lucy talks about the real reasons companies should be focusing on sustainability and the benefits of marketing this to build your brand and save the planet. She also discusses the challenges she has personally faced whilst starting her own business from scratch.
Tune into this episode to truly focus on sustainability in your business and learn how you can overcome challenges from someone who has been there and done it.
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Apr 2, 2023
E141: Emma Derbyshire - How to Outshine Your Competitors With a Killer Customer Retention Strategy
Emma Derbyshire, Head of Growth at eComOne, leads the strategies of six, seven and eight figure brands to help them scale their business online. After working in Marketing for 10 years, she has found her passion in the world of retention, eCommerce and digital.
In this episode, Emma discusses customer retention and why it is so essential to the growth of your business. She also explains how you can achieve this by harnessing the power of loyalty schemes and technology. Find out what mistakes companies are making with email marketing and why this could be detrimental to your business.
Tune into this episode to learn how to improve your retention strategy to boost growth and maximise profits. You don’t want to miss this one!
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Mar 26, 2023
E140: Henry Gill - Performance Max and Leveraging Uncertainty to Scale With Google Ads
Henry Gill is the Head of PPC at eComOne, an eCommerce Growth Agency. He is a true expert in his field and has managed hundreds of Google Ads accounts. Henry has scaled six-figure+ eCommerce companies with optimised Search and Shopping Ads.
In this episode, he discusses how the management of Google Ads has changed since he began years ago, budget shifts due to industrial uncertainty and where retailers are going wrong when it comes to accounting and how they can fix it. Find out what marketers can do if their products are disapproved and what steps you can take to ensure it doesn't happen again.
Tune into this episode to learn about the detailed subject of Google Ad management and how your company can profit from bouncing off uncertainty. You can also hear Henry's quick wins you can implement today to save money with Google Ads!
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Mar 19, 2023
E139: Chris Murdoch - How To Grow A Business While Facing Financial And Mental Challenges
Chris Murdoch is the Director of The Outpost, The Loot Room, The War Hub and many other successful companies. He has faced countless trials and tribulations along the way and has built his way back up through the years.
In this episode, he talks about the mistakes he made that could've been detrimental to his business and the personal strategies that have built his business. He shares why and how customer loyalty schemes are so powerful.
Tune in the episode to learn how you can find your way again through rough financial times and build your business through branding and personal hardship. Oh and you can find out Chris’ obscure marketing techniques and opinions of ecommerce marketing.
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Mar 12, 2023
E138: Indika Edussuriya - Why You Need to Focus on Sustainability Right Now to Be Compliant & Build Brand Loyalty
Indika Edussuriya, Head of ESG Services at SGS, the world’s leading testing, inspection and certification company. They are recognised as the global benchmark for sustainability, quality and integrity.
Indika thrives in the world of sustainability and conceptual development. His current mission is to play a pivotal role in the development and implementation of sustainability in eCom. He helps businesses understand what is expected of them, comply with government regulations and create a better future.
In this episode, shares why companies need to focus on sustainability, how your brand can profit from being sustainable and ways that companies can become sustainable in 2023. Tune in to find out how to build your business through sustainability and reduce your impact on the environment.
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Mar 5, 2023
E137: Burc Tanir - How Dynamic Pricing Can Revolutionise Your eCommerce Business
Burc Tanir is the CEO and Founder at Prisync, a leading competitor price tracking & dynamic pricing software for all sizes of eCommerce companies from all around the world.
In this episode, Burc breaks down the greatest pricing techniques to remain profitable and tells us his secrets to selling more products. He also talks about dynamic pricing, the importance of Amazon pricing and where the world of pricing is going over the next 12 months.
Tune into this episode to compete with your customers on a pricing level. Oh, and listen to the advantages of Prisync and how they have revolutionised eCommerce businesses like yourself.
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Feb 26, 2023
E136: Nick Knuppe - How You Can Utilise Customer Understanding and Key Financial Tips To Remain Profitable
Nick Knuppe is the Senior Marketing Director at Juni. He has 12 years of experience building and leading cross-functional brand, growth and product marketing teams from start-up to post Series C scale-ups in consumer, travel and financial tech industries.
In this episode, Nick talks about the biggest challenges financially for ecommerce and retail right now and key things merchants should implement today to remain profitable. He also breaks down the plan for Juni over the next 12 months and explains how they are a greater alternative to traditional banking methods.
Tune into this episode to step up your financial management and create a sustainable cash flow throughout your business to keep thriving through the eCommerce World.
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Feb 19, 2023
E135: Gabe Kovacs - How to Thrive in a Time of Uncertainty by Using SMS And Email to Stand Out From Competitors
Gabe Kovacs is Marketing Director at Annmarie Skincare with 12 years of experience delivering high-quality, revenue-generating, consumer facing growth campaigns. He has successfully launched over 15 product collections and designed influencer programs featured in Forbes. He has worked with high level brands and helped grow a start-up to $100M in one year through innovative marketing strategies.
In this episode he breaks down customer retention and the best channels you should be using to generate happier customers. He also talks about how he is navigating through the rough waters in eCommerce, the 12 month plan for Annmarie Skin Care and which channel is creating the most revenue for eCommerce right now.
Tune into this episode to learn how to connect with your customers to generate more revenue and retention, you never know you might even be the next big skincare brand.
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Feb 12, 2023
E134: Kieran Wright - The Importance of Technical SEO in the eCommerce World to Generate Results
Kieran Wright is a Technical Account Manager here at eComOne. He has a passion for generating tangible results in the fast moving online space, especially in the world of analytics, web development and content creation. Kieran has many years of experience in eCommerce from both the merchant and agency side.
In this episode, Kieran uses his impeccable wealth of knowledge to deep dive into Technical SEO. He talks about what you are doing wrong, the biggest misconceptions of Technical SEO, how you can stand out from competition and which tools you should be using to boost your sales.
Tune into this episode to tighten those loose screws within your technical SEO to boost traffic. He also gives you a sneak peak into eComOne’s new CATalyst framework, how it works and how you can use it to generate results.
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Feb 5, 2023
E133: Jessica Purdie - Growing an SME in the Fashion Industry While Navigating the Challenges of Being a Business Owner
Jessica Purdie is the Founder of Prikli Pear. They design and manufacture clothing for all shapes and sizes, supply alterations services, provide creative educational workshops and continue to run a creative female networking group, Stitch & B*tch.
In this episode, Jessica talks about her journey to Prikli Pear and where they are going over the next 18 months. She shares how her background in PR has boosted growth in her personal and professional life and how you can increase profits by increasing relationships with journalists and networks to scale your business and online presence.
Tune into this week's episode to learn how to manage a challenging job transfer, build strong relations with networkers and how to scale a small business. Also find out what Jessica's biggest challenges have been throughout this journey.
Oh, and she also gives us a sneak peek into her personal educational workshops in the fashion industry!
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Jan 29, 2023
E132: Brendan Roslund & Sam Hudspith: How You Can Profit From The Innovation Of Sport In The eCommerce World
Brendan Rosland is the Chief Operations Officer and Sam Hudspith is the Director of Narrative at Goalkeeper.com. Together they have shot football (particularly goalkeeping) into the eCommerce world. They lead global teams as they strive to be the most responsible resource, voice and educational destination for goalkeepers globally, Offering multiple goalkeeper products and services.
Brendan and Sam talk about their unique move into eCommerce, what there is to gain from networking globally and how you can retain customers at a huge scale. Using their years of experience, Brendan and Sam dissect how you can profit from unique ideas and their plan to take over planet goalkeeper.
Tune in to be inspired by Brendan and Sam's unique take on eCommerce and learn how to retain more customers.
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Jan 15, 2023
E131: Elizabeth Azide - BigCommerce SEO Steps You Could Be Missing Out On That Could be Fatal to The Growth of Your Store
Elizabeth Azide is the Marketing Leader EMEA at BigCommerce, aiming to advance and thrive through eCommerce globally. Elizabeth is currently driving global access to an innovative open SaaS ecommerce platform through integrated go-to-market channels, including partner, demand generation and more.
In this episode Elizabeth breaks down the key to success and traffic through SEO and multi store front. She shares steps to improve your SEO and explains the benefits of multi store front and what it means for retailers.
Oh and she also lets in on a little secret about her journey at BigCommerce and how they retain such large companies.
Tune into this episode to understand your SEO mistakes and how you can leverage BigCommerce to scale your online business.
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Jan 8, 2023
E130: Kevin Indig - Shopify SEO: Go To Tactics for Ranking Product and Category Pages
Kevin Indig is an Angel Investor, Mentor for Growth and Ex Director at Shopify. He has worked with thousands of websites, helping them to increase their organic revenue with SEO.
After joining Shopify in 2020, Kevin’s role, along with many others in the tech world, was made redundant in 2022. He openly chats to us about navigating the emotional impact of this challenge and why this is a current common occurrence in the tech world.
In this podcast, Kevin discusses SEO in grave detail. He discloses the most important SEO factors that will impact your bottom line, frameworks for success and pitfalls to avoid with Shopify SEO. There’s some real golden information about ranking product and category pages in this podcast.
Find out how to choose the right FAQS, Google’s movement to a marketplace and the biggest opportunities in SEO over the next 12 months.
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Dec 18, 2022
E129: Mark Mikkelson - How Merchants Can Utilise Their Shipping Process To Increase Their Sales and Cope With High Demand
Mark is the Co-Founder at Shiptheory, a flexible shipping rules engine that allows you to create simple and complex shipping rules. Mark has been in the world of eCommerce for years now, from starting by building stores to co-founding Shiptheory in 2016.
In this episode, Mark dissects the key to utilising shipping to increase profits and explains the greatest tactics to battling high pressure and demand in the shipping world. He tells us the opportunities for retailers over the next few years, the best shipping system to put in place and so much more.
Tune into this episode to perfect your shipping system to retain customers and increase profits from the intelligent wealth of knowledge from Mark Mikkelson
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Dec 11, 2022
E128: Monica Sharma-Patnekar - Why Customer Connection And Brand Building Is Essential To Growing Your eCommerce Business
Monica Sharma- Patnekar is a Brand and Strategist Consultant at Business with Monica. She has worked in the eCommerce industry for over 17 years, helping and consulting anything from lean start-ups to major companies to boost growth and retention.
In this episode, Monica shares her expert opinion on topics such as customer connection, personalised packaging, building a brand through emotional marketing and how you can truly retain customers.
Tune into this episode to master your customer connection and conquer the brand empire through Monica's top tips and sneaky tricks. Oh and find out what you could be doing wrong that is fatal to your brand.
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Nov 27, 2022
E127: Jim De'Ath - Why Website Development Is Pivotal To Growing Your eCommerce Store And How You Can Thrive From Customer Connection
Jim is the Sales and Marketing Director at Valley and Peak, a retail store that sells all things outdoors for your adventure trips. Jim joined the company in a period of mass growth, therefore he shares some insights and learnings during the pivotal moments of their success.
Jim breaks down how ambassadors really work in the world of eCommerce, the biggest challenges that will come for business in the next 12 months and why you should work with an agency to boost PPC and SEO.
Tune into this episode to gain an insight into the world of outdoor eCommerce and understand why your website is the key to the magical chest of growth.
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Nov 20, 2022
E126: Phill Manson - How To Utilise Email Marketing To Grow Your Company And Overcome The Biggest Challenges
Phill is the Managing Director at PAASE, an Agency that drives growth for ambitious eCom brands from customer data through marketing automation, by maximising their investment in the eCommerce tech stack, implementing proven growth strategies and advanced segmentation.
PAASE was set up by Phill in 2019 following 9 years of working with businesses such as Avis Budget Group, Travelodge, Sainsburys, Interflora and the Bourne Leisure group, driving their online sales.
Phill uses his multiple years of experience to give us a true insight into the world of email marketing and customer data.
Tune into this episode to understand the truth about blanket emails, why email marketing is so important to retaining customers and how you can strive and overcome stumbling blocks in your eCommerce business.
Find out how to improve your welcome sequence and what makes Klaviyo one of the best Email Platforms for eCommerce stores.
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Nov 13, 2022
E125: David Jenyns - 125 - How Companies Can Implement Systemisation To Grow And Create A High-Performance Team
David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.
In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology.
In this episode, we talk about systemisation from why it fails to how businesses have grown tremendously by implementing systemisation. He tells us about his experience with this side of business and he has personally profited from systemisation
Tune into this to truly systemise your business to success.
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Nov 6, 2022
E124: Jeremy Grieve - How The Fish Society Are Navigating Constant Economic Turbulence To Stay Profitable
Jeremy Grieve is the Chief Executive Officer at The Fish Society, the UK’s leading internet fishmonger. They pride themselves on the quality and freshness of their products. After joining the team as the Marketing and Operations Manager in 2016, Jeremy has been instrumental in their growth.
In this podcast, Jeremy shares how he became the Chief Executive Officer of The Fish Society and his advice to upcoming CEOs. He discloses how he navigated the turbulence of COVID, the challenges with exchange rates and the uncertainty surrounding the cost of the living crisis to remain profitable.
Find out how The Fish Society nailed their USPs to retain their customers, fresh fish may be mentioned a tuna times. Jeremy chats about profiting from Black Friday and sustainability, you don’t want to miss this one!
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Oct 30, 2022
E123: Ian Moore - How eCommerce Retailers Can Create A Valuable Customer Experience To Fuel Their Business
Ian Moore is the Head of Services at Excellent Zephyr, The world’s #1 cloud-based ERP, integrated and automated to create a truly end-to-end retail experience. Excellent Zephyr aims to rapidly growing eCommerce stores with positive retail solutions. They have worked with many top-class companies such as Gym Coffee, ALDO, Lulu Guinness and many more.
In this episode, Ian talks about the biggest mistakes he sees within eCommerce stores, the most important areas in retail and how you can create the best omnichannel experience.
Tune into this fantastic episode to find out how you can grow your eCommerce store to fuel your business and create a healthy system within. Lastly, Ian discusses how you can deal with the cost of living crisis in the eCommerce world.
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Oct 23, 2022
E122: Douglas Franklin - Deliver a Better Customer Experience With Personalised Packaging At The Point of Unboxing With Penny Black
Douglas Franklin is the Founder and Chief Executive Officer at Penny Black, a company that connects customers and brands at the point of unboxing. They create memorable moments that build customer loyalty with eCommerce stores such as Paul Valentine.
In this podcast, Douglas shares how companies can deliver a better customer experience with personalised packaging, the mission behind Penny Black and what companies are doing wrong. He shares his top tips for getting customers to share the unboxing experience.
Find out how to use a loyalty scheme to improve the packaging experience to influence your customers and what brands have had a successful experience with Penny Black!
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Oct 16, 2022
E121: Arthur Rakovskis - Why Customer Personalisation Is Key For Maintaining High Value Customers And How You Can Implement It Today
Arthur Rakovskis is a Partnerships Manager at Fresh Relevance with a proven record of successful closures leading to the ecosystem growth in SaaS startups. He is proficient in relationship building/management, negotiation and sales strategies. Arthur has a passion for history and art, and a love for exploring new languages and cultures, as well as a constant drive to learn.
In this episode Arthur talks about the importance of personalised content. He shares exactly what Fresh Relevance is all about, the potential impact of the cost of living on eCommerce and so much more in this episode.
Tune in to this episode to really take the next step to create a stronger connection with highly engaged customers through relevant and meaningful content. Find out how you as a merchant can help with the pocket tightening lifestyle in the business industry.
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Oct 9, 2022
E120: Andrew Maff - Utilising eCommerce to Reach Your Business Goals and Avoiding The Most Common Mistakes in eCommerce
Andrew is the Founder of BlueTuskr, a full-service marketing company for eCommerce sellers. With over 13 years of experience, he has proved himself to be a leader in the field. He specialises in branding, social media, SEO, web design, graphic design, email marketing, and more.
In this episode, Andrew talks about how to create the best experience for existing customers, the biggest challenges in eCommerce and how to avoid them.
Tune into this episode to take your business to the next level and find out how to create happy customers. Avoid the biggest mistakes as Andrew shares his views and talks about how to really take things seriously.
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Oct 2, 2022
E119: Adam Gent - What To Focus on With Your Technical SEO to Drive More Traffic to Your Store
Adam Gent is the CEO of Gent of Search and has spent over 10 years in the world of SEO. Gent of Search works with in-house teams to implement results-driven SEO solutions. Adam works day to day with major clients and large companies to improve their SEO.
In this episode, Adam talks about hidden gems in the world of SEO to get the most out of the technical side and what companies should be focusing on over the next 12 months to truly optimise their website.
Tune in to this episode to grasp how to take your SEO to the next level and easily avoid the most common mistakes within the digital world.
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Sep 25, 2022
E118: Colby Flood - What Companies Are Doing Wrong With Their Social Ads & How To Stop Burning Money
Colby Flood is the CEO and Founder of Brighter Click. Brighter Click aims to educate companies on how to run profitable Paid Advertisements across Social Media. He manages a community of high achievers that help over 70 clients grow their business. Colby has over 15 years of experience in the eCommerce world.
In this episode, Colby talks about what companies are doing wrong with their Paid Ads. Find out how to navigate the privacy updates and restrictions. Is TikTok worth your time? Colby shares his opinion on this and more.
Listen to this episode to enhance your knowledge on Social Ads and find out how you can make more money with them right now.
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Sep 11, 2022
E117: Andrew Norman - Why Perfecting The Shipping Process is Key to Creating Happy Customers and Maintaining a Good Reputation
Andrew Norman has spent the majority of his career working with some of the largest shipping solutions in the world and has helped thousands of merchants across the world fulfil their shipping needs.
In this podcast, Andrew talks about why having a high-quality and well organised shipping process is so important, what you can do within your shipping service to compete with big brands such as Amazon and where companies are going wrong.
Andrew has years of experience within this industry and gives his professional insight on the topic. He shares what the actual repercussions are of if you do it wrong and how to change that to create happy customers and high profits.
Now is the time to take your shipping and purchase experience to the next level to maintain a high reputation and create happy returning customers.
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Sep 4, 2022
E116: James White - How Companies Can Invest in Email Marketing To Engage With High-Value Customers
James White is the Partnership Director EMEA at Klaviyo, a unified customer platform for email, SMS and more. Klaviyo aims to build a personalised experience between the brand and the customer, using data and flows (automation) to engage customers with email marketing. They work with thousands of ambitious companies, such as Nomad, Huckberry and Blenders Eyewear.
In this podcast, James talks about why companies should invest their resources into email marketing. He divulges the most common mistakes he sees with this channel (trust us, he sees them a LOT).
Tune in to find out why you should stop spamming your customers with boring repetitive emails and wasting your time on low value customers. James shares the tactics you can use to re-engage lost subscribers and what's next on the roadmap for Klaviyo.
It’s time to start focusing on using email to build a brand to retain high-value customers to grow your business.
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Aug 28, 2022
E115: Christie McLean & Elliot Gregory - How to Compete with Amazon's Own Products to Maximise Sales Velocity
Christie McLean, CS Lead at Perpetua and Elliot Gregory, Account Executive at Perpetua join us on the eCom@One podcast to chat about all things Amazon Ads. Perpetua helps the world's best brands improve Ad performance across Amazon, Walmart, Instacart and more.
Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimisation to execute tactically.
In this podcast, they share why you should be Advertising on Amazon and how to get your products competing with their own (which of course they will push!). Christie discusses how to split your branded and unbranded searches to maximise results.
Find out why Amazon is different from Google and Facebook Advertising, the biggest challenge eCommerce companies have with creative and how to maximise sales with this channel. Telling your brand story, measuring success and mistakes are also covered in this podcast.
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Aug 21, 2022
E114: Evan Padgett - Surviving Uncertainty: The 7 Areas in eCommerce That Businesses Must Focus on to Succeed
Evan Padgett is the COO at Stealth Venture Labs, a performance marketing agency. He has over 20 years of experience in the world of eCommerce, specialising in operating and marketing subscription eCommerce businesses.
The team at Stealth Lab have generated over $2B+ in online sales for brands like JustFab, Fabletics, Zulily, ThriveMarket, ShoeDazzle, Uber and more. They manage $10-15M in media on FB / IG every year.
In this podcast, Evan shares the 7 areas in eCommerce that brands need to focus on to succeed, hint, team and cash management are two of them. He discusses his opinions on recurring revenue models (also known as subscription businesses) and why this model adds that extra layer of pressure.
Find out how to navigate uncertainty and uncover the hidden opportunities in life to grow your business. Finally, he discusses what is next in the world of eCom.
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Aug 14, 2022
E113: George Ioannou - Why eCommerce Is Failing The Planet and What We Can Do About It
George Inannou is the Managing Partner at Foolproof, an experience design company. They work with global brands such as, The White Company, Shell, Suzuki, Post Office and Sony PlayStation. George has worked in a variety of sectors including, retail, apparel, financial, FMCG, luxury, travel and more over the past 20 years!
In this podcast, George shares how he found his passion for eCommerce. Most importantly, he tells us why eCommerce is failing the planet at an alarming rate. Does this responsibility lie with the business or the consumer? Listen to find out who.
He chats about the negative impact and wins of next day delivery and how businesses can reduce the amount of returns they get. Tune in to find out the future of sustainability and one thing you can do right now to reduce your carbon footprint.
If you are an eCommerce business wanting to become more sustainable, this podcast is for you.
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Aug 7, 2022
E112: Shanif Dhanani - Using AI and Data to Identify Up-Selling and Cross-Selling Opportunities With Your Customers
Shanif Dhanani is the Founder of Apteo, a software that helps eCommerce brands personalise their marketing campaigns by using AI to predict what their customers will buy next. Shanif has worked on the Data Science team for Twitter, so he knows a thing or two about data!
In this podcast, Shanif shares how companies can use Apteo to identify upsell and cross-sell opportunities without being pushy, the biggest mistakes companies are making with data collection and how marketers can keep up to date with the latest developments.
Find out how to collect high-quality first party data or be at risk of crumbling once the changes in cookies happen. Shanif chats about how every eCommerce business can build a quiz to engage the customer, to collect good data and show them relevant products.
Finally he discloses his opinion on Elon Musk buying Twitter, you don’t want to miss this one!
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Jul 31, 2022
E111: Will Charnley - How Seasalt Has Managed to Differentiate Their Fashion Brand in a Hugely Saturated and Competitive Market
Will Charnley is the Former Chief Sales Officer at Seasalt, a Cornish Clothing company with over 65 brick-and-mortar stores. After going through a digital transformation journey, Seasalt is on track to hit £100m in sales, largely due to its partnerships with M&S, Zalando, Next and Amazon US.
Prior to joining Seasalt, Will headed up Strategy at Greene King, the UK’s largest pub company. Before that, he spent his career at John Lewis in a variety of operational, strategic and transformation roles.
In this podcast, Will shares how Seasalt navigated the uncertainty of COVID-19 when they had to close all of their well loved stores. He discloses the three key differentiating factors that make Seasalt highly successful in a hugely competitive fashion market.
Find out why Seasalt is closing down a few of their stores and opening others. Will discusses the challenges that Seasalt is facing when growing internationally and what’s next for this retailer.
Listen to this podcast to hear ho…
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Jul 24, 2022
E110: Joe Newbold - Cut Down on Your Shipping Expenses While Navigating The European Market. What's Next in The World of Shipping
Joe Newbold is the Team Lead Enterprise at Sendcloud, Europe’s number 1 shipping platform that supports 25,000 merchants to deliver a seamless shopping experience for their customers. Sendcloud works with thousands of retailers to make national and international delivery so much easier.
In this episode, Joe talks about his experience working in Shanghai and what it taught him about their amazing culture. He discloses the ever-growing opportunities in the European market, the current challenges retailers face when selling internationally and how to overcome them.
He shares his views on the large costs for shipping and returns that a business can face and the impacts of this on our environment. With an expanding global concern for sustainability, are our online shopping habits hindering the progress on this issue?
Listen to find out how to avoid high shipping costs, improve the return experience and overcome issues with custom fees. Joe gives us his secret tips to reaching your busi…
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Jul 17, 2022
E109: Austin Simms - Surviving the Future of eCommerce With Transparent Communication. Find out How Sustainable Your Products Are With Dayrize
Austin Simms is the CEO of Dayrize, a sustainable impact measurement technology that allows businesses to understand the impact of their products on the environment by assessing environmental and social factors. Austin has worked in the world of eCommerce for over 20 years for some of the most respected brands, such as Nike and TomTom.
In this episode, Austin shares some immediate changes eCom business can make to do better for the planet. How their technology has helped companies like Target in the US be more transparent with their customers.
He gives an in-depth insight into the tool, the quality of the data and how it analyses at a product level. This allows brands to give their customers the option to add a sustainable filter on their website. However, Austin shares the scary truth, why people’s behaviour isn’t matching up to the conversation.
Sustainability is one of the top three priorities for businesses right now, but there’s still a long way to go. Find out how your b…
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Jul 10, 2022
E108: Chlöe Gibbions - Generate a Smile Inducing ROI with Performance-Driven Influencer Marketing
Chlöe Gibbions is the Director of Ours Agency, a data-first Influencer Marketing Agency. After working for In The Style and SimplyBe, Chlöe took the leap to run her own business and has now worked on hundreds of stand out campaigns. She shares how she made her moves into the industry in this podcast.
In this episode, she discusses the power of influencer marketing and how businesses can reach new audiences and instil consumer trust with their brand. Find out how to spot and work with humans that actually align with your brand values.
Chlöe shares her outreach strategies that have generated SimplyBe a ROI of 250%, tools she uses on the daily and how the hell costs work. Don’t know where to start? No problem. Chlöe explains what next steps businesses should take to run a killer influencer campaign and how to use this digital channel to scale.
Of course, we discuss the mistakes brands are making that are costing them wonga and lastly, how to truly measure the success from this ch…
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Jul 3, 2022
E107: Omid Torkian - Embracing Change and Navigating the Challenges of Building a Successful eCommerce Business
Omid Torkian is the Co-Founder of Shipbots, a software that integrates with your sales channels, allowing hassle-free shipping and fulfilment. He has built a hugely successful eCommerce store from scratch. Find out how he has navigated the challenges of eCommerce retail in this podcast.
In this episode, he discusses how to leverage opportunities in eCommerce and find the right product. He shares his number one advice to every eCommerce retailer for running a successful eCommerce store and you don’t want to miss out hearing what the biggest mistakes retailers are making right now.
Fulfilment is more important than ever and that’s why you need to deliver a seamless pre and post experience for your customers. He divulges his top tips for getting customers to engage with you after the purchase has been made to increase customer lifetime value.
Keep your team happy, embrace change and adapt to add longevity to your business today!
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Jun 26, 2022
E106: Adam Pearce - Focusing on the Little Touches to Improve the User Experience and Increase Your Customer's Lifetime Value
Adam Pearce is the CEO of Blend Commerce, one of the UK’s fastest growing Shopify and Klaviyo agencies that specialises in customer experience. He helps some of Shopify’s best loved brands deliver an insane eCommerce adventure on their website to increase their sales, average order value, retention and customer lifetime value.
In this episode, he discusses why a business should focus time and resources on improving the user experience on their site and the key areas to focus on to achieve this. He shares the importance of addressing the fears of your customers and how to replace the annoying pop up with something a lot more personalised.
One of the most important aspects of eCommerce lies within fulfilment and post purchase. Adam shares how brands should act depending on the emotions of their customers to keep them happy and coming back for more. He divulges exactly what is killing your customers off, hint, it’s something we constantly bang on about.
Find out what customer lif…
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Jun 19, 2022
E105: George Kapernaros - How to Use Email Marketing to Get Your Brand Message Across and Build Relationships With Your Customers
George Kapernaros is the Founder of GK Agency, a business that specialises in customer retention. He has scaled new brands to 6 figures and doubled the conversion rates of 9 figure brands with millions of subscribers with retention first email marketing. Find out what that means in this podcast.
In this episode, he discusses how businesses can crack their messaging and create a killer campaign structure. Stop hitting your head against the wall and find out how to get heard in the noisy inbox. Listen to find out the biggest mistakes eCommerce marketers are making with email, so you don’t.
George divulges his three step research process to getting your brand messaging across, how to create different voices to diversify your messaging and how NOT to annoy people. Is Klaviyo an eCommerce nightmare? Are companies focusing too much on community, not sales? He shares all.
Tune in to find out what you need to be focusing on over the next 12 months to scale your business with email marketi…
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Jun 12, 2022
E104: Kausambi Manjita - How Using a Nocode Tech Stack, Focusing on the Fundamentals and Keeping it Simple is Key for eCommerce Growth
Kausambi Manjita is the Co-Founder of Mason, a nocode automation engine. It connects data, designs and channels so you can run your product launches, sales and discounts, inventory updates, customer reviews, in-app help, and in-funnel sales on auto pilot.
In this podcast, Kaus shares which brands are doing digital transformation well and why, the nocode toolkit and the future of retail. She discusses WHY Mason exists and how she found her passion for the world of eCommerce.
If you are focusing on sustainability, you are doing something right. Kaus shares how eCommerce companies can get heard above their competitors in a competitive online marketplace and how keeping it simple will help you stand the test of time.
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Jun 5, 2022
E103: Gen Furukawa - Using Quizzes as a Data Capture Tactic to Improve The Online Experience For Your Customers
Gen Furukawa is the Co-Founder of Prehook, a software that allows Shopify businesses to create interactive online quizzes to personalise the customer experience to delight, engage and build relationships.
This software allows eCommerce brands the opportunity to capture high quality clean data to provide a unique experience for all. He is also the host of the Cart Overflow podcast.
In this episode, Gen shares what the hell Zero-Party data is and how businesses can capture meaningful data to overcome privacy updates. He divulges how a mushroom business 3X their opt-in rate with a quiz and how to reduce customer objections with conversion rate optimisation.
If you are a fashion brand, you don’t want to miss this as Gen shares what data you need to capture to offer a true personalised experience. He also discloses the biggest mistakes eCommerce businesses make with their quizzes which is losing them hard earned cash and what you need to focus on over the next 12 months.
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May 29, 2022
E102: Tal Rotman - Using Machine Learning to Give Customers Unique Experiences With Personalised Discounts
Tal Rotman is the VP Global Partnerships and Alliances at Namogoo, a digital journey continuity software. They use the customer journey to gather data to give customers unique experiences with personalisation and promotions. Namogoo have seen success stories with the likes of M&S, Kurt Geiger, Argos and Ann Summers.
In this week’s episode, Tal shares his honest opinions on discounts, how brands can get out of the discount addiction rut, how to offer the right incentive at the right time and the future of personalisation.
Find out when offering discounts is a bad decision, how to use buyer intent to offer personalisation and the sweet spot when it comes to discounts (if there is one?!).
Don’t ruin your brand with too many or not enough discounts. Use the power of machine learning to do the hard work for you.
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May 22, 2022
E101: Maggie Dunn - Creating Meaningful Customer Experiences for Lifelong Brand Success
Maggie is a Product Marketing Manager at Yotpo, an eCommerce marketing platform offering advanced solutions for customer reviews, SMS marketing, loyalty and more. Having worked with some of the world’s fastest-growing brands like Steve Madden, GoPro and Helly Hansen, Yotpo really know what they’re doing when it comes to developing strong customer relationships.
In this episode, Maggie talks to us about creating experiences that are meaningful to your customers and gives practical advice on ways to implement this through a range of channels. We also discuss one of the more controversial marketing channels - SMS, which has picked up a bad rep for being too invasive for customers. However Maggie argues that it is in fact a highly effective way to connect with customers and explains how you can make it work for your business.
Customer loyalty is absolutely crucial for any business, so get listening to find out how to stand out from the competition with unique loyalty schemes, how to…
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Mar 24, 2022
E100: Frederick Vallaeys - Level Up Your Google Ads Campaigns With Advanced Automation
Frederick was one of Google's first employees and quickly became one of AdWords’ first evangelists almost 20 years ago. Now he is the CEO of Optmyzr, a PPC SaaS with billions of dollars in Ad spend under management.
In this episode, we delve into automation and how to use it to your advantage with your digital advertising. We’ve already seen it being done with Smart Bidding and Smart Shopping, and with Google Advertising still evolving all the time, it won’t be long before we have to further put our trust in Google’s AI with new smart campaign types like Performance Max.
We discuss improving campaign performance with automation layering, what the ideal Shopping Ads routine looks like and how to run Shopping experiments effectively. Fred also gives us his top 3 recommendations for optimizing your Shopping feed, as well as how to structure it for multiple product variants and seasonality.
If you’re running Ads and want to know what’s coming up in PPC, then listen in as Fre…
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Mar 13, 2022
E99: Joshua Chin - Using Lifecycle Marketing (Email, SMS and Push Notifications) to Retain Customers to Scale Your eCommerce Business
Joshua Chin is the CEO and Co-Founder of Chronos Agency. They specialise in lifecycle marketing to retain their clients’ customers and scale their eCommerce store.
In this episode, they discuss email marketing, SMS and push notifications - an amazing tactic to improve the customer experience. He shares one thing that a lot of subscription-based businesses do that really piss off their customers and how to analyse and measure customer lifetime value to develop meaningful relationships.
Find out the holistic metric that Joshua uses to measure the true success of lifecycle marketing. Disclosure, it isn’t open or engagement rate. He shares tools to measure your email deliverability and how he 8X Truly Beauty’s revenue with a solid value-added email marketing strategy.
This episode will help you take your business to the next level, create emails that people want in their inbox and give you a fresh way to think about SMS marketing. Listen today!
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Mar 6, 2022
E98: Lysa Campbell - Bringing Immersive Brand Experiences from the Shop Floor to Your Online Store
Lysa is the Group CEO at Retail Marketing Group, a brand experience agency creating immersive brand experiences that live beyond the shop floor. Lysa works with some of the biggest store brands across the world to bring their products to life, and ultimately get more sales across the line.
In this episode, we talk about the benefits of virtual retail experiences and exactly how they generate more conversions. Lysa explains how having an informative, immersive online experience is particularly vital for stores selling items of high monetary, or high emotional value, so if this is you, this episode is a must!
She also discusses how to create a more humanistic experience by really getting into your customers’ shoes, and the importance of creating compelling content to draw them in. Join us in this fantastic episode as we dive into what the future holds for physical stores and how to bring those in-store experiences online.
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Feb 27, 2022
E97: Sacha Gorelik - Winning Customer Loyalty with Exceptional Brand Storytelling
Sacha is the Copywriter in Chief at Sacha Gorelik Copywriting. Sacha’s a massively talented copywriter and focuses primarily on writing unique, persuasive, on-brand copy for eCommerce stores and Amazon sellers.
In this episode, we talk about brand storytelling and why it’s so important for the growth of your store. We talk all about tailoring your copy specifically for your audience, how to pinpoint your brand voice, as well as diving into the companies that are using storytelling to their advantage, and how you can too.
Sacha shares her secrets to ensuring your brand’s story is consistent and recognisable throughout your entire customer journey, and lets us in on her exclusive framework to give you an advantage against your competitors.
If you want to draw in and retain loyal customers, then creating an honest and engaging brand story could be the trick! Get listening as Sacha shares her game-changing advice to nail your storytelling and get customers buying from you for life…
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Feb 20, 2022
E96: Dylan Fernandez - Overcoming the Biggest Technical Challenges in Your eCommerce Store
Dylan is the Head of Business Development at O’Brien Media, where they help businesses like yours grow by developing web design and digital marketing solutions.
In this episode Dylan discusses the biggest challenges that eCommerce stores have with the technical elements of their sites and the most effective ways to overcome them. We talk in depth about site navigation and the impact it has on conversion rates, and Dylan also lists off the top things that’ll get people converting more, including better site speed and checkout experiences.
We chat about the dreaded topic of replatforming and what steps you need to take to ensure a smooth transition so you’re not left with a heap load of more problems to resolve. Dylan also shares his opinions on the worst websites out there so you know what you should be avoiding…
Get listening to this episode if you want to better understand what aspects of your website could be turning customers off and how to fix them so that your conversio…
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Feb 13, 2022
E95: Valentin Radu - Optimize Your Customer Journey With Data Driven Decisions
Valentin is the CEO and Founder of Omniconvert. Omniconvert is a software company that aims to help store owners to optimize their customer journey with data driven decisions through A/B split testing, advanced segmentation, personalisation, surveys and more.
In this week’s episode we discuss zero party data - what is it and how to collect it, all things customer retention and quick fire ways to improve loyalty including segmenting your customers by Recency, Frequency and Monetary Value. Listen in to hear about Valentin’s thoughts on the future of data and how to progress in a cookieless world.
Valentin also talks us through his very own Customer Value Optimization (CVO) methodology and shares the 3 key pillars of CVO including: What the company is saying, What the company does, and What the company sells.
Trust us, there's some real gold in this episode, and if you want to learn how to drive more sales by nurturing your current customer base, then listen now as Valentin shares…
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Feb 6, 2022
E94: Sohaib Ahmed - Using Data Insights to Power eCommerce Growth
Sohaib is the Founder of &facts, a platform that aims to bridge the data gap between small and large businesses by providing growing brands with the same decision-making insights as big retailers. &facts helps store owners to understand their customers and market more easily, especially with buyer behaviour changing more than ever over the past 18 months.
In this episode we talk all about data and how to use it to make informed decisions for your marketing strategy, as well as your business as a whole. We discuss exactly how &facts predicts consumer behaviour, particularly for fashion brands who need to be on top of the latest trends 24/7.
With the pandemic affecting the entire world over the last 18 months, businesses have had to learn to adapt with constant changes, and Sohaib talks about how to embrace these changes and how to use data to your advantage to get ahead of competitors.
If you want to use data to make better decisions for your business, then get listening as Sohaib sh…
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Jan 30, 2022
E93: Chris Mills - Increase Your Conversion Rates with Better Customer Data Capture
Chris is the Partnerships Manager at Fetchify, a data validation solution that ensures store owners are getting accurate address, phone number, postcode, email, and bank account data from their customers. Fetchify is trusted by major brands including RBS, Moonpig, Ford and many more.
In this episode, Chris discusses conversion rates and why that’s the core drive behind Fetchify. He talks all about the benefits of capturing and validating personal information such as emails, and the most effective ways to collect this data from your store. Chris also shares the biggest challenges that eCommerce stores face when collecting data, and gives his opinions on which brands do data collection best.
If you think your store could be hindering your sales by making it difficult for customers to share their data with you, then listen in as Chris shares how you can remove these barriers to make your customer experience as slick as possible.
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Jan 23, 2022
E92: Cas Majid - How to Level Up Your UX to Increase Conversion Rates
Cas is the CEO of Wow Group of Companies, which is home to several digital brands with a core focus on the design and development of eCommerce solutions. These include Wow, a digital marketing agency which was featured on Channel 4’s TV show The Job Interview. Raw Jam, a digital transformation company, Neely There, a content agency specialising in the hospitality and leisure sector, vGoose, an IT support company for small businesses and Artwork Creative, a design agency based in Malvern.
Really understanding your consumers and how they interact with your website is essential for when you want to drive more sales through your online store. In this episode, Cas talks all about how having a data-driven approach to UX is the key to creating a successful online store that converts. He shares real life examples of how he’s exploded conversion rates by using his solid approach to replatforming stores, as well as the top things you can do to improve the UX on your existing site.
If you w…
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Jan 16, 2022
E91: Dan Saunders - Running an Effective Marketplace Strategy With Stanley Black & Decker
Dan has spent the past 5 years on the front line with some of the UK’s largest agencies, and now he’s moved his role in-house as the Retail eCommerce Manager at Stanley Black & Decker. His main focus lies in growing new and existing customer online sales by developing winning strategies across a range of online channels.
In this episode, we discuss Dan’s transition from agency to in-house and the main differences between the two. We also dive into Dan’s role at Stanley Black and Decker and how as a business they’ve effectively adapted to the pandemic and how they’ve had to re-shape customer expectations with the supply chain issues that followed.
Dan talks us through his strategy when it comes to successfully marketing Stanley Black & Decker products across a variety of marketplaces including Google, Amazon and eBay. He shares his favourite tools for discovering the best keywords on all these platforms, as well as some great tips on optimising your site to get those sales…
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Jan 9, 2022
E90: Josh Guthrie - How to Optimise Your Checkout Experience For More Conversions
Josh is the Country Manager for Mollie in the UK. Mollie is one of Europe’s fastest growing payment service providers, helping businesses of all sizes to grow by seamlessly integrating a variety of payment methods.
Over the years, Josh has had a variety of hands-on experiences within the eCommerce space including fulfilment, digital products and now digital payments with Mollie. In this episode, he draws from his experience to help us better understand the checkout process and shares the simple things you can do to improve your checkout experience.
We also discuss the best ways to overcome high cart abandonment rates and how offering a variety of payment options can often be key to getting people to complete a purchase. You should also be evaluating your post-purchase process and thinking about how you can use it to really strengthen the relationship with your customers so that they keep on returning.
If you’re noticing that your customers are adding products to their cart but n…
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Dec 19, 2021
E89: Johann Van Tonder - Unlock Hidden Revenue With an Effective CRO Strategy
Johann is the COO of AWA Digital, and co-author of the bestselling book eCommerce Website Optimization. Having started out in corporate jobs, Johann took the leap into the start-up world, and has since been in the eCommerce space for 9 years.
In this episode, we talk all about conversion rate optimization and the specific thought process Johann and the team focus on every time to help their clients succeed. Johann busts the common myths that surround CRO and teaches us how to avoid the biggest mistakes retailers make when it comes to optimising their site over and over again.
CRO doesn’t come with a one size fits all template - Johann explains how to determine the KPIs that matter to _your_ business, and how to build a CRO strategy that will specifically help to meet your business’ goals.
If you want to find out how to get more conversions from your website, then listen in as Johann talks through the steps he’s taken to optimize his clients’ websites for better conversion ra…
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Dec 12, 2021
E88: John Readman - Where to Spend Your Digital Marketing Budget For The Best Results in 2022
John is the Founder of digital marketing businesses Modo25 and BOSCO, based in Leeds. John first came into the digital space when he worked for a company selling training on how to use the Internet back in the ‘90s after he graduated from university. Since then, he’s been working with companies in-house to improve their sales and marketing.
Now, he helps businesses to take control of their digital strategies with Modo25 and BOSCO. Modo25 was born out of the desire to empower in-house teams and help them to take full control of their digital marketing by giving them the data and training they need to succeed. Meanwhile BOSCO is helping clients all around the world to better predict which channels to invest their money into in order to get the most out of their budgets.
In this episode, John talks about which marketing channels are worth investing your time and money into and what he thinks will get you your best return in 2022. We also discuss the one big strategy most businesses…
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Dec 5, 2021
E87: Tim Mawson - Turn Visitors Into Customers With Intelligent Personalisation
Tim is the Head of Partnerships at Salesfire, a multi-award-winning SaaS company specialising in conversion rate optimisation, intelligent personalisation and on-site search solutions. Salesfire work with eCommerce stores to develop seamlessly personalised experiences that engage customers and ultimately lead them to that all-important conversion.
In this episode, Tim talks to us about the importance of creating a highly personalised experience for your online store and how this can affect the number of conversions on your site. With more people than ever shopping online since the pandemic, it has been vital for business owners to learn how to replicate their in-store experiences online.
From click and collect services to virtual store assistants, businesses have been coming up with all sorts of innovative ideas to create seamless omnichannel experiences that result in stronger brand loyalty and importantly, more sales.
Listen in as Tim gives out some small wins you can implement to…
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Nov 28, 2021
E86: Tomer David - How to Sell With Amazon to Scale Your Business
Tomer is the owner of 2 successful Amazon FBA brands, and Founder of Sourcing Monster where he coaches other brands to help them to scale their businesses with Amazon.
At the age of 14, Tomer started his own hosting company and has been obsessed with finding ways to generate more money online ever since. From there, he gradually went on to building websites, managing Ads for other businesses, and then worked for his family’s jewellery business for 12 years.
It was when he noticed the lack of work-life flexibility that he began seeking opportunities which allowed him to generate an income, while being able to travel anywhere in the world. That’s when he discovered the power of Amazon FBA and he hasn’t looked back since.
In this episode, Tomer shares exactly how you can find profitable products to build a successful brand on Amazon, or if you’re already an established business, how to use Amazon FBA to accelerate your growth.
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Nov 21, 2021
E85: Asher Ismail - Accelerate Your Growth With New Funding Alternatives for eCommerce Stores
Asher is the Co-Founder of Uncapped, working with leading eCommerce brands to help them scale faster through revenue based financing. As an entrepreneur, Asher’s frustrations with trying to find success with the limited financing options available for eCommerce brands was becoming exhausting, so he decided to develop his own solution. After rounding up a solid team with the same vision and $120 million later, Uncapped was born.
In this episode, Asher talks to us all about what makes Uncapped different from the more traditional funding options like venture capital and bank loans, and how their model gives eCommerce store owners more time to get on with growing their businesses and less time worrying about money.
We also discuss Asher’s personal journey to gaining funding, from his tried and tested tips to succeeding in fundraising, as well as what to avoid in the all important pitch for money.
Are you an eCommerce store looking to grow, but finances are getting in the way? Then t…
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Nov 14, 2021
E84: Chloe Thomas - Winning Strategies for a Profitable Black Friday 2021
Chloe has over 20 years of experience in the eCommerce space, hosts 2 eCommerce podcasts and is the author of 5 eCommerce books, so it’s fair to say that if you’re seeking advice on how to grow your eCommerce business, then Chloe’s definitely the one to go to.
In this week’s episode, we’re using Chloe’s expertise to guide you through Black Friday 2021.
Too often, retailers offer heavy discounts across their whole site for Black Friday, only for it to result in a massive loss, despite achieving record sales. That’s why we’re discussing the best way to approach your Black Friday campaigns this year, as well as how to decide whether to even run a campaign at all.
With Black Friday becoming even more crowded year on year, with thousands of brands competing for attention, Chloe gives her advice on making your campaign stand out from the rest. She also advises on what else you can do if you don’t want to run discounts, common mistakes retailers keep on making during the…
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Nov 7, 2021
E83: Katya Allison - How to Run Influencer Marketing Campaigns the Right Way, Starting With Your Brand
Katya Allison is the Director of Content at Grin, an Influencer Marketing software for D2C brands that want to scale. She is a passionate marketer who is obsessed with all things Influencer Marketing.
In this episode, we discuss what Influencer Marketing is and why eCommerce businesses need to be running these types of campaigns. Disclosure, it’s not just Kylie Jenner promoting toothpaste that we know she doesn’t use. It’s about working with creators who inspire and engage their community.
Find out how to match Influencers with your brand story by creating an influencer persona, how to reach out to them and which KPIs to measure to determine success. Katya discusses the importance of an in-depth brief, looking holistically with attribution and giving creative freedom.
If you are an eCommerce store, start building relationships with Influencers yesterday. The future of digital? Influencer marketing is at the heart of it. After all, people buy from people.
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Nov 1, 2021
E82: Greg Zakowicz - How to Develop a Content Strategy That Will Skyrocket Your Brand Awareness
Greg is the Director of Content at Omnisend, an eCommerce-tailored email & SMS marketing automation platform, that helps businesses increase their sales without increasing their workload.
Greg’s journey into eCommerce started when he went into radio in college, and gradually navigated his way into marketing. He’s now been in the eCommerce and email marketing space for over 15 years.
In this episode, Greg discusses all things content marketing - from developing content ideas to tracking their success. Content marketing is often overlooked by many eCommerce businesses due to being perceived as a bonus extension to their brand. However with more content being consumed than ever before through a multitude of platforms, content marketing has become absolutely key for developing brand awareness, as well as maintaining control of your brand’s online reputation.
If you want to shape up your brand’s content, then join us as Greg gives practical advice on how to develop a winning cont…
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Oct 24, 2021
E81: Megna Murali - The Death of the Cookie & What It Means For The Future of Data Collection
Megna is a Data Scientist and Founder of Convert Dial, a software designed to help eCommerce businesses predict consumer behaviour, enabling them to make smarter decisions on their marketing campaigns, as well as helping them to attract, convert and retain customers.
In this episode, we discuss how the data landscape has been changing dramatically over the last 12 months, as well as changes to expect in the next 18 months, such as cookieless tracking and how businesses need to be coming up with more and more innovative marketing strategies to combat this loss of data.
Megna gives some great advice for developing strategies to convince users to share their personal information by using methods such as gamification, and building transparency and trust between your brand and your customers.
If you run an eCommerce store and are concerned about Google and Facebook’s decisions to restrict tracking and what this means for your business, then join us as Megna shares some actionable tips…
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Oct 17, 2021
E80: Ben Thomson - How You Can Optimise Your Product Feeds to Boost Profitability
Ben is the Director of Business Development, EMEA, at Feedonomics, working with store owners and marketers on their product feeds using their own technology stack and services to list products on Google Shopping, Amazon and many other channels.
In this episode, Ben talks to us about what makes Feedonomics different from other feed providers, and how they work with clients to boost their sales through constant optimisation of their product feeds. He discusses the attributes within a feed that a lot of merchants neglect, which can actually heavily influence your profitability, as well as other common, but crucial mistakes that you should fix to transform the health of your feed.
We also dive into Ben’s thoughts on automation and how it’s affected performance on Google Shopping, how he sees automation completely taking over, as well as the future of feeds and how changes Google Shopping will soon disrupt the way we shop.
Are you currently selling on shopping channels like Amazon an…
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Oct 11, 2021
E79: Jason Greenwood - Be An Early Adopter With Your Omnichannel Strategy
Jason Greenwood is the Founder of Greenwood Consulting, an eCommerce consultancy that specialises in omnichannel and digital transformation. He has worked in eCommerce for over 20 years. His passion is bringing eCommerce businesses into the future by fusing the core principles of online success.
In this episode, we delve into the futuristic world of omnichannel. He discusses the fundamental differences between omnichannel and multichannel, how to connect all of your channels together for a seamless experience and the biggest mistakes he sees retailers make.
Jason shares why you should be building in barcode scanners, using biometrics and when to use a Saas platform vs building a custom tech stack. Is attribution dying? Find out in this podcast.
Finally, he states that the future of omnichannel relies on getting the foundations right and what they are. Listen to this podcast to improve your omnichannel strategy and grow your business!
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Oct 3, 2021
E78: Stephen Kenwright - Building a Robust Technical SEO Strategy for Maximum Growth
Stephen is the Chief Commercial Officer and Co-Founder of creative SEO agency, Rise at Seven. Previous to this, Stephen has worked in several marketing roles, both in agencies and in-house. It wasn’t until two years ago that he decided to take the leap from his 9-5 to start an agency that’s now gone on to disrupt the industry.
In this episode, Stephen talks to us about how Rise at Seven came about and their strategy that helped them skyrocket their business in such a short period of time. He talks about the challenges they’ve had to deal with following such quick growth, as well as how they’ve coped with the online abuse that’s come with working with such big brands.
We also dive into technical SEO, where Stephen explains the mistakes he often sees eCommerce stores make and how getting your technical SEO right can really get you ahead of the competition. Listen in as he shares his favourite tools and some actionable advice that you can start implementing yourself to make hu…
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Sep 26, 2021
E77: Andrea Guadalupi - The Key to Customer Retention in the Health and Fitness Industry
Andrea is the Head of eCommerce for the hugely successful health and fitness app Tone & Sculpt, which provides a fitness community and workout plans specifically for women. Andrea has been responsible for the huge growth of the Tone & Sculpt app and has been working to suit the ever-changing demands of the health and fitness industry, particularly throughout the pandemic.
Whilst up against major competitors like Peloton, Andrea explains how having such a specific target audience, and building a tight knit community around that is what has really given Tone & Sculpt it’s edge. In this episode he discusses how this laser focus is one of the main reasons for such high customer retention rates, and what you can do in your own business to achieve this as well.
He also talks about the things they’ve been doing as a business that have been the most successful over the past 18 months, what types of data they use to influence their biggest decisions, and with so many areas to coordinate,…
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Sep 20, 2021
E76: Jeff Sawyer Lee - How to Scale Your Brand by Focusing on Performance Marketing
Jeff Sawyer Lee is the Co-Founder of FitTrack, a modern health management ecosystem. From the outside looking in, Jeff had a dream career. However, his six-figure banking job left him feeling unfulfilled so he decided to enter the world of entrepreneurship to find more purpose in his life.
In this episode, he shares how he scaled his business without focusing his budget on brand marketing. He shares FitTrack’s mission and how he bounced back from failure. He discloses his secret for growth and why you need to A/B test everything to understand your customer.
Find out how Jeff creates SMS campaigns that sell more products than email marketing, with a staggering 65% open rate. He discusses the power of personalisation and how to truly delight your customers.
Jeff shares his positive outlook and how a growth mindset is pivotal for success in the fitness industry. This podcast is full of advice and implementable tips to make your business more customer-focused. Listen now!
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Sep 12, 2021
E75: Pete Mohr - How to Build a Story That Resonates With Your Customers
Pete is a business coach and speaker, working with business owners, entrepreneurs and store owners to help them stay accountable and to achieve entrepreneurial success.
In this week’s episode, Pete talks all about storytelling in a business context, why it’s so important for brands to get to the heart of their story and his framework for nailing this. He also explains how he works with clients to get their story to stick, and shares his top tips for when you’re struggling to get your audience to resonate with your brand.
Pete explains some of the mistakes businesses make when it comes to storytelling and how to overcome them, the most common being not being clear enough with what you want your target audience to do, as well as overcomplicating your language.
Join us on this episode as Pete shares some of his favourite resources for building your brand’s story and explains exactly how this can help your business grow.
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Sep 5, 2021
E74: Robert Tarabcak - Live Commerce - The Up and Coming Way to Grow Your Online Sales
Robert is the CEO and Founder of Prague-based eCommerce live streaming company, Korkuma. He came up with the idea for Korkuma last year when businesses were struggling with the second wave of the pandemic and wanted to come up with a solution that blurred the line between offline and online shopping. His answer was live streaming - and with extremely successful results from his Beta testing, he’s raring to make Korkuma live to the world so that eCommerce stores like yours can start reaping the benefits.
In this episode, Robert discusses exactly how live streaming works for eCommerce businesses and how you can seamlessly incorporate it into your sales strategy. He busts some of the fears that businesses have when it comes to live streaming, such as not having a big enough budget to make live streaming successful, or not having the technical experience to pull it off. Robert also talks about how live streaming can work for specific industries and how easy it is to get started.
Want t…
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Aug 29, 2021
E73: Kevin Rizer - How to Make Working From Home Work For You
Kevin Rizer is the author of ‘Always Wear Pants and 99 Other Tips for Surviving & Thriving While You Work From Home’, as well as the CEO and Founder of Emmy’s Best Pet Products.
Ever since setting up Emmy’s Best Pet Products 7 years ago, Kevin has taken his eCommerce venture as an opportunity to work fully remotely, and has since been reaping the benefits. In this episode, Kevin shares what he’s learned since working from home and gives some great advice on how to maximise its advantages, such as schedule flexibility and increased productivity, which are difficult to achieve in an office environment.
He discusses common problems that people face when working from home, such as feelings of loneliness and lack of work/life boundaries, how to actually enjoy working from home when you love the buzz of the office, as well as how businesses can in fact benefit from having their employees working remotely.
If you’re working remotely and want to make it work to your advantage, t…
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Aug 22, 2021
E72: David Morneau - Drive Large Scale Brand Awareness With Micro-Influencer Marketing
David Morneau is a Managing Partner at inBeat Agency, a micro-influencer agency who works with 1000s of Instagram and TikTok micro-influencers to help eCommerce stores grow their brands around the world.
In this episode with David, we talk about why you should be stepping into influencer marketing and how you can get started for less than you think, as well as the differences between macro and micro influencers and how to decide which is best suited to your brand.
We also discuss how to find influencers who fit within your niche and how to build an army of perfectly-suited influencers to fuel your online content. David also talks to us about how to use influencer marketing to raise mass awareness of your brand and gives examples of how he’s helped brands grow with their go-to tools at inBeat Agency.
Want to find out how getting started with influencer marketing can be easier than you think? Then listen in as David explains exactly how.
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Aug 15, 2021
E71: Keval Baxi - How Crafting Your UX is the Key to Unlocking More Sales
Keval is the CEO of Codal, a UX design, development and eCommerce agency based in the heart of Chicago. They’re a global company managing a portfolio of eCommerce stores, from Fortune 100 companies, to innovative startups that include the likes of Quickbooks, Pepsi and Motorola.
In this episode, we talk about where to start and where to scale with your UX, the value that UX investment can bring to already well established eCommerce stores, the tests you need to be running on your website’s design to make sure it’s reaching its potential, and the biggest mistakes you need to avoid when working on your UX.
Keval also discusses how he manages his team of 200+ people who work remotely across the globe and the apps that keep them all connected, as well as the future of UX, crypto payments and how to make sure your business is ahead of the curve.
Interested in crafting your UX in a way that keeps customers coming back for more? Then listen in as Keval gives his top tips and advice.
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Aug 8, 2021
E70: Derric Haynie - Supercharge Your Store With A Winning Set of eCommerce Apps
Derric is the Chief eCommerce Technologist at Ecommercetech.io, where he and his team help eCommerce businesses discover and buy the right tools to scale their stores. From working in the eCommerce space for 6+ years, Derric noticed the consistent problems eCommerce store owners were having finding the right apps to enhance their stores, and developed Ecomercetech.io to remove this disconnect.
In this episode, Derric explains where the best place to start is with your tech stack, or if you’ve already got an established suite of tools, then how to make the right choices when it comes to growing your business even further.
He also discusses how to use eCommerce apps to get in the minds of your customers and develop your strategy around their needs, as well as diving into the realms of influencer marketing, including discussing how to use your existing customer base to identify influencers who are already invested in your brand and how to use this to your advantage.
If you feel like…
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Aug 1, 2021
E69: Shelby Fowler - How to Scale Your Business With Facebook Ads
Shelby is the CEO of Fempire Media and Founder of Fempire Ads Academy. She previously ran a social media company which in time sparked her passion for empowering and educating other female entrepreneurs, and now helps teach Coaches, Course Creators and Service Providers how to scale their businesses with Facebook and Instagram Ads.
In this episode, we discuss how to decide whether running Facebook Ads is the right decision for your business and how when used correctly they can do work wonders for growing your sales. We talk about remarketing and prospecting campaigns and how to split your Ad budget between the two to get the best results, as well as the metrics you need to be paying attention to in order to gauge whether your Ads are working as well as they could be.
Shelby uncovers 3 common mistakes people make in their Ad accounts and shares exactly how you can correct them right now, as well as sharing things you can change on your website that could be hindering your ability to c…
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Jul 25, 2021
E68: Roland Gossage - Gain An Edge Over Your Competitors With Advanced Site Search & Personalisation
Roland has worked in the retail space for the last 20 years, the last 15 of those specifically being in eCommerce. In 2013 he became the CEO of GroupBy, a 70-strong team of conversion specialists based in Toronto who are dedicated to boosting the sales of eCommerce sites with their suite of eCommerce tools.
Roland is committed to creating seamless omni-channel experiences and improving existing eCommerce experiences and has done so for some of America’s largest companies including Bed Bath & Beyond and CVS Pharmacy.
In this episode, he explains how to improve the customer journey on your site with search and navigation, how to get started with creating a more personalised experience, as well as how to use the data you collect within your brick and mortar store to create an improved experience online.
Roland shares some great quick wins you can start implementing to your site straight away to immediately improve your site experience, so get listening and use these tips to really ra…
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Jul 18, 2021
E67: Jessica Coster - Creating a Badass Email Marketing Strategy to Maximise Revenue
Jessica is the CEO and Founder of eCommerce Badassery, offering eCommerce and email marketing strategy coaching for female entrepreneurs who want to scale their businesses. Jessica’s passion for helping other businesswomen came after she noticed that there was a gap in education for female entrepreneurs. She now strives to use what she’s learnt in her many years in the eCommerce space to help female-led businesses thrive.
In this episode we focus on Jessica’s email marketing expertise and she shares a whole host of actionable strategies to take your email marketing to the next level and maximise its revenue. She talks about the benefits that email marketing can bring to your business and the importance of using the data from this to inform your future marketing.
We also cover the ideal email frequency depending on the size of your business, the best ways to approach disengaged audiences, Jessica’s effective audience segmentation method, as well as how to prepare your strategy…
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Jul 11, 2021
E66: Matt Edmundson - What to Focus on if You Really Want Your eCommerce Business to Grow
Matt is the CEO of The Jersey Company, a group of health, wellness and beauty companies, and Managing Director of Kurious Digital, an experience-based eCommerce platform. Matt also hosts The eCommerce Podcast where he chats to entrepreneurs and leaders in digital so listeners can take away actionable advice to put into their own eCommerce businesses.
Matt’s been active in the eCommerce space since 2002 and in that time has started a whole host of different eCommerce websites. In this episode, Matt shares what he’s learnt from his extensive experience in running eCommerce businesses and how his lack of fear of failure is what has led to his success today.
Matt discusses a business model that any eCommerce store can use to hone in on their core values and in turn grow their business. He’s also super passionate about how the people you employ as a business impacts your performance and explains his system for hiring the right people every time. We also dove into things he’s learn…
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Jul 4, 2021
E65: Lauren Schwartz - How to Make Creative That Stops The Scroll
Lauren is the Founder and Creative Director of The Loft 325 in California and works with brands to nail their creative advertising campaigns. Lauren started out in the eCommerce space 15 years ago focussing on web design and email marketing before finding her passion for paid advertising a few years later.
She’s obsessed with developing creative strategies and experimenting with different creative techniques to work out what works best for all of the brands she works with in order to help them achieve winning results.
In this episode, Lauren discusses exactly why getting your brand creative right is such an important part of your advertising strategy and how to design specifically for the platform you’re advertising on. She shares her tips specifically for advertising on Facebook and Pinterest as well as general strategies that work for any platform. Lauren also discusses where she gets her inspiration from so that she’s producing up-to-date and relevant content that draws peop…
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Jun 27, 2021
E64: Mike Rhodes - The Ultimate Guide to Google Ads to Grow Your eCommerce Store
Mike is the CEO and Founder of WebSavvy, a world-leading agency based in Australia, as well as Founder of AgencySavvy, a community created specifically for agency owners who want to grow their businesses. Mike is also the author of the world’s bestselling book on Google Ads: ‘The Ultimate Guide to Google Adwords’ with Perry Marshall.
Mike’s passion for Google Ads didn’t start in the most conventional of ways - ever since he was a child he dreamt of being a helicopter pilot and that’s what he pursued until later realising it wasn’t quite the dream he’d been imagining. After dipping into digital marketing for a bit, it wasn’t until he watched a talk with Perry Marshall in 2004 about Google Ads everything started to fall into place and his career took off from there.
He founded his agency WebSavvy in 2006 and in this episode, Mike shares what led to its global success, from hiring the right people, to coming up with winning strategies to get his client’s big results.…
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Jun 20, 2021
E63: Alex McEachern - Retention Strategies That Keep Customers Coming Back for Life
Alex is an eCommerce Marketing and Customer Retention expert based in Ontario, Canada. Alex has helped 100s of businesses implement their retention strategies and thrives off of developing solutions that turn one-time purchasers into customers that keep coming back for more and more and more.
In this episode, Alex discusses what exactly customer retention is and how to implement strategies to achieve your retention goals. We talk about one of the biggest challenges that eCommerce stores face - returns - and how to flip that negative customer experience into a positive one that sees them becoming lifelong brand advocates.
Alex also discusses how you can improve your post and pre-purchase strategies to improve customer experience, formulas you can use to calculate your current Customer Lifetime Value, as well as brands to take inspiration from who are absolutely nailing their retention strategies.
It can be easy enough getting one-time purchases, but in the interest of really growing…
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Jun 13, 2021
E62: Mike Provance - Developing the Perfect Omni-Channel Experience and Using Predictive Marketing to Succeed in the Drinks Industry
Mike is the CEO of 3x3, a marketing company that works with beer, wine and spirit retailers across the US to scale their businesses by driving more meaningful actions.
Mike talks to us about how he uses a predictive marketing model, using data from over 1,500 retailers, to develop audiences for all kinds of niches within the drinks industry. In this episode, we also discuss the sudden rise in digital over the past 18 months and how this will affect our traditional brick and mortar stores, as well as how to develop your marketing strategy using both to create the ultimate customer experience.
We also talk about the importance of instilling customer loyalty and how to develop lifetime customers, as well as common hurdles Mike has seen eCommerce stores face and how to overcome them.
If you run an eCommerce store within the drinks industry, or want to find out how to create a seamless experience for your customers both online and offline, then grab your notebook, listen in and take in a…
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Jun 6, 2021
E61: Trevor Ginn - How Mastering Online Marketplaces Can Enhance Your eCommerce Business
Trevor has over 10 years of experience across the whole spectrum of eCommerce and has successfully turned over millions of pounds a year through his own stores. In 2016, Trevor founded Vendlab, an eCommerce consultancy focussing on online marketplaces like Amazon and eBay, helping other merchants launch and manage their presence on these marketplaces.
Trevor is incredibly passionate and knowledgeable about online marketplaces and has in particular achieved incredible success with his own store selling nursery products, which has generated over £4 million in turnover.
In this episode, we discuss how marketplaces can work for eCommerce stores at every stage, from just starting out, all the way up to well established businesses, as well as comparing different marketplaces across the world and discussing which ones generate the best results.
We also talk about the best strategies to compete with Amazon’s increasing number of own-branded products, in addition to how to incorporate aut…
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May 30, 2021
E60: Eli Schwartz - Introducing Product-Led SEO - What It Is, Why It’s Effective & How It’s Transforming eCommerce Businesses
Eli is a Growth Advisor and Consultant and has worked with big names including Shutterstock, SurveyMonkey, Quora and Zendesk to help build their Product-Led SEO strategies. He’s also become known for his bestselling book, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy.
In this episode, Eli talks to us about how he came to create Product-Led SEO and exactly what makes it different from traditional SEO. He shares his experiences of implementing Product-Led SEO within the eCommerce space and how it has impacted specific businesses’ success, as well as the key metrics you should be using to monitor performance and results in this product-led approach.
Interested in taking the leap into Product-Led SEO? Then listen in as Eli shares how businesses like you can get started with Product-Led SEO and how it can take your performance to the next level.
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May 23, 2021
E59: William Christensen - Fast Forward Your Growth With Automation
Will is the CEO of DataAutomation, where him and his team create innovative solutions to all kinds of eCommerce problems.
His passion for automation began when he was spending 16 hours manually putting together reports, and it wasn’t until a colleague introduced him to VLOOKUPs in Excel, that he became obsessed with developing efficient solutions with coding and automation.
In this episode, Will discusses why eCommerce stores should be automating their processes if they want to maximise their growth, shares innovative ways to improve your customer service and sales using automated support systems, as well as some insights into where Will sees automation going in the next 3 years.
He also shares his 15-1-1-5 methodology that can be used by any business to really drill down into the areas that are slowing you down and come up with solutions to make them more efficient.
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May 16, 2021
E58: Kirk Williams - PPC Advertising & How to Fine-Tune Your Google Shopping Ads to Get Ahead of Competitors
Kirk has been working in Digital Marketing since 2009 and started his own Paid Search marketing agency, ZATO, in 2011. He’s been recognised as one of the 25 most influential PPCers in the world for 4 years running and Kirk has since been sharing his insane knowledge on his website zatomarketing.com, his own Smart Shopping course on Udemy and his newly released book, Ponderings of a PPC Professional.
In this week’s episode, Kirk tells us exactly how he became one of the biggest names in PPC, discusses the pros and cons of paid Ads for both established and start-up eCommerce stores, as well as the key things any eCommece business needs to drive growth and success.
We also dive into Google Shopping, where we talk over the benefits of Smart Shopping vs manual Shopping, we discuss best practices when it comes to monitoring and fine tuning your campaigns, the steps most people ignore when it comes to making your Ads stand out and how this can transform your performance.
Want to up you…
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May 9, 2021
E57: Neil Twa - How to Get Your Products Ranking on Amazon & The Secrets to Success with Amazon FBA
Neil is an eCommerce and Amazon marketing expert and works with Amazon brand owners to build incredibly successful eCommerce businesses. After leaving university to jump into the newly emerging world of eCommerce, Neil went on to start Voltage Digital Marketing, who launch, operate, and acquire eCommerce brands with a focus on Amazon FBA.
In this episode we discuss the best tips for getting started and growing a business on Amazon FBA. From building your brand, what products to avoid and optimising your SKUs, to Neil’s range of small wins that any Amazon seller can implement, and his incredibly successful framework that generated $4 million in one year.
We also discuss the future success and growth of Amazon - will it be hindered by more people starting to shop local? Or will their constant innovation and reputation for easy, rapid service keep it as the number one eCommerce destination?
Listen in to find out our thoughts on this debate, and much much more in this episode of eCom@…
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May 2, 2021
E56: Nathan Kelleher - How to Nail Your Business’ Logistics for the Best Customer Experience
Nathan is an experienced eCommerce logistics professional and eCommerce entrepreneur. Having been given the opportunity to work at the Sydney Olympics in a logistics role after finishing university, Nathan has since taken on a number of senior roles helping businesses to optimise their fulfillment processes.
In this episode we spoke to Nathan about the basics of eCommerce logistics, from deciding whether to fulfill orders yourself or to source a provider, to what you should be considering when sourcing that provider so that you pick one that is best suited to your business.
We also discuss the pros and cons of both free and paid delivery, as well as the increasing demand for free next day delivery since the boom of Amazon Prime and how smaller businesses can start to implement it in an efficient way.
The quality of your business’ delivery service has a huge impact on your customers’ perceptions of the business, which is why it is essential to get right. So get listening and take…
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Apr 25, 2021
E55: Tobi Oluwole - The Keys to Growing Your Shopify Store & Making it a Success
Tobi Oluwole is a Nigerian entrepreneur based in Ottawa, Canada. During the day he works as a Merchant Success Manager at Shopify. He is the Co-Founder of 3Skills - a company that has helped more than 150 people land full-time jobs in Canada since 2019. Tobi is also the Founder of TPS Accelerator which is an 8-Week virtual program that teaches people how to build a second stream of income with a side hustle.
In this episode, Tobi talks about how he’s helped Shopify stores grow their businesses and the specific tools within Shopify that can make a massive difference to your customer experience. He explains the biggest mistakes merchants make with their stores that could be hindering their growth and gives advice on how to avoid them.
With the number of eCommerce businesses hugely increasing since lockdown, Tobi also discusses ways to get ahead of competitors if you’re selling in a competitive niche, such as drilling down into your target audience and focussing on testing your prod…
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Apr 18, 2021
E54: Jim Herbert - How Small Changes Can Make the Biggest Differences When Growing Your Online Store
Jim is the Vice President and General Manager EMEA at BigCommerce. Having spent more than 20 years working in digital strategy, eCommerce and in the tech industry, Jim brings a wealth of knowledge to this episode.
Technology has always been his passion and since studying Computer Science at university back in the early 90’s, he has since taken on a variety of roles within the industry, as well as running his own eCommerce agency until 2015.
In this episode, we talk about the main benefits of BigCommerce and opinions on other similar platforms like Shopify, the common mistakes he sees stores make when they’re trying to grow and what you can do to avoid them. Jim also gives some great insight into how to better understand your customer journey and how that understanding can inform better decisions, as well as how simple changes to your checkout experience can drive more sales.
If you’re an eCommerce store owner using one of the big eCommerce platforms like BigCommerce or Shopify…
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Apr 11, 2021
E53: Alastair Campbell - Introducing mScore - Could This be the End of Unproductive Meetings?
Alastair is the Founder of one of the most widely used websites in business, Company Check, which allows you to check company financial and director history. He has also founded several other companies over the last 20 years including UK Data, Carsnip, and more recently, mScore.
mScore was founded to solve the frustration from endless, and often useless company meetings by allowing employees to score each meeting based on their efficiency, with the aim of dramatically cutting down the costs and time associated with them.
In this episode, Alastair talks to us about how he left the corporate London life and found freedom with his own businesses. As well as giving us some insights into what his businesses do, he also deals some great advice for starting your own business, how to choose the best business model and tips on hiring the right people for your company.
So if you’re a budding entrepreneur, then this is the episode for you!
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Apr 4, 2021
E52: Jack Stevens - The Story Behind the Side Hustle - Creating a Sustainable Sock Brand Alongside Leading a Global eCommerce Team
Jack is the Global Head of eCommerce at OKA, a luxury furniture retailer offering unique furniture collections in the UK and more recently in the US. Last year, Jack also founded his own sustainable men’s sock brand, Sirluxe Socks.
In this episode we discuss his role at OKA, including which marketing strategies work best for them, how to target your audience more efficiently using SEO, as well as talking about the differences between marketing in the UK compared with the US and the best way to alter your strategy to best suit each market.
He tells his story behind the creation of Sirluxe Socks, from the initial market research, planning the logistics, to mapping out the plans for future growth. He also shares how he manages his time in order to successfully run his eCommerce business alongside his full-time senior role at OKA.
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Mar 28, 2021
E51: Simon Akers - Performance Marketing, Mental Health & Lockdown - How It’s All Changed One Year On
Simon is the Founder of Archmon, a growth marketing consultancy based in Lincoln, which is dedicated to helping clients maximise their performance through actionable media plans and strategies. He’s worked with a number of big brands over the years including Samsung, BT, Vodafone and Tastecard.
Simon is also an industry writer, mental health champion and author of his brand new book, Back to Basics: 21 Ways to Increase Marketing Performance and Success.
In this episode he talks about the difference between brand and performance marketing, and how to decide which one is best for your business goals, how to pick the right eCommerce tools for performance, as well as what he thinks the future of performance marketing looks like.
Simon is incredibly passionate about mental health education and in this podcast, he shares his experiences with imposter syndrome and what we can do as a society to normalise it. We also discuss how lockdown has affected mental health, and how it's distorted…
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Mar 21, 2021
E50: Rand Fishkin - Get Ahead of the Mainstream with Smarter Audience Targeting
Rand is the creator of Moz, formerly a blog and online community where SEO experts could share their ideas and expertise and now provides a range of SEO solutions that are widely used around the world. More recently, Rand founded SparkToro, a market research and audience intelligence tool designed to better inform business’ advertising and content strategies.
His journey into SEO started as a matter of necessity when he couldn’t afford SEO professionals for his web projects, so had no other option than to learn how to do it himself. It was his frustrations from his own learning journey that inspired him to start his own blog, SEOmoz, with the hope that he could make SEO easier for others. Since then it has reached millions of people and has grown to become Moz as we know it today.
In this episode, Rand talks about his journey of founding both Moz and SparkToro and discusses what exactly he attributes to their success and how these tools have been able to help eCommerce businesses…
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Mar 14, 2021
E49 Mareike Turner - Mastering Customer Experience to Help Businesses Grow
Mareike Turner is the Director of Operations & CX at Payability, a leading funding platform based in New York, which have been providing flexible cash flow solutions for eCommerce marketplace sellers since 2015.
Mareike grew up in a small town in the North of Germany and later moved to Hamburg to start a career in offline trading. Her career then pivoted towards eCommerce 6 years ago when she was offered the opportunity to work for Etsy in New York as an Account Manager, where she helped creative entrepreneurs from all over the world to grow their businesses. Following this, she made her move to Fintech company Payability, where she now manages a team of CX experts.
In this episode, she talks to us about how Payability helps eCommerce businesses with cash flow, as well as giving some fantastic advice on how to manage your cash flow effectively as a business. Also, as an expert in Customer Experience, she shares how you can improve the CX within your own business, as well as stressing…
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Mar 7, 2021
E48: Paula Thomas - Maximise Your Business With Customer Loyalty Programmes
Paula Thomas is the creator and host of the Let’s Talk Loyalty podcast, where she shares her expertise on loyalty programmes, as well as interviewing loyalty marketing experts from all around the world.
Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. She was tasked with getting more people to book directly through their website, and her solution? You guessed it. She led the development of their first customer loyalty programme and since then she’s been working on world-leading loyalty schemes for brands including Avios, O2 Ireland, AIB and The Entertainer Group.
In this episode we talk about the power of loyalty schemes and how they can maximise the business out of your existing customers. Paula discusses several ways businesses can implement loyalty schemes, as well as how to create incentives people can’t refuse, where loyalty schemes are headed for in the future and the best ways to measure your loyal…
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Feb 28, 2021
E47: Joe Daft and Greg Downey - The Future is Now - Grow Your Business with Automation and Robotics
This week we’re joined by Joe Daft, Head of Robotics and Greg Downey, Robotics Business Consultant at Orderwise Warehouse Robotics. OW Robotics specialise in driving growth in UK businesses through flexible and scalable warehouse automation, using state-of-the-art technology that improves efficiency of up to a massive 90% and labour cost savings of up to 50%.
In this episode they talk to us about the different robotics solutions that are available to eCommerce stores and exactly how automating your operations can save you space, time and money in the long term. We also discuss how robotics are no longer just used by eCommerce giants like Amazon, since the pandemic has now forced thousands of businesses to consider the implementation of robotics solutions in order to keep up with huge increases in demand.
Joe and Greg give some great advice on how you can get started with robotics as an eCom business, as well as insights into when you’ll start to see a return on your investment, h…
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Feb 21, 2021
E46: Monique Hoelker - How to Develop Your Email Marketing Strategy as an eCommerce Business
Monique Hoelker is a Customer Training Specialist for ActiveCampaign. Based in Chicago, they’re one of the world’s leading customer experience automation platforms who strive to help businesses grow by creating meaningful connections with their customers.
In this episode we focus on email marketing and exactly how you can make it your leading strategy for customer retention. We use email for everything; from work, to social media accounts, to online shopping, nearly everybody has one. Email usage is set to carry on rising by 3% year on year for the foreseeable future, which is why it has become an essential tool for staying connected with your buyers.
Mo gives some fantastic advice that you can start implementing to ensure your email strategy is bringing in big results, including how to improve your open and click-through rates, preventing email fatigue, the most effective segmentation strategies, as well as how to design your emails so that they set the right tone for the relati…
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Feb 14, 2021
E45: Hannah Thorpe - Get Ahead of the Competition with the Latest SEO Strategies
Hannah is an SEO specialist and Managing Director at London-based Digital Marketing agency Verkeer. She has extensive experience working with clients from a variety of sectors to help them achieve their business goals, which involves anything from resolving technical issues, creating integrated campaigns and building bespoke strategies.
She’s also got some incredible achievements under her belt, such as winning the Young Search Professional of the year in 2017 and speaking at some of the biggest SEO events including BrightonSEO and SMX Advanced.
In this episode, Hannah talks about how to decide which keywords you should be ranking for, how resolving simple technical problems can lead to big results, the up and coming areas in SEO that you need to be looking out for and she also shares her favourite SEO tools that she swears by for success.
Listen now and find out how to optimise your website for the best organic results and discover some of the key tricks you could be missing out…
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Feb 7, 2021
E44: Matt Thorpe - Build Customer Loyalty that Lasts a Lifetime
Matt is a digital marketing consultant, who after several years of working in-house for big brands like Jack Wills and Ann Summers, now runs his own consulting business - Grasshopper Web Consulting and is helping businesses to grow their sales and loyal customer bases every day.
In this episode, Matt highlights the importance of building strong relationships with your customers and how this can keep them coming back to your business time and time again. He gives some great tips on how to improve your customers’ loyalty, how to optimise your online store to keep visitors hooked, as well as sharing how nurturing your customers can make you stand out in a competitive market.
So join us on the podcast to find out exactly what you can start doing to increase the lifetime value of your customers, how to use social media and other tools to build a bridge between you and your customers and how these strategies can boost your business!
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Jan 31, 2021
E43: Helen Rankin - The Journey to a Successful Eco-Friendly Baby Brand
Helen is the Managing Director of eco-friendly baby brand, Cheeky Wipes. Cheeky Wipes was created 13 years ago and has since been at the forefront of developing reusable baby products that are both more friendly for babies and the planet!
Helen discovered the need for reusable baby wipes after having her first son and realising just how damaging they were to both skin and the environment. After successfully developing a business around cloth baby wipes, she’s since expanded her range to include reusable makeup removal pads, period pants and more.
Not only had she developed a business to help parents make more eco-conscious decisions, but also found that running her own business was the perfect way to balance her work and home life to allow her to spend more time with her family.
So join us on this episode with Helen as she gives us some great insights into the reality of starting her own business, the biggest challenges she’s faced along the way, the marketing strategies that ha…
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Jan 24, 2021
E42: Gavin Jocius - How to Succeed in International Markets
Gavin is the Founder of River Wise Ventures, an independent investment firm based in Durham, North Carolina. He has over 19 years of experience working in eCommerce and tech, and since founding River Wise Ventures, has been investing in disruptive startups in North America and using technology to scale up their businesses.
In this episode of the podcast, we talk about what investors look for in eCommerce businesses, how to explore international markets and test their viability with growth hacking, as well as discussing the fundamentals of eCommerce business growth.
Join us on this episode for loads of great advice from Gavin to help you explore international opportunities for your eCommerce business and how to make the most out of your marketing strategies such as email and social media.
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Jan 17, 2021
E41: Phoebe Skinner - Get the Most Out of Your Business With Local SEO
Phoebe is the Project Coordinator here at eComOne and SEO Traffic Lab. She’s an expert in all things SEO and has worked with clients from all over the country to help grow their businesses organically.
Phoebe takes us through her journey in digital marketing, from starting out as an apprentice at SEO Traffic Lab just under 6 years ago, to now managing a team of Account Managers and organising projects. She talks about some of her favourite projects she’s worked on over the years and gives some great advice on what she’s learned in the process!
This week she also discusses the importance of local SEO no matter what your business size, what steps you need to be taking to optimise your Google My Business page and the best tools you should be using to manage your projects.
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Jan 10, 2021
E40: Joe Glover - Building a Marketing Community Founded on Kindness
Joe is the Founder of The Marketing Meetup, a marketing community with a difference. After attending endless networking events where all other people wanted to do was sell to him, Joe wanted to create a community of marketers who had a genuine interest in learning and getting to know each other.
What started as a small networking event in Cambridge in 2016, The Marketing Meetup has now turned into a community of over 20,000 people and counting in the UK and USA. The Marketing Meetup now hosts events with some of the biggest names in marketing, as well as inspirational talks from Oscar nominees and disabled rights champions.
In this episode, Joe tells us all about his motivations behind creating The Marketing Meetup, why it’s so important for your brand to have a community, as well as well as giving practical tips on how to make your community a success.
So listen in to find out how to build a community that people really care about, and how it can make your brand stand out from th…
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Jan 3, 2021
E39: Tony Leake - Managing Stress and Anxiety as a Business Leader
Tony is a therapist, coach and trainer, who specifically helps senior professionals and business owners with stress and anxiety management. Ten years ago, Tony was stuck in an unfulfilling job that caused extreme anxiety, stress and panic attacks, which eventually caused him to be hospitalised. It was this wake up call that led him to retrain as a therapist and he’s been transforming people’s lives ever since.
In this episode, Tony gives some great advice on how to deal with anxiety and panic attacks, how to manage anxiety as a business leader, what to do when you feel like you’ve lost your purpose and tells us the amazing story of how he helped a client overcome his debilitating anxiety after being housebound for 4 years.
Join us on this podcast as we open up about personal experiences with mental health, why it’s so important to learn how to manage anxiety and stress, and advice to anyone thinking about getting an anxiety coach.
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Dec 6, 2020
Ep 38: Thomas Vosper - It’s Time to Rethink the Way We Shop - The Start of a Brand New Marketplace
Thomas is the CEO and Co-Founder of aisle 3, a brand new shopping marketplace based in the UK. After being made redundant just before lockdown, Thomas identified a gap for an online marketplace that seeks to solve two of the biggest problems in eCommerce. aisle 3 was founded on the belief that shoppers should be fully informed when making purchases and should be able to base their decisions on the things that are most important to them, such as price, delivery and sustainability.
In this podcast, Thomas takes us through how he started his business from scratch during lockdown, what he’s learnt from the process and explains to us how his marketplace is exactly what the industry needs to form better connections between sellers and consumers.
We discuss how eCommerce giants like Amazon have gone from strength to strength during the 2020 pandemic - however is it time to stop feeding the eCommerce giants and start reaping the benefits of shopping with independent retailers? Maybe we nee…
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Nov 29, 2020
Ep 37: Callum McKeefery - Get More From Your Business With Online Reviews
Callum is the Founder and CEO of Reviews.io, a leading provider of authentic review collection, who are truly dedicated to helping companies (like Carphone Warehouse, Sports Direct and Flannels, just to name a few) bring in more business through the power of customer reviews.
In this podcast, Callum takes us through his journey of how he set up Reviews.io and how they’re now helping businesses all over the world grow and spread awareness of their brands through social proof.
He talks to us about how reviews are essential to the success of any business, and how building connections between past customers and new potential customers is key to bringing in more revenue. He also stresses how important it has been for Reviews.io to be constantly innovating in order to stay ahead of the game in such a competitive industry - which has helped fuel some of their most exciting features such as video reviews and their new Influence tool.
So get listening to find out how you could be using cus…
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Nov 22, 2020
Ep 36: Emily McGuire - How to Start Uncovering Hidden Revenue with Email Marketing
Emily is the Owner and Chief Email Marketer at Flourish & Grit, an email marketing and automation studio in Michigan, USA. She primarily worked in social media before moving into email marketing, and has been using its power to transform business’ marketing strategies ever since.
In this podcast, Emily discusses the importance of implementing an email marketing strategy for your ecommerce business and how it has the potential to start contributing to 20-30% of your revenue.
She talks to us about how she developed an abandoned cart campaign that earned over $1 million annually, and how in a world that’s now busier than ever, implementing a similar campaign can be crucial to reminding potential customers to come back and follow through with their purchase.
Join us to find out why email marketing is one of the keys to building a more personal connection with customers and how it can keep them coming back for more!
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Nov 15, 2020
Ep 35: Richard Hill - From eCommerce Business Owner to Agency CEO, The Story Behind SEO Traffic Lab and eComOne
Richard Hill is the CEO and Founder of SEO Traffic Lab and its sister company eComOne. He has over 20 years’ experience running and developing online businesses and is dedicated to driving real growth for his clients through the power of digital marketing.
In this podcast, Richard shares his journey of how he went from running his own eCommerce business selling computer components, to how he found his passion for helping businesses grow with SEO & PPC.
Richard discusses how lockdown has affected his businesses and how he’s tackled the many obstacles that have come with it. He speaks about how important it has been now more than ever to find creative ways to maintain and establish connections with both existing and prospecting clients.
He also explains how important your mindset is when it comes to tackling tough challenges - whether in business or your personal life - and deals some practical advice on how to pick yourself back up again when life gets a little overwhelming.
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Nov 8, 2020
Ep 34: Eric Hilton - Innovation and Research, The Magic Behind Nutrapharma and MiNutra
Eric Hilton is the CEO of Nutrapharma, a research and innovation company for health and science He is also the CEO of MiNutra, a company that researches and develops personalised nutrition and medicine research products.
He has over 20 years of experience in the Pharmaceutical and Healthcare industry; he has a proven track record of delivering and implementing sales and marketing strategies that get results.
In this podcast, Eric shares the story behind both of his companies and his predictions for the next five years. He discusses one of his latest projects, selling his products online and how personalisation will accelerate his sales.
He discloses his top tips for securing funding and how he scaled his business using the 4ps (partnerships, price, product and people). Eric talks openly about a recent health diagnosis which massively impacted his life and highlighted the importance of living his values. Lastly, he shares his book recommendations.
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Nov 1, 2020
Ep 33: Ryan Carruthers - How to Build a Community Around Your eCommerce Business
Ryan Carruthers is the CEO and Founder of Membership Mastery, Betfair Trading Community and Carruthers. He has years of experience in the membership industry and eCommerce world, implementing and coaching businesses to create an online community that drives sales and loyalty.
In this podcast Ryan talks about memberships and how eCommerce businesses can monetize them for customer loyalty and retention. He shares his top and hidden tips for success. Find out how to get people to sign up, stay and engage with your membership.
Did you know that you can buy Facebook groups for low prices? Well, he shares how to do this and how to add your own magic to that community. He stresses the power of feedback from disengaged and leaving customers and says that the importance of getting into the mindset of your members and solving their problems.
Of course, the podcast ends with a book recommendation and a disclosure, he loves his cat more than his wife AND business.
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Oct 25, 2020
Ep 32: Holly Carless - The Journey of a Shy Apprentice to Confident SEO and PR Executive
Holly Carless is a Digital Marketing Assistant at eComOne and SEO Traffic Lab. She specialises in outreach (link building) and on-page content to improve business’ SEO. She started off her journey as a shy apprentice and is transforming into a confident SEO and PR Executive.
In this podcast Holly shares her journey within the business, the aspects of the job she loves the most and her biggest challenges. She divulges some SEO tips and explains the importance of domain authority and organic traffic.
Find out her top tips to improve your SEO, courses and her secrets to success when securing links. She discusses how she creates insane content and how to stay focused. Finally, she shares her favourite cocktail, tools to measure your SEO efforts and a book recommendation.
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Oct 18, 2020
Ep 31: Glenn Fisher - How to Write Direct Response Copy That Generates Sales
Glenn Fisher is an author, copywriter, podcaster and speaker. He is the founder of AllGoodCopy.com. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. He currently writes copy for international businesses, brands and agencies.
In this podcast, Glenn discusses how businesses can use copy to generate sales. He talks about his career history and his book, The Art of the Click. Find out what direct response copywriting is and the power of constant testing and using language that influences behaviour.
He shares the framework which helps copywriters improve their copy, The 4 Us and FK Score and stresses the importance of making copy all about the reader. He states the value in learning on the job, reading outside of your industry and learning from your customers to write copy that sells.
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Oct 11, 2020
Ep 30: Tia Roqaa - Founder of Roccabox Shares Her Rollercoaster Journey to Success
Tia Roqaa is the Founder of Roccabox, a leading independent UK beauty subscription box company. Every month they send a box full of branded beauty and wellness goodies designed to make their customers feel as good as they look.
They have partnered with incredible brands like HUDA Beauty, SugarBearHair, St. Tropez, Smashbox and Nip+Fab. Roccabox has been featured in media titles such as Grazia, Cosmopolitan and Elle.
In this podcast, Tia shares her motivation behind Roccabox and how a subscription-based model works for her business. Find out her plans for Black Friday and how they have changed over the years.
She discusses the marketing strategies that work for her business, partnerships and influencers. Tia explains how upholding high standards, engaging with email marketing, creating limited boxes and social media has helped her retain her customers.
Find out how feedback is the key to securing long term relationships with her partners and how to approach the big brands in the fir…
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Oct 5, 2020
Ep 29: Franklin Baeza - Objectives, Creatives and Experimentation, Running Facebook Campaigns That Convert
Frankie Baeza is the Founder of ROAS Systems, a Facebook Partner agency that specialises in paid social advertising. He is also a lead trainer of Facebook Blueprint, the qualification every aspiring Pay Per Click enthusiast aspires to attain.
In this podcast, Frankie divulges secrets for success with Facebook Ads. He shares the objectives that deliver results, where to start with Social Ads and how he got into Social Ads. He stresses the importance of aligning your Facebook objectives with your business goals, the importance of experimenting with your creatives and how to stand out.
Find out how to improve Facebook Ads that aren’t getting results, the best Ad campaigns he has worked on and the tools for creating visuals that convert. He shares the top 3 questions he gets as a trainer and shares his book recommendations.
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Sep 27, 2020
Ep 28: Holly, Jess, Carrianne, Phoebe and Skye - Lincoln’s Answer to Loose Women Takeover eCom@One
Meet Holly Carless, Jessica Milner, Carrianne Dukes, Phoebe Skinner and Skye Tunks. These ladies have taken over the podcast for one episode to talk about all things eCommerce and life. They work for eComOne (us), are specialists in SEO and Marketing.
Find out their dream eCommerce client, their opinion on digital services tax, what products will never be sold online, their biggest influence from the world of digital marketing and why. They share what cocktail they will be, their favourite Netflix show and their go-to meal deal.
They discuss their favourite free digital marketing tool, one quick change they have seen a client make that has a huge impact on their business and what book they have enjoyed in the last year.
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Sep 20, 2020
Ep 27: Felicity Adkins - Why eCommerce Businesses Need to be Brave With Their Marketing
Felicity Adkins is the Business Director at Tonic, a market research company in London. They help clients explore, understand, control and drive change. They have worked with brands such as Coca Cola, Disney, eBay, and Google.
In this podcast, Felicity shares her journey with Tonic, why businesses need to build connections with their consumers, where to start with a research project and advice for people who want to get into her industry.
Felicity states how easily a research project can go in the wrong direction if an in-depth brief isn’t provided. She shares how consumer behaviour has changed and the power of being brave and honest with analysing your businesses success.
Find out her favourite project to date, the biggest mistakes that eCommerce retailers make and why market research is so important.
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Sep 13, 2020
Ep 26: Alex Doyle - Influencer Marketing, User-Generated Content and Sustainability - The Key to Altr London's Growth
Alex Doyle is the Founder and CEO of ALTR London, a premium male grooming and cosmetics range. His products are ethically and sustainably sourced from a manufacturer in the UK, reducing their carbon footprint massively.
In this podcast, Alex shares the story of ALTR London and why he chose to source sustainable and ethical products. He discusses how he built and grew his online community and the biggest learning point in his career.
Find out his strategies to get heard above the noise and how to build relationships with influencers. Alex shares a free tool that he uses, Carro Shopify, which shows how many followers your customers have.
He discloses the technology he uses for affiliate marketing, his plans for growth and the power of advertising on TikTok. Alex shares the biggest challenge as a young business owner and his book recommendation.
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Sep 6, 2020
Ep 25: Tony Brooks - How to be a Leader That Inspires and Motivates a Team
Tony Brooks is an inspirational speaker, leadership specialist, author and psychology academic with a proven track record in delivering strong results for leaders, businesses and organisations.
With over 20 years’ experience as a leader, including managing a £7m direct marketing account and growing his own successful company since 2007. It was a natural progression for Tony to share his expertise with people that work at local and national businesses.
In this podcast, Tony shares how he became a leadership coach, what makes a good leader and how creating a growth mindset culture can transform a business. He discloses the power of co-creating objectives, setting goals and creating habits for success.
Tony shares his advice for getting reluctant employees back in the office after working from home and how to lead a productive team while remote working. He discusses leaders which inspire him and shares his book recommendations.
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Aug 30, 2020
Ep 24: Jason Thickpenny - Turning his Hobby into a Hugely Successful eCommerce Business
Jason Thickpenny is the Managing Director of Rocket Railways, an eCommerce company in Lincolnshire. He transformed his hobby into a hugely successful eCommerce business which is going from strength to strength. He worked as a Business Development Manager at Khaos Control, a Multi-Channel Software solutions company before he founded Rocket Railways.
In this podcast, Jason shares his journey from agency to eCommerce store owner. How he applied his experience of working with eCom owners to accelerate the growth of his company and the importance of a stock management system.
He discusses his opinions on the role of physical stores and how creating an in-store experience will drive his business forward. He shares the marketing channels that have generated Rocket Railways results and the advice that he would give himself 10 years ago, to follow your passion. Find out his tips for starting and growing an eCommerce business.
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Aug 23, 2020
Ep 23: Ben Clubley - How to Master Facebook Ads for eCommerce in 2020
Ben Clubley is a PPC Account Manager at eComOne, a Google Premier Digital Marketing agency. His area of expertise lies within Facebook and Social Ads, where he has worked with national clients to generate £millions in revenue.
In this podcast, Ben goes into detail about how Facebook Advertising works. He shares what targeting eCommerce stores need to choose to get results. He discusses how Dynamic and Remarketing Ads work.
He shares advice and tools for marketers who are struggling with the creative side of Facebook Ads and how to reverse engineer competitor Ads if you are struggling with ideas. He discloses the metrics you need to measure to evaluate the success of a campaign and how to improve an Ad that is not delivering results. Lastly, he shares resources to improve your knowledge on Facebook Ads.
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Aug 16, 2020
Ep 22: Jonathan Oldhams - Optimise User Experience to Maximise Conversions
Jonathan Oldhams is the Founder of Webstraxt, a Digital Marketing agency in Newark that works with national and regional brands. They have a proven track record of delivering results. They create unique designs, content and users experiences that drive user engagement, accelerate brand loyalty and increase website conversions.
In this podcast, Jonathan discusses the essential features of eCommerce stores and quick wins that can increase the speed of your website. He stresses the importance of optimising the check out process to maximise conversions.
He shares the factors you need to consider when choosing your eCommerce platform, cost and functionality. Jonathan delves into the value of UX design and the importance of analysing the data provided to understand the customer journey. He goes into detail about the future of UX and click and collect.
Find out what the biggest mistakes he sees on eCommerce sites and a book recommendation to advance your knowledge.
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Aug 9, 2020
Ep 21: James O'Leary - The Relationship Between User Experience and Design
James O’Leary is a Co-founder of United Agency, a premier brand and web design business in Lincolnshire. United is made up of a team of creatives who have a rich history of delivering outstanding work and commercial results.
James has been working in design his whole life, from studying it at University to heading up several successful agencies. His passion and knowledge about design is phenomenal.
In this podcast, James shares his career story. He stresses the importance of understanding the customer journey and telling the brands’ story through design. He talks about the best eCommerce platforms, tips to improve the UX of the website and mobile site.
James shares the biggest mistakes he sees on eCommerce sites and the fundamentals of a successful website, a clear message, strong brand identity and understanding your target audience.
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Aug 2, 2020
Ep 20: Olga Wojas - How eCommerce Retailers Can Optimise Their Data Feed to Maximise Results
Olga Wojas is the Country Manager UK at DataFeedWatch. DataFeedWatch is a business which provides data feed management and optimisation software for businesses worldwide. They are trusted by 10,000+ online merchants, in 50 different countries and distribute products on 1000 global eCommerce channels.
In this podcast, Olga shares where to start with feeds and the 3 must-have features to optimise your feed. She discussed supplementary feeds and what optional features are a no brainer to deliver better results. She shares her advice on how you can automate and optimise your data feed to improve your exposure on the search engine.
She shares the biggest mistakes that eCommerce retailers make with their data feed and shares one of the hidden secrets that drive better results, eliminating your product ID. She discusses the benefits of joining a CSS partner and the importance of delivering a seamless customer experience online.
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Jul 26, 2020
Ep 19: Daniel Peach - How to Optimise Display and YouTube Ads to Maximise Your Revenue
Daniel Peach is the Retail Digitisation Lead for Google’s Go-to-Market Strategy team in London, developing customer programmes, products, and tools to empower retailers in Europe, the Middle East and Africa.
He has worked for IBM as a Managing Consultant in the Cognitive Process Transformation department and a Senior Consultant working in their Business Strategy and Analytics department.
In this podcast, Daniel* *shares how eCommerce retailers can optimise their Display and YouTube Ads with a ROAS driven approach. The shift in the way shoppers interacts with YouTube and which Non-Re-marketing audience to use with the objective of increasing ROAS.
He discusses the biggest opportunity with YouTube Ads and how to stand out with your creatives. He shares the biggest mistake that eCommerce retailers make with Display Advertising and the trends that will stay long term. Finally, we finish with a book recommendation.
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Jul 19, 2020
Ep 18: Stuart Maclaren - Thinking Outside of the Box to Drive Sales
Stuart is the CEO to 3 brands, Your Print Partner, Santa Sacks and Custom Gifts. Your Print Partner is the UK’s fastest-growing printing company, working with brands such as Cancer Research UK. Santa Sacks is exactly what it says on the tin, with an average of 100,000 orders every Christmas, this business is growing at an astounding rate. YPP Group supplies custom gifts and has worked with Warner Bros, football clubs and a whole range of chocolate brands, to name a few.
Over lockdown, Stuart has been incredibly busy supplying brands such as Starbucks and Costa, with sanitiser and PPE products.
In this podcast, Stuart shares how his eCommerce businesses were created and the importance of delivering on your promise for success. His discusses his opinion on the future of Print and the power of personalisation.
He shares the heartwarming story of how he hired a plane to supply the NHS and big brands, such as Starbucks, Costa and KFC, with PPE equipment and hand sanitiser. Using Linked…
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Jul 12, 2020
Ep 17: Andrew Birkitt - Data Feed, Merchant Center and Technical SEO, Inside the Mind of a Digital Wizard
Andrew Birkitt is our technical wizard here at eComOne. He spends all day every day with his head in his clients’ data feed/merchant center as his passion lies in all things technical. He works on both local and national feeds which generate millions in revenue. Andy has worked in Digital Marketing for over 10 years and has seen it transform into the practice it is today.
In this podcast, Andy discusses how businesses can optimise their data feed for success, what high score is and how to maintain a green feed. He shares how the merchant center manages complex feeds and all the attributes you need so you appear ahead of your competitors.
He showcases his love for Digital Marketing and the importance of having a growth mindset to be successful in this industry, He shares the turning point in his career and a book recommendation.
Andrew Birkitt says, “Don’t chase the algorithm, beat your competitors”. As our technical guru, Andy knows about the latest updates with the merchant…
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Jul 6, 2020
Ep 16: Dorien Morin-van Dam - How to Use Organic Social Media as a Customer Retention Strategy
Dorien Morin-van Dam is an organic social media specialist from The USA. She has been a social media consultant, manager and owner for 10 years.
Her expertise lies within strategic planning and consulting, with a passion for content marketing and community management.
In this podcast, Dorien shares the best social media platform for eCommerce, how to get started with Pinterest, the power of Facebook groups and how to collate an email list from Facebook groups.
She shares the impact of building an online community, discusses whether businesses should have a paid or organic strategy and how to use social media to retain customers.
Find out how to be “T-Shirt worthy”, where a customer becomes a super-fan or brand ambassador of a business. She discusses her opinion on influencer marketing and what conferences you need to attend.
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Jun 29, 2020
Ep 15: Paula Short - Resilience, Passion and Trust, The Secret Behind The Success of Beauty BLVD
Paula Short is the Director and Co-founder of Beauty BLVD, a British cosmetics company that is partnered with a range of retailers, including Amazon, Superdrug, Glossybox and Jet2.com, to name a few.
Her passion and resilient attitude have resulted in her brand being hugely successful.
Paula has always been hugely passionate about the hair and beauty industry, as she has owned a salon for over 15 years. Beauty BLVD became in demand after a hugely successful launch of its Glitter Lips product, targeted at people that want to stand out and make a statement.
The brand has been seen on Coronation Street, Love Island, and Dragons’ Den.
In this podcast, Paula shares what makes Beauty BLVD so special and the key to the success of her brand, her partnership with Rachel. She discusses the importance of going on the customer journey on the website, to improve the user experience. She shares why choosing the right distributors is so important and how to find and build relationships, through…
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Jun 22, 2020
Ep 14: Thea Chippendale - How To Use Digital PR as a Link Building Strategy
Thea Chippendale is a Digital PR Executive at one of the fastest growing SEO agencies in the UK, Rise at Seven. Their bold and creative ideas have seen them work with some incredible global and national brands including, Missguided, GAME and Parkdean Resorts.* *
Thea burst onto the business scene after completing 3 years at The University of Lincoln, studying Advertising and Marketing. One of her tweets went viral, resulting in her featuring on ASOS’ website, which caught the attention of the CEO of Rise at Seven.
Thea is rapidly becoming one to watch, her passion and drive are infectious.
In this podcast, Thea shares how one of her campaigns generated nearly 1 million social shares and 400 media placements in 40 countries worldwide. How Digital PR can benefit eCommerce businesses and how to get links.
She shares the importance of building relationships with journalists and how to get your dream PR job. She shares her opinion on Follow and NoFollow links and how eCommerce busines…
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Jun 15, 2020
Ep 13: Martin Neill - Retailers Need to Start Thinking Like a Tech Company for Growth
Martin is the CEO of AirPOS, a mobile point of sale and e-commerce provider to the SME retail sector.
AirPOS has worked with many of the world's largest and best known brands, including PayPal, Samsung, Star Micronics, Casio and Epson to produce a software system that has been distributed to more than 80 countries worldwide.
In this podcast, Martin shares the benefits of AirPOS, why small retailers struggle to go online and the change to local in eCommerce. He shares the biggest mistakes CEO's make, underestimating the time it takes to solve a problem and overthinking eCommerce design.
Martin talks about the importance of a loyalty scheme that works online and offline, how retailers need to be laser-focused on data for growth, and how they need to regularly analyse the data in front of them.
He stresses that businesses need to build the customer journey before they build the website and how the future is Click and Collect.
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Jun 8, 2020
Ep 12: William Stokes - How to Become a Successful Entrepreneur
William Stokes is the joint founder and CEO of Co-Space, a flexible workspace operator providing design-led co-working, flexible office space, meeting space and event spaces around the UK; he has worked in property for years.
William had his own eCommerce store and knows the challenges and operations facing the online world.
In this podcast, William shares how he scales his business and how he gets investors. He explains the power of using your network to grow and learn, for personal development.
He shares robust advice for people starting out in eCommerce and the importance of being consistent with Instagram and knowing your niche to engage your audience.
He talks about his podcast business over beers, where he chats to some of the best entrepreneurs in the game.
If you are a budding entrepreneur or eCommerce start up, this podcast is for you.
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Jun 1, 2020
Ep 11: Lewis Ellis - Apprentice Star, Now Entrepreneur
Lewis Ellis was a finalist in The Apprentice in 2019, with a clear desire to get his travel business off the ground. He is the Director of Hiddn Travel and a freelance Marketing Consultant.
He has worked with a range of brands, offering them expert marketing advice. He has a strong passion for social media and user engagement.
In this podcast Lewis shares his experience of his time on The Apprentice, talks about his ethos behind his Fuck the Norm Vlog series and shares his “Yes Man” attitude.
He shares how he found a gap in the market in the travel industry which led to his business, Hiddn Travel. The current opportunities for eCommerce business, and if TikTok is a marketing channel that needs to be investigated.
Lewis divulges how he accelerated Argos’ sales, shares his advice on how you can improve your user experience and increase your social media following.
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May 25, 2020
Ep 10: Henry Gill - PPC Advertising, An Essential Strategy For eCommerce Success
Henry Gill is the Head of PPC at eComOne. He has spent years in the Google Ads interface and worked on accounts that generate millions in revenue.
He spends all day, every day, delivering campaigns that generate results.
He has a strong passion for automation using scripts and creates processes for effective bid changes. He has created Display, Search, Shopping, Social and Video campaigns which transformed his accounts. He knows what is working right now.
In this podcast Henry shares which PPC channel is delivering the best results in his accounts, Facebook Shops, how PPC is changing, the power of scripts in transforming a PPC account, keyword sculpting and what practices are working right now.
He shares his opinion on the change in buying habits, his routines for effective account management, the top 3 features everyone needs to analyse in their PPC accounts and the best remarketing audience. He discusses the latest Google Shopping announcement, free listings and what this really…
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May 18, 2020
Ep 09: Simon Akers - Overcoming Imposter Syndrome in Business
Simon Akers is the CEO of Archmon, a growth marketing consultancy that helps advertisers attract more customers by delivering strategies for using measurable performance media.
He has worked for a range of businesses, including Vodafone, Experian and MVF, to name a few.
In this podcast, Simon gives his honest opinion on business travel, the importance of using the right marketing channel to achieve your goals, the importance of maximising your strengths and knowing when to partner up and outsource.
He shares some cracking eCommerce tips and how he advises performance marketing growth to brands all over the world.
Simon is honest about the changing point in his career, emotional burnout. His journey with mental health and the power of talking and not being ashamed to ask for help when it is needed.
He shares his experience with imposter syndrome and how a routine helps him fight his inner battles.
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May 11, 2020
Ep 08: Alexandra Tachalova - The Power of Link Building for eCommerce
Alexandra Tachalova is a passionate and knowledgeable marketer, who has worked as the Director of Marketing for SEM Rush, has her own marketing agency and events company. She specialises in PR, content marketing, link building and outreach.
She speaks at all the best marketing expos worldwide, from Digital Olympus to Brighton SEO.
This podcast discusses how businesses can use link building to really excel their website higher on the search engine. Quick wins for eCommerce stores during COVID-19, how to optimise out of stock product pages, ranking factors eCommerce stores need to focus on. She stresses the power of link building and shares some of the best strategies she uses to gain maximum exposure.
She shares her opinion of the future of SEO, the importance of targeting the right keywords and the importance of abolishing under-performing web pages. The best training courses and tools for SEO.
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May 4, 2020
Ep 07: Brie Read - How Being Customer Focused Resulted in Insane Growth in 2 Years
Brie Read is the CEO of SNAG Tights, a hugely successful eCommerce company that started in 2017.
In such a short period of time, the company already receives over 3,000 orders every single day. Her customers are at the heart of her business model and she strongly believes that she co-owns her business with her customers, which has led to her large social media following and customer retention.
She is a self confessed data nerd, who stresses the importance of measuring the right metrics for success.
She talks about the motivation behind SNAG and how she created a £2million a month company from nothing. Tips for finding the perfect manufacturer to ensure maximum quality. How Facebook ads have accelerated her success and the fact that all her social media content is customer led. The importance of being truly customer focused and how she has achieved this. The importance of never staying complacent if you want to scale your business and how being unconventional is at the centre of SNA…
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Apr 27, 2020
Ep 06: Craig Campbell - Integrated Marketing Mix as the Future of SEO
Craig Campbell is a Glasgow based SEO expert who has been doing SEO for over 18 years, working with clients and businesses to optimise both local and national SEO.
He provides training courses and delivers talks at a whole host of Digital Marketing shows.
His passion lies within Link building and getting his clients to page one.
He shares quick wins for eCommerce businesses, the importance of user engagement signals and technical SEO for higher rankings on Google, the true value of site speed as a ranking factor, the power of link building for eCommerce, the importance of an integrated marketing mix for the future of SEO and his best campaign that delivered results.
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Apr 20, 2020
Ep 05: Ryan Carruthers - The Importance of Building an Community for Online Success
Ryan is the CEO of two companies, Betfair Trading Community and Carruthers, his property development business.
He found his passion while studying at University and found a gap in the market which led to the development of his company.
Ryan shares the success of his online business, his business model. His business model is solely focused on building a strong community and relationships with his consumers.
He talks about his journey as a business owner, realising University wasn’t for him, he used his quick wit and passion for data, to achieve success.
He discusses the power of email marketing and the tips and tricks which transformed his business.
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Apr 20, 2020
Ep 04: Vicky Denby - The Turbulent Journey of an eCommerce SME Business
Vicky has run her successful online business for over 10 years, selling baby changing bags and accessories. She has had a roller-coaster journey along the way, facing challenges which led to the closing of her physical store but triumphs which have led to her newest business venture, LiveLikeLoyalty.
She talks about how she grew her online business from the start, the challenges she has faced both professionally and personally and her strategies which have led to her success.
This podcast has raw emotion and a story many of us can relate to.
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Apr 20, 2020
Ep 03: Luke Carthy - The Power of Being a Freelancer in the eCommerce Sphere
Luke Carthy is an eCommerce growth consultant that specialises in strategy, conversion and search and has over 12 years of experience.
He is an avid eCommerce speaker, delivering talks at a range of conferences, meetups and events. He has worked for in-house brands, at agencies delivering client work and is now a fully fledged freelancer.
He shares his journey into freelance,mental health struggles with being a freelancer, the importance of identifying your niche, Lidl’s Christmas campaign URL disaster, strategies that have transformed the sales of an array of clients, and how to maximise your eCommerce site for Black Friday.
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Apr 20, 2020
Ep 02: Chloë Thomas - How to Grow in a Competitive Online World
Chloë Thomas has nearly 20 years of experience in the eCommerce sphere, working with a range of retailers and marketers, for both national and global brands. She has extensive knowledge in email marketing, Google and Facebook Ads.
She is a national eCommerce speaker, hosts her own eCommerce podcast and has published a selection of eCommerce books.
This podcast covers effective email marketing tactics, how to be truly customer focused, strategies that can grow online businesses and how you can achieve a competitive edge.
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Apr 20, 2020
Ep 01: Greg Gifford - Local SEO in your eCommerce Mix
Greg Gifford is a worldwide Local SEO expert based in Texas. He is the Vice president at Search Lab, a Local SEO Agency in Chicago.
He is an avid SEO speaker, delivering workshops across the world and is a regular face on every SEO specialists tool list, SEM Rush.
He has a strong passion for Local Search Optimisation, Email Marketing and Web Analytics.
He talks about how eCommerce businesses can use SEO to grow their business, the most important ranking factors for Google and strategies you can implement in your business.
Find out the tips and tricks to transform your Google My Business Page and appear on the first page of Google.
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Apr 2, 2020
Ep 00: Introducing eCom@One - Unfiltered Conversations with eCommerce owners, industry experts and more
Hello everyone and welcome to the eCom @ One Podcast, a weekly eCommerce Show.
I am Richard Hill, CEO and founder of eComOne.
I’ve been in eCommerce for over 20 years, starting out selling computer components back in the day when Google Shopping was free! Managing a local computer store and distribution business where I found my main passion for eCommerce. For the last 10 years I've been running my marketing agencies and helping store owners with their eCommerce marketing strategy from one man bands to national brands! With a passion for Paid Ads, SEO and building the best eCommerce marketing agency in the UK, I spend my days speaking to amazing businesses and working with our team at eComOne.
Our aim with the eCom@One Podcast is each week at 1PM on Monday we will release a fresh new Podcast episode with either a retailer, eCommerce marketer or some one on the frontline of online retailing doing amazing things….. whether that's marketing wise, business strategy, mindset or simpl…
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