The Future of Digital Communication - In Conversation with Polly Hammond
Play • 52 min

Welcome to the Areni Global podcast. Today’s episode The future of digital communication, In Conversation with Polly Hammond explores the world of digital communications, marketing as well as sustainability within that space. 

 Join host Pauline Vicard of Areni Global as she looks for answers to questions such as, How have digital communication transformed the world of fine wine? How will they continue to shape our existence? Should we care about digital communication when building a sustainable, holistic strategy?

 More about today’s guest:

Polly Hammond is the Founder and CEO of 5Forests. Polly brings over 25 years-experience in growing successful companies. As the public face of 5forests, she splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses. She’s an advisor to New Zealand Trade & Enterprise, host of the 2023 podcast Be Nice or Leave, and previously, the host of Uncorked with the Italian Wine Podcast, and the Real Business of Wine.

 Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and her work is based on insights into all the crazy and irrational reasons consumers engage with brands.

 More about 5forests:

 5forests helps lifestyle and luxury brands adapt to the rapidly changing landscape of today’s digital experience.

 5forests specializes in services that lead to tangible growth and revenue for businesses. They deal in strategies to increase traffic, improve engagement and boost sales. They also produce an extensive library of articles, insights, podcasts, newsletters, as well as downloadables that are specifically designed to help improve customer acquisition, encourage brand loyalty, drive sales, and increase efficiency. 

 Learn more about Polly Hammond:


Instagram: @pollyhammond_

Twitter: @mme_hammond


 If you want to learn more about links referenced in the interview please see below:,The%20Internet%20works%20by%20chopping%20data%20into%20chunks%20called%20packets,in%20a%20series%20of%20hops.&text=Entering%20the%20network-,Each%20packet%20hops%20to%20a%20local%20Internet%20service%20provider%20(ISP,network%20%E2%80%93%20usually%20for%20a%20fee.

 More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

 Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:


Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal


 If you want to read the cliff notes on today’s interview, just head to  

 Thank you for joining us today! 

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