Deconstructing the language of wine to attract new consumers: In Conversation with Sandrine Goeyvaerts
Play • 58 min

This week, we meet Sandrine Goeyvaerts,a Belgian wine merchant, journalist for Elle magazine and author of several books on wine. Her latest work, "Manifeste pour un vin inclusif (Manifesto for an inclusive wine) argues for a different use of language within the French-speaking wine world and looks at how changing the language of wine could open the door to new consumers.

The interview that follows is in French. For the English transcription of this conversation, visit

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