The Smart Connector
Entrepreneur Spotlight: Nick Coleman
Jul 16, 2020 · 36 min
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This is an interview between Jane Bayler and Nick Coleman, serial entrepreneur and CEO of Snaffling Pig, a Buckinghamshire (UK) premium food and drink brand, and the most popular food brand to have ever been crowdfunded - with £1.3m raised from over 1,940 investors. Nick founded Snaffling Pig, which is a savoury snack based on pork crackling, in 2014 with just £500.  In 2016 he took part in the 14th Season of BBC2 Dragons Den, winning funds from angel investor, Nick Jenkins. In 2017 he won The Virgin Foodpreneur Award. By September 2017, the business had grown to £1m a year. 18 months after that revenues exceeded £3m. Snaffling Pig subsequently won a host of other awards including: Winner Natwest GBEA National UK & Northern Ireland Food & Drink Entrepreneur of the Year 2019, Winner GBEA Entrepreneur of the Year London & South East 2019, Winner GBEA Food & Drink Brand of the Year 2019 London & South East 2019, and Winner of Buckinghamshire's Best New Business 2016.

As a serial entrepreneur, Nick also co-founded Medical Supermarket, an industry-leading healthcare supplier to the primary care and care sectors, which runs a large scale medical and cleaning supplies distribution business, delivering to over 3,500 locations each month from a warehouse facility in Aylesbury. His most recent venture, with his business partner Udhi Silva, is Startup Logistics, which helps grow food startups, by providing slick, profitable and easy direct-to -consumer sales channels, which include inventory management, picking, packing, despatching orders, building gift packs, writing personalised messages and texting customers when their orders are on the way. 

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, event host and business relationship expert, with a 20 year history in global media and marketing. Having grown and sold a £6M brand identity business to US communications group Interpublic, she currently helps entrepreneurs scale up their businesses and lives through brand marketing and property investment. Buy the best selling Smart Connector book, about entrepreneurial relationship success, here: ( UK, US). Join the Smart Connector Facebook Group here: ( Visit Jane's website ( Subscribe to Jane's YouTube channel: (

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