Mar 19, 2023
Andrew D Ive talks with George Zheleznyi, founder of Cultimate Foods
Cultimate Foods was the idea of George Zheleznyi's. Already in the cell based arena, George realised that, unless people had an ethical reason or a health reason for not eating meat, that they would try plant based meat once and almost always, never buy a second time.
George wanted to find out why this was and to find a solution to the problem so people could be converted to eating plant based meats.