Andrew Armitage talks to Dave Birss about creativity and innovation.
We discuss what creativity means and the many misconceptions people have surrounding it. Dave highlights that businesses are needing to innovate more than ever before, due to the pandemic and has some examples of those who have done so successfully.
We discuss the idea of brainstorming and the flaws that are typically found in attempts to be creative, solve problems and generate ideas when under pressure to do so.
Dave leaves us with some tips on how to structure the creative process including figuring out what you want the output of a session to be and working back from there.