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Voice Marketing with Emily Binder
Feb 20, 2021
Texas Winter Storm Update
Play • 4 min
Update on the winter storm from here in Austin, Texas.
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More episodes from Voice Marketing with Emily Binder
3 days ago
Adrenaline and FOMO - Record Low Stock Holding Periods
The average holding period for US stocks has been declining for many years now. In the 1940s the average duration was 7 years. By the turn of this century it had fallen to below 1 year. A recent study in early 2020 by researchers at wealth management firm MFS showed the holding period for NYSE-listed was 9 months. A Reuters article noted that the average holding period for US stocks has declined to 5-1/2 months in June 2020. The previous record low of six months was hit just after the 2008 crisis. In 1999, for example, 14 months was the average. Today, the temptation is clear: information is instant, trading commissions are low or $0. Trading can be exciting. Some people consider it a hobby. Some act like it's gambling. Statistically, more active trading is hazardous to your wealth . Adrenaline and FOMO fuel active trading and characterize our daily existence online. Nick Maggiulli's blog I mentioned - check out this post: Why You Shouldn’t Pick Individual Stocks See acast.com/privacy for privacy and opt-out information.
May 3, 2021
The Real Reason You Brush Your Teeth
One of my favorite examples of marketing to the unseen real or emotional reasons behind people's behaviors vs their post-rationalization. Let's talk CPG: toothpaste. And: Thanks for answering the survey / poll about the format of this show. You guys don't really like the 5 minute episodes. I'll try and keep them to 3-4 minutes. Going forward, this show will air in 3-4 minutes, 2-3 times per week. No more daily briefing. I don't have time and quality suffers when I force it. If you are listening as an Alexa Flash Briefing, just skip ahead whenever you hear a repeat. It'll be fresh the next day or day after. If it annoys you, unsub and just subscribe to the podcast since it will only be in your feed when it's new. Nothing is set in stone. Free to be you and me. Hugs. See acast.com/privacy for privacy and opt-out information.
Apr 29, 2021
The Controversial HBIC
HBIC stands for Head B*tch In Charge. Find out the history of this term which essentially means a boss bitch / alpha female in a complimentary way. Other tokenizing terms for women in leadership or executive positions which seem more PC like "She-E-O" or "She-Boss" just don't have the zing of HBIC. But I'm not here to tell you what to call yourself. I am here however to tell you to get the f'ing money! Here's that Chamath video: "in the absence of capital, you're irrelevant..." - watch: Chamath Palihapitiya says "Get The Money". Hey listener, do you like the longer format of this still brief briefing (now a 5 minute max instead of 3)? Tweet me and let me know: @emilybinder. See acast.com/privacy for privacy and opt-out information.