Jan 11, 2023
Allison Puryear: Marketing Skills for Canadian Private Practices | Ep 55
How can you become a great boss for your employees? What does it take to truly connect through copy? What is needed to launch multiple successful private practices, even in different provinces?
You can be intentional with your Canadian private practice, and create it to suit you, your temperament, and your skills. Simultaneously, you don’t have to keep growing and growing until you reach the moon! Your business is a way for you to serve the needs of your community while supporting yourself and your family.
In this episode, Allison and I discuss Canadian private practice from all angles, so whether you are fresh to private practice or you are a seasoned therapist who's been at the helm for a while, there’s something in this episode for you to appreciate!
MEET ALLISON PURYEAR
Allison Puryear is an LCSW, CEDS with a nearly diagnosable obsession with business development. She has started practices in three different states and wants you to know that building a private practice is shockingly doable when you have a plan and support. She teaches everything you need to know about building a private practice in the Abundance Party, where you can get practice-building help for the cost of a co-pay.
Learn more about Allison on her website and LinkedIn profile.
In this episode:
* The Benefit of Niching Down for Marketing
* How to Successfully Start a Private Practice Anywhere!
* Hone in On the Connection
* Be a Great Boss
The Benefit of Niching Down for Marketing
One of the benefits of working within your niche and specifying which clients you work with is that marketing can become a lot easier.
You do not have to “sell” your practice. Instead, you can speak honestly about how much you enjoy working with your clients, they with you, and the transformations you help them to realize in their lives.
Additionally, connect with other therapists that work either in or around your niche! It’s a great way to develop a beneficial work relationship between you and other therapists in your area where you can refer to one another, helping each other grow and serve your communities.
How to Successfully Start a Private Practice Anywhere!
If you’re introverted, don’t feel like you need to meet 90 people over 90 days – start with one new person a week. Make it suit your style because it doesn’t have to be stressful.
Allison’s top tools for starting a successful Canadian private practice:
* Launch a great website with copy that is authentic to you
* Network, network, network!
* Identify and work within your niche
Hone in On the Connection
Your copy needs to create connections between you and your ideal clients.
Whenever they read over your website, find you online, or interact with your social media, your copy is the voice that you will use to speak with them.
Be a Great Boss
Being a therapist doesn’t always translate to being a good manager.
If you run a Canadian private practice, or you are considering launching one, it’s worth your while to look into some information on how to be a great boss.
Your employees will look to you to set the boundaries, lay the expectations, and be there for them as a guide in how to work well and succeed in the practice you run. Therefore, you have to step up into the role of being a great boss by taking the initiative to learn how to do it.
Connect with me:
Resources mentioned and useful links:
Ep 54: Overcome Impostor Syndrome and Grow Your Canadian Private Practice: Live Consultation with Danik Bernier
Learn more about the tools and deals that I love and use for my Canadian private practice
Sign up for my free e-course on How to Start an Online Canadian Private Practice
Jane App (use code FEARLESS for one month free)
Learn more about Allison on her website, LinkedIn, and Instagram profiles.
Check out Allison’s links page to find downloadable content, and how to connect!
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