Eldorado, a perfect case-study to understand the importance of legitimacy to grow your business and how to work on it.
Do your stakeholders think that your business is legitimate?
We often ask ourselves whether we are legitimate enough but we barely ask the same question at the company level. Eldorado, a french platform facilitating the connection between entrepreneurs and investors, managed to raise faster than other similar platforms by using growth hacking and legitimization methods. In just three years, they built a brand to look like a 10 years old expertise brand.
In this episode, we give you a few tips from their secret sauce.