Using Data Collection to Determine Team Alignment (ft. Jenny Coupe & Adam Aragon)
Play • 45 min

In this episode, we talk with Power duo Jenny Coupe, VP of Global Revenue Marketing, and Adam Aragon, Senior Manager of Digital and Web Experiences at ActiveCampaign, about how they work together, the difference between sales operations, marketing operations & business operations, their thoughts on certifications, keeping up with the evolving MarTech landscape.

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