Operations Fuels Go-To-Market (ft. Ben Pollack)
Play • 47 min

It's important to have your operations and demand generation teams in lockstep to facilitate alignment and to understand what’s working for your GTM motions. According to Ben Pollack, the operations team is fueling these data-informed decisions. He shares how ops supports automated vs. targeted approaches and helps marketing and sales speak to various pains at scale.

Connect with Ben on LinkedIn.

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