Go-to-Market Radio
GTM Alliance
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Welcome to Go-to-Market Radio. On this channel, we'll be bringing you unmissable episodes every week from the GTM cache to help you with strategy, sales enablement, customer success and more.
Available episodes
Newest first
Oldest first
Dec 23, 2022
Boosting your email conversion rates, with Aidan Casey
Tune in for Aidan’s top tips on:
* The role of email in digital marketing.
* How to craft an effective email strategy.
* The benefits of email automation.
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Nov 25, 2022
Only 5% of your market are ready to buy - what do you do?, with Andrea Linehan
Today we’ll be covering:
* What does the 5:95 ration really mean?
* How COVID has affected the market (and how Andrea overcame these changes).
* The importance of long-term thinking.
* Converting the 95% into buyers.
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Nov 11, 2022
Putting people at the heart of your brand story, with Erin McLean
Erin has decades of experience developing brands through marketing, and now - as a CMO - owns eSentire’s global marketing and communications strategy.
Talking points include
* How to align your team for a strong brand identity.
* What makes a good brand story?
* How the relationship between customers and brands is changing.
* How CMOs contribute to the brand story.
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Oct 28, 2022
Your frontline teams know your brand better than anyone, with Chris Wallace
Frontline teams are a great asset to Go-to-Market strategy. After all, they probably know your customers better than anyone. Use this knowledge to your advantage and find out:
* Why frontline teams have such valuable knowledge.
* The importance of two-way conversations.
* How to scale the feedback process.
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Sep 30, 2022
The big one: Time to relaunch that brand, with Yoni Solomon
If you’re an aspiring, new or even seasoned CMO, relaunching an entire brand is a pretty daunting task. With so much to do, it can be hard to know where to start. Yoni very kindly took us through his first hand experience of the process, and we can’t wait to share his insights with you.
Key talking points:
* Motivations for relaunching a brand.
* Identifying the problems your rebrand will solve.
* How to pin down the direction your rebrand will take.
* Gaining alignment in the rebranding process.
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Sep 16, 2022
More than just talking: Messaging and positioning, with Yoni Solomon
Find out how Yoni approached positioning and messaging, not only at a new company, but also in a new and unfamiliar market.
Key talking points:
* The importance of positioning and messaging to your brand.
* Why customers should be the starting point for your positioning.
* Getting key stakeholders onside for new positioning and messaging.
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Sep 2, 2022
Approaching authenticity and driving the metric that matters, with Michelle Parsons
Key talking points:
* What to do when you hit an unexpected obstacle in your career.
* How to find your career path.
* What it means to work in a fast-growing company (and how to keep up!).
* The importance of empathy when you’re building your teams.
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Aug 19, 2022
How does marketing change between start-ups and big tech, with Gaston Tourn
Gaston answers your questions:
* What's the difference between being a CMO at a startup of big tech?
* What can the two sides learn from one another?
* How can you prepare yourself for the growth of your company?
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Aug 5, 2022
Understanding the customer experience is everything, with Adam Dille
Listen in to find out:
* The importance of a customer centric outlook for engineering,
* How a feedback loop can elevate your product strategy, and
* The journey to senior leadership in your field.
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Jul 22, 2022
Yannick Kpodar: Get the CFO on your side and the rest will follow
Key talking points:
* How to overcome the difficulties in relationships between C-suite members,
* How to demonstrate your impact on the company,
* How not be afraid when it’s time to talk budget.
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Jul 15, 2022
For the Love of Product - Rick Neuman, Flipp
Key talking points:
* The power of learning and why it’s crucial to progress in product.
* The evolving world of product and why having a blended team with different skills is the right approach to drive growth.
* Achieving better product-market fit to propel organic growth and stay relevant.
* His advice on the “diverge and converge” approach for ideation and scalability.
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Jul 1, 2022
How to measure success - Carter Holland, GhostRetail Inc
Key talking points:
* How to hit revenue goals.
* Why and how to differentiate.
* Proving product value to the user.
* Why testing and experimenting are essential.
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Jun 24, 2022
Finding product-market fit through user interaction, with David Shim
Key talking points:
* The power of pulling off the “product-decision bandaid” all the way.
* Why you should stop waiting until you have the perfect product.
* The importance of fitting the right product to the consumer.
* What a bad market fit is and how to spot it.
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Jun 17, 2022
Launch vs release - Allison Milone, Epsilon
Key talking points:
* Defining launch vs release within and across your teams.
* Getting partnership and stakeholder alignment.
* How to know what size launch you’re working with.
* Making sure your products meet the market.
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May 20, 2022
Drive the best outcomes through your product roadmap, with Roman Pichler
Key talking points:
* The power of focusing on the why instead of the how.
* When to use different types of product roadmaps effectively.
* The advantages of having a validated product strategy.
* How leveraging the collective knowledge and creativity of the team adds value.
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May 20, 2022
For the Love of Product - David Wascha, Zoopla
Key talking points:
* The journey to becoming a CPTO at Zoopla.
* Making products that fill market gaps.
* A/B testing in an organization that handles both B2B and B2C.
* How to expand an organization and get the most out of staff while working remotely.
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May 18, 2022
Go-to-Market Radio: The Fundamentals of Go-to-Market
Key talking points:
* Taking a product from beta phase to general availability
* How to approach customer adoption
* Assigning roles in your GTM strategy
* Tips and tricks of the GTM trade
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