Communication has always been key in the association management industry. However, in today’s digital world, instant communication is no longer a ‘nice to have,’ but an absolute necessity. We all are accustomed to having immediate answers and information at our fingertips — and homeowners and board members expect the same experience from their community association. Due to these changing expectations, association management businesses have had to pivot their communication strategies in order to keep their homeowners and board members informed and satisfied. From community updates to board financials — everything has had to transition from traditional to mobile modes of communication. While it may have been challenging initially, today these strategies have paved the way for stronger, more connected communities.
In this episode on The Top Floor, we explore the role communication plays in association management and customer relationships, and how businesses are working to streamline their processes to increase transparency, satisfaction, and efficiency. Throughout the episode you’ll hear from various association management companies, who will share how they have successfully boosted communication within their associations, along with an AppFolio product expert, who will talk about the emerging technologies your business can take advantage of today to strengthen your communications.