The Top Floor
The Top Floor
Jul 25, 2022
Why Customer Relationship Management Is Essential for Marketing and Leasing
Play • 47 min

We’re back to kick off season 3 of The Top Floor podcast! In our first episode, we speak with two experts about the world of CRM tools, property management, and AI.

Demetri Themelis, Co-Founder & CEO of Knock, and Laura Rhoads, Staff Product Manager at AppFolio, are in agreement – CRM tools are a must-have for any growing property management company.

In this episode, they explore the benefits of CRM tools for the business as a whole, the staff, and the customers, and why changing renter expectations should influence your choice of CRM tools.

Knock is a leading performance management platform and CRM for multifamily property owners and managers. Demetri strives to make Knock the most innovative, trusted, and fun performance management platform in the multifamily industry while helping the company achieve its mission of enabling successful communities through technology and customer service.

Laura works with development teams in the Leasing and Marketing space to deliver effective and thoughtful solutions for AppFolio customers. Laura has been doing Product Management for over a decade and enjoys understanding the intricacies of how her customers run their daily operations.

Key Points:

  • What a CRM is
  • The unexpected benefits of using CRM tools
  • How COVID-19 affected the way property management companies operate
  • What the future of CRM tools will look like
  • What modern renters expect from leasing agents
  • How to use CRMs to improve staff training
  • The biggest challenges in adopting a CRM
  • How AI tools can benefit both businesses and customers
  • How centralized leasing can protect your bottom line
  • How property management compares to other industries in tech maturity
  • What a good PMS looks like
  • How AI can help you identify trends and issues
  • Why automating as much as you can is a quick win for your business

Key Links:

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