Conversation Starters with Sammi Reinstein
Dec 27, 2021
Introducing: Conversation Starters with Sammi Reinstein
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Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.
More episodes from Conversation Starters with Sammi Reinstein
Oct 27, 2022
3.5: Don't Get Ghosted: Sales Tips To Keep Your Prospects from Going Dark (Eliav Cohen)
As much as we want every sales cycle to be smooth from the first touch to renewal, we know that there can be bumps along the way. What do we do when a prospect stops responding to our follow-up emails?
We get creative.
Joining us on the show today is founder of The Bot Lab and long-time Drift partner, Eliav Cohen. Eliav loves getting creative in his outreach, on this episode, he shares the three key tactics he's found most successful in preventing the dreaded "ghost." Over the course of 30 minutes, you'll learn about Drift Video, website personalization, and the power of conversational content.
Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.
You can connect with Sammi on Twitter @sammireinstein, @DriftPodcasts, and Eliav on LinkedIn.
Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays
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Oct 27, 2022
3.7: How to Keep Sales Conversations Moving During a Busy Holiday Season (Kristin Moore)
Ah the holidays. A time of stringed lights, sweet treats, and trying to manage your business and personal life more than any other time of year.
With so many distractions, it can be tricky to stay focused on work conversations, and even trickier to get important conversations on your prospects' calendars.
That's why for this week's episode we sat down with Kristin Moore, the Head of Sales Development at Motive - a platform that combines hardware with AI-powered applications to connect and automate physical operations - to see how her team does it.
With 7+ years in the business development world, Kristin shares what she's found to be successful when it comes to outbound messaging that converts, how to maintain close alignment between AEs and SDRs, and how to keep her team motivated through the end of the quarter.
You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts, and Kristin on LinkedIn.
Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays
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Oct 27, 2022
3.8: How to Effectively Incorporate Social Media into a B2B Sales Strategy (Julie Atherton)
As we've learned this season, videos, emails, virtual events, and personalized demos all help to continue conversations with both prospects and buyers, but what about meeting prospects and buyers on the channel where they already spend a lot of their day (for better or for worse)?
That channel is social media, and if used correctly, it can be the secret to cutting through sales noise.
Julie Atherton, the founder of Small Wonder, a social media transformation advisory and marketing consultancy, has spent the past 15 years researching social media's role in a buying cycle. Today, she joins Sammi for the Season 3 finale to share her best practices for starting, and continuing, conversations with both prospects and buyers through social media.
You can connect with Sammi and Julie on Twitter @sammireinstein, @DriftPodcasts, and @JulieAthertonSW.
Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays
Get Julie's newest book, B2B Social Selling Strategy for 20% with the code AMK20: koganpage.com/B2BSocialSelling
Learn more from Julie: https://digitalmarketinginstitute.com/blog/authors/julie-atherton
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