3.3: How Sales + Marketing Can Work Together to Keep the Conversation Flowing (Heidi Darling)
Play • 20 min

Selling is a team sport - we've all heard the phrase. But what does that actually look like in practice? No one knows better than the CMO of ROI DNA, Heidi Darling.

ROI DNA is a full-service digital marketing agency focused on helping its clients deliver account-based experiences that accelerate revenue for their businesses.

On this episode of Conversation Starters, Heidi explains how ROI DNA's sales and marketing teams work together to create effective messaging, what tools she thinks a modern marketing tech stack can't live without, and how the conversation amongst go-to-market teams doesn't stop after the initial sale.

Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.

You can connect with Sammi on Twitter @sammireinstein, @DriftPodcasts, and Heidi on LinkedIn.

Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

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