In this episode, I speak with Matthew Turner, the author of The Successful Mistake.
Matthew wanted to take advantage of the vast opportunities crowdfunding a product offers. Last year he decided to do just that. And it flopped.
During the time he realized an important factor that plays into the success of anyone in business: relationships. In this episode he shares how his relationships were effected during the launch and what he learned.
Here’s what else we discuss:
- How Matthew came up with the idea for The Successful Mistake.
- How he discovered most successful people look at their mistakes as some sort of badge of honor.
- Even after interviewing 163 successful people about their mistakes, Matthew still had to make his own.
- What he did that caused his crowdfunding campaign to fail.
- Why he expected people to spread the word.
- How he made the decision to give up.
- Why he said it didn’t deserve to be funded.
- How easy it was for Matthew to burn relationships.
- Why he thought he was right to get angry because people weren’t buying his book and helping out.
- What made him realize he was “That guy” who only reached out when he needed help.
- What he’s doing to change.
- What made his other crowdfunding campaigns successful.
- Why the, “If something is scary then you need to do it,” advice hurt more than helped.
- Why he’s still glad he put the book up to be funded and how it benefits him today.
- How the challenge to get to launch day is terrifies and excites Matthew.
- How it has helped him build a “Challenge is learning” mindset.
- And more…
Download Matthew’s tips in this episode’s 1-Page Quick Action Sheet.