FtL 29: The Successful Mistake Of Matthew Turner
Play • 32 min

In this episode, I speak with Matthew Turner, the author of The Successful Mistake.

Matthew wanted to take advantage of the vast opportunities crowdfunding a product offers. Last year he decided to do just that. And it flopped.

During the time he realized an important factor that plays into the success of anyone in business: relationships. In this episode he shares how his relationships were effected during the launch and what he learned.

Here’s what else we discuss:

  • How Matthew came up with the idea for The Successful Mistake.
  • How he discovered most successful people look at their mistakes as some sort of badge of honor.
  • Even after interviewing 163 successful people about their mistakes, Matthew still had to make his own.
  • What he did that caused his crowdfunding campaign to fail.
  • Why he expected people to spread the word.
  • How he made the decision to give up.
  • Why he said it didn’t deserve to be funded.
  • How easy it was for Matthew to burn relationships.
  • Why he thought he was right to get angry because people weren’t buying his book and helping out.
  • What made him realize he was “That guy” who only reached out when he needed help.
  • What he’s doing to change.
  • What made his other crowdfunding campaigns successful.
  • Why the, “If something is scary then you need to do it,” advice hurt more than helped.
  • Why he’s still glad he put the book up to be funded and how it benefits him today.
  • How the challenge to get to launch day is terrifies and excites Matthew.
  • How it has helped him build a “Challenge is learning” mindset.
  • And more…

Download Matthew’s tips in this episode’s 1-Page Quick Action Sheet.

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