How to Crush Human Biases & Make Your Marketing Great (Again)
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Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business? 

As host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing. 

In this episode, he explains how to crush bias to enable your business to flourish.

We covered:

  • Looking at human biases from inside business
  • Look at the areas where there’s no growth and that’s where you’ll find the biases
  • Consider your business as a system
  • Reductionism and what that means to your business
  • Disproportionality bias. Where small little things can make a huge difference.
  • What is the biggest mistake you're making right now that prevents you from growing further?
  • How Steve Jobs and Apple gave marketing a bad name
  • How to fight bias.
  • Deconstructing a products layers to find its real value

‍Resources:

The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
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The Science of Social Media
The Science of Social Media
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Do you know what separates your agency from competitors? Are you looking for a way to attract new clients and hold on to the ones you have? Clients have a lot of choices when it comes to choosing an agency. So how did a fourth-generation, 90-year-old marketing agency continue to adapt and thrive? In today's episode, we'll cover: * A 90-year-old agency and why your story is important. * How to use a podcast for agency lead generation. * 2 ways to protect your agency's future. Today I had a really fun talk with Jamie Michelson, President and CEO of SMZ, a digital advertising agency. SMZ was founded by Jamie's grandfather in 1929 and has made it through the great depression, numerous wars, and of course the challenges we now face with COVID 19. As a third-generation agency owner, Jamie has seen a lot. He's here to talk about how his agency has persevered and what they are doing now to continue to grow. Why Your Agency's Story is Important I always tell agency owners I work with, you have to have a unique story that separates you from everybody else. For SMZ, they have been around for over 90 years and have been able to leverage that history to build and foster relationships that last for decades. But it's more than just their history. Jamie's philosophy is to do all the stuff their clients expect of them and then throw in a little extra. Not taking anything for granted and focusing on people first is what helps SMZ maintain energy and keep clients around. Your story doesn't have to go back 100 years. You simply have to figure out what makes you different. Are you a small firm? Use this to your advantage. Do you provide a service most agencies don't? Showcase it. Find what connects you to your clients. How a Podcast Can Help Your Agency Find New Clients I am always surprised at how many agency owners don't have a podcast. A podcast is one of the best ways to expand your reach and gain authority. Jamie started his podcast just over a year ago and is still learning the ropes. But he's already reaping the rewards. Jamie says, some of the people who appear on his podcast wouldn't even give him the time of day if he approached them from a business development angle. But with the podcast, these same people have become great prospects. When you create a podcast, it's so much more than vanity metrics. Focus on your audience and the relationships you can create and foster. 2 Ways to Protect Your Agency's Future If you're wondering how many agencies have been around for three generations, the answer is, not that many. Jamie says this type of longevity is extremely rare. So what can you do to create an agency that can be passed down for generations? * Always build your pipeline: Always keep your foot on the gas. I've always made it a priority to be able to look three or six months down the road to see where my agency is at. When you do this, you gain clarity, make better decisions, and can be proactive instead of reactive. * Be willing to adapt: The sign of a great agency owner is to be able to adapt and constantly grow. Even if something doesn't seem worthwhile at first, as the data comes in, you need to be willing to change your mind. Longevity isn't something that comes by accident. It's a lot of resilience and hard work. Keep your foot on the gas and continue to foster relationships. When you do this, you'll find it easier to find long-term success. Ready to See How Your Agency Financials Stack Up? Agency Dad is the accounting and forecasting solution designed specifically for agencies. And for a limited time, Smart Agency listeners can get a FREE AUDIT so you can compare your agency's financials to the industry benchmarks. When you know your numbers you can make smart decisions in order to grow your agency. Agency Dad will take you to the next level with bookkeeping, financial dashboarding, and forecasting built specifically for agencies. Head over to AgencyDad.money/freeaudit/ to receive a free audit on your agency's financials.
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