How to Crush Human Biases & Make Your Marketing Great (Again)

Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business? 

As host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing. 

In this episode, he explains how to crush bias to enable your business to flourish.

We covered:

  • Looking at human biases from inside business
  • Look at the areas where there’s no growth and that’s where you’ll find the biases
  • Consider your business as a system
  • Reductionism and what that means to your business
  • Disproportionality bias. Where small little things can make a huge difference.
  • What is the biggest mistake you're making right now that prevents you from growing further?
  • How Steve Jobs and Apple gave marketing a bad name
  • How to fight bias.
  • Deconstructing a products layers to find its real value


The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
286: How Casely Profitably Spends $500k On Facebook Each Month
Is your content strategy worth half a million dollars? Mark Stallings is the CEO of Casely, an ecommerce tech-accessories retailer that’s gone from zero to eight figures in just four years. After dropping out of college, Mark convinced his sister Emily to cofound the company with him. They’ve been bootstrapping their way through everything from website coding to paid advertising ever since. I’ve gotten to know Mark over the last few years after he became a founding member of The Coalition in 2018. He joins us to share what he and his sister learned over the years, including how they profitably spend half a million dollars on paid advertising every month. We also touch on how they leverage their content strategy for growth, their approach to hiring, and how they maintain a lean team. Enjoy! Episode Highlights * 6:45 How Casely leverages the subscription model * 10:33 Why Mark dropped out of college after one year * 12:14 Diving into an Instagram rabbit hole to understand your audience * 16:08 What the first six months of paid advertising looked like for Casely * 18:31 The content strategy that’s taking the business to the next level * 22:29 Building and scaling the Casely team * 27:22 The two biggest obstacles when using FB ads * 29:37 How Mark spends time in the business * 31:12 Common misconceptions people have about spending a lot on Facebook * 31:45 The top metrics Mark closely monitors * 35:01 Mark’s biggest learning experience over 2020 * 38:51 The hardest part about building Casely * 40:05 The secret sauce for hiring and company culture * 43:26 What Mark is most curious about today * 45:00 Two things every ecommerce company should focus on * 47:15 Mark’s resources and strategies for growing your business Links and Resources: * Casely * The Exit Strategy by Moiz Ali * David Hermann on Twitter * Foxwell Digital * * The Coalition * @a_brawn on Twitter * @brandgrowthx on Twitter * Review or subscribe on iTunes
51 min
The Science of Social Media
The Science of Social Media
How to Build an Audience on Twitter (with Matthew Kobach)
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey. Today we're focusing on how you can build an audience on Twitter.  Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share? To dig into all-things Twitter growth, we're joined by Matthew Kobach. Since early 2019, Matthew has built an audience of over 85,000 followers on his personal Twitter account and in just a couple of months, he's helped grow Fast's Twitter following to over 20,000.  I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at Check us out on Instagram - Check us out on Facebook - Check us out on Twitter -
19 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
How a 90-Year-Old Agency Continues to Thrive
Do you know what separates your agency from competitors? Are you looking for a way to attract new clients and hold on to the ones you have? Clients have a lot of choices when it comes to choosing an agency. So how did a fourth-generation, 90-year-old marketing agency continue to adapt and thrive? In today's episode, we'll cover: * A 90-year-old agency and why your story is important. * How to use a podcast for agency lead generation. * 2 ways to protect your agency's future. Today I had a really fun talk with Jamie Michelson, President and CEO of SMZ, a digital advertising agency. SMZ was founded by Jamie's grandfather in 1929 and has made it through the great depression, numerous wars, and of course the challenges we now face with COVID 19. As a third-generation agency owner, Jamie has seen a lot. He's here to talk about how his agency has persevered and what they are doing now to continue to grow. Why Your Agency's Story is Important I always tell agency owners I work with, you have to have a unique story that separates you from everybody else. For SMZ, they have been around for over 90 years and have been able to leverage that history to build and foster relationships that last for decades. But it's more than just their history. Jamie's philosophy is to do all the stuff their clients expect of them and then throw in a little extra. Not taking anything for granted and focusing on people first is what helps SMZ maintain energy and keep clients around. Your story doesn't have to go back 100 years. You simply have to figure out what makes you different. Are you a small firm? Use this to your advantage. Do you provide a service most agencies don't? Showcase it. Find what connects you to your clients. How a Podcast Can Help Your Agency Find New Clients I am always surprised at how many agency owners don't have a podcast. A podcast is one of the best ways to expand your reach and gain authority. Jamie started his podcast just over a year ago and is still learning the ropes. But he's already reaping the rewards. Jamie says, some of the people who appear on his podcast wouldn't even give him the time of day if he approached them from a business development angle. But with the podcast, these same people have become great prospects. When you create a podcast, it's so much more than vanity metrics. Focus on your audience and the relationships you can create and foster. 2 Ways to Protect Your Agency's Future If you're wondering how many agencies have been around for three generations, the answer is, not that many. Jamie says this type of longevity is extremely rare. So what can you do to create an agency that can be passed down for generations? * Always build your pipeline: Always keep your foot on the gas. I've always made it a priority to be able to look three or six months down the road to see where my agency is at. When you do this, you gain clarity, make better decisions, and can be proactive instead of reactive. * Be willing to adapt: The sign of a great agency owner is to be able to adapt and constantly grow. Even if something doesn't seem worthwhile at first, as the data comes in, you need to be willing to change your mind. Longevity isn't something that comes by accident. It's a lot of resilience and hard work. Keep your foot on the gas and continue to foster relationships. When you do this, you'll find it easier to find long-term success. Ready to See How Your Agency Financials Stack Up? Agency Dad is the accounting and forecasting solution designed specifically for agencies. And for a limited time, Smart Agency listeners can get a FREE AUDIT so you can compare your agency's financials to the industry benchmarks. When you know your numbers you can make smart decisions in order to grow your agency. Agency Dad will take you to the next level with bookkeeping, financial dashboarding, and forecasting built specifically for agencies. Head over to to receive a free audit on your agency's financials.
28 min
Foundr Magazine Podcast with Nathan Chan
Foundr Magazine Podcast with Nathan Chan
Nathan Chan
340: How Gabi Lewis dominated a $40 billion industry
Gabi Lewis, Co-Founder, The Magic Spoon In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein snack made from crickets, to dominating the $40billion a year cereal industry. Listen in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the competitive world of cereal, and how Magic Spoon continues to stay ahead of the competition. In this deep-dive interview, you’ll find out why Lewis swears by agencies, the opportunities in influencer marketing, and why product-fit is an absolute essential for any founder. Lewis’ incredible journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the importance of saying “no”. Key Takeaways * How Lewis started Exo Protein, selling cricket protein bars * Recognizing the paleo food trend and targeting that market * How Lewis got angel investors such as Tim Ferris and Nas * His decision to sell the company and launch Magic Spoon cereal * Why Magic Spoon is a direct-to-consumer product and the advantages of ecommerce * The successful launch of Magic Spoon and the power of influencers * Why product-market fit is the most important aspect of launching a business * How Magic Spoon was affected by Covid and the evolution of hiring and scaling * The decision to not sell Magic Spoon on Amazon, and the power of customer-brand loyalty * Why Lewis believes that a high-quality product is the most important aspect of any business * Lewis’ advice to others that as a founder, you should never be distracted, and why your job is to say “no”
52 min
More episodes
Clear search
Close search
Google apps
Main menu