The Mistakes to Avoid When Launching a Product
1 hr

This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives. 

In this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond.

We covered:

  • The wrong ways to launch stuff.
  • Common mistakes that people make when launching.
  • Creating value with every email you send
  • How to help people see things differently
  • Seeing the launch as a fun creative challenge
  • Why integrity and tech are the biggest issues when launching
  • Hillary’s use of social media during a launch
  • Why a small following that engages is better than a huge list
  • What is the messy brain problem and how to deal with it
  • Don’t do tons of stuff. Focus on one thing and do it well
  • The importance of the pre-sale
  • Strategy after the pre-sale
  • Picking the right kind of fights


Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
Is SEO Dead? w/ Chris Porteous
Chris Porteous is the CEO of Grey Smoke Media, which builds sales funnels and marketing workflow solutions for businesses across North America. His growth-focused agency, My SEO Sucks, has helped clients generate tens of millions of dollars and has one of the lowest churn rates of the industry. Chris is here to address the question: Is SEO dead? We discuss the importance of looking at SEO as part of your entire business, its future, and your journey in marketing, as well as the biggest changes he’s seen in SEO in the last few years. Tune in to learn which aspects of SEO aren’t working today that were working a few years ago, like over-optimized SEO keywords and link building methods, as well as how to leverage SEO optimization holistically across all your social media channels to build your digital footprint and increase your SEO’s effectiveness. During this interview, we discuss: 1:51 – About Chris Porteous 3:07 – Did you raise any capital for your ventures or did you bootstrap? 3:21 – Chris’s take on the question: Is SEO dead? 4:34 – In the four years you’ve been growing your agency, what are the biggest changes you’ve seen in SEO? 8:08 – Building a holistic footprint for better results: The larger it is, the easier you’re going to rank for more valuable keywords 10:45 – How does SEO tie in to social media? 14:16 – The power in shifting to publishing fewer blogs per month and focusing on higher quality 18:06 – Updating your content + Incorporating user/client questions into your website copy 19:21 – An exciting SEO process they’re using right now to build out their footprint 21:31 – The big takeaway from this episode: Integrating SEO into your entire marketing funnel 22:07 – Chris’s favorite growth tool 22:47 – His most recommended books 23:38 – How to connect with Chris Plus, a whole lot more! Chris's Websites and Resources: Email Chris: Grey Smoke Media My SEO Sucks! Quora Ahrefs The 4-Hour Workweek by Tim Ferriss -------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown LinkedIn Twitter Instagram [Free Giveaways]
25 min
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