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Search Talk Live
Search Talk Live
Expert Marketing Strategies, Advice & Tips on Search Engine Marketing & Optimization. Call In Live with your questions on SEO/SEM, Social Media
Jun 30, 2020
Content What it takes to Rank in 2020 Fernando Angulo Head of Communications at SEMRush
What it takes to create content that will help you rank in search engines in 2020
Jun 16, 2020
Content Marketing How to Produce the Content Searchers are Looking for with Richard Garvey Founder of Acer Inbound
How to produce the best content for your website.
May 19, 2020
Deep Dive Into Google Analytics with GA Expert Dave Fimek
In this episode we take a deep dive into Google Analytics and learn some really great strategies you can use improve your overall site performances and improve your tracking capabilities.
May 5, 2020
Digital Strategies for Downtimes with Uberall VP of insights Greg Sterling
Digital Marketing during the coronavirus what companies should be doing during this time.
Apr 21, 2020
Local Lessons – Beyond Google My Business With Founder of Local SEO Search inc. John Vuong
How to position your business in local search, Working with clients to help them understand what they need to be doing and assist business through these tough times.
Apr 7, 2020
How the Corina Virus Affects Your Digital Marketing Strategy with Directive CEO Garrett Mehrguth
How agencies and business owners should adjust during coronavirus pandemic and what you should do to stay ahead.
Mar 24, 2020
How the COVID-19 Virus has changed search behaviors online with Casey Markee of Media Wyse
Joining us today is noted site auditor and speaker Casey Markee of Media Wyse. We discuss how the COVID-19 virus has changed search behaviors online specifically within his lifestyle, recipe and travel niche. Travel of course is dead but for food bloggers specifically, the only things doing well are comfort food, baked goods, and cocktails. We discuss Post-BERT changes that have happened with sites and the announced and unannounced updates that have rolled-out over the last six months. Finally, Casey sits for our popular "love it or leave it" challenge.”
1 hr 4 min
Mar 10, 2020
Total Search Slam with Matt & Robert
1 hr 9 min
Feb 18, 2020
The Importance of the "Near Me" Brand Experience
Feb 4, 2020
The Difference Between Writers Who Get Results And Those Who Don't
Nov 26, 2019
Knowledge Graph Creation with SEO Expert Bill Slawski
Nov 19, 2019
Best of Search Talk Live with Brian Dean of Backlinko
Brian Dean of Backlinko goes over his skyscraper methodology. Search Talk Lives best of shows.
Nov 12, 2019
Marketing Strategy: Prioritizing , Testing and Validating Marketing Channels with Benjamin Shapiro of Martech Podcast
1 hr 6 min
Oct 22, 2019
SEO Strategic Planning for Multi Location & Franchise Brands with Steve Wiideman
Oct 22, 2019
SEO Strategic Planning for Multi Location & Franchise Brands with Steve Wiideman
Oct 15, 2019
How To Use Tools In Your SEO Efforts To Maximize Results With Jason White
1 hr 4 min
Oct 8, 2019
SEO in Google's Perfect World
1 hr 6 min
Oct 1, 2019
Google Search with Google Webmaster Trends Analyst John Mueller
1 hr 2 min
Sep 24, 2019
Building Centers of Excellence for the Digital Experience with Keith Goode Senior SEO Strategist at IBM
1 hr 2 min
Sep 17, 2019
Local Search with Sterling Sky, Founder Joy Hawkins
1 hr 3 min
Sep 10, 2019
Local SEO with Mike Blumenthal
1 hr 2 min
Aug 20, 2019
How to Drive Traffic to Your Blog and Make Income with Matthew Woodward
1 hr 2 min
Aug 6, 2019
Social PR & Branding with the Founder & CEO of the Buyer Group, Lisa Buyer
1 hr 1 min
Jul 23, 2019
Enterprise SEO: How To Create an Experiment Framework with ClickMinded Founder Tommy Griffith
1 hr 2 min
Jul 16, 2019
SEO With Screaming Frog Co-Founder Dan Sharp
Jun 25, 2019
Global SEO Strategist Jesse McDonald of IBM
1 hr 1 min
Jun 18, 2019
PR & Brand Marketing your Business with HARO Founder Peter Shankman
Jun 11, 2019
Conversion Rate Optimization With Jon MacDonald Founder of The Good
Jun 4, 2019
SEO Testing How to Run Measurable SEO Test with Kyle Roof of High Voltage Robert
May 28, 2019
What it Takes to Rank Content in 2019 with Dazzling CEO Kristie Kellogg
May 21, 2019
SEO tools and how they're different with Tim Soulo Chief Marketing Officer at Ahref
1 hr 1 min
Apr 30, 2019
Search Talk Live Local SEO Talk
1 hr 4 min
Apr 23, 2019
The Future of Schema Markup with Martha Van Berkel, CEO of Schema App
Current Trends of Schema MArkup and how it is Evolving, with Martha Van Berkel of Schema App
1 hr 1 min
Apr 16, 2019
Google's Increasing Use of Zero Click Searches with Rand Fishkin
Apr 9, 2019
Marketing WordPress with CEO & Founder of Yoast, Joost De Volk
Apr 2, 2019
Discoverability (Not Trafic, Keywords and Links) Needs To Be Put On An SEO Pedestal With Directive, CEO Garrett Mehrguth
1 hr 4 min
Mar 26, 2019
The Future and Trends of Social Media with Patrick McKenna - Founder and CEO of Strike Social
1 hr 1 min
Mar 19, 2019
Infuencer Marketing and SEO with Shane Barker SEO Consultant
Mar 12, 2019
Six Reasons E Commerce SEO is different than Ordinary SEO
Mar 5, 2019
Search Talk Live
Feb 12, 2019
Alternatives to Adwords & Bing ReTargeting with GeoBid Co-Founder Sean Duggan
Sean Duggan is the Co-Founder at Geobid, a retargeting tool for small businesses. He been a digital marketer for 7 years and started Geobid 2 ½ years ago with his business partner David Cantor. I’ve spent most of my career as an in-house marketing manager for my business partner’s law firm and managed their 7-figure online advertising budget. We were spending a large amount on display advertising so we decided to bring our media buying in-house and developed our own demand-side platform (DSP) to cut out the middlemen and control 100% of our ad buys. At this time he saw a lot of small business marketers (especially law firms) having trouble running retargeting campaigns so we partnered up and created Geobid to solve this problem. We modified our platform to be self-serve for other marketers to use and also provide free services (ad design, pixel onboarding, etc.) to make it easy for small business marketers to get started with retargeting.
Aug 3, 2018
The Future of Schema Markup With Martha Van Berkel of CEO of Schema App
Jun 20, 2018
Search Talk Live Is Back This Friday 3:30 To 4:30 Eastern Standard Time
Mar 2, 2018
Interview with Pitchbox co-Founders Alex Gopshtein & Michael Geneles
Feb 9, 2018
Is Your Website WCAG and ADA Complaint?
Jan 23, 2018
Brian Dean founder of Backlinko Talks about the Skyscraper Link Building Methodology
Jan 16, 2018
The 3 Step SEO System to Get to The Top 10 of Google for any Keyword Phrase.
Dec 19, 2017
The 80/20 Principle: How to Drive Tons Quality Traffic and Leads to Your Website
Joining us on Tuesday is 5-time author and speaker Perry Marshall. Perry joins us to talk about his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Perry Marshall is one of the world’s most expensive and sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art, and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford, and MIT. The prize aims to solve the biggest mystery in biology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best-selling book on web advertising, Ultimate Guide to Google AdWords. More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s act…
1 hr 1 min
Dec 12, 2017
JP Sherman Talks Onsite Search Ontology Taxonomy & Schema
Please Join us in welcoming our next guest JP Sherman. JP is a ten+ year veteran of Search, Findability and Competitive Intelligence. Working as the Search & Findability expert for the Red Hat Customer Portal. At Red Hat JP is responsible for bridging the intention gap between tens of thousands of technical and support documents and the customers looking for them in Google and Red Hat’s internal search platform. His passion is for combining behavior, semantics, and technology. JP Sherman has a natural talent to connect data, behavior, search and findability to bring actionable changes and value to and has done so so for many large brands such as Paramount Studios, Sketchers, Performance Bike, Dewalt and many more.
1 hr 1 min
Dec 5, 2017
How to Dominate in Local Search with ROAR Internet Marketing VP. Pam Weber
Please join me in welcoming a long time friend and Expert in Local SEO Pam Weber VP of ROAR Internet Marketing based in Orlando, FL. Pam has had many years of experience in the SEO industry and is responsible for ROAR!’s strategic alliances with clients, industry partners, key vendors and trade associations, Pam Weber’s longstanding reputation for building win-win relationships began with her work as a private practice attorney and former executive director of the Seminole State College Foundation. Her success in the courtroom and the classroom serve as a solid foundation to her skills in digital marketing to propel the growth of ROAR! Leveraging her legal research skills and ability to unearth Internet trends and consumer behavior patterns, Weber is a sought-after public speaker. She applies in-depth knowledge of web design and Internet marketing for a popular presentation on Local Search Optimization.
1 hr 1 min
Nov 28, 2017
Interview with Kevin Indig on How Companies Without Sales-Teams Structure Product & Marketing
Joining us this week Kevin Indig of Athassian. Kevin brings his Expertise in technical SEO and working with fortune 500 companies all over the word grow and scale their agencies. Kevin Indig runs technical SEO @ Atlassian and is a startup mentor at the German Accelerator. He has 10 years of experience in SEO and Growth Hacking, helping Fortune 500 companies and start-ups in Europe and the USA to grow. He worked with brands like eBay, Bosch, Samsung, Daily motion, Pinterest, Columbia, UBS and many others.
1 hr 1 min
Nov 21, 2017
eCommerce Best Practices with Mike King of iPullRank!
Join us as we kick off the new year as we discuss what to expect in SEO and digital marketing in 2017 with Founder and Managing Partner of iPullRank, Michael King. Michael, a marketing technologist, has an extensive background in market research, social strategy, content strategy, analytics, inbound marketing, outbound marketing and on-page SEO. In his role as an SEO and Inbound Marketing industry thought leader, Michael is involved in the development of new tactics and strategies that are used by many across the world.
Nov 14, 2017
Link Building Strategies to Build a Strong link Portfolio with Caleb McElveen
Our Guest this week is Caleb McElveen, well known in the SEO Industry and is formally the co-host of Search Talk Live. His passion for SEO shows and he has carved out a name for himself when it comes to link building, earning and outreach. Caleb Joins us to share his Technics and strategies for building strong quality back links. For over 4 years in the industry, his focus is to educate others on everything digital marketing. My experience with content marketing, on-page optimization, link building, and more has allowed me to share my experience, both successful and failing, with listeners so they can apply digital marketing strategies that achieve results.
1 hr 1 min
Oct 31, 2017
Mike Moran Discusses Using AI to Evaluate Search Landing Pages
Mike is one of the most distinguished guests we’ve ever had as he brings his expertise in internet marketing, search technology, social media, text analytics, and web metrics to show. Mike is a certified speaking professional making regular speaking appearances. Serving 30 years at IBM, Mike served in several executive-level technical positions. He now serves as a senior strategist for Converseon, is a senior consultant for SoloSegment, and is the founder of Biznology.
1 hr 2 min
Oct 24, 2017
Cyrus Shepard Discusses SEO Experimentation/Split Testing and Setting up Clients for Success
Cyrus Shepard Founder of Fazillion Media. Former Head of SEO & Content MOZ Joins Search Talk Live to discusses SEO experimentation/split testing and setting up clients for success. Cyrus brings over a decade of SEO knowledge and experience to share with the listeners. With several years of experience, building engaged traffic through SEO best practices. He has loads of experience in building successful consumer websites, online e-commerce, search engine marketing (SEM), content marketing, product development, and growth. Previously Cyrus led the SEO team at MOZ and teaching others introducing him to 1000s of top online marketers across the globe. As an SEO consultant, he has worked with dozens of startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. Along with this comes experience in product development and product marketing. Cyrus is also an established Speaker and Marketing Evangelist spea…
Oct 17, 2017
Keyword Research for a Content Strategy, Elements of Ranking Content With Dan Shure
Dan Shure is co-owner of Evolving SEO with his wife Sarah, and host of Experts On The Wire - an SEO Podcast. At Evolving SEO he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversion XL Institute. As a Podcast host Dan Shure has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz) John Mueller (Google), and Pamela Wilson (Copy Blogger). 'Experts' is known for in-depth research, digging deep into uncommon questions and generating compelling discussions.
1 hr 10 min
Oct 10, 2017
Ashley Ward on How to Create Content That Generates ROI
Our guest this week, Ashley Ward, is a Corporate Speaker and Evangelist for SEMrush — an all-in-one digital marketing tool designed to simplify the life of digital marketers. Ashley has always been passionate about helping businesses and individuals gain long-term ROI through content marketing and social media tactics.With over 6 years of experience in the digital marketing industry, Ashley inspires marketers around the world to better their strategies using the SEMrush platform and other unique marketing tactics. She regularly speaks at workshops and conferences such as Pubcon, RetailGlobal, SMS Sydney, and more, and also contributes to several industry blogs including Search Engine Journal and AuthorityLabs.
Oct 3, 2017
Thom Craver, the Senior SEO Analyst at CBS Interactive Talks about SEO Myths That Just Won’t Die
Our guest this week on Search Talk is Thom Craver, the Senior SEO Analyst at CBS Interactive. A unique yet thorough combination of digital marketer and technical IT professional all in one, Thom specializes data-driven decision making for marketing, IT analysis, and management. He’s also an effective communicator, able to translate from the Tech/IT world to the marketing and management worlds with ease. You can find him speaking at ClickZ Live Conferences across North America, helping people make the most of their online presence through sound, actionable recommendations.
Sep 26, 2017
Mark Munroe of SEO Radar on SEO Disaster Prevention.
Mark Munroe is the founder of SEORadar and has been involved in SEO for 14 years working on sites like Trulia.com, Usedcars.con, Wine.com, Everyday Health, as well as several startups. An acclaimed expert on SEO disaster prevention, he has also been a frequent speaker in the past at SMX. We’re super excited to have Mark on with us, and he’s more than happy to answer your questions! Just email your question to firstname.lastname@example.org. And don’t forget to follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!
1 hr 1 min
Sep 19, 2017
How To Take Your Agency from 0 -100K in 9 Months With Hayk Saakian of Logic Inbound
Aug 29, 2017
Kristin Zhivago, President of Zhivago Partners Talks about how to Write for SEO
Kristin Zhivago, president of the digital marketing management firm Zhivago Partners, is the author of the 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago spent decades as a “revenue coach” to CEOs and entrepreneurs and has always been on the bleeding edge of marketing technology. Zhivago teaches writers worldwide how to write for SEO and customers.
Aug 8, 2017
JD Prater of AdStage Discusses Social Ads Automation
Our guest this week is C, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the Our guest this week is JD Prater, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush, and Post Planner. We want JD to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at email@example.com. And don’t forget to follow us on Twitter and iHeartRadio to keep up with all the latest STL news! SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites…
Aug 1, 2017
Micah Fisher-Kirshner of Zendesk SEO Testing Best Practices
This week, Zendesk’s Micah Fisher-Kirshner brings his in-depth experience to help you integrate SEO from the ground up. He’s been in the SEO field for 10 years, having previously worked with Zazzle and Become, as well as with smaller companies such as Balsam Brands. You’ll find him occasionally speaking at conferences such as SMX, advising for companies like SEO Radar, and is a weekly panelist for Dumb SEO Questions. Outside of the SEO world, he’s a father of two kids. He has an enjoyment of technology, sci-fi, gaming, and politics — a modern nerd.
Jul 25, 2017
Paul Kortman on How to Make Brian Dean’s Skyscraper Strategy Work
This week, our guest is Paul Kortman. Paul is a certified nerd, nomad, and marketing extraordinaire who has loaned his insights to a variety of businesses. In 2010, Paul combined his 12 years of expertise in IT and digital marketing into his agency, Connex Digital Marketing. Since then, Paul has gone on to co-found three other companies and help countless businesses succeed through marketing and increased sales. When he is not busy helping business start-ups, he loves to travel with his wife and four lovely kids. Together, they live on the road as a location-independent family.
Jul 18, 2017
Local Search with SEO Director of Geek Powered Studios Jesse McDonald
A tech journeyman always looking for new ways to innovate his field, Jesse McDonald is the Director of SEO at Geek Powered Studios. Originally a musician, he discovered graphic design in 2007 after the breakup of his band, BravoWhatever. He eventually graduated from University of Southern Mississippi with a Bachelor’s of Fine Arts with Emphasis in Graphic Design (as well as enough credits to equate a minor in fine art photography). This honed design-based background has granted Jesse a unique outlook on SEO, and today he’s considered by many to be a rising star among the next generation of great SEO experts.
Jul 11, 2017
Interview Gary Illyes WTA at Google. Topic Google Search & Algorithms
Our guest this week is the talented Gary Illyes, Webmaster Trends Analyst for Google Switzerland GmbH. Having worked for Google since 2011, Gary has dedicated his professional career to helping like-minded webmasters create better search experiences for users on quality sites. When not crunching data to find ways to improve web search, he also is a regular contributor to the Webmaster Central Blog, as well as the Google Webmaster Forums. Before Google, Gary taught online journalism in Romania and worked as a technical consultant for several high-profile media outlets. He studied IT at the University of Phoenix and holds an associate degree in journalism from the Ady Endre College of Journalism in Romania. We’re super excited to have Gary on with us, and he’s more than happy to answer your questions! To have your question featured on our show, just email us at firstname.lastname@example.org. And don’t forget to follow us on Twitter and listen in our iHeartRadio app to keep up with all…
Jun 27, 2017
B2B Link Building Tactics With Garrett Mehrguth CEO of Directive
Garrett Mehrguth, our Search Talk guest this week, is the Consulting, an industry leading B2B search marketing agency serving mid-enterprise level firms with industry- trusted SEO, PPC, content, and social strategies. He contributes to Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince, and Convert, Wordstream, Raven, Local Search Ranking Factors, Kissmetrics, SitePoint, Marin, Acquisio, and more. Also a known face on the SEO speaking circuit, Garrett has spoken at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and others. We want Garrett to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at email@example.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news! Post By Garrett Mehrguth on Word Stream http://www.wordstream.com/blog/ws/2016/06/06/local-marketing-ideas
Jun 20, 2017
Managing Clients & Keeping Them Happy, Making Them Successful with John Doherty of GetCredo
John Doherty, our Search Talk Live Guest this week, is a veteran SEO and digital marketer and the founder of GetCredo.com, a software platform to help small and medium-size businesses connect with SEO and digital agencies and consultants. He lives in Denver Colorado with his wife Courtney and their (very large) black labrador Butterbean. We want John to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at firstname.lastname@example.org. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!
Jun 13, 2017
Increasing Conversion Rates Using Design Research With Expert Nick Disabato
This week, our guest on STL is Nick Disabato. Nick is a designer & writer from Chicago. He currently runs an interaction design consultancy that focuses on research-driven A/B testing. Nick graduated from Northwestern University in 2004, majoring in applied math and pure math with a minor in English. After undergrad, he received a master’s in information science with a concentration in human-computer interaction from The University of North Carolina. He has previously worked for clients such as The Wirecutter, New Music USA, Double Your Freelancing, and Chicago Magazine. In his three years running Draft Revise for dozens of customers – planning, executing, and analyzing hundreds of A/B tests in the process – he’s learned everything possible about optimizing sites so it captures more wallet-out customers in their target market.
Jun 6, 2017
Better Click Rate through Snippet and Rich Answer Optimization with Bill Hunt
Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains. Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social media strategy. Hunt is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes columns for Search Engine Watch And Search Engine Land.
May 30, 2017
5 Steps to Building a Content Strategy with Aaron Agius of Louder Online
Aaron Agius is joining us here at STL this week. Working with his team at Louder Online, Aaron creates imaginative, inbound marketing tactics for small businesses, digital agencies and global corporates. By using an intelligent mix of search, content and social tactics, his company is able deliver new customer leads and build lasting brand relationships for clients around the world. Aaron has helped many global brands online through the years including Ford, Unilever, IBM, The Star, Landrover, LG, Jaguar, MLC, Million Dollar Woman, as well as a broad range of small businesses. With more than ten years of business management experience, he is regularly invited to speak at digital marketing and networking events.
May 23, 2017
Becoming an Authority” The Fast Track to Link Building with Stephan Spencer
Back by popular demand, we’re beyond thrilled to once again welcome Stephan Spencer to SearchTalkLive! A prolific and highly reputable SEO mind, Stephan is best known as the author of Google Power Search, as well as the co-author of both Social E-commerce and The Art of SEO—now in its third edition and considered by many the gold standard of SEO-related literature. As an active blogger, he has contributed to dozens of publications including Practical Ecommerce, MarketingProfs.com, Search Engine Land, Multichannel Merchant, and The Huffington Post.
May 16, 2017
The Correlation Between TrustFlow & Traffic/Rankings with Expert Kevin Richards
This week, allow us to welcome Kevin Richard to STL! Kevin is a French SEO currently based in Istanbul, Turkey. As an acclaimed link-building specialist, he has devoted years of his life understanding which SEO methods really work. He is best known as the founder of the “SEObserver”, a toolbox made by SEOs, for SEOs, which helps optimization experts understand which methods work in the long run, and which ones don’t.
May 9, 2017
Dixon Jones Marketing Director at Majestic
With over 15 years in the industry, STL guest this week Dixon Jones has never shied away from being an independent thinker in the world of SEO. Building up his knowledge initially through one of the UK’s oldest independent search consultancies, Dixon has in latter years brought the well-known link technology “Majestic” to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014. Dixon has been an active moderator on Webmasterworld for many years and has been a regular guest speaker throughout the world, culminating in the UK Search Personality of the Year Award. Under his leadership, Majestic has won SEO Innovation of the Year at the eConsultancy awards, as well as UK Search Technology of the Year and the EU Search Technology Award at the UK Search Awards.
May 2, 2017
Role of Paid Search in Profitability with Paid Search Expert Maddie Cary
Our guest week is Maddie Cary, the Director of Paid Search at Point It Digital Marketing in Seattle. Her role involves overseeing and developing an amazing team of PPC account managers, while also running the global SEM program for Point It’s the largest client. In 2015, she won the US Search Award for “Young Search Professional.” In addition, she was also acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her speaking and learning at great conferences like SMX, HeroConf and PubCon, or writing posts for her Wordstream blog. Outside of PPC, her biggest loves are her family, friends and her idol, Beyonce! Questions for Maddie? If you want it to be featured on the show, just email us at email@example.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news! Every week is something different, so you’ll always have something to listen to on your morning commute!
Apr 25, 2017
Lead Nurturing and Email Automation with Hubspot's Marwa Greaves
Help us welcome Marwa Greaves! Marwa is the Team Manager for the North American Lead Nurturing and Automation Team at HubSpot. She is a lover of all things email and has years of experience in both the B2B and B2C email marketing world. Specializing in email marketing, Marwa has long understood that being a great email marketer doesn’t just mean being on top of the latest email trends. It’s understanding what will be most effective for your audience — and for any competent SEO practitioner in any industry, this is vital information to know.
Apr 18, 2017
Interview with Expert International SEO Consultant Dawn Anderson
Apr 11, 2017
Automation Beyond Content Generation with Jeff Beale of MrMarketology
This week, we’re proud to welcome Jeff Beale to STL! As a best-selling author and marketing strategist, Jeff helps businesses leverage their knowledge to gain authority status in their industry, then uses authority marketing to generate higher converting leads. With over 12 years of experience in the digital marketing space and over 230 talks on marketing to his name, Jeff has helped companies, from start-ups to Fortune 500 companies, increase their bottom line with his unique marketing optimization automation strategies. Companies that have benefited from these strategies include Turner Broadcast, The Home Depot, AT&T, Apartment Guide as well as several other well-known brands. Educating the business community on my 4 Cs of marketing is Jeff life’s work, and he’s been honored to do this by conducting an ongoing series of webcasts, podcasts, as well as speaking events such as ClickZ and Thrive.
Apr 4, 2017
SEO Expert Upasna Gautam discusses Semantic Search
This week on Search Talk Live we’re honored to welcome Upasna Gautam—Manager of Digital Strategy at Geek Powered Studios, a behind-the-scenes, yet renowned SEO specialist, and expert in digital strategies relating to semantic search, e-commerce optimization, data analytics, and online consumer journey analysis. With an academic background in biomedical sciences from Michigan State University, Upasna is known for her firmly quantitative approach to online marketing, using the principles of the scientific method to analyze algorithms and processes while providing a pragmatic, logical system of organization to search. Over the years she has presented her thoughts and ideas at various high-profile events including SMX London, Pubcon (Las Vegas and Austin), and Digital Summit (Phoenix, Atlanta, and Dallas). In Fall 2015 and 2016 she also participated as a guest lecturer at the University of North Texas.
Mar 28, 2017
Improve Your Website Search with Expert Mike Moran.
Join us Tuesday, March 28th, as we keep making 2017 our best year. Mike Moran joins Search Talk Live to discuss How to Improve Your Website Search. Mike is one of the most distinguished guests we’ve ever had as he brings his expertise in internet marketing, search technology, social media, text analytics, and web metrics to show. Mike is a certified speaking professional making regular speaking appearances. Serving 30 years at IBM, Mike served in several executive-level technical positions. He now serves as a senior strategist for Converseon, is a senior consultant for SoloSegment, and is the founder of Biznology. You can check out Mike’s latest book, Outside-In Marketing: Using Big Data to Guide Your Content Marketing, and read his latest article contributions as a featured columnist to the Rutgers Business School blog and Business2Community.com where Mike shares his expert digital marketing advice.
Mar 14, 2017
Large Enterprise In-House SEO with Keith Goode of IBM
Search Talk Live welcomes Keith Goode back to the microphone to discuss the unique perspective of In-House SEO. Having moved back to an in-house role after working with SEOClarity as the Chief SEO Evangelist, Keith will talk about the comparative benefits and risks of being a large enterprise, the greater need to educate internal resources, the psychology of selling SEO and showing success, and how agencies and in-house SEOs can work together. Keith has over a decade of experience in SEO, most of which has been spent in-house with companies like HomeAway, BDX, SpareFoot, and Dell. Currently, he is the SEO Manager for IBM’s Watson Customer Engagement. He also is a regular speaker for Pubcon in the U.S. and Cross Forum in Japan.
Mar 7, 2017
How to Win the Race to eCommerce, with Michael Stricker of MSDesign
Michael Stricker, our STL guest this week, is an international digital marketer and agency consultant with hundreds of campaigns delivering millions of impressions to brands such as 2Modern, Aeropostale, BET, Dell, GolfSmith, JG Wentworth, Job.com, Johns Hopkins University, RE/MAX, Toshiba, SEMrush and Herringtons. He’s been called “a creative mind with a fearsome grasp of analytic skills”, and we can’t help but agree. Now at BeyondROI, Mike marries exhaustive research and analytics with actionable strategies, creative concepts, scalable processes, and doable tactics achieve tangible business results.
Feb 28, 2017
Hyperlocal Marketing with Bluetooth Low-Energy Beacons with Casey Markee of MediaWyse
Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.
Feb 21, 2017
SEO The Continuous Process, Work-Flow & Tooling To Support It.
Steven is the CCO at ContentKing. Based out of Brno, the heart of Europe, Steven has been doing SEO for over a decade. He’s worked for companies active in all markets, including the notoriously competitive mortgages and insurances markets. Over the years he learned he prefers dominating niches in recruitment, sports, financial services, and law for smaller, more agile companies. He’s been on all sides of the table: client-side, agency-side, and now as a product company supplying SEOs with tools to make their lives a hell of a lot easier.
Feb 14, 2017
Machine Learning & User Intent with Mark Gorrell of SEMRush
Our guest this week, Mark Gorrell, works at SEMrush as the head of education and events. A Penn State alum, he started as a member of the “customer success team” before transitioning to marketing. Along with his team, he makes it his core mission to work with North American universities and provide any tools and assistance they require within the digital marketing spectrum. He travels the country regularly to both speak at universities and attend digital marketing conferences to help promote SEMrush. Outside of SEMrush, Mark also runs his own SEO agency, plays basketball, and enjoys ultimate Frisbee with the occasional video game.
Jan 31, 2017
Rand Fishkin Co-Founder of MOZ Talks SEO & Content Marketing
If you do Content Marketing or SEO & want to increase traffic don’t miss the show with Rand Fishkin. tune in Today, at 3:30 EST to find out! Make sure to tune in live Every Tuesday at 3:30 EST.
Jan 24, 2017
Business Community & Customer Service via social with Melissa Fach of Pubcon
On our show this week, we’re happy to welcome Pubcon social community manager Melissa Fach. Melissa has been in the SEO and Internet marketing field since 2005. Her educational background includes a B.A. in Psychology and M.A. from the College of Education focusing on mental health. Melissa created SEO Aware LLC in 2007, has served as Managing Editor of Search Engine Journal, and worked as a Moz associate on the community team for over two years.
Jan 17, 2017
Setting Up Your Website Presence For Multilingual Marketing with Zeph Snapp
Jan 10, 2017
Interview with SEO Expert Mike King of iPullRank
Michael, a marketing technologist, has an extensive background in market research, social strategy, content strategy, analytics, inbound marketing, outbound marketing and on-page SEO. In his role as an SEO and Inbound Marketing industry thought leader, Michael is involved in the development of new tactics and strategies that are used by many across the world.
Dec 13, 2016
Content Marketing Strategies with COO of GinzaMetrics, Erin Robbins
This week our Search Talk guest is Erin Robbins. Erin brings to the table over a decade of technology marketing, strategy and business intelligence for large enterprises, agencies and startups alike. She has lived and worked around the world including North Carolina, San Francisco, Norway, Hong Kong and more. She has spoken at a variety of conferences and events, contributed articles for nearly every major SEO news outlet, and has been quoted on many nationally recognized news sites.
Dec 6, 2016
How To Tell If Your Copy Is Crap With Heather Lloyd-Martin
Content and SEO
Nov 22, 2016
How To Build Your SEO Master Plan with François Goube CEO Of OnCrawl
This week, Francois Goube—CEO of Cogniteev and the founder of Oncrawl, the “world’s most reliable Onsite SEO crawler and log analyzer”—has agreed to be our guest on Search Talk Live. Obviously, we couldn’t be more excited. Goube’s first introduction to SEO was in the development of a job search engine in Europe. In the end, it kindled a fiery pursuit of search engine understanding that led to questionable “grey hat” techniques, but at the same time led him to become an ambassador for the renowned backlink checker, Majestic.
Nov 15, 2016
How to Generate Leads for Digital Marketing Agencies, Ideas to Grow Your Business.
In today’s digital marketing business, the biggest challenge many agencies face is generating a strong pipeline of quality leads.
Nov 8, 2016
How to Create and Promote Epic Stories Casey Markee Media Wyse
Looking for something interesting to listen to this week? You’re in luck because our guest is digital marketing professional Casey Markee, founder of the San Diego-based SEO consultancy Media Wyse. A noted speaker with credits including Pubcon, Camp Blogaway, Food Bloggers Canada, State of Search, SMX Advanced, MN Search Summit and others, Casey has over 16 years of direct SEO, link building, site auditing. and social media experience. In his career, he has consulted for dozens of companies across five continents.
Nov 1, 2016
Client Management with Isaac Rudansky of Adventure Media Group
This week, Search Talk Live is proud to welcome AdVenture Media Group co-founder Isaac Rudansky. Like many in his field, Isaac started his career as an artist and graphic designer before discovering the world of online marketing. As an outsider, he saw so many quality businesses being outmaneuvered by their competition, only because they didn’t understand the nuances and strategies behind a successful online marketing campaign. In this he saw a business opportunity, and he seized it. Located on the south shore of Long Island, AdVenture Media Group is a boutique digital agency dedicated to helping smaller companies compete with advertisers with unlimited resources and advertising budgets. Founded in 2011, they’ve helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. In the past 12 months alone, AdVenture Media Group generated over $9,000,000 in revenue from their clients spanning over 75 unique i…
Oct 25, 2016
How Bloggers Can Improve Their SEO With Deacon Hayes Of Phoenix SEO
Our exciting guest this week is the incomparable Deacon Hayes, founder of both Phoenix SEO and Well Kept Pocket. Deacon’s route to becoming one of the country’s premier SEO and financial experts is an interesting one. Shortly after he was married in 2008, he looked through his own finances to find himself $52,000 in debt.
Oct 18, 2016
Bing's #1 Most Influential PPC Expert, Purna Virji
The #1 Most Influential PPC expert in the world ranked by PPC Hero will be live to share her paid advertising knowledge with you. Need I say more? That’s right Purna Virji, Senior Bing Ads PPC Training Manager at Microsoft will be on Search Talk Live with hosts Robert O’Haver and Caleb McElveen to talk the latest in paid advertising strategies. Purna’s expertise covers a long list of areas including PPC, Voice Search, Direct Response Marketing and much more. She shares her knowledge through several speaking opportunities, as well as being a contributor to one of the industry's top publications, Search Engine Watch.
Oct 11, 2016
How to take more market share in SERPS with Garrett Mehrguth
Garrett Mehrguth is the CEO of Directive Consulting, where he takes on the role of guide growth and team development. He brings his SEO, PPC, content and social expertise to Search Talk Live to discuss the latest in online marketing. Garrett has shared his knowledge by being featured on several major industry publications such as Moz, Inbound, CrazyEgg, Kissmetrics and several more. He also educated others through by leading The Directive Academy, a local digital marketing workshop with over 275 members. He has also spoken at Big Digital, MozCon Ignite, General Assembly, and other major industry conferences.
Oct 4, 2016
Retargeting Strategies With AdVenture Media Group Senior SEM Advisor Patrick Gilbert
A digital marketer, philanthropist, podcast listener, sports fan, and food lover, Patrick’s passions include building relationships, helping others, and driving innovation and change. Patrick’s background includes experience in marketing, PPC management, conversion rate optimization, content creation, landing page design, web analytics, client services, social media marketing, blogging, email marketing, sales, and fundraising. Patrick holds a Bachelor of Science in Marketing with a concentration in Economics from the Pennsylvania State University. He also holds a Google AdWords Certification and HubSpot Inbound Marketing Certification.
Sep 20, 2016
Interview With SpyFu Founder Michael Roberts
Our special guest this week Mike Robert understands search marketing from different angles. Having founded SpyFu (http://www.spyfu.com/) in 2006 and Recon Files in 2010, he has led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Exclusive offer to search Talk Live Listeners: get 25% off the first 3 months of a SpyFu monthly plan & 30-day money back guarantee. https://www.spyfu.com/mainpurchase/?couponcode=searchtalklive
Sep 7, 2016
Interview with Danny Sullivan Co-Founder of Search Engine Land & SMX
Aug 23, 2016
Local Social Media & Link Building with Damon Gochneaur of Aspiro
Damon Gochneaur, as well as being the proud owner of the best beard in SEO, is the founder of Aspiro Digital Marketing Agency. Based out of Dallas, Aspiro has earned a stellar reputation over the past decade helping businesses get more out of their online presence. Damon got his start in digital marketing nearly 10 years ago with email and MySpace, marketing when, as he says, "most people didn't even know what digital marketing was." Attending The University of North Texas, he amassed nearly 200 credit hours as an undergrad while majoring in Biology, Computer Science and General Studies. Damon credits this agrarian education as the source of his creative marketing skills. When he's not experimenting with new channels and targeting, he enjoys spending time with his wife, three children, and their youth soccer league as a head coach!
Aug 9, 2016
Interview Gary Illyes, Webmaster Trends Analyst at Google
Our guest this week is Googles very own Gary Illyes, Webmaster Trends Analyst for Google Switzerland. Having been with Google since 2011, Gary has dedicated his professional career to helping like-minded webmasters create better search experiences for users on quality sites. When not crunching data and finding new ways to improve web searches, he also contributes regularly to both the Webmaster Central Blog and the Google Webmaster Forums. In his youth, Gary taught online journalism in Romania and worked as a technical consultant for several high-profile media outlets. He studied IT at the University of Phoenix and holds an associate degree in journalism from the Ady Endre College of Journalism in Romania.
Aug 2, 2016
Aleyda Solís International SEO & Digital Marketing Expert
Aleyda Solis is a well-known and highly experienced International SEO consultant, renowned for providing personalized SEO advice, training, and on-going support. Through her boutique SEO consultancy Orainti, she has dedicated herself to helping multinationals and startups be visible and profitable in some of the world's most competitive, complex environments.
Jul 26, 2016
Duane Forrester VP, Industry Insights at Yext on What the Future of Search Holds
Once known and beloved by webmasters as the face of Bing, Mr. Forrester is now VP, Industry Insights at Yext. Duane sites down with Search Talk Live to talk with us about where the industry will be in the next ten years and we couldn't be happier! Now considered to be one most prominent and respected SEO practitioners working, M. Forrester has distinguished himself with over 18 years of direct search and digital marketing experience. His duties over the years have included content development, planning ad campaigns, managing ad buys, running e-mail, spearheading social media programs, and much more, all for companies ranging from small startups to Caesar's Palace to Microsoft. An author of two business books about digital marketing and conversion optimization published by McGraw-Hill, he also has an extensive resume writing for publications including Duct Tape Marketing, Forbes, WeWork, Search Engine Land and Entrepreneur, and the New York Times. As the Vice President of Organic Sea…
1 hr 1 min
Jul 22, 2016
Interview with Top Digital Marketing Expert Neil Patel