Solving His Dad's Online Review Problem Leads to Big Business with Eric Rea
Play • 24 min

Eric Rea is the co-founder and CEO of Podium, the messaging platform for businesses.

Top 3 Value Bombs:

1. A lot of businesses don’t show up when we search for them online even if they had been in business for decades.

2. Don’t let a couple of opinions weigh you. Back up your own intuition with the data of your business.

3. There’s always people trying to compete with you. If you’re not innovating and not taking your leaps of faith, you’re not going to scale your business.

Check out Free, easy-to-use messaging tools, start using Podium for FREE for a day - Podium Starter

Sponsors:

ZipRecruiter: Let ZipRecruiter take hiring off your plate so you can focus on growing your business. Try ZipRecruiter for free at ZipRecruiter.com/fire!

Podium: A business messaging tool that brings all your messages into one centralized inbox. You need to be texting your customers, and Podium can help! For a limited time, sign up for 20% off your plan at Podium.com/fire!

Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu & Neil Patel
Will Clubhouse Make You Rich? #1623
Will Clubhouse Make You Rich? In episode #1623, we ask whether Clubhouse will make you rich! As this new app grows and grows, the fruits of the tree are yet to be seen, and so we wanted to consider how the platform could enable businesses and their owners to make money. Listen in as we weigh in on this question, talking about product-based companies, indirect income, and the eternal power of networking. TIME-STAMPED SHOW NOTES: * [00:25] Today’s topic: Will Clubhouse Make You Rich? * [00:45] The way to make money from products on Clubhouse is not clear yet. * [01:35] You may be able to find indirect ways of making money from Clubhouse. * [02:05] A new way to connect with investors and find funding! * [03:30] Finding value in relationships and sticking it out for the long game. * [03:56] The unsustainable time investment necessary for success on Clubhouse. * [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Clubhouse Kevin Harrington Daymond John Grant Cardone Leave Some Feedback: * What should we talk about next? Please let us know in the comments below * Did you enjoy this episode? If so, please leave a short review. Connect with Us: * Neilpatel.com * Quick Sprout * Growth Everywhere * Single Grain * Twitter @neilpatel * Twitter @ericosiu
6 min
The ONE Thing with Geoff Woods
The ONE Thing with Geoff Woods
Produktive
How Core Values Drive Your Purpose
In a world full of choices, deciding what matters most can be tricky. We know extraordinary success is about leaning into our priorities and avoiding distractions—but how do we know when to say yes and when to say no? Many people are searching for purpose. They want clarity on That ONE Thing so that they can make better decisions and have a direction for their life. But the truth is that clarifying your purpose is not always easy. Tapping into Your ONE Thing is a journey, not a lightning bolt. To help you navigate that journey, Jay Papasan talks about a new tool we’re developing here at The ONE Thing: The Core Values Deck. Jay has been a driver behind making this project a reality, and he shares how identifying your values can be a compass for your life and a tool to point you in the direction of your purpose. It’s incredible how much clarity three little words can bring, which is what makes this such a powerful exercise and tool. If you want to learn more about our Core Values Deck, visit the1thing.com/corevalues. In this episode, you will learn... * [01:26] How Jay chose his own core values * [07:16] How your purpose aligns your decision-making * [13:53] How Jay came up with the idea for the Core Values Deck * [26:11] The danger of gut reacting * [29:30] Sharing the journey with others Links & Tools From This Episode * the1thing.com/corevalues -- Do you run a small business? Small business owners wear a lot of hats. Some of those hats feel incredible to wear. However, filing taxes and running payroll... well, for most of us, they don’t feel great and they’re not our ONE thing. That’s where Gusto comes in to help you make payroll, taxes, and HR easy. So ask yourself, it time to take off some of your hats? You can get three FREE months when you run your first payroll at Gusto.com/ONE. -- Do you run a small business? Most of us don’t have the choice to pick the internet service provider we would like, and they even log your internet activity to sell to other companies and advertisers. To protect your data, you need a service like Express VPN. They encrypt all of your network data and tunnel it through a secure server so that your ISP can’t see your activity. Stop handing over your personal data to ISPs and other tech giants, and visit expressvpn.com/one to get 3 months free..
44 min
The Marketing Secrets Show
The Marketing Secrets Show
Russell Brunson
The Free, The 7, The 297, The 9,997 Frameworks
How to take the same framework, and turn it into an entire business. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? Good morning. This is Russell Brunson. I want to welcome you back to The Marketing Secrets podcast. Right now, I'm working on the One Funnel Away Challenge and wanted to jump in and say, "Hey". Hey, so this morning, I'm working on day number two of the One Funnel Away Challenge. Some of you guys know for the last almost three years now, we've been running the One Funnel Away Challenge. We had over 70,000 people go through, which is crazy to me. That one challenge alone, it's $100 per ticket, it almost about to hit 2 Comma Club X, which is exciting. Anyway, I decided that I wanted to redo it and kind of update it. And I wanted to do it live. A lot of you guys know, I just did the five day lead challenge live and it was really fun. And now I want to transition to do the One Funnel Away live. So I started yesterday and did the first training and it was great, except for after I got done, we'd open it up for Q and A's. And there was like so many questions that, if I would have taught it a little differently, those questions wouldn't have been there. So I'm actually going in this morning early and I'm rerecording. I'm bringing my clothes I wore yesterday. I'm rerecording the last half of day one. And then we're going to kind of mush that together and fix that for everybody that way moving forward, because this is the only time it will be live. After that, it'll have to be replayed because I can't do the live challenge every day for the rest of my life. So we'll kind of clean up the video and that way they'll have it moving forward. And then I'm doing day number two and then every day basically I'm going live for the next, almost 30 days. I'm not doing live on the weekends, but four weeks. So 20 days in a room Monday through Friday and it's exciting. And it's kind of fun because every time I teach this stuff, it gets clearer in my head. And it's one of the reasons why I think it's so important for all of you guys and me to publish so much. Between podcasts and videos and audios and speaking and doing challenges. And the more you do it, the more your message gets refined and the better it gets. I've been doing this now almost 20 years. So God, that's weird to say. I've been doing this for a long, long, long time and I'm still cleaning my message up. Like today, I just had these little aha's. And anyway I just want to put that out there for you guys. You think you have said your stuff and taught your stuff a lot, you haven't yet. You're still just a very, very beginning of it. That's number one. Number two. One of my big aha's and little takeaways today that I had, not that it was new, but just a new way to kind of teach it that I thought was interesting. I want to share with you guys, I talk a lot about frameworks and how we all need to be developing our own frameworks. And we still have a ton of different frameworks. And frameworks are just basically a step-by-step process, which teach somebody. So let's say you've gotten results in the past. So let's say you figured out how to get six pack abs or how to climb a mountain or how to head throw someone in wrestling or you, you figured out a result. And so how do you do that result? Well, you stand there and you break down the step by step. Step, number one, you do this. Step two, you do this. Step three, and you have this framework for how to reverse engineer, the result that you just got. And so that framework is the thing that we're selling. And so when you have that framework, there's a lot of things you can do with it. And what I was kind of mapping out here in my notes is that you can take that framework and I think you could teach it to most people in three minutes. It's like, here's my framework for how I do a head throw or whatever. How to lose weight or how to do whatever. And that three minute version could be like a YouTube video or an ad. I'm going to teach my framework. And they show the framework and it's really cool. Like, "Oh, that's amazing. I understand the framework." But then there's the next tier of the framework. So let's say, it says three minutes. Let's say you're going to teach that same framework, nothing different, just teaching the same framework. And this time you're going to teach it in an hour. And so you are... You teach it in an hour. So you teach the framework in an hour. And now that framework though, you can sell or you can give away to the lead magnet or you could sell it. So in what we're doing for the One Funnel Away Challenge, this is going to be their $7 offer. And so they have this framework. They're selling for $7 and instead of teaching an hour long version of that framework. So if I'm teaching a head throw in an hour, that might be a little hard. But if I'm teaching... Let's say I'm teaching how to lose weight in an hour, how to get six pack abs, or how to run a Facebook ad or whatever. I teach that thing in an hour and that becomes this product now that I can sell for $7. I'm productizing my framework. I'm taking the framework, turning it into a product, now by bulking it up. And then now, I have the ability to sell that. But now, it's like, okay, what if I took that hour long version and the say there's six steps in that framework. In an hour, I spend 10 minutes in each step. So what if instead I take that and instead of spending 10 minutes on each step, what if I spent on hour in each step? So I take that and a breakdown this framework, instead of being done in one hour, it's done over six modules. Now, it's a six hour course where each bullet point, each step in that process, I spend a full hour on. And now I just turned this thing from $7 offer into a six week course or six module course. And taking the same thing. I'm just teaching it different. I'm bulking it up. I'm telling more stories, I'm showing more examples, I'm showing more case studies. And I'm just doing more each at each level of it. And so now it becomes a six week course. And I can sell it for that for $297 or more. And then the next tier on top of that is, okay, how do we do a 'done for you' version? So instead of me just teaching this, I'm just going to do it for you. So it becomes a service or coaching or things like that. And that can sell from anywhere from 500 bucks to 10,000, 25,000, a 100,000 dollars or more. And it's just taking the same framework I already have, but now I'm actually doing it. I'm showing them how to do it. And so that's kind of the next tier, the next step. And so, anyways, it's interesting. I think lot of times we think we need to create a million different products, have a million different things, but, no, you're just taking your same framework and you're expanding upon it. You've got three minute version, the hour long version, the six module version, the live event version, the workshop version, the coaching version, the one-on-one coaching version. There's a whole bunch of different ways to package it and to fulfill on it. And I think that the key that people have to understand is that people will spend more money for the same product packaged in a different way. When you understand that it changes all these things. And it's exciting. So anyway, I just, this morning I was doodling that out. I'm going to be sharing it on day number two of OFA. I thought that'd be fun to share that with you guys and just get the wheels in your head spinning. What are your frameworks? Have you been thinking about that? What are the things that you teach? That you know how to do. The results that you know how to get for people. Start thinking about those and start developing them and start figuring them out and then make different versions of it. There's the 30 day challenge version. There's the book version. There's, there's a million ways to package it, structure…
9 min
Online Marketing Made Easy with Amy Porterfield
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
#357: 5 Common Facebook Ad Mistakes: How To Avoid Them & Save Money with Emily Hirsh
5 common Facebook ad mistakes -- and how to avoid them! Listen, Facebook ads don’t need to be complicated or messy. Oh no, my friend! Quite the opposite. They should be a powerful and effective tool for growing your online business and attracting your ideal community. My guest and Facebook ads expert, Emily Hirsh, is on a mission to help you become BFFs with advertising on Facebook. In this episode, she shares the 5 most common mistakes entrepreneurs make when using this growth strategy and how to avoid them. She gives you tangible action items so you can get started with her advice today. Whether you’ve been using Facebook ads for years, or you’ve been a little intimidated to dive into them, this episode is going to ease those fears and make sure you’re not leaving money on the table. Here’s a snapshot of a few things we talked about… * [06:02] Mistake #1: Not defining what success means for your marketing. * [10:05] Mistake #2: Not doing enough testing -- most of the time messaging is the problem. * [12:43] Mistake #3: Only running one campaign. * [15:45] When you boost a post the objective of your ad is engagement. Put ads in every spot of your customer journey where you would like people to take action. * [19:32] Mistake #4: Not letting the testing work long enough. * [23:38] Mistake #5: Not paying attention to the numbers. Test, refine, and repeat. The numbers will always tell you what to do. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
36 min
More episodes
Search
Clear search
Close search
Google apps
Main menu