Millions, Billions, and TikTok | Evan Horowitz
Play • 48 min

Meet Evan Horowitz, CEO and co-founder of Movers+Shakers, a creative agency whose mission is to “spread joy by connecting brands to culture.” Listen in as Evan shares his success stories with TikTok, how to grow on the platform, trends to look out for, and how to connect your brand to the ever-changing cultural landscape. Evan’s agency is responsible for Elf’s Eyes, Lips, Face TikTok ad campaign that generated over a billion views on the platform.

Timestamped show notes 02:08 - Evan’s Journey 04:39 - Exponential growth 06:43 - Success stories 12:24 - the impact of TikTok almost getting banned in the U.S. 13:40 - Interactivity 16:31 - The realness mindset 18:06 - Competition in the space 20:00 - The evolution of TikTok 23:54 - Gathering data 25:32 - Advice for small business owners who want to enter the TikTok space 28:22 - Consistency! 30:19 - Evan’s thoughts on Facebook’s response to TikTok 32:26 - Sound on vs sound off platforms 35:48 - Evan talks about his successes and challenges 39:37 - Advice for entrepreneurs 43:27 - Up next for Evan

Links Movers+Shakers: https://moversshakers.co/ Evan’s LinkedIn: https://www.linkedin.com/in/evanhorowitz/

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