E348: 4 Amazon Advertising Methods and How Much You Should Spend on Them
Play • 27 min

Welcome to Episode 348 of the EcomCrew Podcast! It’s Dave here! I’m taking over the podcast recording today to share with you some advertising methods you can use after the busy season is over.

I know you’re still tired with all the preparations for Black Friday and Cyber Monday, and it’s not the best time to experiment with your ad campaigns. But after the dust has settled, you might want to try out these methods to see how they work for you.

Over the years, we’ve seen improvements in Amazon ads, but they are getting more complex and more expensive. So aside from knowing which method to use, you should also know how much you should be spending on them.

Timestamps:

  • Amazon changes that affect advertising costs and methods - 2:20
  • Pages that Amazon advertises on - 3:50
  • The new default metric on Amazon ads - 5:05
  • Method #1: Sponsored Brands Videos
  • The need to invest in high-quality video ads - 9:40
  • How much to spend on Sponsored Brands Videos - 10:15
  • Method #2: Sponsored Display ads (Product Targeting) - 11:43
  • Method #3: Sponsored Display ads (Views Remarketing) - 14:55
  • The problems with Views Remarketing - 16:34
  • How much you should spend on Views Remarketing - 19:20
  • Method #4: Ads on NARF listings - 20:43

If you want to know more about these methods, check out the article I wrote. It goes into much more detail about each ad option.

If you have any ecommerce-related questions you’re dying to ask us, you can do so live on December 1 at 10 AM (PST). This webinar is usually for Premium members only, but we’re offering it to you for free as we reopen EcomCrew Premium one last time in 2020.

Also, please take time to leave us a review over on iTunes if you like this episode or the podcast in general.

Happy selling!

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It’s the beginning of a brand new year which means new goals, new resolutions, new habits and a new chance to chase it down! Although the start of a new year can sometimes be overwhelming, it’s important to remind yourself of what you truly want to achieve and what will get you there.  QUICK REMINDER: Doors to our http://youpreneur.com/incubator (Youpreneur Incubator) Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just http://youpreneur.com/incubator (click here) for more information and to secure your place! In this episode, I share one simple strategy every entrepreneur should follow to stay on track and focused this year. Tune in to find out how you can make 2021 your best year yet!  Episode Timestamps [01:22] - A little update about the podcast [04:44] - The value of saying yes [05:56] - How we’ve been preprogrammed [07:22] - Focusing on the right people in your ecosystem Essential Learning Points From This Episode Saying no more often  Our yeses are a commodity Continue showing up for your audience Why you need to invest your time on the right people Important Links & Mentions From This Episode  https://www.youpreneur.com/incubator (Join the 2021 Youpreneur Incubator Coaching & Mastermind) https://www.youpreneur.com/415 (Listen to Ep. 415: 2020 Annual Review with Chris & Erz Ducker) http://youpreneurhub.com (Join the Youpreneur Hub Facebook Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
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