How (and WHY) To Do a Content Audit – DS217
Play • 42 min

Doug talks about how to do a Content Audit. Why you might want to do an audit and the benefits of it being done regularly.

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Here is the AHREFS blog post

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The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
293: Buying an Ecommerce Business: How to Do It and Why You Should
Buying an ecommerce business can be a brilliant move to build wealth, or have costly unintended consequences. Between finding the right business, knowing what to look for when going through due diligence, and avoiding misinformation - buying an eCommerce business can be a lot to handle. We're giving you a crash course on how to do it. Today’s show is a mashup of three episodes I’ve done with expert eCommerce entrepreneurs in this space - David Newell, Shakil Prasla, and Drew Sanocki. We talk about how to determine if you are the type of person who should buy or build, what a thorough due diligence process looks like, and the things to always investigate within a prospective company. We also breakdown the common pitfalls first-time buyers tend to experience and how to avoid them. Enjoy! Episode Highlights * 4:30 How to determine if you should buy or build an eCommerce site * 7:27 Buying a business to cross-sell * 9:29 The 6 key tenets to robust due diligence when buying a business * 13:12 How to assess the quality of a business’ backlinks * 16:23 Financials you should always assess as a buyer * 19:23 Problem areas to investigate before buying a business * 23:15 Technical and legal checklist items you shouldn’t forget * 25:38 The biggest mistakes most first-time buyers make and how to avoid them * 27:34 Leveraging SEO and content for growth * 30:53 Income and age: Two essential criteria for evaluating a company * 32:49 Buying a business on a bank loan * 35:48 Five things to always look for when buying * 39:04 The advice Shakil would have given himself when he was starting out * 41:30 Shakil’s process for reviewing prospecting companies and getting them through due diligence * 43:30 What Drew is most excited about when buying * 46:15 Merger and acquisition opportunities that can help your brand * 50:45 Uncovering your blind spots within the acquisition process * 52:26 Boostrapping vs acquisition: Which is right for you and which comes first? Links and Resources: * Podcast: 095: 4 Reasons Why You Should Buy An Ecommerce Business & The 6 Key Tenets To Proper Due Diligence * Podcast: 195: Austin Ecommerce Investor Reveals His Short-Cut To Scaling * Podcast: 241: Evolutions In Lifecycle Marketing & New Approaches To Creating Wealth * Websites: FE International, Pro Click Ventures, Nerd Marketing, AutoAnything * Social Media: David Newell on Twitter, Drew on Instagram * The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail * Brand Growth Experts * The Coalition * Foxwell Digital * @a_brawn on Twitter * @andrewfoxwell on Twitter * Review or subscribe on iTunes
1 hr
Rock Your Brand Podcast
Rock Your Brand Podcast
Scott Voelker
RYB 953: The Content Creation MYTH and Mistakes To AVOID + Action Plan
Today I am going to be going over the top content myths and mistakes that most people make. I am going to give you an action plan and some key steps on how to get out there and start creating content for your brand. I’m going to take some time to drill down on these most common myths and mistakes so you can learn to avoid them as you start creating content for your own brand.  In fact, many of these I have fallen into myself over the years. So, it’ll be helpful for you to learn about them, so you don’t have to make the same mistakes that I have. If you’re ready to start building content for your brand and see the value in it, these tips and tricks will help you. The key is to focus your time and energy on creating evergreen content. You’ll have to put in the work up front, but it’ll quickly pay off for months and even years to come if you do it right.  If you’re struggling to start writing content of your own or looking for some direction, I’d encourage you to take my new seven-day content creation challenge. The idea behind this course is for me to take you through the process of how to create content for your own brand and provide you with simple to follow action steps that you can take every day, for seven days in a row. During the course, you’ll be able to learn how to attract the right people, how to optimize your content, and write things that will continue to bring people to your website for years to come.  As a reminder, every Monday, Wednesday, and Friday, we get together for our weekly coffee talks at 10 am eastern. It’s totally free. All you have to do is show up, and you’ll be able to get your own questions answered and meet some incredible people. To join us, head over to takeactioncrew.com. You’ll also have access to our free player, where you can search for any specific topic you’re looking for and find every instance where that is mentioned. So you’ll be able to get started building your own brand in less time.  Start With Evergreen Content  When people build content for their own brand, they feel like they have to write for every platform from the beginning. Trust me, from experience, I am here to tell you that no one can keep up with writing content for every platform. You’d need an entire team for that. That’s not what you want to do to start. Or what you should even expect from yourself.  I want you to focus on evergreen content from the beginning. You have to shift your mindset that all content is equal because it’s not. The bandwidth that you have is limited, so you have to be smart about where you put your time and focus.  When you create a piece of evergreen content, you’ll create an asset for your brand that will drive the right people to your website. For example, when I do my podcast every week, I’m using it as an evergreen asset. I still have people going all the way back to episode one and other past episodes nearly every day. I know that when I create each episode, it’s going to live on forever. I also have every podcast created as a blog post that will live on my website for years to come, that people can search for.  If you create something for Instagram or another social media platform, that’s not considered evergreen content. People aren’t going to find things that you created last week on social media as easily as something you post today. However, videos are a different story. They can live on forever, and people can go back and easily find them down the road. Social Media Isn’t The Answer  Many people say you have to post to social media several times a day if you want to build up your social media following. That is, in fact, the case if you’re solely focused on building up a following using social media. However, I would recommend you avoid spending all your time and energy&
33 min
Business Lunch
Business Lunch
Roland Frasier
The Business Concept That Most Entrepreneurs Miss, (Roland In The Hot Seat Pt. 5).
Get ready for the fastest, most mind-blowing, business-changing episode you may ever hear. This episode is for you if you want to, * Bolster your business,  * Expand your reach  * Increase your margins * Protect against your competitors. * Innovate. Spoiler Alert "Growth by acquisition is so overlooked." Roland Frasier. Top Takeaways * If you want to double the size of your company, buy a company that's just like your company with the same number of customers, and you have instantly doubled your company.  * If you want more leads, buy the entity that has already aggregated your ideal customer profile's attention and eyeballs. * If you want more margin, vertically integrate and buy the suppliers and distributors above and beyond you in the value chain.  * If you want to innovate, acquire intellectual property.  Of course, Roland makes it sound so easy and so simple, but if you hit subscribe, you'll hear more from Roland on this subject, plus some of the 219 ways that Roland likes to do this with no money out of his pocket. Did You Know?  We're planning an extra special month for the podcast, including the first release of my interview with Sir Richard Branson. Subscribe to the podcast, so you don't miss it! Plus, we'll enter you to win a pair of Apple Airpods, which is fun too. Here's that link. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland here. Thanks for listening. You can also find us on these platforms here.  Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube
3 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Charles Byrd - Using Systems To Build And Maintain Strong Relationships
We have Charles Byrd on the show today who’s a guy we recently got connected with and was introduced as the best connector out there. He’s creating the most profitable JV partnerships with his systematic way of connecting others. What’s really cool about this is we are all surrounded by opportunities, and many are not always super obvious. That’s the power of having a system and in this case, you can set that up in your life, by connecting with people who have systemic follow-ups which can turn into a potential revenue source, affiliate partners, or just for connecting sake. Charles is going to dive into all the systems he lives by, some awesome hacks in regards to following up with your contacts and JV partners, the shifts to a never-ending flow of clients, and how to not only be great at relationships but guide them to a positive conclusion for everyone. When you’re done, check out our previous episode with Michael Gerber for more insight into how having the proper systems in place can skyrocket your business and our show with Andy Hussong on how to land those JV deals. “It’s simply paying attention to who people are, what their magic gift to the world is, what are they into, where do they live and that gives you all these little entry points to provide value to them.” - Charles Byrd Some Topics We Discussed Include: * How to get a network going if you do not already have that community * The Invisible Pitch * What to say in a message to a potential connection without sounding spammy * How Charles is able to close a JV deal in 20 minutes * How to approach networking without having a podcast so people feel comfortable * How to avoid the reciprocation trap * How Charles made a huge connection at Burning Man * The Power of the Ping! Resources From Charles Byrd: * PureJV.com * Clarity.PureJV.com - to book a call References and Links Mentioned: * Asana * Vidyard * Loom * The Brain * Newton * Cloze * Evernote * PureJV.com * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * A Repeatable Process To Land JV Deals - Andy Hussong * Systems Are Everything, Stupid - Michael Gerber
1 hr 17 min
The Email Marketing Show
The Email Marketing Show
ResponseSuite
How To Get People To Forward Your Emails And Grow Your List
Imagine being able to get viral growth of your email list? That would be pretty kick-ass, wouldn’t it? The best thing about this, is that you don’t even have to have a huge list to begin with. All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too long (seriously…throw it out!) We’re going to talk about how an entrepreneur has absolutely SMASHED this strategy…and then we’re going to tell you how you can do this too, because we’re lovely. How To Get People To Forward Your Emails And Grow Your ListEpisode Content(02:17) First of all…..thank you! (03:24) Rob’s random fleeting comment was pretty spot on. (04:15) This guy did it SO. DAMN. WELL. (06:48) The simplicity of this is incredible.  (07:53) What most people would do if they created this, and why it wouldn’t work. (08:58) Why did this do so well? (09:37) Where people go wrong with lead magnets. (10:19) The first thing you need to do to get people to join your list. (11:22) The only reason Rob heard about this guy in the first place. (12:03) Why the reason to join your list should not just be your lead magnet. (13:31) OK, but how do you get people to actually forward your emails? (14:19) We’re going to assume that your emails aren’t sh** for a moment. (15:20) There is no secret handshake or big secret about this. (16:33) You need to do this in every single email.  (16:53) DO NOT DO WHAT WE’RE ABOUT TO SAY (17:32) This is how we actually do this with our own emails. (19:13) This is subtle…and it works.  (20:53) What are you thinking ? (21:37) This week’s subject line is on the edge of scammy, so why the hell did we send it? Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
24 min
Ecommerce Empire Builders
Ecommerce Empire Builders
Ecommerce Empire Builders
Find $10k/Month Winning Products With Ecom Cheetah
👉🏼👉🏼 FREE 7 FIGURE ECOMMERCE MASTERCLASS: http://bit.ly/funnel-class-pd ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Ecom Cheetah is a tool designed for you to get access to a team of designers and researchers that can help you achieve your ecommerce goals! If your a dropshipper who wants to get a head start, and wants a lot of the grunt work of picking winning products, designing great ads, and all of the other elements that go into picking a great offer then ecom cheetah is for you! Get started today by clicking the link down below: 🦁 Sign up for Ecom Cheetah Here - www.ecomcheetah.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📥 FREE FUNNEL DOWNLOADS: Free+Shipping Funnel: http://bit.ly/Free-Six-Funnel Print On Demand Funnel: https://bit.ly/2zKmHTZ Membership Funnel: https://bit.ly/2MjG7Vu ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🖥 EMPIRE BUILDER RESOURCES: ClickFunnels FREE 14-day Trial: http://bit.ly/2xTPfEe Shopify FREE 14-day Trial: http://bit.ly/2gHMJP2 Zipify One Click Upsell: http://bit.ly/2j95pYG Funnelish: http://bit.ly/2xp5LNr Empire Book Club: http://bit.ly/eeb-book-club ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👨‍👩‍👧‍👦 JOIN THE EMPIRE BUILDER CONVERSATION: Facebook Group ► http://bit.ly/FBGroupEEB Instagram ► http://bit.ly/InstagramEEB PodCast ► http://bit.ly/PodcastEEB Untapped Focus ► https://www.instagram.com/untappedfocus/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🦁 About the Empire Builders: My name is Peter Pru and I’m the creator of the Ecommerce Empire Builders. What first started as a side project and a way of sharing my eCommerce strategies with others quickly turned into an amazing movement that is impacting the lives of thousands. If you're ready to start building your ECOMMERCE EMPIRE and refuse to settle for the status quo. You're in the right place. Every day we talk about Shopify, ClickFunnels, Dropshipping, Sales Funnels, Subscription Boxes & Continuity Programs, & general Mindset and Business strategies for success! Now let's start building your EMPIRE!
21 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)
Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!) Today’s guest is Reed Duchscher of Night Media, a multimedia talent management company and creative outpost for the largest creators on the internet. Reed’s company has worked with people such as MrBeast, Typical Gamer, and other voices from the most influential of the influential. In today’s episode we talk about how Reed founded Night Media and the role he is playing in shaping the future of the content creator business model. Our conversation begins with Reed’s journey from working as an NFL sports agent to founding Night Media in 2015. From there, we talk about the dynamic between content creators and managers, what informs Night Media’s choice for who to work with, and the services managers can offer to creators on the back end. Reed gets into the value he is adding to the creator community through the Creator Economics podcast, the work he did with MrBeast in launching the MrBeast burger, and his vision to map the blueprint for how to turn creators into sustainable virtual digital companies. We talk about the different products that creators can sell, whether creators should take equity or cash in partnerships, why creator communities are more important than subscriber count, and a whole bunch more in today’s conversation. Be sure to tune into this one. TIME-STAMPED SHOW NOTES: * [01:15] Introducing Reed Duchscher and his journey to working with content creators. * [02:22] The business model at Night Media; why it’s not built like an agency. * [03:10] How Night Media thinks about the types of clients it signs. * [04:39] Prioritizing engagement and community over subscriber count. * [06:10] What creators should expect from managers. * [07:07] Why creators need to be good at creating communities. * [08:38] Other creators Night Media is interested in/working with. * [10:35] Making a new blueprint for what creators can do with their fan base. * [10:50] The story of the development of the MrBeast burger. * [14:04] Some indications of the revenue MrBeast Burger is generating. * [15:21] Creator-focused educational content discussed in the Creator Economics podcast. * [17:08] Reed’s thoughts on content creators getting cash or equity on collaborations. * [20:03] Digital products and merchandise types open to creators. * [21:50] The business infrastructure opportunities most creators miss. * [22:45] Why creators are going to start having to raise capital. * [23:32] Spend and production team size on MrBeast videos. * [24:26] Blockchain and whether people will buy a small percentage of channels. * [25:48] How Reed connected with the team of creators he worked with. * [26:55] Favorite business tools of Reed’s. * [27:55] Reed’s favorite business book. * [28:20] The best way for people to find Reed online. Resources From The Interview: * Reed Duchscher on LinkedIn * Reed Duchscher on Twitter * Reed Duchscher on Instagram * Night Media * MrBeast * Typical Gamer * Matt Stonie * Joey Chestnut * MrBeast Burger * Creator Economics Podcast * Blake Robbins on LinkedIn * Ludlow Ventures * 100 Thieves * Social Blade * Must-read book: Start with Why Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
29 min
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