Jul 14, 2021
How Veronica Chou brought sustainable fashion to Everybody & Everyone
Today I am beyond happy to welcome Veronica Chou, a businesswoman, an entrepreneur, an environmentalist, and my dear friend. She has seen every aspect and angle of the fashion industry. Today, she is the founder of Everybody & Everyone, an eco-innovative and size inclusive sustainable fashion brand.
To start, we talked about the major issues around the fashion industry that led Victoria to the launch of Everybody & Everyone, such as textile dyeing, water contamination, fossil fuels, microfibers, and plastic in clothing. She shared a story about how she noticed something wrong in the industry when she was just a teenager and how it made her discover her purpose in sustainability.
Before launching a sustainable fashion brand, Victoria was excited about the material science and digitalization of the process. After detailed research, she made decisions and choices about recycled materials and alternatives, such as food waste-based materials.
Her collections are inspired by the mission t…