In this episode we had the pleasure talking with Paul Mabray. Paul is the CEO of Emetry and currently one of the most influential people when you think about the wine industry and technology. Paul has over two decades of experience in the food and beverage industry and although he specializes in wine. Wine and distilled spirits cross, and I do think we can learn a lot from the wine business. We talked about his initial work with the Francis Ford Coppola winery running the wine club, his startups (he's a software guy). Direct to consumer (DTC), which will be very crucial for the future for a successful business, why the tasting room should not be the only way to reach and connect with customers. The sleeping giant aka Amazon, and why Paul's argument is to create a strong connection with your customers. I hope you enjoy this and find value. If you do please leave us a review on Apple Podcasts, we read every single one and they help the podcast grow. Please visit this podcast at http://www.distillerynation.com/ and view all of today's show notes.