In this episode we had the pleasure talking with Mel Heim. Mel is the VP of Operations, distiller and blender for Eastside Distilling located in Portland Oregon. They are famous for the vodka, series of whiskies and rum. In this episode we talked about putting a plan around your SKUs and sales of those SKUs, early days of making Rum, the canning operation side of the business for the Ready to Drink (RTDs), and of course how awesome is to have a publicly traded distillery that you can actually look at numbers and how is the company thinking of its future. Of course, favorite books and how Mel got into distilling. I hope you enjoy this and find value. If you do please leave us a review on Apple Podcasts, we read every single one and they help the podcast grow. Please visit this podcast at http://www.distillerynation.com/ and view all of today's show notes.