EP282: The Predictable 5-Step Formula to Sell High Ticket Programs
Play • 1 hr 5 min

After a year like 2020, we’ve never been so reminded about the importance of having predictable selling systems. In this episode, Scalable’s Head of Marketing Matt Swan and Head of Sales and Success Michael Ashcraft explain their predictable selling system for high ticket programs. Listen to learn the 5-step formula DigitalMarketer is using to sell their high-ticket offers (like becoming a DM Partner or our ELITE Coaching Program) and how you can adapt it to fit your high ticket program.

RESOURCES MENTIONED IN THIS EPISODE

The 4-Step Agency Growth Funnel

DM Partner Intake Form

DM Partner Qualification Page

Matt Swan on LinkedIn

Michael Ashcraft on LinkedIn

Work With Tier 11

T&C360i

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
This Company Does 60% Profit Sharing With Over $25M In Annual Recurring Revenue
A big part of contemporary online business is connected to email marketing and one of the most powerful and exciting names in the game right now is undoubtedly ConvertKit. The company's Co-Founder and CEO, Nathan Barry, returns to the Leveling Up podcast today to talk about their last year or so of business, their choice to embrace profit-sharing, and his thoughts on the evolving remote-work landscape! Although ConvertKit can basically be described as email marketing software for creators, they actually offer so much more than that, and Nathan comments on their growth and how they go about adding new features to their service. One of the defining characteristics of the company is their lack of outside funding, and we get to talk about this choice and how they have managed to be so successful while opting out of venture capital. Nathan shares his thoughts on the time it takes to build something meaningful, the meaning of company culture, building in public and so much more! A big takeaway for listeners is the idea of intentionality and holding both the long-term vision and short-term goals in mind at the same time. So for all this from a leader of a leading company, be sure to listen in! TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [01:12] Nathan's perspective on what is hot right now for email conversion. * [03:38] The power of Twitter threads when used correctly. * [04:55] Growth at ConvertKit and the biggest steps they have made recently. * [06:14] Considering adding new features and how to do this smartly. * [07:52] Prioritizing certain features and how these decisions are made. * [10:12] Nathan's array of skills as a creator and the emphasis he puts on mindset. * [12:53] Thoughts on niching down and how this relates to expansion. * [14:52] The growth in the blogging and online influencer industry. * [15:58] Nathan's failed efforts at raising capital and how this ended up serving the company. * [18:13] The pros and cons of building in public — Nathan weighs in. * [20:13] The threat of competitors and bigger companies. * [22:45] Incentives and profit-sharing at ConvertKit — the evolution of Nathan's philosophy. * [26:18] Keeping a long-term vision in mind for short term strategies. * [28:55] Nathan's thoughts on recruiting talent in the current climate. * [33:32] Important parts of ConvertKit's remote culture and the emphasis they place on trust. * [34:58] Company retreats and the amazing practice of 'unsolicited feedback'. Resources From The Interview: * Nathan Barry * ConvertKit * Baremetrics * Pat Flynn * Tim Ferriss * Neil Patel * Gretchen Rubin * Leveling Up Episode 352 with Nathan Barry * Marketing School Podcast * Zen Habits * FreshBooks * Ahrefs * SEMrush * Hacker News * Oculus Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
39 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Rand Fishkin - Growing An Audience Without Facebook Or Google
We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms. If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze. “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: * Perspectives on the zero clicks search problem * Checking out the Crack Shack (it’s not what you think!) * How to get honed in on a specific audience that will convert better * What do cookies and strange pajamas have to do with advertising? * Why getting people to like and share should be your secondary goal * From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! * Which ad networks are lacking in quality and which ones you should be using * Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: * SparkToro * Something is Rotten in Online Advertising * Lost And Founder by Rand Fishkin References and Links Mentioned: * MOZ * SimilarWeb * Buzzsumo * Full Contact * Clearbit * The Butt Pajamas Will Follow You Forever * HelloWoofy * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly * A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze
1 hr 21 min
Youpreneur FM Podcast
Youpreneur FM Podcast
Chris Ducker
How to Make 2021 Your Best Year Yet!
It’s the beginning of a brand new year which means new goals, new resolutions, new habits and a new chance to chase it down! Although the start of a new year can sometimes be overwhelming, it’s important to remind yourself of what you truly want to achieve and what will get you there.  QUICK REMINDER: Doors to our http://youpreneur.com/incubator (Youpreneur Incubator) Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just http://youpreneur.com/incubator (click here) for more information and to secure your place! In this episode, I share one simple strategy every entrepreneur should follow to stay on track and focused this year. Tune in to find out how you can make 2021 your best year yet!  Episode Timestamps [01:22] - A little update about the podcast [04:44] - The value of saying yes [05:56] - How we’ve been preprogrammed [07:22] - Focusing on the right people in your ecosystem Essential Learning Points From This Episode Saying no more often  Our yeses are a commodity Continue showing up for your audience Why you need to invest your time on the right people Important Links & Mentions From This Episode  https://www.youpreneur.com/incubator (Join the 2021 Youpreneur Incubator Coaching & Mastermind) https://www.youpreneur.com/415 (Listen to Ep. 415: 2020 Annual Review with Chris & Erz Ducker) http://youpreneurhub.com (Join the Youpreneur Hub Facebook Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
10 min
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