EP287: What Facebook Marketers Need to Know About the iOS 14 Update
Play • 39 min

You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Maurice Rahmey iOS 14 Twitter Thread

How Apple’s iOS 14 Release May Affect Your Ads

Key takeaways from Facebook’s major iOS 14 updates today

Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers

Apple’s new privacy features have further rattled the location-based ad market

Speaking Up for Small Businesses | Facebook

Verifying your Domain | Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)
Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!) Today’s guest is Reed Duchscher of Night Media, a multimedia talent management company and creative outpost for the largest creators on the internet. Reed’s company has worked with people such as MrBeast, Typical Gamer, and other voices from the most influential of the influential. In today’s episode we talk about how Reed founded Night Media and the role he is playing in shaping the future of the content creator business model. Our conversation begins with Reed’s journey from working as an NFL sports agent to founding Night Media in 2015. From there, we talk about the dynamic between content creators and managers, what informs Night Media’s choice for who to work with, and the services managers can offer to creators on the back end. Reed gets into the value he is adding to the creator community through the Creator Economics podcast, the work he did with MrBeast in launching the MrBeast burger, and his vision to map the blueprint for how to turn creators into sustainable virtual digital companies. We talk about the different products that creators can sell, whether creators should take equity or cash in partnerships, why creator communities are more important than subscriber count, and a whole bunch more in today’s conversation. Be sure to tune into this one. TIME-STAMPED SHOW NOTES: * [01:15] Introducing Reed Duchscher and his journey to working with content creators. * [02:22] The business model at Night Media; why it’s not built like an agency. * [03:10] How Night Media thinks about the types of clients it signs. * [04:39] Prioritizing engagement and community over subscriber count. * [06:10] What creators should expect from managers. * [07:07] Why creators need to be good at creating communities. * [08:38] Other creators Night Media is interested in/working with. * [10:35] Making a new blueprint for what creators can do with their fan base. * [10:50] The story of the development of the MrBeast burger. * [14:04] Some indications of the revenue MrBeast Burger is generating. * [15:21] Creator-focused educational content discussed in the Creator Economics podcast. * [17:08] Reed’s thoughts on content creators getting cash or equity on collaborations. * [20:03] Digital products and merchandise types open to creators. * [21:50] The business infrastructure opportunities most creators miss. * [22:45] Why creators are going to start having to raise capital. * [23:32] Spend and production team size on MrBeast videos. * [24:26] Blockchain and whether people will buy a small percentage of channels. * [25:48] How Reed connected with the team of creators he worked with. * [26:55] Favorite business tools of Reed’s. * [27:55] Reed’s favorite business book. * [28:20] The best way for people to find Reed online. Resources From The Interview: * Reed Duchscher on LinkedIn * Reed Duchscher on Twitter * Reed Duchscher on Instagram * Night Media * MrBeast * Typical Gamer * Matt Stonie * Joey Chestnut * MrBeast Burger * Creator Economics Podcast * Blake Robbins on LinkedIn * Ludlow Ventures * 100 Thieves * Social Blade * Must-read book: Start with Why Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
29 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Therapy Session - How To Become A PodHacker
Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand. With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members. When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites. “The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe “We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier Some Topics We Discussed Include: * Just how many people mispronounce our names? * Famous people Joe is related to and should he change his name? (send your thoughts to info@evergreenprofits.com) * Our shortest podcast ever! * What happened in Matt’s spa…. * How our vision came to be * How you can see behind the curtains of our business * What we are reading, playing, and watching right now * The latest tools we are using and love * Why Matt’s house doesn’t have a roof! * A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with Resources From : * PodHacker.com to get on the waitlist or, if it is open, sign up now. Get it soon, because we are going to close it References and Links Mentioned: * Our original opening podcast for the PodHacker brand * ClickFunnels * DropFunnels * MembersPRO * Active Campaign * SparkToro * SuperHuman * StreamYard * TubeBuddy * ConvertBox * The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson * Ask!: The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen * SuperBetter by Jane McGonigal * Dan Harmon’s Story Circle Technique * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Reinventing The Membership Site - Chris Benetti * How To Scale Memberships And Retain More Customers - James Schramko
1 hr 30 min
Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
SEO Tips to Outrank 9 Figures Business on a Shoestring Budget w/ Jacob Mcmillen
Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, ‘copywriter’. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing. Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page. During this interview, we discuss: 2:15 – Jacob’s journey to discovering SEO and copywriting 3:11 – What is copywriting? 3:38 – The Internet’s Best Copywriting Course 4:12 – How long it took for Jacob to rank #1 for the keyword ‘copywriter’ 6:01 – How to outrank large companies on Google 12:04 – The importance of being willing to invest your time in SEO research 13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword ‘copywriter’ get? 14:49 – Using a mindset of teaching or instructing in your content + The ranking metric that is one of Jacob’s key to success 18:45 – Having multiple drafts and evolving your content as you get new ideas 20:41 – Don’t assume the market is saturated with SEO… Google adjusts its algorithm frequently! 22:43 – Jacob’s favorite growth tool + How it works 23:08 – His most recommended book 23:48 – How to connect with Jacob Plus, a whole lot more! Resources: Visit Jacob’s website Write Bites The Internet’s Best Copywriting Course Ahrefs Made to Stick by the Heath Brothers ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
25 min
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
292: iOS 14 and Facebook Ads: What You Need to Know and Implement ASAP
Apple’s recent championing of consumer privacy means your ad data is never going to be the same. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business. We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode. Enjoy! Episode Highlights * 5:21 The current state of Facebook advertising and what you need to know about iOS 14 * 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising * 9:56 How Apple will control the floodgates of information * 12:52 What we know is changing between iOS 14 and Facebook ads * 16:05 The upside to these changes within Facebook * 18:24 What the upcoming data delay will mean for you * 21:42 8 must-have events to set up to prepare for the new normal * 25:40 How to set up and customize your new events * 28:58 Don’t get taken advantage of: A word of caution when searching for help * 32:05 Who is going to be most affected by these changes * 37:57 The tools Facebook and Apple are working on to help you Links and Resources: * Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site * Foxwell Digital Blog: What's Working (and what's not) in a Post-iOS14 World * Foxwell Digital Blog: Facebook Advertising FAQs * Podcast 278: Facebook’s New Conversions API & Why You Need To Install It Before The New Year * Brand Growth Experts * The Coalition * Foxwell Digital * andrew@foxwelldigital.com * @a_brawn on Twitter * @andrewfoxwell on Twitter * Review or subscribe on iTunes
44 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
How Do You Know It's Time to Hire an Agency President?
Wondering if it's time to hire an agency president? If you're feeling like the burden of the day-to-day is holding you back, it might be time! Are you being stretched in too many directions? Are you wondering how to find the right person to help run your agency? Every agency reaches the point of choosing to stay on that plateau or hire a leader capable of reaching the next level. In this episode, we'll cover: * Signs it's time to hire an agency president. * How to find an agency president. * Onboarding an agency president. I talked to Doug Joseph, the Founder and CEO of Serif Creative. Serif started as a video production company, before adding additional services including brand strategy, creative storytelling, and digital marketing. There came a point in Doug's journey of founding and leading Serif when he realized he needed help with certain aspects of the agency. He is here to talk about why he chose to hire a president and how he found a great person for the job. Signs It's Time to Hire an Agency President Doug's strength and desire have always been creative storytelling. This is what led him to create an agency in the first place. However, "I'm a big picture guy," he says. "I'm not good with the day-to-day details." It's that self-awareness that led Doug to the conclusion that he needed to bring on a president. What Doug realized is by finding someone with strengths opposite of his, each of them was able to focus their time and attention on the aspects of the business that they were passionate about. Meanwhile, there is peace of mind knowing the other parts of the business are being taken care of by someone who is equally passionate about what they do. How to Find an Agency President When Doug decided it was time to hire a president to allow his agency to grow, he was looking for someone to handle the aspects of the agency he was less passionate about. A large part of hiring for the position was giving the person flexibility to create his own position based on the needs they identified. Serif Creative's President brought a keen ability for acquiring new projects and a strength in providing digital services. Both were welcome additions to the business. "It's all about desire," Doug explains. "If a person is passionate about the work they are doing, then there is less management of that position required. When there is less desire, more management and more accountability are required." A great resource for finding someone to help lead your agency is through your professional network. However, Doug says to use caution when hiring friends or friends of your team members as it can create awkward situations if they're not a good fit. Onboarding an Agency President Your Team Will Love Serif Creative's President had mutual friends with Doug and was doing freelance work at the time the two met. Doug hired him to provide consultation on certain agency issues. This resulted in an increase in business, including a retainer from a Fortune 500 client. Doug felt comfortable offering the consultant the permanent position because he was confident in his skills and ability. Additionally, it allowed the team to all become familiar before adding him on at a management level. Bottom line, Stop being Chief Everything Officer. Find a way to do what you're good at, whether that involves acquiring work or producing work. Find someone who shares your goals for the agency and passion for clients but brings different strengths. This can help your agency land new clients, produce new service offerings, or otherwise grow and thrive. Related: https://jasonswenk.com/digital-agency-ceo/ Would you like a 90% close rate on the deals you want? It took my agency years to develop a solid foot in the door offer that converted at a high rate. And, Ian has spent the last 10 years developing his too. That's why we decided to collaborate and create the FITD framework to share with other agency owners. If you want to learn more check out FootInTheDoorFramework.com. You can discover the exact framework that Ian and I created so you can be successful. Close deals faster, stop giving away strategy for free and win the deals you want. When you have the right framework, you will find your sales process is scalable. You can even step away from sales and so you can spend your time working on the best.
15 min
Build a Better Agency Podcast
Build a Better Agency Podcast
Drew McLellan
EP 282: How to tackle DIY research in your agency with Matt Seltzer
Back in the good old days (pre great recession) agencies used research to make their work smarter and more effective. But it became a luxury we trimmed out as we had to squeeze budgets. As we emerged from the recession, we dismissed research as expensive and didn’t build it into our recommendations as often as we should. But what if we could benefit from the insights research provides without busting the budget? This week’s guest Matt Seltzer has worked in several agencies in a research capacity. A couple years ago he started a market research firm specifically to partner with ad agencies to create more revenue streams and gather insight for themselves and their clients. In this episode of Build a Better Agency, Matt and I talk about the many ways agencies of any size can utilize DIY research to build better pitches and client work. We discuss options for reducing bias, increasing response, and minimizing survey fatigue. We also explore ways to approach clients about investing in research, different ways to utilize the insights, and specific areas where agencies get research wrong. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: * Effective DIY research options * The benefits of simple surveys * Why customer personas are helpful * The way to increase survey response * Ways to reduce bias in DIY research * Why clients appreciate research * How to avoid survey fatigue * How to approach a client about adding research * Different ways to use the research insights * Misperceptions that keep us from DIY research * Ways agencies get research wrong
49 min
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