Seth Godin: Learning to take risks, be generous, and make a ruckus
44 min

If you don’t know who Seth Godin is, just type “Seth” into Google or DuckDuckGo. The first entry will lead you to his blog, where he writes—every day—about marketing, design, writing, how being a better human will make you better at your job.

Once you’ve started to read his blog, you’ll probably be hungry for more of his wisdom. He’s written over eighteen bestselling books on business and marketing, including Linchpin, Purple Cow, and The Dip.

We’ve been following Seth for a long time, and his writing and speaking have influenced how we think about creating and marketing products. So it was a huge honor to have him on our show, where we spoke about subjects ranging from how to take risks in your career, to why being creative is an act of generosity, to the idea of “creative destruction.”

We hope you enjoy our conversation with Seth as much as we did, and after you finish, we encourage you to go make a ruckus.

 

Takeaways:

  • Why the counterintuitive idea of “surplus” means that, despite everything going on in the world, we all have access to more resources than the last King of France did.
  • Why writing is often the best starting point for almost any type of creative work.
  • Why a company is more like an organism than an organization

 

Bio

Seth is an entrepreneur, best-selling author, speaker and teacher. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Seth created the altMBA and Marketing Seminar to transform online education and help people connect with their audience.

Design Thinking 101
Design Thinking 101
Dawan Stanford
Teams, Sprints, Prototyping, and Better Meetings with Douglas Ferguson — DT101 E59
Douglas Ferguson is the founder of Voltage Control, a workshop agency on a mission to rid the world of horrible meetings. We talk about teams, design sprints, prototyping, and creating meetings that matter. Show Summary As a coder during the 90s tech bubble, Douglas discovered that he loved working as part cross-functional teams often found in startup companies, and wearing different hats as needed during a project. When the Agile Manifesto came out in early 2001, Douglas realized that a lot of its principles were things he and his teams had already been doing. He began combining Agile and Lean methodologies to find ways teams can work together better. Douglas’ company, Voltage Control, focuses on helping teams learn how to better collaborate. During our conversation, we talk about the hallmarks of a well-functioning team, Douglas’ work with organizations using design sprints and prototyping, and how Douglas’ new book, Magical Meetings, is helping us all be able to have better, more meaningful and productive meetings. Listen in to learn more about: * The traits of a well-functioning team * How prototyping can help an organization * The ins and outs of design sprints * The two questions to ask when designing the test for a prototype * Douglas’ new book, Magical Meetings * How to have better meetings, no matter what industry you’re in * Adapting to the new virtual meeting space Our Guest’s Bio Douglas is an entrepreneur and human-centered technologist with over 20 years of experience. He is president of Voltage Control, an Austin-based workshop agency that specializes in Design Sprints and innovation workshops. Prior to Voltage Control, Douglas held CTO positions at numerous Austin startups, where he led product and engineering teams using agile, lean, and human-centered design principles. While CTO at Twyla, Douglas worked directly with Google Ventures running Design Sprints and now brings this experience and process to companies everywhere. Show Highlights [01:36] Douglas talks about how he got into design and his focus on teams and teamwork. [03:57] Launching Voltage Control to help teams work better together. [04:30] How a well-functioning team evolves. [05:05] The importance of trust between team members. [05:36] Douglas connects the Gallup’s Q12 survey to team trust. [08:06] How Douglas introduces teams to prototyping. [08:51] Creating a vision document of how the team might use prototyping. [09:23] Why Douglas needs to understand the shared values of a team. [11:01] Two tactics Douglas uses to help teams come to a shared understanding. [14:30] Douglas defines prototyping. [14:43] Douglas shares one of his favorite examples of prototyping: the five pound weight. [17:16] Prototypes help teams separate the problem space from the solution space. [18:50] How Douglas facilitates team prototyping. [19:41] The two components of a design sprint. [20:10] The importance of the question “What is the test we need to run?” when designing a prototype. [20:30] The Riskiest Assumption Test (RAT). [22:00] The two questions Douglas asks after deciding on the prototype test. [22:57] Setting expectations for a design sprint and avoiding the “design sprint slump.” [23:44] A design sprint is only the beginning of the work. [24:30] Why it’s important for an organization’s leadership to understand what design sprints can and can’t do. [25:00] Prototyping is intended to give insights and understanding of the problem space to provide direction for the work to come. [26:55] Leadership must understand there is more work to do after the design sprint. [28:49] Design sprints as design research. [29:46] Douglas talks about “branding” the design sprint. [31:11] How Douglas is gathering facilitation techniques and tools from different industries and applying them to help us all improve our meetings. [33:22] Douglas’ new book, Magical Meetings. [34:03] How meeting participants can help the meeting facilitator. [35:10] Magical Meetings offers action steps and principles anyone can use to improve their meetings. [36:11] Douglas offers his thoughts on remote work and virtual meetings, and COVID-19 is changin his work. [37:53] Advice for those holding virtual workshops and meetings. [38:45] Intentionally designing virtual experiences. [40:35] Two virtual tools Douglas recommends for those creating online experiences. [42:21] Where to find out more about Douglas and his work. Links Douglas on LinkedIn Douglas on The Future Shapers Douglas' posts on Medium What is design thinking? Bringing Design Thinking into Technology Voltage Control Beyond the Prototype Inside Innovation - Inside Outside podcast with Douglas Beyond the Prototype - Techblog Writer UK podcast episode with Douglas Gallup’s Q12 Survey Loom screencasting tool Session Lab workshop planning tool Other Design Thinking 101 Episodes You Might Like Stakeholder-Centered Design, Design Thinking in Large Organizations, and Critique for Design Teams with Jean-Louis Racine — DT01 E3 Teaching Yourself Design Thinking + Innovating in Government with Amy J. Wilson — DT101 E19 Designing Your Team + Teams in Design Education + Coaching Design Teams with Mary Sherwin and David Sherwin — DT101 E49 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Fluid Hive’s Ask Like a Designer — Monthly articles with design ideas, methods, frameworks, templates, and a question-fueled approach to design-driven innovation. Discover new ways to learn, lead and apply design-driven innovation. Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!
44 min
Design Details
Design Details
Spec
374: End of the Mac Era?
This week, we discuss the future of designing on Macs. Are we moving to a PC-dominated future in the field? In The Sidebar we nit pick through the latest changes in Figma's Auto Layout v3.Latest VIP Patrons: * Maxime Daraize * Jamie Rhodes * Vitaly Odemchuk * Yuyang Luo * Yu Zhao * Jaynish Shah * Shanberg * Andy Santana * Erica Lester * Christopher * Mark Guill * Jørgen EidemThe Sidebar: The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access to full episodes going forward! Sign up at https://patreon.com/designdetails. In this week's Sidebar, we dig into everything new with Figma's Auto Layout v3: what we love, what we're hoping for, and other minor complaints about Figma's interface design.Main topic: Tamara Didenko asks: _Is the Apple era going to be over eventually?_ * MKBHD: Tiem to RecalibrateCool Things: * Brian shared Design Theory, a YouTube channel that focuses on teaching the principles of great industrial design. * Marshall shared the specs for his new gaming PC. Here's the key parts in case you're in the market to drop some stacks: * Ryzen 9 Zen 3 5950X * ROG Strix 3090 OC * ROG Strix X570-E * 32GB 3600 DDR4 (8GBx4) * Lian Li O-11 Dynamic case * 360mm Water-cooled CPU * RGB EverythingDesign Details on the Web: * 📻 We are @designdetailsfm * 🎙 Brian is @brian_lovin * 🎙 Marshall is @marshallbock * 📬 Don't have Twitter? Email us at designdetailsfm@gmail.com * 🙌 Support us on Patreon - your support literally makes this show possible. Thank you ❤️ * ❓ Got a question? Ask it on our Listener Questions Hub, and we'll do our best to answer it on the show :) * ⭐️ Enjoying the show? Leave us a review on iTunes Byyyee!
27 min
Being Freelance
Being Freelance
Being Freelance - The freelancing podcast with Steve Folland and a stack of inspiring freelancer stories
Build processes to delegate - Freelance Web Designer and Strategist John D. Saunders
This episode is kindly supported by With Jack! _With Jack help keep you in business by supporting you financially or legally if you have problems with a client._ Get _the freelance insurance you deserve._ _Visit __withjack.co.uk__ and be a confident freelancer._ John’s first client was his mum, a teacher in need of a website so she could offer one-to-one tutoring. Today, after spending four years learning the ropes in an agency, John’s running his own agency as well as three other businesses and online courses. John worked 18-hour days while he was a full-time employee building his freelance portfolio on the side. Six years later and with everything he’s got going on, John’s enjoying a comfortable working week with plenty of time left over for his young family. He’s learned to trust his team and step away from the creative work to focus on managing projects and operations. He tells Steve how he’s built standard processes in his business that allow him to delegate easily and well. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community! You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
41 min
Wireframe
Wireframe
Adobe
Why are elections so hard to design well?
Please tell us more about what you like about Wireframe. Tap here and complete our audience survey. The fundamental design feature of a democratic society is a citizen's right to vote. But ensuring that every person is able to vote is not as easy as it seems. Everything from how you design a paper ballot, build an electronic terminal, process a mail-in ballot, engineer a public space for private voting, and so on, brings hundreds of complicated design decisions. We look at how design choices are sometimes at odds with political ones. In this episode: Wireframe producer Dominic Girard and host Khoi Vinh learn why designing for elections is a never-ending challenge. After the 2000 US Presidential Election, voter Andre Fladell sued after a flaw in the design of his ballot caused him to vote for the wrong candidate. Drew Davies of Oxide Design loves trying to bring order to ballot chaos, and has been trying to help the civic design process for nearly twenty years. Designer Whitney Quesenbery at the Center for Civic Design has been leading the charge in all things election design - and continues to support election officials on everything from signage, to electronic machines to mail-in ballots. Meanwhile, Los Angeles County redesigned their voting systems this year. Called the Voter Solutions for All People, it's an ambitious project that updates the county's ballot machines to something modern, electronic, secure and, most importantly, user friendly. Kate Ludicrum and Jon Fox talk about how they helped it come together in time for the California Primary. Read the PDF transcript of this episode Wireframe reveals the stories behind user experience design and how it helps technology fit into our lives. It’s a podcast for UX/UI designers, graphic designers, and the design-curious. Hosted by Khoi Vinh, one of Fast Company’s 100 Most Creative People in Business. Learn more about designing with Adobe XD at adobe.ly/tryxd.
30 min
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