M&A Science
M&A Science
Nov 1, 2021
131. Making Go to Market Successful
Play • 47 min

A go-to-market strategy is one of the most important things in an acquisition. In this week's podcast, we're featuring Kison's interview with Pragnya Kashinath, At the time of this interview, she was the Director of M&A, Corporate Strategy at Cognizant. Now, she's an M&A Consultant at Deloitte. Pragnya shares how to create a successful GTM strategy from the very beginning of a transaction and the challenges you need to watch out for. Learn about:

 

- Pragnya's unique role on the business side versus on the corporate development team

- How not to overestimate synergy models

- Customizing the customer journey

 

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